Subcategory
Baby & Kids Clothing
This index adds up the scores of 8 questions. 226 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Old Navy239.0
- 2Carter’s238.0
- 3Burt’s Bees Baby209.2
- 4Hanna Andersson205.8
- 5Primary (product)168.8
- 6Target – Cat & Jack168.5
- 7Monica + Andy109.9
- 8Mini Boden106.5
- 9Target91.6
- 10Little Sleepies82.3
Show all 50
- 11Colored Organics79.5
- 12H&M Kids63.0
- 13Kyte Baby61.6
- 14Quince58.3
- 15Swim Zip58.0
- 16Ten Little First Walkers57.4
- 17Carter’s (Little Planet)56.3
- 18L’ovedbaby51.7
- 19Lands' End50.3
- 20Nike50.0
- 21Hollister47.5
- 22childrensplace.com (The Children's Place)45.0
- 23Pehr44.8
- 24American Eagle41.0
- 25Abercrombie39.0
- 26Under the Nile39.0
- 27Simple Joys by Carter's37.4
- 28Finn + Emma35.7
- 29Gap Kids35.4
- 30Robeez34.7
- 31Goumi Kids32.5
- 32Tea Collection32.1
- 33Lands’ End Expedition Waterproof Down Parka31.3
- 34Janie and Jack30.3
- 35Walmart – Wonder Nation30.0
- 36Patagonia Kids’ Hi-Loft Down Sweater Hoody30.0
- 37Ten Little (First Walkers / Everyday Originals)28.0
- 38Columbia Omni-Heat Infinity Insulated Jacket28.0
- 39Carter's Sleep & Play Pajamas28.0
- 40Reima27.7
- 41Adidas26.4
- 42Quince Baby Bamboo One Piece Pajama26.4
- 43Walmart25.8
- 44Little Sleepies Zippy25.8
- 45Speedo25.0
- 46Lululemon24.8
- 47Posh Peanut24.4
- 48Uniqlo Kids22.5
- 49H&M22.3
- 50Zara Kids22.3
- 1Old Navy239.0
- 2Carter’s238.0
- 3Burt’s Bees Baby209.2
- 4Hanna Andersson205.8
- 5Primary (product)168.8
- 6Target – Cat & Jack168.5
- 7Monica + Andy109.9
- 8Mini Boden106.5
- 9Target91.6
- 10Little Sleepies82.3
- 11Colored Organics79.5
- 12H&M Kids63.0
- 13Kyte Baby61.6
- 14Quince58.3
- 15Swim Zip58.0
- 16Ten Little First Walkers57.4
- 17Carter’s (Little Planet)56.3
- 18L’ovedbaby51.7
- 19Lands' End50.3
- 20Nike50.0
- 21Hollister47.5
- 22childrensplace.com (The Children's Place)45.0
- 23Pehr44.8
- 24American Eagle41.0
- 25Abercrombie39.0
- 26Under the Nile39.0
- 27Simple Joys by Carter's37.4
- 28Finn + Emma35.7
- 29Gap Kids35.4
- 30Robeez34.7
- 31Goumi Kids32.5
- 32Tea Collection32.1
- 33Lands’ End Expedition Waterproof Down Parka31.3
- 34Janie and Jack30.3
- 35Walmart – Wonder Nation30.0
- 36Patagonia Kids’ Hi-Loft Down Sweater Hoody30.0
- 37Ten Little (First Walkers / Everyday Originals)28.0
- 38Columbia Omni-Heat Infinity Insulated Jacket28.0
- 39Carter's Sleep & Play Pajamas28.0
- 40Reima27.7
- 41Adidas26.4
- 42Quince Baby Bamboo One Piece Pajama26.4
- 43Walmart25.8
- 44Little Sleepies Zippy25.8
- 45Speedo25.0
- 46Lululemon24.8
- 47Posh Peanut24.4
- 48Uniqlo Kids22.5
- 49H&M22.3
- 50Zara Kids22.3
Top 50 of 226
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Old Navy | 3 | 3 | 3 | 4 | 3 | 2 |
| 2Carter’s | 3 | 4 | 3 | 3 | 2 | 2 |
| 3Burt’s Bees Baby | 2 | 3 | 3 | 4 | 3 | 4 |
| 4Hanna Andersson | 2 | 3 | 4 | 5 | 3 | 5 |
| 5Primary (product) | 2 | 2 | 2 | 4 | 3 | 4 |
| 6Target – Cat & Jack | 2 | 2 | 2 | 4 | 2 | 3 |
| 7Monica + Andy | 1 | 1 | 3 | 2 | 3 | 2 |
| 8Mini Boden | 3 | 0 | 1 | 3 | 1 | 1 |
| 9Target | 1 | 2 | 0 | 2 | 1 | 1 |
| 10Little Sleepies | 1 | 1 | 1 | 2 | 1 | 1 |
| 11Colored Organics | 1 | 0 | 2 | 3 | 2 | 2 |
| 12H&M Kids | 1 | 0 | 3 | 2 | 0 | 0 |
| 13Kyte Baby | 0 | 0 | 2 | 2 | 2 | 1 |
| 14Quince | 1 | 0 | 1 | 0 | 3 | 1 |
| 15Swim Zip | 1 | 1 | 0 | 1 | 0 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 3
- 8
- 31
- Answers naming both
- 1
- 23
- Answers naming the brand
- 3
- 8
- 31
- Answers naming both
- 1
- 23
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Old Navy | 23 | Carter’s (19), Hanna Andersson (17), Target – Cat & Jack (17) |
| Carter’s | 23 | Old Navy (19), Hanna Andersson (16), Primary (product) (15) |
| Burt’s Bees Baby | 25 | Hanna Andersson (23), Monica + Andy (17), Carter’s (14) |
| Hanna Andersson | 31 | Burt’s Bees Baby (23), Primary (product) (20), Old Navy (17) |
| Primary (product) | 23 | Hanna Andersson (20), Old Navy (16), Carter’s (15) |
| Target – Cat & Jack | 20 | Old Navy (17), Hanna Andersson (16), Primary (product) (15) |
| Monica + Andy | 18 | Burt’s Bees Baby (17), Hanna Andersson (16), L’ovedbaby (10) |
| Mini Boden | 13 | Hanna Andersson (11), Primary (product) (11), Old Navy (10) |
| Target | 9 | Old Navy (6), Target – Cat & Jack (6), American Eagle (4) |
| Little Sleepies | 9 | Burt’s Bees Baby (7), Kyte Baby (7), Monica + Andy (5) |
| Colored Organics | 14 | Hanna Andersson (14), Burt’s Bees Baby (13), Monica + Andy (10) |
| H&M Kids | 8 | Old Navy (8), Target – Cat & Jack (7), Carter’s (6) |
| Kyte Baby | 9 | Burt’s Bees Baby (8), Little Sleepies (7), Monica + Andy (7) |
| Quince | 6 | Primary (product) (4), Colored Organics (3), Hanna Andersson (3) |
| Swim Zip | 4 | Mini Boden (3), Hanna Andersson (3), Target – Cat & Jack (3) |
| Ten Little First Walkers | 5 | Robeez (2), Carter’s (1) |
| Carter’s (Little Planet) | 7 | Burt’s Bees Baby (7), Hanna Andersson (7), Colored Organics (5) |
| L’ovedbaby | 10 | Burt’s Bees Baby (10), Monica + Andy (10), Hanna Andersson (9) |
| Lands' End | 4 | Target (3), American Eagle (3), Old Navy (3) |
| Nike | 5 | Target (4), Old Navy (4), American Eagle (3) |
| Hollister | 5 | Old Navy (5), Target (4), American Eagle (4) |
| childrensplace.com (The Children's Place) | 6 | Old Navy (6), Carter’s (4), Target – Cat & Jack (4) |
| Pehr | 9 | Burt’s Bees Baby (9), Hanna Andersson (9), Monica + Andy (8) |
| American Eagle | 4 | Target (4), Old Navy (4), Abercrombie (4) |
| Abercrombie | 4 | Target (4), American Eagle (4), Old Navy (4) |
| Under the Nile | 8 | Burt’s Bees Baby (8), Monica + Andy (8), Hanna Andersson (8) |
| Simple Joys by Carter's | 4 | Old Navy (3), Burt’s Bees Baby (3), Carter’s (3) |
| Finn + Emma | 6 | Burt’s Bees Baby (6), Monica + Andy (6), Hanna Andersson (6) |
| Gap Kids | 7 | Old Navy (6), Hanna Andersson (6), Target – Cat & Jack (6) |
| Robeez | 3 | Ten Little First Walkers (2), Carter’s (1), Nike (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 12 |
| 2 | reddit.com | 12 |
| 3 | forbes.com | 9 |
| 4 | ringly.io | 7 |
| 5 | thebump.com | 6 |
| 6 | hapagarments.com | 5 |
| 7 | momjunction.com | 4 |
| 8 | momlovesbest.com | 4 |
| 9 | babylist.com | 4 |
| 10 | siukid.com | 4 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| ringly.io | Burt’s Bees Baby | 7 |
| ringly.io | Hanna Andersson | 7 |
| hapagarments.com | Hanna Andersson | 7 |
| ringly.io | Carter’s | 7 |
| ringly.io | Primary (product) | 6 |
| thegoodtrade.com | Hanna Andersson | 6 |
| hapagarments.com | Burt’s Bees Baby | 6 |
| ringly.io | Monica + Andy | 6 |
| ringly.io | Old Navy | 5 |
| thegoodtrade.com | Burt’s Bees Baby | 5 |
| hapagarments.com | Monica + Andy | 5 |
| siukid.com | Hanna Andersson | 5 |
| reviewed.com | Hanna Andersson | 5 |
| reviewed.com | Primary (product) | 5 |
| siukid.com | Old Navy | 5 |
| thegoodtrade.com | Monica + Andy | 5 |
| theloyalbrand.com | Primary (product) | 4 |
| goodhousekeeping.com | Carter’s | 4 |
| goodhousekeeping.com | Primary (product) | 4 |
| reddit.com | Burt’s Bees Baby | 4 |
| reddit.com | Hanna Andersson | 4 |
| reviewed.com | Old Navy | 4 |
| reviewed.com | Burt’s Bees Baby | 4 |
| reviewed.com | Mini Boden | 4 |
| reviewed.com | Carter’s | 4 |
| ringly.io | Target – Cat & Jack | 4 |
| siukid.com | Carter’s | 4 |
| siukid.com | Target – Cat & Jack | 4 |
| siukid.com | Primary (product) | 4 |
| thegoodtrade.com | Primary (product) | 4 |
| theloyalbrand.com | Old Navy | 4 |
| theloyalbrand.com | Carter’s | 4 |
| theloyalbrand.com | Hanna Andersson | 4 |
| goodhousekeeping.com | Old Navy | 4 |
| reviewed.com | Target – Cat & Jack | 3 |
| reddit.com | Carter’s | 3 |
| reviewed.com | Monica + Andy | 3 |
| thegoodtrade.com | Carter’s | 3 |
| reddit.com | Primary (product) | 3 |
| hapagarments.com | Old Navy | 3 |
| goodhousekeeping.com | Target – Cat & Jack | 3 |
| ringly.io | Mini Boden | 3 |
| reddit.com | Monica + Andy | 3 |
| hapagarments.com | Carter’s | 3 |
| theloyalbrand.com | Target – Cat & Jack | 3 |
| goodhousekeeping.com | Hanna Andersson | 3 |
| theloyalbrand.com | Burt’s Bees Baby | 3 |
| hapagarments.com | Mini Boden | 3 |
| hapagarments.com | Target – Cat & Jack | 3 |
| hapagarments.com | Primary (product) | 2 |
| siukid.com | Burt’s Bees Baby | 2 |
| siukid.com | Mini Boden | 2 |
| theloyalbrand.com | Monica + Andy | 2 |
| thegoodtrade.com | Old Navy | 2 |
| thegoodtrade.com | Mini Boden | 2 |
| goodhousekeeping.com | Burt’s Bees Baby | 2 |
| thegoodtrade.com | Target – Cat & Jack | 2 |
| reddit.com | Mini Boden | 2 |
| reddit.com | Old Navy | 2 |
| theloyalbrand.com | Mini Boden | 1 |
| reddit.com | Target – Cat & Jack | 1 |
| goodhousekeeping.com | Monica + Andy | 1 |
| goodhousekeeping.com | Mini Boden | 1 |
| siukid.com | Monica + Andy | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Baby & Kids
The other indexes under the same parent, each with its top five brands.
Baby Feeding & Nursing
Questions 10Diapers & Wipes
Questions 9Nursery & Baby Furniture
Questions 9Baby Monitors & Safety
Questions 8Baby Care & Toiletries
Questions 8Toys
Questions 10Top 5 of 393 brandsScore
Board Games & Puzzles
Questions 10Top 5 of 308 brandsScore
Educational & STEM Toys
Questions 8Dolls & Action Figures
Questions 8Top 5 of 343 brandsScore