Brand profile

Up & Up (product)

Target's private label brand, offering a wide range of household, personal care, and baby products, including infant formula.

2 questions · 1 categories · As of Nov 12, 2026

Best category rank
#46
Infant Formula · of 150
Questions
2
1 categories
Answers naming it
3/12
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Infant Formula#46of 150222.0

Ranking by question

Named alongside in Infant Formula

Brands named in the same answers as Up & Up (product) in the last four weeks, counted in answers.

  1. 13Bobbie Organic Infant Formula
  2. 23Parent’s Choice (infant formula)
  3. 32ByHeart
  4. 42Earth's Best Organic Dairy Infant Formula
  5. 52Nara Organics
  6. 62Enfamil NeuroPro
  7. 72Kendamil Organic
  8. 82Kirkland Signature ProCare (Costco)
  9. 92Similac Alimentum
  10. 101a2 Platinum Premium
  11. 111Bobbie
  12. 121Costco
  13. 131Earth’s Best
  14. 141Enfamil A.R.
  15. 151Enfamil Gentlease
  16. 161Enfamil Infant
  17. 171Enfamil Infant Formula
  18. 181Enfamil Nutramigen
  19. 191Gerber GentlePro
  20. 201Gerber Good Start GentlePro

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1babylist.com1
2cdc.govpublic1
3curatedguides.org1
4fda.govpublic1
5forbes.commedia1
6formulaatlas.com1
7gimmethegoodstuff.org1
8groworganicbaby.com1
9medicalnewstoday.com1
10mommyhood101.com1

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1What are the best baby formulas?001001
2What are the best organic baby formulas?010000