Brand profile

Lay’s

American brand of potato chips and snack foods, founded in 1932 by Herman W. Lay. It is owned by PepsiCo.

5 questions, 2 categoriesAs of Nov 12, 2026

Best category rank
#14
Snacks & Chips, of 349
Questions
5
2 categories
Answers naming it
14/30
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Snacks & Chips#14of 349367.8
Food & Beverages#30of 4,171278.5

Ranking by question

Named alongside in Snacks & Chips

Brands named in the same answers as Lay’s in the last four weeks, counted in answers.

Named alongside in Snacks & ChipsBrands named in the same answers as Lay’s in the last four weeks, counted in answers.RxBar: named in 17 answersRxBarKirkland Signature: named in 10 answersKirkland SignatureRitz Crackers: named in 6 answersRitz CrackersBarebells: named in 6 answersBarebellsLay’s Classic: named in 10 answersLay’s ClassicLesserEvil: named in 12 answersLesserEvilOrville Redenbacher's: named in 6 answersWalmart Great Value: named in 6 answersWalmart Great ValueCheez-It: named in 7 answersCheez-ItChomps: named in 12 answersChompsALOHA: named in 8 answersALOHATrader Joe's: named in 6 answersTrader Joe'sHippeas: named in 11 answersHippeasLay’s: named in 7 answersLay’sKettle Brand: named in 6 answersKettle BrandPepperidge Farm Goldfish: named in 8 answersPepperidge Farm GoldfishDoritos: named in 5 answersDoritosTriscuit Original: named in 5 answersCountry Archer: named in 7 answersCountry ArcherRuffles: named in 6 answersRufflesBabybel wheels: named in 3 answersBabybel wheelsJack Link’s: named in 5 answersJack Link’sTrader Joe’s Rainbow’s End Trail Mix: named in 3 answersClancy’s (ALDI): named in 3 answersClancy’s (ALDI)Simple Mills Almond Flour Crackers (Fine Ground Sea Salt): named in 3 answersThat’s It fruit bars: named in 7 answersCape Cod Original: named in 7 answersSkinnyPop: named in 7 answersSkinnyPopAldi: named in 2 answersAldiAngie’s Boomchickapop: named in 4 answersAngie’s Boomchickapop
  • Answers naming the brand
  • 2
  • 6
  • 17
  • Answers naming both
  • 1
  • 10
Named alongside in Snacks & ChipsBrands named in the same answers as Lay’s in the last four weeks, counted in answers.RxBar: named in 17 answersRxBarKirkland Signature: named in 10 answersRitz Crackers: named in 6 answersRitz CrackersBarebells: named in 6 answersBarebellsLay’s Classic: named in 10 answersLay’s ClassicLesserEvil: named in 12 answersLesserEvilOrville Redenbacher's: named in 6 answersWalmart Great Value: named in 6 answersCheez-It: named in 7 answersCheez-ItChomps: named in 12 answersChompsALOHA: named in 8 answersALOHATrader Joe's: named in 6 answersTrader Joe'sHippeas: named in 11 answersHippeasLay’s: named in 7 answersLay’sKettle Brand: named in 6 answersKettle BrandPepperidge Farm Goldfish: named in 8 answersDoritos: named in 5 answersDoritosTriscuit Original: named in 5 answersCountry Archer: named in 7 answersRuffles: named in 6 answersRufflesBabybel wheels: named in 3 answersBabybel wheelsJack Link’s: named in 5 answersJack Link’sTrader Joe’s Rainbow’s End Trail Mix: named in 3 answersClancy’s (ALDI): named in 3 answersSimple Mills Almond Flour Crackers (Fine Ground Sea Salt): named in 3 answersThat’s It fruit bars: named in 7 answersCape Cod Original: named in 7 answersSkinnyPop: named in 7 answersSkinnyPopAldi: named in 2 answersAldiAngie’s Boomchickapop: named in 4 answers
  • Answers naming the brand
  • 2
  • 6
  • 17
  • Answers naming both
  • 1
  • 10
  1. 111Doritos
  2. 29Oreos
  3. 38M&M's
  4. 48Reese's
  5. 57Cheez-It
  6. 67Pepperidge Farm Goldfish
  7. 76Cheetos
  8. 86Chomps
  9. 96Ritz
  10. 106Kit Kat
  11. 115Hippeas
  12. 125Kettle Brand
  13. 135LesserEvil
  14. 145Snickers
  15. 154Siete Foods
  16. 164Utz
  17. 174Frito-Lay
  18. 184Kirkland Signature
  19. 193Cape Cod
  20. 203Hershey’s
Named alongside
BrandAnswers naming the brandNamed alongside
RxBar17Chomps (10), LesserEvil (8), ALOHA (7)
Kirkland Signature10Walmart Great Value (4), Angie’s Boomchickapop (3), Lay’s (3)
Ritz Crackers6Triscuit Original (5), Simple Mills Almond Flour Crackers (Fine Ground Sea Salt) (3), Pepperidge Farm Goldfish (3)
Barebells6ALOHA (5), RxBar (4), That’s It fruit bars (1)
Lay’s Classic10Cape Cod Original (5), Kettle Brand (4), Ruffles (4)
LesserEvil12Chomps (9), RxBar (8), Hippeas (6)
Orville Redenbacher's6LesserEvil (3), Angie’s Boomchickapop (3), Kirkland Signature (3)
Walmart Great Value6Kirkland Signature (4), Clancy’s (ALDI) (3), Trader Joe's (3)
Cheez-It7Doritos (4), Pepperidge Farm Goldfish (3), Lay’s (3)
Chomps12RxBar (10), LesserEvil (9), Hippeas (7)
ALOHA8RxBar (7), Barebells (5), LesserEvil (3)
Trader Joe's6Walmart Great Value (3), Kirkland Signature (3), Cheez-It (2)
Hippeas11RxBar (7), Chomps (7), LesserEvil (6)
Lay’s7Doritos (4), Cheez-It (3), Kirkland Signature (3)
Kettle Brand6Ruffles (4), Lay’s Classic (4), Cheez-It (2)
Pepperidge Farm Goldfish8Triscuit Original (3), Cheez-It (3), Ritz Crackers (3)
Doritos5Cheez-It (4), Lay’s (4), Pepperidge Farm Goldfish (3)
Triscuit Original5Ritz Crackers (5), Pepperidge Farm Goldfish (3), Simple Mills Almond Flour Crackers (Fine Ground Sea Salt) (2)
Country Archer7Jack Link’s (5), Chomps (3), RxBar (2)
Ruffles6Kettle Brand (4), Lay’s Classic (4), Lay’s (3)
Babybel wheels3
Jack Link’s5Country Archer (5), Chomps (1)
Trader Joe’s Rainbow’s End Trail Mix3Trader Joe's (2), Walmart Great Value (1), Kirkland Signature (1)
Clancy’s (ALDI)3Walmart Great Value (3), Aldi (2), Kirkland Signature (2)
Simple Mills Almond Flour Crackers (Fine Ground Sea Salt)3Ritz Crackers (3), Triscuit Original (2), Cheez-It (1)
That’s It fruit bars7RxBar (6), Chomps (5), LesserEvil (4)
Cape Cod Original7Lay’s Classic (5), Kettle Brand (2), Cheez-It (2)
SkinnyPop7LesserEvil (3), Angie’s Boomchickapop (3), Orville Redenbacher's (3)
Aldi2Walmart Great Value (2), Clancy’s (ALDI) (2), Trader Joe's (2)
Angie’s Boomchickapop4Kirkland Signature (3), SkinnyPop (3), Orville Redenbacher's (3)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1smarterranking.com7
2ringly.io5
3yougov.com5
4shopping.google.comshopping3
5aol.com2
6brandersmagazine.com2
7rankred.com2
8thekitchn.com2
9self.com2
101033wvyb.com1

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which snack brands are most popular and well-reviewed?111011
2Which snack brands offer the best value?001111
3What are the best potato chips?001100
4What are the best food and beverage brands for quality?100001
5What are the best snacks and chips?001000