Subcategory
Jewelry
This index adds up the scores of 8 questions. 178 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Mejuri340.0
- 2Tiffany & Co.240.7
- 3Blue Nile234.1
- 4Cartier210.3
- 5Brilliant Earth207.2
- 6Catbird188.3
- 7Gorjana159.1
- 8Quince158.1
- 9David Yurman (jewelry brand)133.6
- 10Vrai102.4
Show all 50
- 11Van Cleef & Arpels99.2
- 12James Allen79.9
- 13Bulgari78.8
- 14Ana Luisa69.7
- 15Ritani68.0
- 16Aurate67.7
- 17Pandora61.2
- 18Miansai58.6
- 19Harry Winston55.8
- 20Astrid & Miyu54.8
- 21Grown Brilliance53.5
- 22Whiteflash52.0
- 23Tom Wood50.5
- 24BaubleBar48.7
- 25Missoma47.3
- 26Monica Vinader44.6
- 27Kendra Scott44.4
- 28Etsy41.9
- 29Clean Origin40.4
- 30Le Gramme39.1
- 31Zales38.8
- 32Frank Darling36.9
- 33GIA36.9
- 34Graff33.6
- 35With Clarity (jewelry brand)28.6
- 36Rare Carat28.2
- 37Quince Gold Vermeil Threader Earrings28.0
- 38Adina Eden27.4
- 39Jaxxon26.9
- 40Spinelli Kilcollin26.6
- 41Ferkos Fine Jewelry25.7
- 42Angara25.1
- 43Kinn Studio21.9
- 44Pavoi21.6
- 45Jenny Bird21.5
- 46Costco21.4
- 47Ezra Gems20.9
- 48Buccellati20.8
- 49Elsa Peretti19.6
- 50All Blues19.2
- 1Mejuri340.0
- 2Tiffany & Co.240.7
- 3Blue Nile234.1
- 4Cartier210.3
- 5Brilliant Earth207.2
- 6Catbird188.3
- 7Gorjana159.1
- 8Quince158.1
- 9David Yurman (jewelry brand)133.6
- 10Vrai102.4
- 11Van Cleef & Arpels99.2
- 12James Allen79.9
- 13Bulgari78.8
- 14Ana Luisa69.7
- 15Ritani68.0
- 16Aurate67.7
- 17Pandora61.2
- 18Miansai58.6
- 19Harry Winston55.8
- 20Astrid & Miyu54.8
- 21Grown Brilliance53.5
- 22Whiteflash52.0
- 23Tom Wood50.5
- 24BaubleBar48.7
- 25Missoma47.3
- 26Monica Vinader44.6
- 27Kendra Scott44.4
- 28Etsy41.9
- 29Clean Origin40.4
- 30Le Gramme39.1
- 31Zales38.8
- 32Frank Darling36.9
- 33GIA36.9
- 34Graff33.6
- 35With Clarity (jewelry brand)28.6
- 36Rare Carat28.2
- 37Quince Gold Vermeil Threader Earrings28.0
- 38Adina Eden27.4
- 39Jaxxon26.9
- 40Spinelli Kilcollin26.6
- 41Ferkos Fine Jewelry25.7
- 42Angara25.1
- 43Kinn Studio21.9
- 44Pavoi21.6
- 45Jenny Bird21.5
- 46Costco21.4
- 47Ezra Gems20.9
- 48Buccellati20.8
- 49Elsa Peretti19.6
- 50All Blues19.2
Top 50 of 178
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Mejuri | 4 | 4 | 6 | 5 | 4 | 5 |
| 2Tiffany & Co. | 2 | 4 | 4 | 6 | 4 | 4 |
| 3Blue Nile | 2 | 3 | 3 | 3 | 3 | 5 |
| 4Cartier | 1 | 3 | 3 | 6 | 3 | 3 |
| 5Brilliant Earth | 1 | 2 | 6 | 4 | 3 | 6 |
| 6Catbird | 1 | 3 | 4 | 5 | 3 | 4 |
| 7Gorjana | 3 | 1 | 3 | 4 | 1 | 3 |
| 8Quince | 2 | 4 | 3 | 1 | 1 | 6 |
| 9David Yurman (jewelry brand) | 1 | 1 | 1 | 4 | 4 | 2 |
| 10Vrai | 0 | 1 | 2 | 4 | 2 | 4 |
| 11Van Cleef & Arpels | 0 | 1 | 2 | 5 | 2 | 1 |
| 12James Allen | 0 | 0 | 3 | 3 | 1 | 1 |
| 13Bulgari | 1 | 1 | 2 | 2 | 0 | 2 |
| 14Ana Luisa | 0 | 1 | 1 | 3 | 2 | 2 |
| 15Ritani | 0 | 1 | 2 | 2 | 1 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 4
- 11
- 37
- Answers naming both
- 1
- 25
- Answers naming the brand
- 4
- 11
- 37
- Answers naming both
- 1
- 25
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Mejuri | 37 | Catbird (25), Tiffany & Co. (24), Gorjana (21) |
| Tiffany & Co. | 30 | Cartier (25), Mejuri (24), Catbird (18) |
| Blue Nile | 20 | Brilliant Earth (18), Vrai (12), Quince (10) |
| Cartier | 25 | Tiffany & Co. (25), Mejuri (20), David Yurman (jewelry brand) (15) |
| Brilliant Earth | 23 | Blue Nile (18), Vrai (13), Mejuri (13) |
| Catbird | 26 | Mejuri (25), Tiffany & Co. (18), Gorjana (16) |
| Gorjana | 23 | Mejuri (21), Catbird (16), Quince (14) |
| Quince | 23 | Mejuri (20), Gorjana (14), Catbird (13) |
| David Yurman (jewelry brand) | 16 | Tiffany & Co. (15), Cartier (15), Mejuri (13) |
| Vrai | 14 | Brilliant Earth (13), Blue Nile (12), Quince (7) |
| Van Cleef & Arpels | 15 | Tiffany & Co. (15), Cartier (15), Mejuri (11) |
| James Allen | 8 | Brilliant Earth (8), Blue Nile (8), Vrai (7) |
| Bulgari | 11 | Tiffany & Co. (11), Cartier (10), Mejuri (8) |
| Ana Luisa | 14 | Gorjana (13), Mejuri (13), Catbird (11) |
| Ritani | 7 | Brilliant Earth (7), Blue Nile (7), Vrai (5) |
| Aurate | 10 | Mejuri (9), Catbird (9), Gorjana (8) |
| Pandora | 12 | Mejuri (12), Catbird (12), Tiffany & Co. (11) |
| Miansai | 7 | Tiffany & Co. (7), Mejuri (7), Cartier (7) |
| Harry Winston | 8 | Tiffany & Co. (7), Van Cleef & Arpels (6), Cartier (6) |
| Astrid & Miyu | 6 | Mejuri (6), Gorjana (5), Catbird (5) |
| Grown Brilliance | 7 | Blue Nile (7), Vrai (6), Brilliant Earth (6) |
| Whiteflash | 4 | Brilliant Earth (4), Blue Nile (4), James Allen (3) |
| Tom Wood | 5 | Miansai (5), David Yurman (jewelry brand) (5), Tiffany & Co. (5) |
| BaubleBar | 7 | Gorjana (6), Mejuri (6), Quince (5) |
| Missoma | 8 | Monica Vinader (8), Mejuri (8), Catbird (8) |
| Monica Vinader | 13 | Mejuri (13), Catbird (12), Gorjana (11) |
| Kendra Scott | 8 | Gorjana (8), Mejuri (8), Catbird (7) |
| Etsy | 5 | Blue Nile (4), BaubleBar (3), Gorjana (3) |
| Clean Origin | 5 | Vrai (5), Brilliant Earth (5), Blue Nile (5) |
| Le Gramme | 5 | Miansai (5), David Yurman (jewelry brand) (5), Tiffany & Co. (5) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | forbes.com | 13 |
| 2 | shopping.google.com | 8 |
| 3 | reddit.com | 6 |
| 4 | vogue.com | 6 |
| 5 | brilliantearth.com | 6 |
| 6 | ajluxe.com | 5 |
| 7 | tollbit.forbes.com | 4 |
| 8 | whiteflash.com | 4 |
| 9 | ritani.com | 4 |
| 10 | stylecaster.com | 3 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| forbes.com | Mejuri | 11 |
| forbes.com | Brilliant Earth | 10 |
| forbes.com | Quince | 10 |
| forbes.com | Gorjana | 9 |
| forbes.com | Catbird | 8 |
| forbes.com | Blue Nile | 8 |
| shopping.google.com | Mejuri | 6 |
| tollbit.forbes.com | Quince | 5 |
| catbirdnyc.com | Mejuri | 5 |
| catbirdnyc.com | Catbird | 5 |
| forbes.com | Tiffany & Co. | 5 |
| ajluxe.com | Mejuri | 5 |
| haverhill.com | Mejuri | 4 |
| haverhill.com | Tiffany & Co. | 4 |
| trendia.co | Catbird | 4 |
| trendia.co | Mejuri | 4 |
| tollbit.forbes.com | Mejuri | 4 |
| shopping.google.com | Gorjana | 4 |
| ajluxe.com | Catbird | 4 |
| reddit.com | Gorjana | 4 |
| haverhill.com | Cartier | 4 |
| haverhill.com | Catbird | 4 |
| forbes.com | Cartier | 4 |
| trendia.co | Tiffany & Co. | 4 |
| trendia.co | Cartier | 4 |
| trendia.co | Gorjana | 4 |
| ajluxe.com | Gorjana | 4 |
| tollbit.forbes.com | Catbird | 3 |
| ajluxe.com | Quince | 3 |
| ajluxe.com | Brilliant Earth | 3 |
| catbirdnyc.com | Tiffany & Co. | 3 |
| catbirdnyc.com | Cartier | 3 |
| haverhill.com | Gorjana | 3 |
| reddit.com | Tiffany & Co. | 3 |
| reddit.com | Brilliant Earth | 3 |
| reddit.com | Blue Nile | 3 |
| reddit.com | Mejuri | 3 |
| shopping.google.com | Tiffany & Co. | 3 |
| shopping.google.com | Quince | 3 |
| shopping.google.com | Blue Nile | 3 |
| tollbit.forbes.com | Tiffany & Co. | 3 |
| tollbit.forbes.com | Blue Nile | 3 |
| trendia.co | Brilliant Earth | 2 |
| tollbit.forbes.com | Brilliant Earth | 2 |
| ajluxe.com | Tiffany & Co. | 2 |
| tollbit.forbes.com | Cartier | 2 |
| reddit.com | Catbird | 2 |
| reddit.com | Cartier | 2 |
| catbirdnyc.com | Gorjana | 2 |
| shopping.google.com | Brilliant Earth | 2 |
| shopping.google.com | Catbird | 2 |
| shopping.google.com | Cartier | 2 |
| tollbit.forbes.com | Gorjana | 2 |
| haverhill.com | Brilliant Earth | 2 |
| ajluxe.com | Cartier | 1 |
| haverhill.com | Blue Nile | 1 |
| reddit.com | Quince | 1 |
| catbirdnyc.com | Quince | 1 |
| haverhill.com | Quince | 1 |
| ajluxe.com | Blue Nile | 1 |
| catbirdnyc.com | Brilliant Earth | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Fashion & Apparel
The other indexes under the same parent, each with its top five brands.
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