Subcategory
Suits & Dress Shirts
This index adds up the scores of 6 questions. 117 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Suitsupply260.8
- 2Indochino201.9
- 3Spier & Mackay185.8
- 4Proper Cloth167.3
- 5Charles Tyrwhitt144.6
- 6Brooks Brothers129.3
- 7Hockerty102.4
- 8Black Lapel90.1
- 9The Black Tux83.2
- 10Zegna (Ermenegildo Zegna)71.1
Show all 50
- 11Men’s Wearhouse67.7
- 12Generation Tux64.3
- 13J.Crew61.4
- 14Oliver Wicks56.3
- 15Jos. A. Bank52.7
- 16Tom Ford52.0
- 17Canali49.7
- 18Hawes & Curtis48.2
- 19Menguin46.9
- 20Mizzen+Main40.2
- 21Brioni37.2
- 22Eton33.8
- 23Charvet31.7
- 24Turnbull & Asser31.1
- 25Uniqlo29.7
- 26Oxxford Clothes29.4
- 27Gieves & Hawkes27.0
- 28Todd Snyder26.3
- 29SuitShop25.6
- 30Hangrr24.7
- 31Friar Tux24.7
- 32Kiton24.7
- 33Drake’s23.7
- 34Huntsman23.6
- 35Calvin Klein23.0
- 36Alton Lane22.0
- 37National Tuxedo Rentals21.8
- 38T.M. Lewin21.5
- 39StudioSuits21.3
- 40Kenneth Cole21.2
- 41Henry Poole & Co.20.4
- 42Sid Mashburn19.8
- 43Jim’s Formal Wear19.0
- 44J.Crew (Ludlow / Crosby)19.0
- 45MTailor19.0
- 46Armani18.4
- 47Tom James17.7
- 48H&M slim-fit linen suit17.0
- 49Anderson & Sheppard16.5
- 50Tailor Store16.5
- 1Suitsupply260.8
- 2Indochino201.9
- 3Spier & Mackay185.8
- 4Proper Cloth167.3
- 5Charles Tyrwhitt144.6
- 6Brooks Brothers129.3
- 7Hockerty102.4
- 8Black Lapel90.1
- 9The Black Tux83.2
- 10Zegna (Ermenegildo Zegna)71.1
- 11Men’s Wearhouse67.7
- 12Generation Tux64.3
- 13J.Crew61.4
- 14Oliver Wicks56.3
- 15Jos. A. Bank52.7
- 16Tom Ford52.0
- 17Canali49.7
- 18Hawes & Curtis48.2
- 19Menguin46.9
- 20Mizzen+Main40.2
- 21Brioni37.2
- 22Eton33.8
- 23Charvet31.7
- 24Turnbull & Asser31.1
- 25Uniqlo29.7
- 26Oxxford Clothes29.4
- 27Gieves & Hawkes27.0
- 28Todd Snyder26.3
- 29SuitShop25.6
- 30Hangrr24.7
- 31Friar Tux24.7
- 32Kiton24.7
- 33Drake’s23.7
- 34Huntsman23.6
- 35Calvin Klein23.0
- 36Alton Lane22.0
- 37National Tuxedo Rentals21.8
- 38T.M. Lewin21.5
- 39StudioSuits21.3
- 40Kenneth Cole21.2
- 41Henry Poole & Co.20.4
- 42Sid Mashburn19.8
- 43Jim’s Formal Wear19.0
- 44J.Crew (Ludlow / Crosby)19.0
- 45MTailor19.0
- 46Armani18.4
- 47Tom James17.7
- 48H&M slim-fit linen suit17.0
- 49Anderson & Sheppard16.5
- 50Tailor Store16.5
Top 50 of 117
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
6Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 6 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Suitsupply | 3 | 3 | 3 | 4 | 4 | 3 |
| 2Indochino | 3 | 2 | 4 | 3 | 3 | 2 |
| 3Spier & Mackay | 2 | 2 | 2 | 5 | 1 | 0 |
| 4Proper Cloth | 2 | 3 | 3 | 4 | 1 | 2 |
| 5Charles Tyrwhitt | 2 | 1 | 2 | 3 | 2 | 2 |
| 6Brooks Brothers | 2 | 2 | 3 | 2 | 2 | 2 |
| 7Hockerty | 2 | 0 | 2 | 0 | 2 | 4 |
| 8Black Lapel | 0 | 2 | 2 | 2 | 1 | 1 |
| 9The Black Tux | 1 | 1 | 1 | 1 | 0 | 1 |
| 10Zegna (Ermenegildo Zegna) | 2 | 1 | 1 | 2 | 0 | 1 |
| 11Men’s Wearhouse | 1 | 1 | 1 | 1 | 0 | 1 |
| 12Generation Tux | 1 | 1 | 1 | 1 | 0 | 1 |
| 13J.Crew | 0 | 2 | 2 | 0 | 3 | 0 |
| 14Oliver Wicks | 0 | 0 | 2 | 2 | 1 | 2 |
| 15Jos. A. Bank | 1 | 1 | 2 | 0 | 0 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 3
- 5
- 20
- Answers naming both
- 1
- 15
- Answers naming the brand
- 3
- 5
- 20
- Answers naming both
- 1
- 15
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Suitsupply | 20 | Indochino (15), Proper Cloth (11), Spier & Mackay (10) |
| Indochino | 17 | Suitsupply (15), Proper Cloth (11), Black Lapel (8) |
| Spier & Mackay | 12 | Suitsupply (10), Charles Tyrwhitt (6), Brooks Brothers (6) |
| Proper Cloth | 15 | Suitsupply (11), Indochino (11), Brooks Brothers (7) |
| Charles Tyrwhitt | 12 | Brooks Brothers (9), Spier & Mackay (6), Suitsupply (6) |
| Brooks Brothers | 13 | Charles Tyrwhitt (9), Suitsupply (7), Proper Cloth (7) |
| Hockerty | 10 | Suitsupply (8), Indochino (8), Proper Cloth (5) |
| Black Lapel | 8 | Suitsupply (8), Indochino (8), Proper Cloth (7) |
| The Black Tux | 5 | Generation Tux (5), Men’s Wearhouse (5), Menguin (4) |
| Zegna (Ermenegildo Zegna) | 7 | Suitsupply (7), Spier & Mackay (5), Tom Ford (5) |
| Men’s Wearhouse | 5 | The Black Tux (5), Generation Tux (5), Menguin (4) |
| Generation Tux | 5 | The Black Tux (5), Men’s Wearhouse (5), Menguin (4) |
| J.Crew | 7 | Brooks Brothers (5), Charles Tyrwhitt (4), Suitsupply (3) |
| Oliver Wicks | 7 | Suitsupply (7), Proper Cloth (6), Indochino (6) |
| Jos. A. Bank | 5 | The Black Tux (3), Generation Tux (3), Men’s Wearhouse (3) |
| Tom Ford | 6 | Suitsupply (5), Zegna (Ermenegildo Zegna) (5), Brooks Brothers (5) |
| Canali | 6 | Suitsupply (5), Brooks Brothers (5), Tom Ford (4) |
| Hawes & Curtis | 4 | Charles Tyrwhitt (3), Eton (2), Brooks Brothers (2) |
| Menguin | 4 | The Black Tux (4), Generation Tux (4), Men’s Wearhouse (4) |
| Mizzen+Main | 3 | Charles Tyrwhitt (3), Brooks Brothers (3), Eton (2) |
| Brioni | 5 | Tom Ford (5), Brooks Brothers (5), Suitsupply (4) |
| Eton | 4 | Charles Tyrwhitt (4), Brooks Brothers (4), Turnbull & Asser (3) |
| Charvet | 3 | Charles Tyrwhitt (3), Brooks Brothers (3), Eton (2) |
| Turnbull & Asser | 3 | Eton (3), Charles Tyrwhitt (3), Brooks Brothers (3) |
| Uniqlo | 3 | Charles Tyrwhitt (3), Brooks Brothers (3), J.Crew (2) |
| Oxxford Clothes | 3 | Suitsupply (3), Hockerty (3), Tom Ford (2) |
| Gieves & Hawkes | 3 | Tom Ford (3), Suitsupply (3), Zegna (Ermenegildo Zegna) (3) |
| Todd Snyder | 3 | Charles Tyrwhitt (3), Brooks Brothers (3), J.Crew (2) |
| SuitShop | 3 | Suitsupply (2), Proper Cloth (2), Oliver Wicks (2) |
| Hangrr | 3 | Indochino (3), Hockerty (3), Suitsupply (2) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | hockerty.com | 10 |
| 2 | reddit.com | 7 |
| 3 | groomatlas.com | 7 |
| 4 | shopping.google.com | 6 |
| 5 | gq.com | 6 |
| 6 | theknot.com | 6 |
| 7 | fashionbeans.com | 5 |
| 8 | forbes.com | 5 |
| 9 | propercloth.com | 5 |
| 10 | hangrr.com | 5 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| hockerty.com | Suitsupply | 9 |
| hockerty.com | Indochino | 8 |
| hockerty.com | Hockerty | 7 |
| reddit.com | Suitsupply | 6 |
| hockerty.com | Proper Cloth | 6 |
| realmenrealstyle.com | Proper Cloth | 5 |
| hangrr.com | Indochino | 5 |
| hockerty.com | Black Lapel | 5 |
| propercloth.com | Proper Cloth | 5 |
| realmenrealstyle.com | Suitsupply | 5 |
| realmenrealstyle.com | Indochino | 5 |
| reddit.com | Spier & Mackay | 5 |
| hockerty.com | Spier & Mackay | 4 |
| groomatlas.com | Black Lapel | 4 |
| propercloth.com | Suitsupply | 4 |
| reddit.com | Indochino | 4 |
| trevorfurbay.com | Proper Cloth | 4 |
| realmenrealstyle.com | Black Lapel | 4 |
| trevorfurbay.com | Suitsupply | 4 |
| groomatlas.com | Indochino | 4 |
| trevorfurbay.com | Indochino | 4 |
| groomatlas.com | Suitsupply | 4 |
| hangrr.com | Suitsupply | 4 |
| hangrr.com | Proper Cloth | 4 |
| trevorfurbay.com | Black Lapel | 4 |
| shopping.google.com | Brooks Brothers | 4 |
| propercloth.com | Indochino | 4 |
| shopping.google.com | Indochino | 3 |
| shopping.google.com | Charles Tyrwhitt | 3 |
| hockerty.com | Charles Tyrwhitt | 3 |
| hockerty.com | Brooks Brothers | 3 |
| shopping.google.com | Suitsupply | 3 |
| trevorfurbay.com | Hockerty | 3 |
| propercloth.com | Black Lapel | 3 |
| groomatlas.com | Proper Cloth | 3 |
| realmenrealstyle.com | Spier & Mackay | 3 |
| reddit.com | Charles Tyrwhitt | 3 |
| realmenrealstyle.com | Hockerty | 3 |
| groomatlas.com | Hockerty | 3 |
| hangrr.com | Black Lapel | 3 |
| hangrr.com | Hockerty | 3 |
| hangrr.com | Spier & Mackay | 2 |
| groomatlas.com | Spier & Mackay | 2 |
| propercloth.com | Hockerty | 2 |
| reddit.com | Proper Cloth | 2 |
| shopping.google.com | Spier & Mackay | 2 |
| shopping.google.com | Proper Cloth | 2 |
| trevorfurbay.com | Spier & Mackay | 2 |
| reddit.com | Black Lapel | 1 |
| shopping.google.com | Hockerty | 1 |
| groomatlas.com | Brooks Brothers | 1 |
| reddit.com | Brooks Brothers | 1 |
| realmenrealstyle.com | Brooks Brothers | 1 |
| trevorfurbay.com | Brooks Brothers | 1 |
| propercloth.com | Brooks Brothers | 1 |
| propercloth.com | Charles Tyrwhitt | 1 |
| reddit.com | Hockerty | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Fashion & Apparel
The other indexes under the same parent, each with its top five brands.
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