Brand profile

Amazon Brand – Presto! Ultra Soft

Amazon's private label toilet paper, offering a soft and absorbent option.

1 questions · 1 categories · As of Nov 12, 2026

Best category rank
#14
Toilet Paper & Paper Towels · of 56
Questions
1
1 categories
Answers naming it
4/6
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Toilet Paper & Paper Towels#14of 56135.2

Ranking by question

Named alongside in Toilet Paper & Paper Towels

Brands named in the same answers as Amazon Brand – Presto! Ultra Soft in the last four weeks, counted in answers.

Named alongside in Toilet Paper & Paper TowelsBrands named in the same answers as Amazon Brand – Presto! Ultra Soft in the last four weeks, counted in answers.Reel: named in 9 answersReelBounty Select-a-Size: named in 5 answersBounty Select-a-SizeBrawny Tear-A-Square: named in 6 answersBrawny Tear-A-SquareWho Gives A Crap: named in 5 answersWho Gives A CrapCharmin Ultra Strong: named in 5 answersCharmin Ultra StrongViva Signature Cloth: named in 5 answersViva Signature ClothCaboo: named in 5 answersCabooCharmin Ultra Soft: named in 4 answersCharmin Ultra SoftWho Gives A Crap (100% Bamboo): named in 3 answersWho Gives A Crap (100% Bamboo)Scott 1000: named in 4 answersScott 1000Plant Paper Bamboo Toilet Paper: named in 5 answersPlant Paper Bamboo Toilet PaperAngel Soft: named in 4 answersAngel SoftKirkland Signature: named in 3 answersKirkland SignatureAmazon Brand – Presto! Ultra Soft: named in 4 answersAmazon Brand – Presto! Ultra SoftBetterway: named in 5 answersBetterwayKirkland Signature Create-A-Size: named in 2 answersKirkland Signature Create-A-SizeSeventh Generation: named in 3 answersSeventh GenerationSeventh Generation 100% Recycled Extra Soft & Strong: named in 2 answersTrader Joe's: named in 2 answersTrader Joe'sGreen Forest: named in 2 answersGreen ForestNatural Value: named in 2 answersNatural ValueBerkley Jensen Ultra Soft: named in 1 answersThe Cheeky Panda: named in 2 answersQuilted Northern Ultra Plush: named in 2 answersQuilted Northern Ultra PlushBim Bam Boo: named in 2 answersBim Bam BooSave Trees: named in 3 answersSave TreesSeek Bamboo Paper Towels: named in 1 answersSeek Bamboo Paper TowelsTarget: named in 2 answersTargetSeventh Generation 100% Recycled: named in 2 answersCharmin: named in 1 answersCharmin
  • Answers naming the brand
  • 1
  • 3
  • 9
  • Answers naming both
  • 1
  • 5
Named alongside in Toilet Paper & Paper TowelsBrands named in the same answers as Amazon Brand – Presto! Ultra Soft in the last four weeks, counted in answers.Reel: named in 9 answersReelBounty Select-a-Size: named in 5 answersBrawny Tear-A-Square: named in 6 answersWho Gives A Crap: named in 5 answersWho Gives A CrapCharmin Ultra Strong: named in 5 answersCharmin Ultra StrongViva Signature Cloth: named in 5 answersViva Signature ClothCaboo: named in 5 answersCabooCharmin Ultra Soft: named in 4 answersCharmin Ultra SoftWho Gives A Crap (100% Bamboo): named in 3 answersWho Gives A Crap (100% Bamboo)Scott 1000: named in 4 answersScott 1000Plant Paper Bamboo Toilet Paper: named in 5 answersAngel Soft: named in 4 answersAngel SoftKirkland Signature: named in 3 answersAmazon Brand – Presto! Ultra Soft: named in 4 answersBetterway: named in 5 answersBetterwayKirkland Signature Create-A-Size: named in 2 answersSeventh Generation: named in 3 answersSeventh Generation 100% Recycled Extra Soft & Strong: named in 2 answersTrader Joe's: named in 2 answersTrader Joe'sGreen Forest: named in 2 answersGreen ForestNatural Value: named in 2 answersNatural ValueBerkley Jensen Ultra Soft: named in 1 answersThe Cheeky Panda: named in 2 answersQuilted Northern Ultra Plush: named in 2 answersBim Bam Boo: named in 2 answersBim Bam BooSave Trees: named in 3 answersSeek Bamboo Paper Towels: named in 1 answersTarget: named in 2 answersTargetSeventh Generation 100% Recycled: named in 2 answersCharmin: named in 1 answersCharmin
  • Answers naming the brand
  • 1
  • 3
  • 9
  • Answers naming both
  • 1
  • 5
  1. 14Charmin Ultra Strong
  2. 23Angel Soft
  3. 33Plant Paper Bamboo Toilet Paper
  4. 43Scott 1000
  5. 52Charmin Ultra Soft
  6. 62Seventh Generation 100% Recycled Extra Soft & Strong
  7. 72Who Gives A Crap (100% Bamboo)
  8. 81Betterway
  9. 91Charmin
  10. 101Costco
  11. 111Cottonelle Ultra ComfortCare
  12. 121CVS Pharmacy
  13. 131Kirkland Signature 2-Ply
  14. 141Quilted Northern Ultra Plush
  15. 151Reel
  16. 161Save Trees
  17. 171Scott Extra Soft
  18. 181Target
  19. 191Who Gives A Crap
  20. 201Whole Foods Market
Named alongside
BrandAnswers naming the brandNamed alongside
Reel9Caboo (5), Who Gives A Crap (4), Betterway (3)
Bounty Select-a-Size5Brawny Tear-A-Square (5), Viva Signature Cloth (5), Kirkland Signature (3)
Brawny Tear-A-Square6Viva Signature Cloth (5), Bounty Select-a-Size (5), Kirkland Signature (3)
Who Gives A Crap5Reel (4), Betterway (3), Caboo (3)
Charmin Ultra Strong5Plant Paper Bamboo Toilet Paper (4), Scott 1000 (4), Angel Soft (4)
Viva Signature Cloth5Brawny Tear-A-Square (5), Bounty Select-a-Size (5), Kirkland Signature (3)
Caboo5Reel (5), Who Gives A Crap (3), Seventh Generation (2)
Charmin Ultra Soft4Plant Paper Bamboo Toilet Paper (3), Charmin Ultra Strong (3), Angel Soft (3)
Who Gives A Crap (100% Bamboo)3Scott 1000 (3), Charmin Ultra Strong (3), Angel Soft (3)
Scott 10004Charmin Ultra Strong (4), Plant Paper Bamboo Toilet Paper (3), Angel Soft (3)
Plant Paper Bamboo Toilet Paper5Charmin Ultra Strong (4), Scott 1000 (3), Angel Soft (3)
Angel Soft4Charmin Ultra Strong (4), Plant Paper Bamboo Toilet Paper (3), Scott 1000 (3)
Kirkland Signature3Brawny Tear-A-Square (3), Viva Signature Cloth (3), Bounty Select-a-Size (3)
Amazon Brand – Presto! Ultra Soft4Charmin Ultra Strong (4), Plant Paper Bamboo Toilet Paper (3), Scott 1000 (3)
Betterway5Who Gives A Crap (3), Reel (3), Seventh Generation (2)
Kirkland Signature Create-A-Size2Brawny Tear-A-Square (2), Viva Signature Cloth (2), Bounty Select-a-Size (2)
Seventh Generation3Reel (3), Betterway (2), The Cheeky Panda (2)
Seventh Generation 100% Recycled Extra Soft & Strong2Scott 1000 (2), Charmin Ultra Strong (2), Amazon Brand – Presto! Ultra Soft (2)
Trader Joe's2Green Forest (2), Caboo (2), Natural Value (2)
Green Forest2Trader Joe's (2), Caboo (2), Natural Value (2)
Natural Value2Trader Joe's (2), Green Forest (2), Caboo (2)
Berkley Jensen Ultra Soft1Charmin Ultra Soft (1)
The Cheeky Panda2Seventh Generation (2), Bim Bam Boo (2), Reel (2)
Quilted Northern Ultra Plush2Plant Paper Bamboo Toilet Paper (2), Scott 1000 (2), Charmin Ultra Strong (2)
Bim Bam Boo2Seventh Generation (2), The Cheeky Panda (2), Reel (2)
Save Trees3Betterway (2), Reel (2), Target (1)
Seek Bamboo Paper Towels1Kirkland Signature (1), Brawny Tear-A-Square (1), Viva Signature Cloth (1)
Target2Plant Paper Bamboo Toilet Paper (1), Scott 1000 (1), Charmin Ultra Strong (1)
Seventh Generation 100% Recycled2Brawny Tear-A-Square (2), Kirkland Signature Create-A-Size (1), Viva Signature Cloth (1)
Charmin1Scott 1000 (1), Charmin Ultra Strong (1), Angel Soft (1)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1consumerreports.org2
2nytimes.commedia2
3onegoodthingbyjillee.com2
4qz.com2
5shopping.google.comshopping2
6techgearlab.com2
7bestproductsreviews.com1
8bestreviews.com1
9brainsreport.com1
10cherrypicksreviews.com1

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1What is the best toilet paper?100111