Subcategory
Baby Carriers
This index adds up the scores of 5 questions. 69 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Solly Baby Wrap214.4
- 2Ergobaby Embrace168.7
- 3Ergobaby Omni Deluxe121.3
- 4BabyBjörn Baby Carrier Harmony88.3
- 5Boba Wrap75.0
- 6Baby K'tan69.1
- 7Deuter Kid Comfort67.4
- 8Osprey Poco LT64.4
- 9Tactical Baby Gear Carrier62.9
- 10Thule Sapling53.3
Show all 50
- 11Osprey Poco49.3
- 12Ergobaby Omni Breeze42.3
- 13Moby Classic39.3
- 14Tula Free-to-Grow38.5
- 15Momcozy PureHug35.8
- 16Kelty Journey PerfectFIT Elite35.5
- 17Baby Tula Explore35.2
- 18Ergobaby Omni 36035.1
- 19WildBird Aerial Carrier33.0
- 20Infantino Flip 4-in-1 Carrier30.1
- 21Hope & Plum Lark29.9
- 22Osprey Poco Premium29.5
- 23BabyBjörn Mini29.0
- 24WildBird28.1
- 25Lalabu Simple Wrap26.7
- 26Hope & Plum25.4
- 27Ergobaby Aura24.9
- 28BabyBjörn One Air24.1
- 29Osprey Poco Plus23.6
- 30Mabē The Monarch Carrier (Ashland Camo)23.3
- 31KeaBabies Baby Wrap21.2
- 32Ergobaby Omni Classic21.1
- 33Hope & Plum Sprout19.1
- 34Momcozy WeeSnug Newborn Carrier19.0
- 35Kelty Journey PerfectFIT Signature Child Carrier17.5
- 36Hope & Plum Ring Sling17.3
- 37Líllébaby Complete16.0
- 38Tushbaby Hip Carrier15.9
- 39Tula Toddler Carrier15.9
- 40Tula Original (formerly Free-to-Grow)15.4
- 41Infantino Flip Advanced 4-in-113.7
- 42Deuter13.1
- 43Kelty11.5
- 44Osprey Poco Soft11.2
- 45Ergobaby Omni Lite / Omni Mesh11.0
- 46Thule10.6
- 47LennyLamb Upgrade Pro10.0
- 48DINICTIS carrier10.0
- 49Mission Critical S.01 Action Baby Carrier10.0
- 50Beco Gemini10.0
- 1Solly Baby Wrap214.4
- 2Ergobaby Embrace168.7
- 3Ergobaby Omni Deluxe121.3
- 4BabyBjörn Baby Carrier Harmony88.3
- 5Boba Wrap75.0
- 6Baby K'tan69.1
- 7Deuter Kid Comfort67.4
- 8Osprey Poco LT64.4
- 9Tactical Baby Gear Carrier62.9
- 10Thule Sapling53.3
- 11Osprey Poco49.3
- 12Ergobaby Omni Breeze42.3
- 13Moby Classic39.3
- 14Tula Free-to-Grow38.5
- 15Momcozy PureHug35.8
- 16Kelty Journey PerfectFIT Elite35.5
- 17Baby Tula Explore35.2
- 18Ergobaby Omni 36035.1
- 19WildBird Aerial Carrier33.0
- 20Infantino Flip 4-in-1 Carrier30.1
- 21Hope & Plum Lark29.9
- 22Osprey Poco Premium29.5
- 23BabyBjörn Mini29.0
- 24WildBird28.1
- 25Lalabu Simple Wrap26.7
- 26Hope & Plum25.4
- 27Ergobaby Aura24.9
- 28BabyBjörn One Air24.1
- 29Osprey Poco Plus23.6
- 30Mabē The Monarch Carrier (Ashland Camo)23.3
- 31KeaBabies Baby Wrap21.2
- 32Ergobaby Omni Classic21.1
- 33Hope & Plum Sprout19.1
- 34Momcozy WeeSnug Newborn Carrier19.0
- 35Kelty Journey PerfectFIT Signature Child Carrier17.5
- 36Hope & Plum Ring Sling17.3
- 37Líllébaby Complete16.0
- 38Tushbaby Hip Carrier15.9
- 39Tula Toddler Carrier15.9
- 40Tula Original (formerly Free-to-Grow)15.4
- 41Infantino Flip Advanced 4-in-113.7
- 42Deuter13.1
- 43Kelty11.5
- 44Osprey Poco Soft11.2
- 45Ergobaby Omni Lite / Omni Mesh11.0
- 46Thule10.6
- 47LennyLamb Upgrade Pro10.0
- 48DINICTIS carrier10.0
- 49Mission Critical S.01 Action Baby Carrier10.0
- 50Beco Gemini10.0
Top 50 of 69
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
5Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 5 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Solly Baby Wrap | 2 | 2 | 3 | 3 | 3 | 3 |
| 2Ergobaby Embrace | 3 | 2 | 2 | 2 | 2 | 2 |
| 3Ergobaby Omni Deluxe | 1 | 3 | 1 | 2 | 0 | 1 |
| 4BabyBjörn Baby Carrier Harmony | 2 | 2 | 0 | 2 | 0 | 0 |
| 5Boba Wrap | 1 | 1 | 1 | 1 | 1 | 1 |
| 6Baby K'tan | 1 | 0 | 3 | 2 | 0 | 0 |
| 7Deuter Kid Comfort | 1 | 1 | 1 | 1 | 0 | 1 |
| 8Osprey Poco LT | 1 | 1 | 1 | 2 | 0 | 1 |
| 9Tactical Baby Gear Carrier | 1 | 0 | 1 | 1 | 1 | 1 |
| 10Thule Sapling | 1 | 1 | 1 | 1 | 0 | 0 |
| 11Osprey Poco | 1 | 0 | 0 | 2 | 0 | 1 |
| 12Ergobaby Omni Breeze | 0 | 0 | 0 | 3 | 1 | 0 |
| 13Moby Classic | 0 | 1 | 1 | 1 | 0 | 1 |
| 14Tula Free-to-Grow | 0 | 1 | 1 | 1 | 1 | 0 |
| 15Momcozy PureHug | 1 | 0 | 1 | 0 | 1 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 4
- 16
- Answers naming both
- 1
- 11
- Answers naming the brand
- 2
- 4
- 16
- Answers naming both
- 1
- 11
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Solly Baby Wrap | 16 | Ergobaby Embrace (11), Baby K'tan (6), Boba Wrap (6) |
| Ergobaby Embrace | 13 | Solly Baby Wrap (11), Ergobaby Omni Deluxe (7), Baby K'tan (4) |
| Ergobaby Omni Deluxe | 8 | Ergobaby Embrace (7), Solly Baby Wrap (5), BabyBjörn Baby Carrier Harmony (4) |
| BabyBjörn Baby Carrier Harmony | 6 | Ergobaby Omni Deluxe (4), Ergobaby Embrace (4), Ergobaby Omni Breeze (2) |
| Boba Wrap | 6 | Solly Baby Wrap (6), Moby Classic (4), Baby K'tan (3) |
| Baby K'tan | 6 | Solly Baby Wrap (6), Ergobaby Embrace (4), WildBird (3) |
| Deuter Kid Comfort | 5 | Osprey Poco LT (5), Thule Sapling (4), Kelty Journey PerfectFIT Elite (3) |
| Osprey Poco LT | 6 | Deuter Kid Comfort (5), Thule Sapling (4), Kelty Journey PerfectFIT Elite (3) |
| Tactical Baby Gear Carrier | 5 | BabyBjörn One Air (3), Momcozy PureHug (2), Osprey Poco (2) |
| Thule Sapling | 4 | Osprey Poco LT (4), Deuter Kid Comfort (4), Kelty Journey PerfectFIT Elite (2) |
| Osprey Poco | 4 | BabyBjörn Baby Carrier Harmony (2), Ergobaby Omni Breeze (2), BabyBjörn One Air (2) |
| Ergobaby Omni Breeze | 4 | BabyBjörn Baby Carrier Harmony (2), Osprey Poco (2), Osprey Poco LT (2) |
| Moby Classic | 4 | Solly Baby Wrap (4), Boba Wrap (4), Hope & Plum (3) |
| Tula Free-to-Grow | 4 | Ergobaby Embrace (4), Ergobaby Omni Deluxe (3), Solly Baby Wrap (3) |
| Momcozy PureHug | 4 | Tactical Baby Gear Carrier (2), Ergobaby Omni Deluxe (2), Ergobaby Embrace (2) |
| Kelty Journey PerfectFIT Elite | 4 | Osprey Poco LT (3), Deuter Kid Comfort (3), Thule Sapling (2) |
| Baby Tula Explore | 4 | Solly Baby Wrap (4), Ergobaby Embrace (4), Ergobaby Omni Deluxe (3) |
| Ergobaby Omni 360 | 3 | Baby K'tan (1), Kelty Journey PerfectFIT Elite (1), Thule Sapling (1) |
| WildBird Aerial Carrier | 3 | Hope & Plum Lark (2), Tactical Baby Gear Carrier (2), BabyBjörn Baby Carrier Harmony (1) |
| Infantino Flip 4-in-1 Carrier | 4 | Ergobaby Omni Deluxe (3), Solly Baby Wrap (3), Ergobaby Embrace (3) |
| Hope & Plum Lark | 2 | Tactical Baby Gear Carrier (2), WildBird Aerial Carrier (2), BabyBjörn Baby Carrier Harmony (1) |
| Osprey Poco Premium | 2 | Thule Sapling (2), Osprey Poco LT (2), Deuter Kid Comfort (2) |
| BabyBjörn Mini | 3 | Solly Baby Wrap (3), Ergobaby Embrace (3), Infantino Flip 4-in-1 Carrier (2) |
| WildBird | 3 | Baby K'tan (3), Solly Baby Wrap (3), Ergobaby Embrace (2) |
| Lalabu Simple Wrap | 2 | Tactical Baby Gear Carrier (2), BabyBjörn One Air (1), Ergobaby Omni 360 (1) |
| Hope & Plum | 3 | Moby Classic (3), Solly Baby Wrap (3), Boba Wrap (3) |
| Ergobaby Aura | 2 | Moby Classic (2), Solly Baby Wrap (2), Boba Wrap (2) |
| BabyBjörn One Air | 3 | Tactical Baby Gear Carrier (3), Osprey Poco (2), BabyBjörn Baby Carrier Harmony (1) |
| Osprey Poco Plus | 2 | Ergobaby Omni Breeze (2), Kelty Journey PerfectFIT Elite (1), Thule Sapling (1) |
| Mabē The Monarch Carrier (Ashland Camo) | 2 | Tactical Baby Gear Carrier (2), Momcozy PureHug (1), Lalabu Simple Wrap (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 10 |
| 2 | letstalkbabywearing.com | 10 |
| 3 | youtube.com | 9 |
| 4 | babylist.com | 8 |
| 5 | babygearlab.com | 7 |
| 6 | reddit.com | 7 |
| 7 | thebump.com | 6 |
| 8 | hopeandplum.co | 6 |
| 9 | momlovesbest.com | 5 |
| 10 | ergobaby.com | 5 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| youtube.com | Solly Baby Wrap | 7 |
| youtube.com | Ergobaby Embrace | 7 |
| letstalkbabywearing.com | Solly Baby Wrap | 7 |
| babylist.com | Solly Baby Wrap | 6 |
| forbes.com | Solly Baby Wrap | 5 |
| forbes.com | Ergobaby Embrace | 5 |
| letstalkbabywearing.com | Ergobaby Embrace | 5 |
| mommyhood101.com | Solly Baby Wrap | 5 |
| letstalkbabywearing.com | Baby K'tan | 5 |
| shopping.google.com | Ergobaby Embrace | 5 |
| shopping.google.com | Solly Baby Wrap | 5 |
| babylist.com | Ergobaby Embrace | 5 |
| mommyhood101.com | Baby K'tan | 4 |
| mommyhood101.com | Boba Wrap | 4 |
| babygearlab.com | Solly Baby Wrap | 4 |
| babygearlab.com | Ergobaby Embrace | 4 |
| youtube.com | BabyBjörn Baby Carrier Harmony | 4 |
| reddit.com | Solly Baby Wrap | 4 |
| forbes.com | Ergobaby Omni Deluxe | 4 |
| forbes.com | Baby K'tan | 3 |
| babylist.com | Boba Wrap | 3 |
| reddit.com | Ergobaby Embrace | 3 |
| reddit.com | Baby K'tan | 3 |
| letstalkbabywearing.com | Osprey Poco LT | 3 |
| letstalkbabywearing.com | Ergobaby Omni Deluxe | 3 |
| youtube.com | Baby K'tan | 3 |
| youtube.com | Ergobaby Omni Deluxe | 3 |
| letstalkbabywearing.com | Deuter Kid Comfort | 3 |
| babygearlab.com | Ergobaby Omni Deluxe | 3 |
| youtube.com | Boba Wrap | 2 |
| babylist.com | Ergobaby Omni Deluxe | 2 |
| letstalkbabywearing.com | Boba Wrap | 2 |
| mommyhood101.com | Ergobaby Embrace | 2 |
| reddit.com | BabyBjörn Baby Carrier Harmony | 2 |
| reddit.com | Osprey Poco LT | 2 |
| reddit.com | Ergobaby Omni Deluxe | 2 |
| reddit.com | Boba Wrap | 2 |
| shopping.google.com | BabyBjörn Baby Carrier Harmony | 2 |
| shopping.google.com | Boba Wrap | 2 |
| babygearlab.com | Baby K'tan | 2 |
| reddit.com | Deuter Kid Comfort | 1 |
| babygearlab.com | Deuter Kid Comfort | 1 |
| shopping.google.com | Baby K'tan | 1 |
| babygearlab.com | Osprey Poco LT | 1 |
| shopping.google.com | Osprey Poco LT | 1 |
| shopping.google.com | Ergobaby Omni Deluxe | 1 |
| babylist.com | Osprey Poco LT | 1 |
| babylist.com | BabyBjörn Baby Carrier Harmony | 1 |
| shopping.google.com | Deuter Kid Comfort | 1 |
| babygearlab.com | BabyBjörn Baby Carrier Harmony | 1 |
| mommyhood101.com | Ergobaby Omni Deluxe | 1 |
| letstalkbabywearing.com | BabyBjörn Baby Carrier Harmony | 1 |
| babylist.com | Baby K'tan | 1 |
| babygearlab.com | Boba Wrap | 1 |
| youtube.com | Osprey Poco LT | 1 |
| forbes.com | BabyBjörn Baby Carrier Harmony | 1 |
| babylist.com | Deuter Kid Comfort | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Baby & Kids
The other indexes under the same parent, each with its top five brands.
Baby Feeding & Nursing
Questions 10Diapers & Wipes
Questions 9Nursery & Baby Furniture
Questions 9Baby Monitors & Safety
Questions 8Baby & Kids Clothing
Questions 8Top 5 of 226 brandsScore
Baby Care & Toiletries
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Board Games & Puzzles
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