Brand profile

Frito-Lay

American snack food division of PepsiCo, established in 1961 through the merger of Frito Company and H.W. Lay & Company.

2 questions · 2 categories · As of Nov 12, 2026

Best category rank
#52
Snacks & Chips · of 349
Questions
2
2 categories
Answers naming it
4/12
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Snacks & Chips#52of 349128.0
Food & Beverages#574of 4,17113.7

Ranking by question

Named alongside in Snacks & Chips

Brands named in the same answers as Frito-Lay in the last four weeks, counted in answers.

  1. 14Lay’s
  2. 23Doritos
  3. 33Trader Joe's
  4. 42Cheetos
  5. 52Ritz
  6. 62Aldi
  7. 72Cheez-It
  8. 82Chomps
  9. 92Clancy’s (ALDI)
  10. 102Hershey
  11. 112Kirkland Signature
  12. 122Kit Kat
  13. 132LesserEvil
  14. 142M&M's
  15. 152Oreos
  16. 162Reese's
  17. 172SkinnyDipped
  18. 182Snickers
  19. 192Snyder's of Hanover
  20. 202Target (Good & Gather)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1smarterranking.com2
2shopping.google.comshopping2
3tastingtable.com2
4accio.com1
5brandersmagazine.com1
6cheapism.com1
7cozymeal.com1
8grokipedia.com1
9newmunchies.com1
10rankred.com1

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which snack brands offer the best value?100110
2Which snack brands are most popular and well-reviewed?000001