Subcategory
Baby Care & Toiletries
This index adds up the scores of 8 questions. 250 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
- 1CeraVe Baby Wash & Shampoo109.1
- 2CeraVe Baby Moisturizing Lotion102.6
- 3Aquaphor Baby Healing Ointment85.6
- 4FridaBaby Quick Read Rectal Thermometer82.6
- 5Vicks Baby Rectal Thermometer (V934)75.3
- 6Babo Botanicals Sensitive Baby (SPF 50)73.8
- 7Triple Paste70.3
- 8La Roche-Posay Anthelios Mineral SPF 5070.1
- 9Aveeno Baby Daily Moisture Lotion69.5
- 10Thinkbaby Safe Sunscreen SPF 50+59.5
Show all 50
- 11Desitin Maximum Strength58.3
- 12Braun ThermoScan 758.1
- 13Aveeno Baby Eczema Therapy Moisturizing Cream57.0
- 14Vaseline49.9
- 15Blue Lizard Baby Mineral Sunscreen (SPF 50+)44.3
- 16Kirkland Signature43.0
- 17Pipette Fragrance-Free Baby Lotion38.9
- 18Desitin38.6
- 19Aveeno Baby Continuous Protection Sensitive Skin SPF 5036.1
- 20Boudreaux’s Butt Paste Maximum Strength35.2
- 21Pipette Baby Shampoo + Wash33.7
- 22Aveeno Baby Daily Moisture Gentle Bath Wash & Shampoo30.2
- 23Up & Up28.6
- 24Walmart’s Parent’s Choice28.5
- 25Eucerin Baby Body Lotion27.4
- 26Earth Mama Simply Non-Scents Baby Lotion26.5
- 27Braun Baby 8-Second 3-in-1 Digital Thermometer25.9
- 28Target25.6
- 29Cetaphil Baby Wash & Shampoo25.2
- 30Mustela Diaper Rash Sprayable Cream25.2
- 31Aquaphor 3-in-1 Baby Diaper Rash Cream25.1
- 32CeraVe Baby Healing Ointment25.0
- 33Baby Dove Sensitive Skin Care Baby Wash24.5
- 34Vanicream Moisturizing Cream24.2
- 35Triple Paste Medicated Ointment23.4
- 36Mustela Gentle Cleansing Gel23.3
- 37Target Up & Up Disposable Diapers23.3
- 38Honest Company23.2
- 39iHealth No-Touch Forehead Thermometer (PT3)23.1
- 40Tubby Todd All Over Ointment23.0
- 41Aveeno Baby Cleansing Therapy Moisturizing Wash22.6
- 42Kirkland Signature Baby Wipes22.1
- 43Earth Mama Organic Diaper Balm20.9
- 44Haakaa20.8
- 45Aquaphor Baby Wash & Shampoo20.4
- 46Momcozy Smart Baby Thermometer (T31)20.3
- 47Haakaa electric nail buffer20.0
- 48Frida Baby NailFrida20.0
- 49Amazon19.8
- 50The First Years American Red Cross Deluxe Clipper19.6
- 1CeraVe Baby Wash & Shampoo109.1
- 2CeraVe Baby Moisturizing Lotion102.6
- 3Aquaphor Baby Healing Ointment85.6
- 4FridaBaby Quick Read Rectal Thermometer82.6
- 5Vicks Baby Rectal Thermometer (V934)75.3
- 6Babo Botanicals Sensitive Baby (SPF 50)73.8
- 7Triple Paste70.3
- 8La Roche-Posay Anthelios Mineral SPF 5070.1
- 9Aveeno Baby Daily Moisture Lotion69.5
- 10Thinkbaby Safe Sunscreen SPF 50+59.5
- 11Desitin Maximum Strength58.3
- 12Braun ThermoScan 758.1
- 13Aveeno Baby Eczema Therapy Moisturizing Cream57.0
- 14Vaseline49.9
- 15Blue Lizard Baby Mineral Sunscreen (SPF 50+)44.3
- 16Kirkland Signature43.0
- 17Pipette Fragrance-Free Baby Lotion38.9
- 18Desitin38.6
- 19Aveeno Baby Continuous Protection Sensitive Skin SPF 5036.1
- 20Boudreaux’s Butt Paste Maximum Strength35.2
- 21Pipette Baby Shampoo + Wash33.7
- 22Aveeno Baby Daily Moisture Gentle Bath Wash & Shampoo30.2
- 23Up & Up28.6
- 24Walmart’s Parent’s Choice28.5
- 25Eucerin Baby Body Lotion27.4
- 26Earth Mama Simply Non-Scents Baby Lotion26.5
- 27Braun Baby 8-Second 3-in-1 Digital Thermometer25.9
- 28Target25.6
- 29Cetaphil Baby Wash & Shampoo25.2
- 30Mustela Diaper Rash Sprayable Cream25.2
- 31Aquaphor 3-in-1 Baby Diaper Rash Cream25.1
- 32CeraVe Baby Healing Ointment25.0
- 33Baby Dove Sensitive Skin Care Baby Wash24.5
- 34Vanicream Moisturizing Cream24.2
- 35Triple Paste Medicated Ointment23.4
- 36Mustela Gentle Cleansing Gel23.3
- 37Target Up & Up Disposable Diapers23.3
- 38Honest Company23.2
- 39iHealth No-Touch Forehead Thermometer (PT3)23.1
- 40Tubby Todd All Over Ointment23.0
- 41Aveeno Baby Cleansing Therapy Moisturizing Wash22.6
- 42Kirkland Signature Baby Wipes22.1
- 43Earth Mama Organic Diaper Balm20.9
- 44Haakaa20.8
- 45Aquaphor Baby Wash & Shampoo20.4
- 46Momcozy Smart Baby Thermometer (T31)20.3
- 47Haakaa electric nail buffer20.0
- 48Frida Baby NailFrida20.0
- 49Amazon19.8
- 50The First Years American Red Cross Deluxe Clipper19.6
Top 50 of 250
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand | ||||||
|---|---|---|---|---|---|---|
| 1CeraVe Baby Wash & Shampoo | 0 | 2 | 1 | 3 | 1 | 1 |
| 2CeraVe Baby Moisturizing Lotion | 1 | 1 | 2 | 2 | 2 | 1 |
| 3Aquaphor Baby Healing Ointment | 1 | 1 | 1 | 3 | 1 | 2 |
| 4FridaBaby Quick Read Rectal Thermometer | 1 | 1 | 1 | 1 | 1 | 1 |
| 5Vicks Baby Rectal Thermometer (V934) | 1 | 1 | 1 | 1 | 0 | 1 |
| 6Babo Botanicals Sensitive Baby (SPF 50) | 1 | 1 | 1 | 1 | 1 | 0 |
| 7Triple Paste | 1 | 1 | 1 | 1 | 0 | 2 |
| 8La Roche-Posay Anthelios Mineral SPF 50 | 1 | 1 | 0 | 1 | 1 | 1 |
| 9Aveeno Baby Daily Moisture Lotion | 1 | 0 | 1 | 2 | 1 | 2 |
| 10Thinkbaby Safe Sunscreen SPF 50+ | 0 | 1 | 1 | 1 | 1 | 1 |
| 11Desitin Maximum Strength | 1 | 0 | 1 | 1 | 0 | 1 |
| 12Braun ThermoScan 7 | 1 | 1 | 1 | 1 | 1 | 1 |
| 13Aveeno Baby Eczema Therapy Moisturizing Cream | 1 | 1 | 1 | 1 | 0 | 1 |
| 14Vaseline | 0 | 2 | 0 | 2 | 1 | 0 |
| 15Blue Lizard Baby Mineral Sunscreen (SPF 50+) | 0 | 1 | 1 | 1 | 0 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 5
- 13
- Answers naming both
- 1
- 8
- Answers naming the brand
- 2
- 5
- 13
- Answers naming both
- 1
- 8
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| CeraVe Baby Wash & Shampoo | 13 | Aquaphor Baby Healing Ointment (5), Aveeno Baby Daily Moisture Lotion (5), Pipette Baby Shampoo + Wash (4) |
| CeraVe Baby Moisturizing Lotion | 12 | Aquaphor Baby Healing Ointment (8), Aveeno Baby Daily Moisture Lotion (8), Aveeno Baby Eczema Therapy Moisturizing Cream (5) |
| Aquaphor Baby Healing Ointment | 13 | CeraVe Baby Moisturizing Lotion (8), Aveeno Baby Daily Moisture Lotion (7), CeraVe Baby Wash & Shampoo (5) |
| FridaBaby Quick Read Rectal Thermometer | 6 | Braun ThermoScan 7 (6), Vicks Baby Rectal Thermometer (V934) (5), Braun Baby 8-Second 3-in-1 Digital Thermometer (2) |
| Vicks Baby Rectal Thermometer (V934) | 5 | Braun ThermoScan 7 (5), FridaBaby Quick Read Rectal Thermometer (5), Braun Baby 8-Second 3-in-1 Digital Thermometer (1) |
| Babo Botanicals Sensitive Baby (SPF 50) | 5 | Thinkbaby Safe Sunscreen SPF 50+ (4), La Roche-Posay Anthelios Mineral SPF 50 (4), Aveeno Baby Continuous Protection Sensitive Skin SPF 50 (3) |
| Triple Paste | 6 | Desitin Maximum Strength (3), Boudreaux’s Butt Paste Maximum Strength (2), Aquaphor Baby Healing Ointment (2) |
| La Roche-Posay Anthelios Mineral SPF 50 | 5 | Thinkbaby Safe Sunscreen SPF 50+ (4), Babo Botanicals Sensitive Baby (SPF 50) (4), Blue Lizard Baby Mineral Sunscreen (SPF 50+) (3) |
| Aveeno Baby Daily Moisture Lotion | 12 | CeraVe Baby Moisturizing Lotion (8), Aquaphor Baby Healing Ointment (7), CeraVe Baby Wash & Shampoo (5) |
| Thinkbaby Safe Sunscreen SPF 50+ | 6 | Babo Botanicals Sensitive Baby (SPF 50) (4), Blue Lizard Baby Mineral Sunscreen (SPF 50+) (4), La Roche-Posay Anthelios Mineral SPF 50 (4) |
| Desitin Maximum Strength | 6 | Boudreaux’s Butt Paste Maximum Strength (3), Triple Paste (3), Aquaphor Baby Healing Ointment (3) |
| Braun ThermoScan 7 | 6 | FridaBaby Quick Read Rectal Thermometer (6), Vicks Baby Rectal Thermometer (V934) (5), Braun Baby 8-Second 3-in-1 Digital Thermometer (2) |
| Aveeno Baby Eczema Therapy Moisturizing Cream | 6 | CeraVe Baby Moisturizing Lotion (5), Pipette Fragrance-Free Baby Lotion (4), Aquaphor Baby Healing Ointment (4) |
| Vaseline | 7 | Aquaphor Baby Healing Ointment (3), CeraVe Baby Wash & Shampoo (3), Desitin (2) |
| Blue Lizard Baby Mineral Sunscreen (SPF 50+) | 4 | Thinkbaby Safe Sunscreen SPF 50+ (4), Babo Botanicals Sensitive Baby (SPF 50) (3), La Roche-Posay Anthelios Mineral SPF 50 (3) |
| Kirkland Signature | 4 | Target (2), Walmart’s Parent’s Choice (2), CeraVe Baby Wash & Shampoo (2) |
| Pipette Fragrance-Free Baby Lotion | 4 | Aveeno Baby Eczema Therapy Moisturizing Cream (4), CeraVe Baby Moisturizing Lotion (4), Aquaphor Baby Healing Ointment (3) |
| Desitin | 4 | Vaseline (2), Aquaphor Baby Healing Ointment (2), CeraVe Baby Wash & Shampoo (2) |
| Aveeno Baby Continuous Protection Sensitive Skin SPF 50 | 3 | Babo Botanicals Sensitive Baby (SPF 50) (3), Thinkbaby Safe Sunscreen SPF 50+ (2), Blue Lizard Baby Mineral Sunscreen (SPF 50+) (2) |
| Boudreaux’s Butt Paste Maximum Strength | 5 | Aquaphor Baby Healing Ointment (4), Desitin Maximum Strength (3), Pipette Baby Shampoo + Wash (2) |
| Pipette Baby Shampoo + Wash | 4 | CeraVe Baby Wash & Shampoo (4), Boudreaux’s Butt Paste Maximum Strength (2), Aveeno Baby Daily Moisture Gentle Bath Wash & Shampoo (2) |
| Aveeno Baby Daily Moisture Gentle Bath Wash & Shampoo | 5 | CeraVe Baby Wash & Shampoo (4), Pipette Baby Shampoo + Wash (2), Target (1) |
| Up & Up | 2 | |
| Walmart’s Parent’s Choice | 3 | Kirkland Signature (2), Vaseline (1), CeraVe Baby Wash & Shampoo (1) |
| Eucerin Baby Body Lotion | 4 | Aveeno Baby Daily Moisture Lotion (4), CeraVe Baby Moisturizing Lotion (3), Pipette Fragrance-Free Baby Lotion (2) |
| Earth Mama Simply Non-Scents Baby Lotion | 3 | CeraVe Baby Moisturizing Lotion (3), Pipette Fragrance-Free Baby Lotion (2), Aveeno Baby Eczema Therapy Moisturizing Cream (2) |
| Braun Baby 8-Second 3-in-1 Digital Thermometer | 2 | Braun ThermoScan 7 (2), FridaBaby Quick Read Rectal Thermometer (2), Vicks Baby Rectal Thermometer (V934) (1) |
| Target | 4 | Kirkland Signature (2), CeraVe Baby Wash & Shampoo (2), Desitin (1) |
| Cetaphil Baby Wash & Shampoo | 4 | Aquaphor Baby Healing Ointment (3), CeraVe Baby Moisturizing Lotion (3), Aveeno Baby Daily Moisture Lotion (3) |
| Mustela Diaper Rash Sprayable Cream | 2 | Triple Paste (2), Desitin Maximum Strength (2) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | babylist.com | 16 |
| 2 | shopping.google.com | 15 |
| 3 | babygearlab.com | 13 |
| 4 | thebump.com | 12 |
| 5 | momlovesbest.com | 12 |
| 6 | forbes.com | 11 |
| 7 | reddit.com | 7 |
| 8 | walmart.com | 6 |
| 9 | youtube.com | 6 |
| 10 | amazon.com | 6 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| babylist.com | CeraVe Baby Wash & Shampoo | 6 |
| babylist.com | Aquaphor Baby Healing Ointment | 5 |
| forbes.com | CeraVe Baby Wash & Shampoo | 4 |
| forbes.com | FridaBaby Quick Read Rectal Thermometer | 4 |
| healthline.com | Aquaphor Baby Healing Ointment | 4 |
| babylist.com | CeraVe Baby Moisturizing Lotion | 4 |
| forbes.com | Vicks Baby Rectal Thermometer (V934) | 4 |
| forbes.com | Babo Botanicals Sensitive Baby (SPF 50) | 3 |
| babygearlab.com | CeraVe Baby Wash & Shampoo | 3 |
| forbes.com | La Roche-Posay Anthelios Mineral SPF 50 | 3 |
| thebump.com | CeraVe Baby Moisturizing Lotion | 3 |
| shopping.google.com | CeraVe Baby Moisturizing Lotion | 3 |
| babylist.com | Triple Paste | 3 |
| reddit.com | CeraVe Baby Wash & Shampoo | 3 |
| reddit.com | Aquaphor Baby Healing Ointment | 3 |
| babylist.com | La Roche-Posay Anthelios Mineral SPF 50 | 2 |
| babygearlab.com | FridaBaby Quick Read Rectal Thermometer | 2 |
| babygearlab.com | Aquaphor Baby Healing Ointment | 2 |
| babygearlab.com | Vicks Baby Rectal Thermometer (V934) | 2 |
| babygearlab.com | Triple Paste | 2 |
| healthline.com | Triple Paste | 2 |
| healthline.com | FridaBaby Quick Read Rectal Thermometer | 2 |
| healthline.com | CeraVe Baby Wash & Shampoo | 2 |
| healthline.com | Vicks Baby Rectal Thermometer (V934) | 2 |
| healthline.com | CeraVe Baby Moisturizing Lotion | 2 |
| momlovesbest.com | Triple Paste | 2 |
| momlovesbest.com | FridaBaby Quick Read Rectal Thermometer | 2 |
| momlovesbest.com | Aquaphor Baby Healing Ointment | 2 |
| momlovesbest.com | CeraVe Baby Wash & Shampoo | 2 |
| momlovesbest.com | Vicks Baby Rectal Thermometer (V934) | 2 |
| shopping.google.com | Babo Botanicals Sensitive Baby (SPF 50) | 2 |
| shopping.google.com | FridaBaby Quick Read Rectal Thermometer | 2 |
| shopping.google.com | Aquaphor Baby Healing Ointment | 2 |
| shopping.google.com | La Roche-Posay Anthelios Mineral SPF 50 | 2 |
| thebump.com | Triple Paste | 2 |
| thebump.com | Aquaphor Baby Healing Ointment | 2 |
| reddit.com | Babo Botanicals Sensitive Baby (SPF 50) | 1 |
| reddit.com | FridaBaby Quick Read Rectal Thermometer | 1 |
| babylist.com | FridaBaby Quick Read Rectal Thermometer | 1 |
| babylist.com | Babo Botanicals Sensitive Baby (SPF 50) | 1 |
| reddit.com | Vicks Baby Rectal Thermometer (V934) | 1 |
| reddit.com | CeraVe Baby Moisturizing Lotion | 1 |
| forbes.com | Aquaphor Baby Healing Ointment | 1 |
| reddit.com | La Roche-Posay Anthelios Mineral SPF 50 | 1 |
| shopping.google.com | Triple Paste | 1 |
| babylist.com | Vicks Baby Rectal Thermometer (V934) | 1 |
| thebump.com | FridaBaby Quick Read Rectal Thermometer | 1 |
| thebump.com | La Roche-Posay Anthelios Mineral SPF 50 | 1 |
| thebump.com | CeraVe Baby Wash & Shampoo | 1 |
| shopping.google.com | CeraVe Baby Wash & Shampoo | 1 |
| momlovesbest.com | Babo Botanicals Sensitive Baby (SPF 50) | 1 |
| shopping.google.com | Vicks Baby Rectal Thermometer (V934) | 1 |
| babygearlab.com | La Roche-Posay Anthelios Mineral SPF 50 | 1 |
| thebump.com | Vicks Baby Rectal Thermometer (V934) | 1 |
| babygearlab.com | Babo Botanicals Sensitive Baby (SPF 50) | 1 |
| momlovesbest.com | CeraVe Baby Moisturizing Lotion | 1 |
| momlovesbest.com | La Roche-Posay Anthelios Mineral SPF 50 | 1 |
| reddit.com | Triple Paste | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Baby & Kids
The other indexes under the same parent, each with its top five brands.
Baby Feeding & Nursing
Questions 10Diapers & Wipes
Questions 9Nursery & Baby Furniture
Questions 9Baby Monitors & Safety
Questions 8Baby & Kids Clothing
Questions 8Top 5 of 226 brandsScore
Toys
Questions 10Top 5 of 393 brandsScore
Board Games & Puzzles
Questions 10Top 5 of 308 brandsScore
Educational & STEM Toys
Questions 8Dolls & Action Figures
Questions 8Top 5 of 343 brandsScore