Website Builders
Questions 8Top 5 of 51 brandsScore
Subcategory
E-commerce Platforms
This index adds up the scores of 8 questions. 59 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Shopify569.6
- 2WooCommerce399.6
- 3Wix366.6
- 4Squarespace248.9
- 5BigCommerce217.7
- 6Square Online208.1
- 7Etsy177.6
- 8Payhip127.0
- 9Big Cartel99.6
- 10Ecwid93.7
Show all 50
- 11Gumroad85.8
- 12Adobe Commerce75.2
- 13Shopify Plus69.4
- 14Sellfy60.6
- 15Salesforce Commerce Cloud56.9
- 16commercetools42.6
- 17Red Bubble39.8
- 18Weebly39.0
- 19SAP Commerce Cloud37.6
- 20Lemon Squeezy37.0
- 21OpenCart35.6
- 22Amazon31.7
- 23Creative Market30.7
- 24Podia30.5
- 25Printify29.0
- 26Fourthwall28.8
- 27Printful28.3
- 28Wix eCommerce28.2
- 29Gelato27.7
- 30Kajabi24.8
- 31Shift4Shop22.0
- 32Zazzle21.0
- 33PrestaShop20.7
- 34Teachable19.2
- 35Thinkific19.1
- 36Creative Fabrica15.7
- 37Amazon (KDP)15.2
- 38Whop14.7
- 39Society614.4
- 40CustomCat13.7
- 41Pinduoduo13.7
- 42WordPress11.2
- 43Oracle CX Commerce9.2
- 44Squarespace Commerce8.9
- 45Amazon Merch on Demand8.9
- 46Dynamics 365 Commerce8.9
- 47Walmart8.5
- 48Beacons8.5
- 49Apple8.3
- 50Spring (formerly Teespring)8.2
- 1Shopify569.6
- 2WooCommerce399.6
- 3Wix366.6
- 4Squarespace248.9
- 5BigCommerce217.7
- 6Square Online208.1
- 7Etsy177.6
- 8Payhip127.0
- 9Big Cartel99.6
- 10Ecwid93.7
- 11Gumroad85.8
- 12Adobe Commerce75.2
- 13Shopify Plus69.4
- 14Sellfy60.6
- 15Salesforce Commerce Cloud56.9
- 16commercetools42.6
- 17Red Bubble39.8
- 18Weebly39.0
- 19SAP Commerce Cloud37.6
- 20Lemon Squeezy37.0
- 21OpenCart35.6
- 22Amazon31.7
- 23Creative Market30.7
- 24Podia30.5
- 25Printify29.0
- 26Fourthwall28.8
- 27Printful28.3
- 28Wix eCommerce28.2
- 29Gelato27.7
- 30Kajabi24.8
- 31Shift4Shop22.0
- 32Zazzle21.0
- 33PrestaShop20.7
- 34Teachable19.2
- 35Thinkific19.1
- 36Creative Fabrica15.7
- 37Amazon (KDP)15.2
- 38Whop14.7
- 39Society614.4
- 40CustomCat13.7
- 41Pinduoduo13.7
- 42WordPress11.2
- 43Oracle CX Commerce9.2
- 44Squarespace Commerce8.9
- 45Amazon Merch on Demand8.9
- 46Dynamics 365 Commerce8.9
- 47Walmart8.5
- 48Beacons8.5
- 49Apple8.3
- 50Spring (formerly Teespring)8.2
Top 50 of 59
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Shopify | 6 | 7 | 6 | 6 | 7 | 6 |
| 2WooCommerce | 6 | 6 | 5 | 6 | 5 | 6 |
| 3Wix | 6 | 6 | 6 | 4 | 4 | 5 |
| 4Squarespace | 3 | 4 | 5 | 5 | 4 | 3 |
| 5BigCommerce | 2 | 3 | 5 | 4 | 3 | 5 |
| 6Square Online | 2 | 4 | 3 | 3 | 2 | 5 |
| 7Etsy | 4 | 2 | 2 | 3 | 3 | 2 |
| 8Payhip | 1 | 1 | 2 | 2 | 2 | 1 |
| 9Big Cartel | 2 | 1 | 2 | 1 | 1 | 2 |
| 10Ecwid | 3 | 0 | 3 | 0 | 1 | 2 |
| 11Gumroad | 1 | 1 | 2 | 1 | 1 | 1 |
| 12Adobe Commerce | 0 | 1 | 2 | 2 | 2 | 1 |
| 13Shopify Plus | 0 | 1 | 1 | 1 | 1 | 1 |
| 14Sellfy | 1 | 0 | 2 | 1 | 0 | 2 |
| 15Salesforce Commerce Cloud | 0 | 1 | 2 | 1 | 1 | 0 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 3
- 6
- 46
- Answers naming both
- 1
- 37
- Answers naming the brand
- 3
- 6
- 46
- Answers naming both
- 1
- 37
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Shopify | 46 | WooCommerce (37), Wix (34), Squarespace (30) |
| WooCommerce | 42 | Shopify (37), Wix (31), Squarespace (26) |
| Wix | 36 | Shopify (34), WooCommerce (31), Squarespace (26) |
| Squarespace | 30 | Shopify (30), WooCommerce (26), Wix (26) |
| BigCommerce | 28 | WooCommerce (23), Shopify (23), Wix (21) |
| Square Online | 27 | WooCommerce (22), Shopify (22), Wix (18) |
| Etsy | 17 | Shopify (17), WooCommerce (12), Wix (11) |
| Payhip | 10 | Shopify (8), Gumroad (6), WooCommerce (6) |
| Big Cartel | 13 | Square Online (12), WooCommerce (11), Ecwid (8) |
| Ecwid | 15 | Square Online (13), WooCommerce (12), Shopify (12) |
| Gumroad | 7 | Payhip (6), Etsy (6), Shopify (6) |
| Adobe Commerce | 11 | BigCommerce (11), Shopify Plus (7), commercetools (6) |
| Shopify Plus | 7 | BigCommerce (7), Adobe Commerce (7), commercetools (6) |
| Sellfy | 6 | Shopify (6), Payhip (4), WooCommerce (4) |
| Salesforce Commerce Cloud | 6 | BigCommerce (6), Adobe Commerce (6), commercetools (5) |
| commercetools | 6 | BigCommerce (6), Shopify Plus (6), Adobe Commerce (6) |
| Red Bubble | 4 | WooCommerce (4), Etsy (4), Wix (4) |
| Weebly | 3 | Wix (3), Big Cartel (2), Square Online (2) |
| SAP Commerce Cloud | 4 | commercetools (4), Salesforce Commerce Cloud (4), BigCommerce (4) |
| Lemon Squeezy | 4 | Payhip (4), Gumroad (4), Etsy (4) |
| OpenCart | 4 | Square Online (4), WooCommerce (4), Big Cartel (3) |
| Amazon | 4 | BigCommerce (3), WooCommerce (3), Wix (3) |
| Creative Market | 3 | Payhip (3), Gumroad (3), Etsy (3) |
| Podia | 3 | Payhip (3), Gumroad (3), Lemon Squeezy (3) |
| Printify | 3 | Red Bubble (3), Printful (3), WooCommerce (3) |
| Fourthwall | 3 | Shopify (3), Big Cartel (2), Square Online (2) |
| Printful | 3 | Red Bubble (3), Printify (3), WooCommerce (3) |
| Wix eCommerce | 8 | Shopify (8), Square Online (6), WooCommerce (6) |
| Gelato | 3 | Red Bubble (3), Printful (3), Printify (3) |
| Kajabi | 3 | Payhip (3), Gumroad (3), Etsy (3) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopify.com | 14 |
| 2 | wix.com | 7 |
| 3 | theretailexec.com | 6 |
| 4 | ecommerce-platforms.com | 6 |
| 5 | reddit.com | 6 |
| 6 | youtube.com | 6 |
| 7 | technologyadvice.com | 6 |
| 8 | woocommerce.com | 5 |
| 9 | forbes.com | 5 |
| 10 | ecomm.design | 4 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| shopify.com | WooCommerce | 12 |
| shopify.com | Shopify | 12 |
| shopify.com | Wix | 10 |
| shopify.com | Square Online | 9 |
| wix.com | Shopify | 9 |
| woocommerce.com | WooCommerce | 8 |
| woocommerce.com | Shopify | 8 |
| shopify.com | BigCommerce | 7 |
| bigcommerce.com | BigCommerce | 7 |
| wix.com | Square Online | 6 |
| ecommerce-platforms.com | Shopify | 6 |
| woocommerce.com | Squarespace | 6 |
| shopify.com | Squarespace | 6 |
| reddit.com | Shopify | 6 |
| woocommerce.com | Square Online | 6 |
| wix.com | Wix | 6 |
| reddit.com | WooCommerce | 6 |
| woocommerce.com | Wix | 6 |
| wix.com | WooCommerce | 6 |
| technologyadvice.com | Square Online | 5 |
| technologyadvice.com | Squarespace | 5 |
| bigcommerce.com | Shopify | 5 |
| bigcommerce.com | WooCommerce | 5 |
| ecommerce-platforms.com | WooCommerce | 5 |
| ecommerce-platforms.com | Wix | 5 |
| forbes.com | Square Online | 5 |
| forbes.com | BigCommerce | 5 |
| bigcommerce.com | Squarespace | 5 |
| forbes.com | Squarespace | 5 |
| forbes.com | Shopify | 5 |
| wix.com | Squarespace | 5 |
| technologyadvice.com | Shopify | 5 |
| technologyadvice.com | BigCommerce | 5 |
| technologyadvice.com | Wix | 5 |
| technologyadvice.com | WooCommerce | 5 |
| bigcommerce.com | Square Online | 4 |
| bigcommerce.com | Wix | 4 |
| ecommerce-platforms.com | BigCommerce | 4 |
| forbes.com | WooCommerce | 4 |
| forbes.com | Wix | 4 |
| woocommerce.com | BigCommerce | 4 |
| shopify.com | Etsy | 3 |
| reddit.com | Squarespace | 3 |
| wix.com | Etsy | 3 |
| reddit.com | Square Online | 3 |
| ecommerce-platforms.com | Etsy | 3 |
| ecommerce-platforms.com | Squarespace | 3 |
| ecommerce-platforms.com | Square Online | 3 |
| reddit.com | Wix | 3 |
| wix.com | BigCommerce | 3 |
| reddit.com | Etsy | 3 |
| wix.com | Payhip | 2 |
| reddit.com | Payhip | 2 |
| reddit.com | BigCommerce | 1 |
| shopify.com | Payhip | 1 |
| ecommerce-platforms.com | Payhip | 1 |
| woocommerce.com | Etsy | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in E-commerce & Shopping
The other indexes under the same parent, each with its top five brands.
POS & Retail Software
Questions 7Top 5 of 82 brandsScore
Shopping Apps & Marketplaces
Questions 8Top 5 of 167 brandsScore
Secondhand Marketplaces
Questions 7Top 5 of 79 brandsScore
Multichannel Seller Tools
Questions 5Top 5 of 88 brandsScore