E-commerce Platforms
Questions 8Top 5 of 59 brandsScore
Subcategory
Secondhand Marketplaces
This index adds up the scores of 7 questions. 79 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Facebook Marketplace407.7
- 2eBay312.7
- 3OfferUp302.9
- 4Poshmark165.0
- 5Swappa153.4
- 6Depop145.1
- 7Craigslist144.3
- 8Mercari124.6
- 9Nextdoor98.0
- 10Vinted97.2
Show all 50
- 11StockX83.8
- 12ThredUp83.2
- 13Backmarket74.1
- 14Grailed74.1
- 15GOAT (product)70.3
- 16Amazon Renewed65.1
- 17Apple Certified Refurbished64.4
- 18Chairish64.0
- 19The RealReal60.4
- 20AptDeco59.7
- 21eBay Refurbished57.6
- 22Gazelle (electronics trade-in service)50.6
- 23Samsung's Certified Re-Newed program50.3
- 24Etsy44.0
- 251stDibs43.8
- 26Amazon Trade-In40.6
- 27Best Buy Trade-In33.5
- 28Decluttr30.9
- 29Best Buy30.9
- 30Apple Trade-In30.1
- 31Best Buy Outlet29.8
- 32Dell Outlet28.7
- 33VarageSale26.5
- 34Geek Squad23.5
- 35Lenovo Outlet22.5
- 36ItsWorthMore21.3
- 37Gizmogo19.0
- 38Vestiaire Collective18.6
- 39Apple17.0
- 40Buy Back Pros16.5
- 41GameStop15.2
- 42Amazon14.7
- 43Amazon Renewed Premium14.6
- 44Kaiyo14.3
- 45uSell14.0
- 46Walmart Restored13.9
- 47Flight Club13.9
- 485miles13.7
- 49Stadium Goods13.7
- 50Google13.1
- 1Facebook Marketplace407.7
- 2eBay312.7
- 3OfferUp302.9
- 4Poshmark165.0
- 5Swappa153.4
- 6Depop145.1
- 7Craigslist144.3
- 8Mercari124.6
- 9Nextdoor98.0
- 10Vinted97.2
- 11StockX83.8
- 12ThredUp83.2
- 13Backmarket74.1
- 14Grailed74.1
- 15GOAT (product)70.3
- 16Amazon Renewed65.1
- 17Apple Certified Refurbished64.4
- 18Chairish64.0
- 19The RealReal60.4
- 20AptDeco59.7
- 21eBay Refurbished57.6
- 22Gazelle (electronics trade-in service)50.6
- 23Samsung's Certified Re-Newed program50.3
- 24Etsy44.0
- 251stDibs43.8
- 26Amazon Trade-In40.6
- 27Best Buy Trade-In33.5
- 28Decluttr30.9
- 29Best Buy30.9
- 30Apple Trade-In30.1
- 31Best Buy Outlet29.8
- 32Dell Outlet28.7
- 33VarageSale26.5
- 34Geek Squad23.5
- 35Lenovo Outlet22.5
- 36ItsWorthMore21.3
- 37Gizmogo19.0
- 38Vestiaire Collective18.6
- 39Apple17.0
- 40Buy Back Pros16.5
- 41GameStop15.2
- 42Amazon14.7
- 43Amazon Renewed Premium14.6
- 44Kaiyo14.3
- 45uSell14.0
- 46Walmart Restored13.9
- 47Flight Club13.9
- 485miles13.7
- 49Stadium Goods13.7
- 50Google13.1
Top 50 of 79
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
7Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 7 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Facebook Marketplace | 5 | 4 | 6 | 4 | 5 | 5 |
| 2eBay | 4 | 4 | 5 | 4 | 5 | 3 |
| 3OfferUp | 6 | 4 | 4 | 4 | 3 | 4 |
| 4Poshmark | 2 | 2 | 2 | 3 | 3 | 2 |
| 5Swappa | 2 | 1 | 3 | 3 | 2 | 2 |
| 6Depop | 2 | 1 | 3 | 3 | 2 | 3 |
| 7Craigslist | 2 | 2 | 2 | 2 | 2 | 4 |
| 8Mercari | 1 | 1 | 4 | 4 | 1 | 3 |
| 9Nextdoor | 2 | 1 | 1 | 3 | 1 | 0 |
| 10Vinted | 1 | 1 | 2 | 2 | 2 | 1 |
| 11StockX | 1 | 1 | 1 | 1 | 1 | 1 |
| 12ThredUp | 1 | 1 | 2 | 2 | 1 | 2 |
| 13Backmarket | 1 | 1 | 1 | 1 | 1 | 1 |
| 14Grailed | 1 | 1 | 2 | 2 | 0 | 1 |
| 15GOAT (product) | 1 | 1 | 1 | 1 | 1 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 7
- 29
- Answers naming both
- 1
- 24
- Answers naming the brand
- 2
- 7
- 29
- Answers naming both
- 1
- 24
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Facebook Marketplace | 29 | OfferUp (24), eBay (20), Craigslist (14) |
| eBay | 25 | Facebook Marketplace (20), OfferUp (16), Poshmark (12) |
| OfferUp | 25 | Facebook Marketplace (24), eBay (16), Craigslist (14) |
| Poshmark | 14 | eBay (12), Depop (12), Mercari (10) |
| Swappa | 13 | eBay (9), Facebook Marketplace (9), OfferUp (8) |
| Depop | 14 | Poshmark (12), eBay (12), Vinted (9) |
| Craigslist | 14 | Facebook Marketplace (14), OfferUp (14), Nextdoor (7) |
| Mercari | 14 | Facebook Marketplace (11), Poshmark (10), eBay (10) |
| Nextdoor | 8 | Facebook Marketplace (8), OfferUp (8), Craigslist (7) |
| Vinted | 9 | Poshmark (9), Depop (9), ThredUp (8) |
| StockX | 6 | eBay (6), GOAT (product) (6), Grailed (4) |
| ThredUp | 9 | Poshmark (9), Depop (9), Vinted (8) |
| Backmarket | 6 | Amazon Renewed (6), eBay Refurbished (6), Apple Certified Refurbished (5) |
| Grailed | 7 | eBay (6), Depop (6), Poshmark (4) |
| GOAT (product) | 6 | eBay (6), StockX (6), Grailed (4) |
| Amazon Renewed | 6 | Backmarket (6), eBay Refurbished (6), Apple Certified Refurbished (5) |
| Apple Certified Refurbished | 5 | Backmarket (5), Amazon Renewed (5), eBay Refurbished (5) |
| Chairish | 7 | Facebook Marketplace (7), OfferUp (7), AptDeco (6) |
| The RealReal | 7 | Poshmark (7), ThredUp (7), Depop (7) |
| AptDeco | 6 | Chairish (6), Craigslist (6), Facebook Marketplace (6) |
| eBay Refurbished | 6 | Backmarket (6), Amazon Renewed (6), Apple Certified Refurbished (5) |
| Gazelle (electronics trade-in service) | 7 | Swappa (6), eBay (4), Amazon Trade-In (4) |
| Samsung's Certified Re-Newed program | 4 | Backmarket (4), Amazon Renewed (4), eBay Refurbished (4) |
| Etsy | 5 | Facebook Marketplace (5), OfferUp (5), Craigslist (4) |
| 1stDibs | 5 | AptDeco (5), Chairish (5), Craigslist (5) |
| Amazon Trade-In | 5 | Swappa (5), eBay (5), Facebook Marketplace (5) |
| Best Buy Trade-In | 4 | Swappa (4), eBay (4), Amazon Trade-In (4) |
| Decluttr | 5 | Swappa (4), eBay (4), Facebook Marketplace (4) |
| Best Buy | 2 | Swappa (2), eBay (1), Samsung's Certified Re-Newed program (1) |
| Apple Trade-In | 4 | Swappa (4), eBay (4), Amazon Trade-In (4) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | reddit.com | 9 |
| 2 | voolist.com | 6 |
| 3 | youtube.com | 5 |
| 4 | forbes.com | 5 |
| 5 | ebay.com | 4 |
| 6 | shopify.com | 4 |
| 7 | facebook.com | 3 |
| 8 | help.offerup.com | 3 |
| 9 | apps.apple.com | 3 |
| 10 | blog.truegether.com | 3 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| reddit.com | Facebook Marketplace | 8 |
| reddit.com | OfferUp | 8 |
| reddit.com | eBay | 6 |
| forbes.com | OfferUp | 5 |
| voolist.com | Facebook Marketplace | 5 |
| voolist.com | OfferUp | 5 |
| forbes.com | Facebook Marketplace | 5 |
| voolist.com | eBay | 4 |
| shopify.com | Facebook Marketplace | 4 |
| reddit.com | Swappa | 4 |
| youtube.com | OfferUp | 4 |
| voolist.com | Depop | 4 |
| shopify.com | OfferUp | 4 |
| forbes.com | Craigslist | 3 |
| mercari.com | Poshmark | 3 |
| youtube.com | Facebook Marketplace | 3 |
| mercari.com | eBay | 3 |
| mercari.com | Mercari | 3 |
| youtube.com | eBay | 3 |
| mercari.com | Facebook Marketplace | 3 |
| reddit.com | Poshmark | 3 |
| blog.sellerboard.com | Poshmark | 3 |
| reddit.com | Depop | 3 |
| apps.apple.com | Depop | 3 |
| blog.sellerboard.com | eBay | 3 |
| blog.sellerboard.com | Depop | 3 |
| blog.sellerboard.com | Mercari | 3 |
| blog.sellerboard.com | Facebook Marketplace | 3 |
| blog.sellerboard.com | OfferUp | 3 |
| shopify.com | Craigslist | 3 |
| voolist.com | Poshmark | 3 |
| forbes.com | Poshmark | 3 |
| voolist.com | Mercari | 3 |
| voolist.com | Craigslist | 3 |
| apps.apple.com | Poshmark | 3 |
| apps.apple.com | eBay | 3 |
| forbes.com | eBay | 3 |
| forbes.com | Mercari | 3 |
| forbes.com | Depop | 3 |
| youtube.com | Poshmark | 2 |
| apps.apple.com | Mercari | 2 |
| apps.apple.com | Facebook Marketplace | 2 |
| apps.apple.com | OfferUp | 2 |
| blog.sellerboard.com | Swappa | 2 |
| forbes.com | Swappa | 2 |
| mercari.com | OfferUp | 2 |
| reddit.com | Mercari | 2 |
| reddit.com | Craigslist | 2 |
| shopify.com | Poshmark | 2 |
| shopify.com | Swappa | 2 |
| shopify.com | eBay | 2 |
| shopify.com | Mercari | 2 |
| shopify.com | Depop | 2 |
| voolist.com | Swappa | 2 |
| youtube.com | Depop | 2 |
| mercari.com | Depop | 1 |
| youtube.com | Mercari | 1 |
| apps.apple.com | Swappa | 1 |
| youtube.com | Craigslist | 1 |
| mercari.com | Swappa | 1 |
| youtube.com | Swappa | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in E-commerce & Shopping
The other indexes under the same parent, each with its top five brands.
Website Builders
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Multichannel Seller Tools
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