Subcategory
Snacks & Chips
This index adds up the scores of 10 questions. 349 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1RxBar141.8
- 2Kirkland Signature103.7
- 3Ritz Crackers97.5
- 4Barebells87.8
- 5Lay’s Classic87.5
- 6LesserEvil85.8
- 7Orville Redenbacher's83.2
- 8Walmart Great Value82.1
- 9Cheez-It80.9
- 10Chomps80.7
Show all 50
- 11ALOHA77.5
- 12Trader Joe's77.1
- 13Hippeas72.6
- 14Lay’s67.8
- 15Kettle Brand67.4
- 16Pepperidge Farm Goldfish65.4
- 17Doritos63.6
- 18Triscuit Original61.5
- 19Country Archer60.3
- 20Ruffles59.1
- 21Babybel wheels55.0
- 22Jack Link’s50.2
- 23Trader Joe’s Rainbow’s End Trail Mix49.5
- 24Clancy’s (ALDI)49.2
- 25Simple Mills Almond Flour Crackers (Fine Ground Sea Salt)47.0
- 26That’s It fruit bars46.3
- 27Cape Cod Original44.4
- 28SkinnyPop44.0
- 29Aldi44.0
- 30Angie’s Boomchickapop43.7
- 31Jolly Time43.0
- 32ACT II40.6
- 33Smartfood39.6
- 34Cheez-Its39.0
- 35Carr’s Table Water Crackers37.5
- 36Pop Secret36.5
- 37Walmart35.8
- 38IQBAR35.4
- 39Old Trapper34.6
- 40Sahale34.1
- 41Town House33.8
- 42Tillamook Country Smoker33.1
- 43Larabar32.0
- 44Trader Joe’s Almonds, Chocolate & Cashews Trek Mix32.0
- 45Perfect Bar31.2
- 46People’s Choice30.8
- 47Planters (product)30.7
- 48Cheez-It White Cheddar30.4
- 49Utz29.8
- 50Garrett Popcorn Shops28.9
- 1RxBar141.8
- 2Kirkland Signature103.7
- 3Ritz Crackers97.5
- 4Barebells87.8
- 5Lay’s Classic87.5
- 6LesserEvil85.8
- 7Orville Redenbacher's83.2
- 8Walmart Great Value82.1
- 9Cheez-It80.9
- 10Chomps80.7
- 11ALOHA77.5
- 12Trader Joe's77.1
- 13Hippeas72.6
- 14Lay’s67.8
- 15Kettle Brand67.4
- 16Pepperidge Farm Goldfish65.4
- 17Doritos63.6
- 18Triscuit Original61.5
- 19Country Archer60.3
- 20Ruffles59.1
- 21Babybel wheels55.0
- 22Jack Link’s50.2
- 23Trader Joe’s Rainbow’s End Trail Mix49.5
- 24Clancy’s (ALDI)49.2
- 25Simple Mills Almond Flour Crackers (Fine Ground Sea Salt)47.0
- 26That’s It fruit bars46.3
- 27Cape Cod Original44.4
- 28SkinnyPop44.0
- 29Aldi44.0
- 30Angie’s Boomchickapop43.7
- 31Jolly Time43.0
- 32ACT II40.6
- 33Smartfood39.6
- 34Cheez-Its39.0
- 35Carr’s Table Water Crackers37.5
- 36Pop Secret36.5
- 37Walmart35.8
- 38IQBAR35.4
- 39Old Trapper34.6
- 40Sahale34.1
- 41Town House33.8
- 42Tillamook Country Smoker33.1
- 43Larabar32.0
- 44Trader Joe’s Almonds, Chocolate & Cashews Trek Mix32.0
- 45Perfect Bar31.2
- 46People’s Choice30.8
- 47Planters (product)30.7
- 48Cheez-It White Cheddar30.4
- 49Utz29.8
- 50Garrett Popcorn Shops28.9
Top 50 of 349
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
10Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 10 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1RxBar | 2 | 2 | 2 | 2 | 1 | 2 |
| 2Kirkland Signature | 0 | 3 | 2 | 3 | 2 | 0 |
| 3Ritz Crackers | 1 | 1 | 1 | 1 | 1 | 1 |
| 4Barebells | 1 | 1 | 1 | 1 | 2 | 0 |
| 5Lay’s Classic | 1 | 1 | 0 | 2 | 2 | 1 |
| 6LesserEvil | 2 | 2 | 1 | 1 | 0 | 2 |
| 7Orville Redenbacher's | 1 | 1 | 0 | 2 | 1 | 1 |
| 8Walmart Great Value | 2 | 1 | 2 | 1 | 0 | 0 |
| 9Cheez-It | 2 | 0 | 1 | 2 | 2 | 0 |
| 10Chomps | 1 | 1 | 1 | 2 | 0 | 2 |
| 11ALOHA | 2 | 1 | 0 | 1 | 2 | 0 |
| 12Trader Joe's | 2 | 0 | 0 | 2 | 1 | 1 |
| 13Hippeas | 1 | 0 | 2 | 1 | 1 | 3 |
| 14Lay’s | 0 | 0 | 3 | 2 | 1 | 1 |
| 15Kettle Brand | 2 | 0 | 1 | 1 | 1 | 0 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 6
- 17
- Answers naming both
- 1
- 10
- Answers naming the brand
- 2
- 6
- 17
- Answers naming both
- 1
- 10
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| RxBar | 17 | Chomps (10), LesserEvil (8), ALOHA (7) |
| Kirkland Signature | 10 | Walmart Great Value (4), Angie’s Boomchickapop (3), Lay’s (3) |
| Ritz Crackers | 6 | Triscuit Original (5), Simple Mills Almond Flour Crackers (Fine Ground Sea Salt) (3), Pepperidge Farm Goldfish (3) |
| Barebells | 6 | ALOHA (5), RxBar (4), That’s It fruit bars (1) |
| Lay’s Classic | 10 | Cape Cod Original (5), Kettle Brand (4), Ruffles (4) |
| LesserEvil | 12 | Chomps (9), RxBar (8), Hippeas (6) |
| Orville Redenbacher's | 6 | LesserEvil (3), Angie’s Boomchickapop (3), Kirkland Signature (3) |
| Walmart Great Value | 6 | Kirkland Signature (4), Clancy’s (ALDI) (3), Trader Joe's (3) |
| Cheez-It | 7 | Doritos (4), Pepperidge Farm Goldfish (3), Lay’s (3) |
| Chomps | 12 | RxBar (10), LesserEvil (9), Hippeas (7) |
| ALOHA | 8 | RxBar (7), Barebells (5), LesserEvil (3) |
| Trader Joe's | 6 | Walmart Great Value (3), Kirkland Signature (3), Cheez-It (2) |
| Hippeas | 11 | RxBar (7), Chomps (7), LesserEvil (6) |
| Lay’s | 7 | Doritos (4), Cheez-It (3), Kirkland Signature (3) |
| Kettle Brand | 6 | Ruffles (4), Lay’s Classic (4), Cheez-It (2) |
| Pepperidge Farm Goldfish | 8 | Triscuit Original (3), Cheez-It (3), Ritz Crackers (3) |
| Doritos | 5 | Cheez-It (4), Lay’s (4), Pepperidge Farm Goldfish (3) |
| Triscuit Original | 5 | Ritz Crackers (5), Pepperidge Farm Goldfish (3), Simple Mills Almond Flour Crackers (Fine Ground Sea Salt) (2) |
| Country Archer | 7 | Jack Link’s (5), Chomps (3), RxBar (2) |
| Ruffles | 6 | Kettle Brand (4), Lay’s Classic (4), Lay’s (3) |
| Babybel wheels | 3 | |
| Jack Link’s | 5 | Country Archer (5), Chomps (1) |
| Trader Joe’s Rainbow’s End Trail Mix | 3 | Trader Joe's (2), Walmart Great Value (1), Kirkland Signature (1) |
| Clancy’s (ALDI) | 3 | Walmart Great Value (3), Aldi (2), Kirkland Signature (2) |
| Simple Mills Almond Flour Crackers (Fine Ground Sea Salt) | 3 | Ritz Crackers (3), Triscuit Original (2), Cheez-It (1) |
| That’s It fruit bars | 7 | RxBar (6), Chomps (5), LesserEvil (4) |
| Cape Cod Original | 7 | Lay’s Classic (5), Kettle Brand (2), Cheez-It (2) |
| SkinnyPop | 7 | LesserEvil (3), Angie’s Boomchickapop (3), Orville Redenbacher's (3) |
| Aldi | 2 | Walmart Great Value (2), Clancy’s (ALDI) (2), Trader Joe's (2) |
| Angie’s Boomchickapop | 4 | Kirkland Signature (3), SkinnyPop (3), Orville Redenbacher's (3) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 16 |
| 2 | tastingtable.com | 13 |
| 3 | sporked.com | 12 |
| 4 | eatthis.com | 8 |
| 5 | thekitchn.com | 8 |
| 6 | smarterranking.com | 7 |
| 7 | reddit.com | 6 |
| 8 | youtube.com | 6 |
| 9 | consumerreports.org | 5 |
| 10 | aol.com | 4 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| nutrisense.io | RxBar | 5 |
| nutrisense.io | LesserEvil | 4 |
| ringly.io | LesserEvil | 3 |
| shopping.google.com | Lay’s Classic | 3 |
| consumerreports.org | Kirkland Signature | 3 |
| tastingtable.com | Ritz Crackers | 3 |
| tastingtable.com | Lay’s Classic | 2 |
| eatthis.com | Walmart Great Value | 2 |
| eatthis.com | LesserEvil | 2 |
| goodhousekeeping.com | LesserEvil | 2 |
| goodhousekeeping.com | Kirkland Signature | 2 |
| goodhousekeeping.com | RxBar | 2 |
| ringly.io | RxBar | 2 |
| shopping.google.com | Walmart Great Value | 2 |
| shopping.google.com | Kirkland Signature | 2 |
| shopping.google.com | Orville Redenbacher's | 2 |
| shopping.google.com | Barebells | 2 |
| shopping.google.com | RxBar | 2 |
| shopping.google.com | Ritz Crackers | 2 |
| sporked.com | Walmart Great Value | 2 |
| sporked.com | Kirkland Signature | 2 |
| tastingtable.com | Walmart Great Value | 2 |
| tastingtable.com | Kirkland Signature | 2 |
| consumerreports.org | Walmart Great Value | 2 |
| sporked.com | RxBar | 1 |
| sporked.com | Ritz Crackers | 1 |
| eatthis.com | Ritz Crackers | 1 |
| sporked.com | Lay’s Classic | 1 |
| tastingtable.com | RxBar | 1 |
| goodhousekeeping.com | Orville Redenbacher's | 1 |
| goodhousekeeping.com | Barebells | 1 |
| consumerreports.org | Ritz Crackers | 1 |
| eatthis.com | RxBar | 1 |
| eatthis.com | Orville Redenbacher's | 1 |
| ringly.io | Walmart Great Value | 1 |
| eatthis.com | Kirkland Signature | 1 |
| ringly.io | Kirkland Signature | 1 |
| tastingtable.com | LesserEvil | 1 |
| consumerreports.org | Barebells | 1 |
| shopping.google.com | LesserEvil | 1 |
| sporked.com | Barebells | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Food & Beverages
The other indexes under the same parent, each with its top five brands.
Tea
Questions 9Top 5 of 255 brandsScore
Chocolate & Candy
Questions 9Top 5 of 284 brandsScore
Soft Drinks & Juices
Questions 9Top 5 of 210 brandsScore
Energy & Sports Drinks
Questions 9Beer
Questions 10Wine
Questions 10Top 5 of 484 brandsScore
Whiskey & Spirits
Questions 10Dairy & Plant-Based Alternatives
Questions 9Top 5 of 186 brandsScore
Sauces & Condiments
Questions 10Top 5 of 333 brandsScore
Instant Noodles & Ready Meals
Questions 10Cereal & Breakfast Foods
Questions 9Ice Cream & Frozen Desserts
Questions 8Bottled Water
Questions 4Kimchi
Questions 2Top 5 of 16 brandsScore