Subcategory
Oral Care
This index adds up the scores of 9 questions. 226 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1ADA Seal of Acceptance174.3
- 2Philips Sonicare 4100171.0
- 3Sensodyne Pronamel114.9
- 4Oral-B Pro 1000109.5
- 5Colgate95.8
- 6Sensodyne88.7
- 7Oral-B81.5
- 8Colgate Total76.1
- 93D White Whitestrips74.0
- 10Crest70.2
Show all 50
- 11Oral-B iO Series 266.8
- 12Opalescence Go57.5
- 13Philips Sonicare for Kids52.7
- 14Sensodyne Repair & Protect50.4
- 15Philips Sonicare49.1
- 16Waterpik48.8
- 17Listerine Antiseptic Original48.0
- 18Suri 2.044.8
- 19Lumineux Whitening Strips44.1
- 20Philips Sonicare 9900 Prestige44.0
- 21Waterpik Aquarius Water Flosser43.4
- 22Waterpik Cordless Advanced 2.042.9
- 23Colgate Optic White Overnight Whitening Pen40.3
- 24Colgate Optic White Pro Series39.0
- 25TheraBreath38.7
- 26Parodontax38.6
- 27Radius Totz37.5
- 28Oral-B iO Series 7 Deep Clean + Protect36.1
- 29Sensodyne Rapid Relief Toothpaste35.5
- 30Waterpik Ultra (WP-100 / WP-112)34.4
- 31Waterpik Ion Professional Cordless34.0
- 32Philips Sonicare Cordless Power Flosser 300033.9
- 33Crest Pro-Health33.8
- 34TheraBreath Fresh Breath Oral Rinse32.8
- 35Crest Gum & Sensitivity31.1
- 36Crest Pro-Health Advanced30.0
- 37Oral-B iO Kids29.6
- 38Oral-B iO Series 328.7
- 39Oral-B Vitality28.0
- 40Dr. Jen Super Paste28.0
- 41RiseWell27.5
- 42ACT Anticavity Fluoride Rinse27.3
- 43Waterpik Aquarius (WP-660)27.0
- 44Oral-B iO26.5
- 45usmile P10 S26.4
- 46Philips Sonicare Power Flosser 300026.0
- 47American Dental Association (dental association)25.3
- 48Colgate Optic White Renewal25.0
- 49AuraGlow24.9
- 50Boka Ela Mint24.7
- 1ADA Seal of Acceptance174.3
- 2Philips Sonicare 4100171.0
- 3Sensodyne Pronamel114.9
- 4Oral-B Pro 1000109.5
- 5Colgate95.8
- 6Sensodyne88.7
- 7Oral-B81.5
- 8Colgate Total76.1
- 93D White Whitestrips74.0
- 10Crest70.2
- 11Oral-B iO Series 266.8
- 12Opalescence Go57.5
- 13Philips Sonicare for Kids52.7
- 14Sensodyne Repair & Protect50.4
- 15Philips Sonicare49.1
- 16Waterpik48.8
- 17Listerine Antiseptic Original48.0
- 18Suri 2.044.8
- 19Lumineux Whitening Strips44.1
- 20Philips Sonicare 9900 Prestige44.0
- 21Waterpik Aquarius Water Flosser43.4
- 22Waterpik Cordless Advanced 2.042.9
- 23Colgate Optic White Overnight Whitening Pen40.3
- 24Colgate Optic White Pro Series39.0
- 25TheraBreath38.7
- 26Parodontax38.6
- 27Radius Totz37.5
- 28Oral-B iO Series 7 Deep Clean + Protect36.1
- 29Sensodyne Rapid Relief Toothpaste35.5
- 30Waterpik Ultra (WP-100 / WP-112)34.4
- 31Waterpik Ion Professional Cordless34.0
- 32Philips Sonicare Cordless Power Flosser 300033.9
- 33Crest Pro-Health33.8
- 34TheraBreath Fresh Breath Oral Rinse32.8
- 35Crest Gum & Sensitivity31.1
- 36Crest Pro-Health Advanced30.0
- 37Oral-B iO Kids29.6
- 38Oral-B iO Series 328.7
- 39Oral-B Vitality28.0
- 40Dr. Jen Super Paste28.0
- 41RiseWell27.5
- 42ACT Anticavity Fluoride Rinse27.3
- 43Waterpik Aquarius (WP-660)27.0
- 44Oral-B iO26.5
- 45usmile P10 S26.4
- 46Philips Sonicare Power Flosser 300026.0
- 47American Dental Association (dental association)25.3
- 48Colgate Optic White Renewal25.0
- 49AuraGlow24.9
- 50Boka Ela Mint24.7
Top 50 of 226
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
9Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 9 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1ADA Seal of Acceptance | 2 | 3 | 2 | 2 | 1 | 1 |
| 2Philips Sonicare 4100 | 2 | 2 | 2 | 2 | 2 | 2 |
| 3Sensodyne Pronamel | 1 | 0 | 2 | 2 | 2 | 1 |
| 4Oral-B Pro 1000 | 0 | 2 | 2 | 2 | 2 | 1 |
| 5Colgate | 1 | 1 | 1 | 1 | 1 | 1 |
| 6Sensodyne | 1 | 2 | 1 | 1 | 2 | 2 |
| 7Oral-B | 2 | 1 | 1 | 1 | 1 | 1 |
| 8Colgate Total | 1 | 0 | 1 | 1 | 1 | 1 |
| 93D White Whitestrips | 1 | 1 | 1 | 0 | 1 | 1 |
| 10Crest | 1 | 1 | 1 | 1 | 1 | 1 |
| 11Oral-B iO Series 2 | 0 | 0 | 2 | 2 | 1 | 1 |
| 12Opalescence Go | 1 | 0 | 1 | 0 | 1 | 1 |
| 13Philips Sonicare for Kids | 0 | 1 | 1 | 1 | 0 | 1 |
| 14Sensodyne Repair & Protect | 0 | 0 | 2 | 1 | 0 | 1 |
| 15Philips Sonicare | 2 | 0 | 1 | 1 | 0 | 0 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 5
- 15
- Answers naming both
- 1
- 11
- Answers naming the brand
- 2
- 5
- 15
- Answers naming both
- 1
- 11
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| ADA Seal of Acceptance | 14 | Sensodyne (7), Colgate Total (5), Oral-B (5) |
| Philips Sonicare 4100 | 15 | Oral-B Pro 1000 (11), Oral-B iO Series 2 (8), Suri 2.0 (5) |
| Sensodyne Pronamel | 10 | Colgate Total (4), ADA Seal of Acceptance (4), Sensodyne Rapid Relief Toothpaste (4) |
| Oral-B Pro 1000 | 11 | Philips Sonicare 4100 (11), Oral-B iO Series 2 (6), Suri 2.0 (4) |
| Colgate | 9 | Oral-B (9), Crest (9), Sensodyne (9) |
| Sensodyne | 14 | Oral-B (10), Colgate (9), Crest (9) |
| Oral-B | 11 | Sensodyne (10), Colgate (9), Crest (9) |
| Colgate Total | 5 | ADA Seal of Acceptance (5), Sensodyne Pronamel (4), Sensodyne Repair & Protect (3) |
| 3D White Whitestrips | 5 | Opalescence Go (4), Lumineux Whitening Strips (3), Colgate Optic White Overnight Whitening Pen (3) |
| Crest | 9 | Oral-B (9), Colgate (9), Sensodyne (9) |
| Oral-B iO Series 2 | 8 | Philips Sonicare 4100 (8), Oral-B Pro 1000 (6), Oral-B iO Series 7 Deep Clean + Protect (4) |
| Opalescence Go | 4 | 3D White Whitestrips (4), Lumineux Whitening Strips (3), Colgate Optic White Overnight Whitening Pen (3) |
| Philips Sonicare for Kids | 4 | ADA Seal of Acceptance (1), Radius Totz (1) |
| Sensodyne Repair & Protect | 4 | Colgate Total (3), ADA Seal of Acceptance (3), Sensodyne Pronamel (3) |
| Philips Sonicare | 6 | Oral-B (6), Colgate (5), Crest (5) |
| Waterpik | 8 | Oral-B (6), Colgate (6), Crest (6) |
| Listerine Antiseptic Original | 3 | TheraBreath (1) |
| Suri 2.0 | 5 | Philips Sonicare 4100 (5), Oral-B iO Series 7 Deep Clean + Protect (4), Oral-B Pro 1000 (4) |
| Lumineux Whitening Strips | 4 | 3D White Whitestrips (3), Colgate Optic White Overnight Whitening Pen (3), Opalescence Go (3) |
| Philips Sonicare 9900 Prestige | 4 | Philips Sonicare 4100 (4), Oral-B iO Series 7 Deep Clean + Protect (3), Oral-B Pro 1000 (3) |
| Waterpik Aquarius Water Flosser | 3 | Waterpik Ultra (WP-100 / WP-112) (2), Waterpik Cordless Advanced 2.0 (1), Waterpik (1) |
| Waterpik Cordless Advanced 2.0 | 5 | Waterpik Ultra (WP-100 / WP-112) (2), Waterpik Aquarius Water Flosser (1), Waterpik (1) |
| Colgate Optic White Overnight Whitening Pen | 4 | 3D White Whitestrips (3), Lumineux Whitening Strips (3), Opalescence Go (3) |
| Colgate Optic White Pro Series | 2 | Colgate Total (2), ADA Seal of Acceptance (2), Sensodyne Pronamel (2) |
| TheraBreath | 5 | Oral-B (4), Waterpik (4), Colgate (4) |
| Parodontax | 4 | Sensodyne (3), ADA Seal of Acceptance (3), Colgate Total (2) |
| Radius Totz | 2 | ADA Seal of Acceptance (1), Philips Sonicare for Kids (1) |
| Oral-B iO Series 7 Deep Clean + Protect | 4 | Philips Sonicare 4100 (4), Oral-B iO Series 2 (4), Suri 2.0 (4) |
| Sensodyne Rapid Relief Toothpaste | 4 | Sensodyne Pronamel (4), Colgate Total (1), Colgate Optic White Pro Series (1) |
| Waterpik Ultra (WP-100 / WP-112) | 3 | Waterpik Cordless Advanced 2.0 (2), Waterpik Aquarius Water Flosser (2), Waterpik (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | forbes.com | 18 |
| 2 | shopping.google.com | 14 |
| 3 | youtube.com | 14 |
| 4 | nbcnews.com | 13 |
| 5 | ada.org | 11 |
| 6 | dentalroundup.com | 10 |
| 7 | usmile.us | 7 |
| 8 | nymag.com | 5 |
| 9 | amazon.com | 5 |
| 10 | cnet.com | 5 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| forbes.com | Philips Sonicare 4100 | 8 |
| usmile.us | Philips Sonicare 4100 | 7 |
| usmile.us | Oral-B Pro 1000 | 6 |
| forbes.com | Oral-B Pro 1000 | 6 |
| youtube.com | Philips Sonicare 4100 | 6 |
| ada.org | ADA Seal of Acceptance | 5 |
| shopping.google.com | Philips Sonicare 4100 | 4 |
| nbcnews.com | Sensodyne Pronamel | 4 |
| ada.org | Sensodyne | 4 |
| shopping.google.com | ADA Seal of Acceptance | 3 |
| dentalreviewed.com | ADA Seal of Acceptance | 3 |
| monicapuentesdds.com | Oral-B | 3 |
| monicapuentesdds.com | Colgate | 3 |
| monicapuentesdds.com | Sensodyne | 3 |
| shopping.google.com | Sensodyne Pronamel | 3 |
| youtube.com | Oral-B Pro 1000 | 3 |
| youtube.com | ADA Seal of Acceptance | 3 |
| nbcnews.com | Sensodyne | 2 |
| ada.org | Colgate | 2 |
| ada.org | Oral-B Pro 1000 | 2 |
| ada.org | Oral-B | 2 |
| nbcnews.com | ADA Seal of Acceptance | 2 |
| dentalreviewed.com | Sensodyne | 2 |
| dentalreviewed.com | Colgate | 2 |
| dentalreviewed.com | Oral-B | 2 |
| dentalreviewed.com | Colgate Total | 2 |
| monicapuentesdds.com | ADA Seal of Acceptance | 2 |
| shopping.google.com | Colgate Total | 2 |
| shopping.google.com | Oral-B | 2 |
| shopping.google.com | Oral-B Pro 1000 | 2 |
| nbcnews.com | Colgate Total | 2 |
| shopping.google.com | Sensodyne | 2 |
| ada.org | Philips Sonicare 4100 | 2 |
| youtube.com | Sensodyne | 1 |
| nbcnews.com | Philips Sonicare 4100 | 1 |
| nbcnews.com | Oral-B | 1 |
| nbcnews.com | Oral-B Pro 1000 | 1 |
| nbcnews.com | Colgate | 1 |
| shopping.google.com | Colgate | 1 |
| youtube.com | Colgate | 1 |
| dentalreviewed.com | Sensodyne Pronamel | 1 |
| youtube.com | Colgate Total | 1 |
| youtube.com | Oral-B | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Beauty & Personal Care
The other indexes under the same parent, each with its top five brands.
Cleansers
Questions 6Toners & Pads
Questions 4Serums & Ampoules
Questions 6Creams & Moisturizers
Questions 6Sheet Masks & Packs
Questions 4Dermocosmetics & Acne Care
Questions 6Sunscreen & Sun Care
Questions 9Makeup
Questions 9Top 5 of 239 brandsScore
Base Makeup
Questions 7Lip Makeup
Questions 5Eye Makeup
Questions 5Hair Care
Questions 10Scalp & Hair Loss Care
Questions 6Perfume & Fragrance
Questions 9Top 5 of 316 brandsScore
Nail Care
Questions 7Top 5 of 142 brandsScore
Bath & Body
Questions 9Shaving & Grooming
Questions 9Beauty Devices & Styling Tools
Questions 8Feminine Care
Questions 6Top 5 of 122 brandsScore