Subcategory
Infant Formula
This index adds up the scores of 6 questions. 150 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Kendamil Organic146.3
- 2Similac 360 Total Care116.2
- 3Bobbie Organic Infant Formula112.6
- 4Similac Alimentum112.1
- 5Enfamil Nutramigen102.7
- 6Bobbie Organic Gentle100.2
- 7Enfamil NeuroPro Gentlease90.0
- 8Enfamil Optimum83.7
- 9Bobbie81.9
- 10Kendamil Organic Stage 367.7
Show all 50
- 11Enfamil Gentlease65.3
- 12Neocate51.2
- 13Enfamil PurAmino48.4
- 14Enfamil41.1
- 15EleCare40.0
- 16Kabrita Goat Milk Toddler Formula39.3
- 17Enfamil NeuroPro36.6
- 18Member’s Mark Infant Premium (Sam's Club)36.6
- 19HiPP Dutch Combiotik34.2
- 20HiPP HA (Combiotik - German/Dutch version)33.1
- 21Dr. Brown’s Good Start GentlePro33.0
- 22Holle Organic Goat32.9
- 23Nara Organics32.3
- 24ByHeart32.2
- 25Enfamil Nutramigen LGG32.0
- 26Gerber Good Start Extensive HA30.9
- 27Serenity Kids A2 Whole Milk Toddler Formula30.3
- 28HiPP Organic (Combiotik)30.1
- 29Kirkland Signature ProCare (Costco)28.9
- 30Kendamil Classic Whole Milk Toddler Drink28.0
- 31Enfamil NeuroPro Infant Formula28.0
- 32Earth's Best Organic Dairy Infant Formula26.7
- 33Kendamil26.6
- 34EleCare Infant26.2
- 35Earth’s Best Organic Toddler Milk26.0
- 36Costco25.9
- 37Else Nutrition Toddler Formula25.7
- 38Walmart24.5
- 39Alfamino24.3
- 40Similac Total Comfort24.3
- 41Holle23.9
- 42Parent’s Choice (infant formula)23.4
- 43Pepticate23.1
- 44Sam’s Club22.8
- 45HiPP Comfort22.4
- 46Up & Up (product)22.0
- 47Target22.0
- 48Kendamil Goat21.8
- 49Similac 360 Total Care Gentle Comfort21.6
- 50HiPP Goat21.4
- 1Kendamil Organic146.3
- 2Similac 360 Total Care116.2
- 3Bobbie Organic Infant Formula112.6
- 4Similac Alimentum112.1
- 5Enfamil Nutramigen102.7
- 6Bobbie Organic Gentle100.2
- 7Enfamil NeuroPro Gentlease90.0
- 8Enfamil Optimum83.7
- 9Bobbie81.9
- 10Kendamil Organic Stage 367.7
- 11Enfamil Gentlease65.3
- 12Neocate51.2
- 13Enfamil PurAmino48.4
- 14Enfamil41.1
- 15EleCare40.0
- 16Kabrita Goat Milk Toddler Formula39.3
- 17Enfamil NeuroPro36.6
- 18Member’s Mark Infant Premium (Sam's Club)36.6
- 19HiPP Dutch Combiotik34.2
- 20HiPP HA (Combiotik - German/Dutch version)33.1
- 21Dr. Brown’s Good Start GentlePro33.0
- 22Holle Organic Goat32.9
- 23Nara Organics32.3
- 24ByHeart32.2
- 25Enfamil Nutramigen LGG32.0
- 26Gerber Good Start Extensive HA30.9
- 27Serenity Kids A2 Whole Milk Toddler Formula30.3
- 28HiPP Organic (Combiotik)30.1
- 29Kirkland Signature ProCare (Costco)28.9
- 30Kendamil Classic Whole Milk Toddler Drink28.0
- 31Enfamil NeuroPro Infant Formula28.0
- 32Earth's Best Organic Dairy Infant Formula26.7
- 33Kendamil26.6
- 34EleCare Infant26.2
- 35Earth’s Best Organic Toddler Milk26.0
- 36Costco25.9
- 37Else Nutrition Toddler Formula25.7
- 38Walmart24.5
- 39Alfamino24.3
- 40Similac Total Comfort24.3
- 41Holle23.9
- 42Parent’s Choice (infant formula)23.4
- 43Pepticate23.1
- 44Sam’s Club22.8
- 45HiPP Comfort22.4
- 46Up & Up (product)22.0
- 47Target22.0
- 48Kendamil Goat21.8
- 49Similac 360 Total Care Gentle Comfort21.6
- 50HiPP Goat21.4
Top 50 of 150
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
6Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 6 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Kendamil Organic | 2 | 0 | 3 | 3 | 3 | 2 |
| 2Similac 360 Total Care | 2 | 1 | 2 | 2 | 0 | 1 |
| 3Bobbie Organic Infant Formula | 2 | 1 | 2 | 2 | 1 | 2 |
| 4Similac Alimentum | 1 | 2 | 2 | 3 | 2 | 2 |
| 5Enfamil Nutramigen | 1 | 2 | 2 | 1 | 3 | 1 |
| 6Bobbie Organic Gentle | 1 | 0 | 2 | 2 | 3 | 2 |
| 7Enfamil NeuroPro Gentlease | 2 | 0 | 0 | 2 | 3 | 1 |
| 8Enfamil Optimum | 1 | 1 | 1 | 1 | 1 | 0 |
| 9Bobbie | 1 | 0 | 1 | 1 | 3 | 3 |
| 10Kendamil Organic Stage 3 | 1 | 0 | 1 | 1 | 1 | 1 |
| 11Enfamil Gentlease | 1 | 1 | 1 | 1 | 0 | 0 |
| 12Neocate | 1 | 1 | 1 | 1 | 0 | 1 |
| 13Enfamil PurAmino | 1 | 1 | 0 | 2 | 0 | 0 |
| 14Enfamil | 1 | 0 | 0 | 2 | 1 | 0 |
| 15EleCare | 1 | 1 | 0 | 1 | 0 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 1
- 4
- 13
- Answers naming both
- 1
- 9
- Answers naming the brand
- 1
- 4
- 13
- Answers naming both
- 1
- 9
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Kendamil Organic | 13 | Bobbie Organic Infant Formula (9), Bobbie (7), Bobbie Organic Gentle (6) |
| Similac 360 Total Care | 8 | Kendamil Organic (5), Enfamil Optimum (4), Enfamil NeuroPro Gentlease (3) |
| Bobbie Organic Infant Formula | 10 | Kendamil Organic (9), Bobbie Organic Gentle (5), Kirkland Signature ProCare (Costco) (4) |
| Similac Alimentum | 12 | Enfamil Nutramigen (9), Enfamil Gentlease (4), Bobbie Organic Gentle (4) |
| Enfamil Nutramigen | 10 | Similac Alimentum (9), Enfamil Gentlease (4), Bobbie Organic Gentle (4) |
| Bobbie Organic Gentle | 10 | Kendamil Organic (6), Bobbie Organic Infant Formula (5), Enfamil Nutramigen (4) |
| Enfamil NeuroPro Gentlease | 8 | Kendamil Organic (4), Bobbie (4), Similac 360 Total Care (3) |
| Enfamil Optimum | 5 | Similac 360 Total Care (4), Kendamil Organic (3), Bobbie (3) |
| Bobbie | 9 | Kendamil Organic (7), Enfamil NeuroPro Gentlease (4), Bobbie Organic Gentle (4) |
| Kendamil Organic Stage 3 | 5 | Serenity Kids A2 Whole Milk Toddler Formula (3), Kabrita Goat Milk Toddler Formula (3), Kendamil Classic Whole Milk Toddler Drink (1) |
| Enfamil Gentlease | 4 | Enfamil Nutramigen (4), Similac Alimentum (4), Similac 360 Total Care (2) |
| Neocate | 5 | EleCare (4), Enfamil Nutramigen (4), Similac Alimentum (4) |
| Enfamil PurAmino | 4 | Similac Alimentum (3), Gerber Good Start Extensive HA (3), EleCare (2) |
| Enfamil | 4 | Enfamil NeuroPro Gentlease (3), Enfamil Nutramigen (3), Similac Alimentum (3) |
| EleCare | 4 | Neocate (4), Enfamil Nutramigen (3), Similac Alimentum (3) |
| Kabrita Goat Milk Toddler Formula | 3 | Kendamil Organic Stage 3 (3), Serenity Kids A2 Whole Milk Toddler Formula (2), Kendamil Classic Whole Milk Toddler Drink (1) |
| Enfamil NeuroPro | 3 | Kendamil Organic (3), Kirkland Signature ProCare (Costco) (3), Similac Alimentum (3) |
| Member’s Mark Infant Premium (Sam's Club) | 3 | Bobbie Organic Infant Formula (3), Enfamil NeuroPro Gentlease (2), Kendamil Organic (2) |
| HiPP Dutch Combiotik | 4 | Kendamil Organic (4), Bobbie (3), Similac 360 Total Care (2) |
| HiPP HA (Combiotik - German/Dutch version) | 4 | Enfamil Nutramigen (3), Similac Alimentum (3), Bobbie Organic Gentle (2) |
| Dr. Brown’s Good Start GentlePro | 3 | Enfamil NeuroPro Gentlease (3), Similac Alimentum (3), Enfamil Nutramigen (2) |
| Holle Organic Goat | 4 | Bobbie Organic Gentle (3), Kendamil Organic (2), Bobbie Organic Infant Formula (2) |
| Nara Organics | 3 | ByHeart (3), Bobbie Organic Infant Formula (3), Kendamil Organic (2) |
| ByHeart | 3 | Nara Organics (3), Bobbie Organic Infant Formula (3), Kendamil Organic (2) |
| Enfamil Nutramigen LGG | 3 | Similac Alimentum (3), Bobbie Organic Gentle (2), Gerber Good Start Extensive HA (2) |
| Gerber Good Start Extensive HA | 3 | Similac Alimentum (3), Enfamil PurAmino (3), Enfamil Nutramigen LGG (2) |
| Serenity Kids A2 Whole Milk Toddler Formula | 3 | Kendamil Organic Stage 3 (3), Kabrita Goat Milk Toddler Formula (2) |
| HiPP Organic (Combiotik) | 3 | Bobbie (3), Enfamil Optimum (2), Kendamil Organic (2) |
| Kirkland Signature ProCare (Costco) | 4 | Kendamil Organic (4), Bobbie Organic Infant Formula (4), Enfamil Nutramigen (3) |
| Kendamil Classic Whole Milk Toddler Drink | 1 | Kabrita Goat Milk Toddler Formula (1), Kendamil Organic Stage 3 (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 12 |
| 2 | organiclifestart.com | 10 |
| 3 | cdc.gov | 7 |
| 4 | mommyhood101.com | 7 |
| 5 | pickyeaterblog.com | 7 |
| 6 | healthychildren.org | 6 |
| 7 | babylist.com | 5 |
| 8 | formulaatlas.com | 5 |
| 9 | gimmethegoodstuff.org | 4 |
| 10 | organicsbestshop.com | 4 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| mommyhood101.com | Bobbie Organic Gentle | 6 |
| mommyhood101.com | Kendamil Organic | 5 |
| shopping.google.com | Kendamil Organic | 5 |
| mommyhood101.com | Bobbie Organic Infant Formula | 5 |
| shopping.google.com | Enfamil NeuroPro Gentlease | 5 |
| pickyeaterblog.com | Bobbie Organic Gentle | 4 |
| shopping.google.com | Bobbie Organic Gentle | 4 |
| shopping.google.com | Enfamil Nutramigen | 4 |
| organicsbestshop.com | Bobbie Organic Gentle | 3 |
| organiclifestart.com | Similac Alimentum | 3 |
| groworganicbaby.com | Kendamil Organic | 3 |
| shopping.google.com | Bobbie Organic Infant Formula | 3 |
| groworganicbaby.com | Bobbie Organic Infant Formula | 3 |
| organicsbestshop.com | Kendamil Organic | 3 |
| babylist.com | Kendamil Organic | 3 |
| shopping.google.com | Similac Alimentum | 3 |
| mommyhood101.com | Similac Alimentum | 3 |
| formulaatlas.com | Kendamil Organic | 3 |
| formulaatlas.com | Similac 360 Total Care | 3 |
| shopping.google.com | Similac 360 Total Care | 2 |
| babylist.com | Enfamil NeuroPro Gentlease | 2 |
| babylist.com | Enfamil Nutramigen | 2 |
| babylist.com | Bobbie Organic Gentle | 2 |
| babylist.com | Similac Alimentum | 2 |
| babylist.com | Bobbie Organic Infant Formula | 2 |
| formulaatlas.com | Enfamil NeuroPro Gentlease | 2 |
| formulaatlas.com | Enfamil Optimum | 2 |
| formulaatlas.com | Similac Alimentum | 2 |
| groworganicbaby.com | Bobbie Organic Gentle | 2 |
| mommyhood101.com | Enfamil NeuroPro Gentlease | 2 |
| mommyhood101.com | Enfamil Nutramigen | 2 |
| organiclifestart.com | Similac 360 Total Care | 2 |
| organiclifestart.com | Enfamil NeuroPro Gentlease | 2 |
| organiclifestart.com | Enfamil Optimum | 2 |
| organiclifestart.com | Bobbie Organic Gentle | 2 |
| organiclifestart.com | Kendamil Organic | 2 |
| organicsbestshop.com | Enfamil NeuroPro Gentlease | 2 |
| organicsbestshop.com | Bobbie Organic Infant Formula | 2 |
| pickyeaterblog.com | Enfamil Nutramigen | 2 |
| pickyeaterblog.com | Kendamil Organic | 2 |
| pickyeaterblog.com | Similac Alimentum | 2 |
| pickyeaterblog.com | Bobbie Organic Infant Formula | 2 |
| shopping.google.com | Enfamil Optimum | 2 |
| groworganicbaby.com | Similac 360 Total Care | 1 |
| groworganicbaby.com | Similac Alimentum | 1 |
| formulaatlas.com | Bobbie Organic Infant Formula | 1 |
| formulaatlas.com | Bobbie Organic Gentle | 1 |
| formulaatlas.com | Enfamil Nutramigen | 1 |
| babylist.com | Similac 360 Total Care | 1 |
| organicsbestshop.com | Similac 360 Total Care | 1 |
| groworganicbaby.com | Enfamil Nutramigen | 1 |
| organicsbestshop.com | Enfamil Optimum | 1 |
| organiclifestart.com | Enfamil Nutramigen | 1 |
| mommyhood101.com | Similac 360 Total Care | 1 |
| organicsbestshop.com | Similac Alimentum | 1 |
| babylist.com | Enfamil Optimum | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Baby & Kids
The other indexes under the same parent, each with its top five brands.
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Questions 9Nursery & Baby Furniture
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