Subcategory
Perfume & Fragrance
This index adds up the scores of 9 questions. 316 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Chanel115.9
- 2Lattafa Khamrah100.6
- 3Maison Francis Kurkdjian98.4
- 4Amouage96.4
- 5Parfums de Marly88.4
- 6Frédéric Malle (Editions de Parfums Frédéric Malle)87.1
- 7Glossier You83.2
- 8Guerlain78.7
- 9Bleu de Chanel75.6
- 10Maison Francis Kurkdjian Baccarat Rouge 540 Extrait74.0
Show all 50
- 11Lattafa Yara71.8
- 12Creed69.0
- 13Xerjoff64.7
- 14Dior Sauvage62.3
- 15Tom Ford58.3
- 16Maison Francis Kurkdjian Baccarat Rouge 54055.3
- 17Dior Sauvage Elixir51.9
- 18Phlur Vanilla Skin Hair & Body Fragrance Mist51.1
- 19Diptyque50.8
- 20Armaf Club de Nuit Intense Man50.0
- 21Dior (fashion house)49.2
- 22YSL Libre (Eau de Parfum)46.8
- 23Byredo46.5
- 24Marc Jacobs Daisy39.5
- 25Frederic Malle Portrait of a Lady38.5
- 26Ariana Grande Cloud37.2
- 27Elizabeth Arden Green Tea37.1
- 28Hermès (fashion house)35.5
- 29Le Labo34.2
- 30Parfums de Marly Delina34.1
- 31Chanel Chance Eau Tendre33.9
- 32Tom Ford Black Orchid32.0
- 33Sol de Janeiro Cheirosa 6231.5
- 34Amouage Guidance31.3
- 35Lancôme La Vie Est Belle (EDP)29.4
- 36Clean Reserve Skin28.2
- 37Baccarat Rouge 54028.0
- 38Mugler – Angel28.0
- 39YSL Y Eau de Parfum27.2
- 40Delina Exclusif27.1
- 41Chanel’s Coco Mademoiselle26.6
- 42Serge Lutens26.4
- 43Interlude23.8
- 44Dior J’adore Eau de Parfum23.5
- 45Lalique – Encre Noire23.5
- 46Davidoff Cool Water23.1
- 47Britney Spears Curious23.1
- 48Nautica Voyage23.1
- 49Sephora22.7
- 50YSL Libre22.5
- 1Chanel115.9
- 2Lattafa Khamrah100.6
- 3Maison Francis Kurkdjian98.4
- 4Amouage96.4
- 5Parfums de Marly88.4
- 6Frédéric Malle (Editions de Parfums Frédéric Malle)87.1
- 7Glossier You83.2
- 8Guerlain78.7
- 9Bleu de Chanel75.6
- 10Maison Francis Kurkdjian Baccarat Rouge 540 Extrait74.0
- 11Lattafa Yara71.8
- 12Creed69.0
- 13Xerjoff64.7
- 14Dior Sauvage62.3
- 15Tom Ford58.3
- 16Maison Francis Kurkdjian Baccarat Rouge 54055.3
- 17Dior Sauvage Elixir51.9
- 18Phlur Vanilla Skin Hair & Body Fragrance Mist51.1
- 19Diptyque50.8
- 20Armaf Club de Nuit Intense Man50.0
- 21Dior (fashion house)49.2
- 22YSL Libre (Eau de Parfum)46.8
- 23Byredo46.5
- 24Marc Jacobs Daisy39.5
- 25Frederic Malle Portrait of a Lady38.5
- 26Ariana Grande Cloud37.2
- 27Elizabeth Arden Green Tea37.1
- 28Hermès (fashion house)35.5
- 29Le Labo34.2
- 30Parfums de Marly Delina34.1
- 31Chanel Chance Eau Tendre33.9
- 32Tom Ford Black Orchid32.0
- 33Sol de Janeiro Cheirosa 6231.5
- 34Amouage Guidance31.3
- 35Lancôme La Vie Est Belle (EDP)29.4
- 36Clean Reserve Skin28.2
- 37Baccarat Rouge 54028.0
- 38Mugler – Angel28.0
- 39YSL Y Eau de Parfum27.2
- 40Delina Exclusif27.1
- 41Chanel’s Coco Mademoiselle26.6
- 42Serge Lutens26.4
- 43Interlude23.8
- 44Dior J’adore Eau de Parfum23.5
- 45Lalique – Encre Noire23.5
- 46Davidoff Cool Water23.1
- 47Britney Spears Curious23.1
- 48Nautica Voyage23.1
- 49Sephora22.7
- 50YSL Libre22.5
Top 50 of 316
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
9Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 9 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Chanel | 2 | 1 | 1 | 2 | 0 | 1 |
| 2Lattafa Khamrah | 1 | 0 | 3 | 2 | 1 | 1 |
| 3Maison Francis Kurkdjian | 2 | 2 | 2 | 1 | 1 | 1 |
| 4Amouage | 1 | 2 | 2 | 1 | 1 | 2 |
| 5Parfums de Marly | 3 | 1 | 2 | 1 | 1 | 2 |
| 6Frédéric Malle (Editions de Parfums Frédéric Malle) | 1 | 2 | 2 | 1 | 1 | 1 |
| 7Glossier You | 0 | 2 | 2 | 2 | 0 | 1 |
| 8Guerlain | 1 | 1 | 2 | 1 | 0 | 1 |
| 9Bleu de Chanel | 0 | 1 | 1 | 2 | 1 | 1 |
| 10Maison Francis Kurkdjian Baccarat Rouge 540 Extrait | 1 | 1 | 1 | 1 | 0 | 1 |
| 11Lattafa Yara | 1 | 1 | 1 | 1 | 1 | 0 |
| 12Creed | 1 | 1 | 2 | 2 | 0 | 1 |
| 13Xerjoff | 2 | 0 | 2 | 1 | 1 | 1 |
| 14Dior Sauvage | 0 | 0 | 2 | 2 | 1 | 1 |
| 15Tom Ford | 1 | 1 | 1 | 2 | 0 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 3
- 8
- 12
- Answers naming both
- 1
- 11
- Answers naming the brand
- 3
- 8
- 12
- Answers naming both
- 1
- 11
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Chanel | 11 | Guerlain (8), Creed (8), Dior (fashion house) (7) |
| Lattafa Khamrah | 12 | Lattafa Yara (5), Armaf Club de Nuit Intense Man (5), Elizabeth Arden Green Tea (2) |
| Maison Francis Kurkdjian | 12 | Amouage (11), Frédéric Malle (Editions de Parfums Frédéric Malle) (10), Parfums de Marly (10) |
| Amouage | 12 | Maison Francis Kurkdjian (11), Frédéric Malle (Editions de Parfums Frédéric Malle) (10), Parfums de Marly (10) |
| Parfums de Marly | 12 | Maison Francis Kurkdjian (10), Amouage (10), Frédéric Malle (Editions de Parfums Frédéric Malle) (8) |
| Frédéric Malle (Editions de Parfums Frédéric Malle) | 10 | Maison Francis Kurkdjian (10), Amouage (10), Parfums de Marly (8) |
| Glossier You | 10 | Bleu de Chanel (6), Marc Jacobs Daisy (5), Dior Sauvage (5) |
| Guerlain | 9 | Creed (8), Chanel (8), Maison Francis Kurkdjian (7) |
| Bleu de Chanel | 9 | Glossier You (6), Dior Sauvage (6), Marc Jacobs Daisy (3) |
| Maison Francis Kurkdjian Baccarat Rouge 540 Extrait | 5 | Dior Sauvage Elixir (3), Frederic Malle Portrait of a Lady (3), Maison Francis Kurkdjian Baccarat Rouge 540 (2) |
| Lattafa Yara | 6 | Lattafa Khamrah (5), Armaf Club de Nuit Intense Man (3), Elizabeth Arden Green Tea (2) |
| Creed | 10 | Guerlain (8), Amouage (8), Chanel (8) |
| Xerjoff | 8 | Maison Francis Kurkdjian (8), Parfums de Marly (8), Frédéric Malle (Editions de Parfums Frédéric Malle) (7) |
| Dior Sauvage | 8 | Bleu de Chanel (6), Glossier You (5), Marc Jacobs Daisy (3) |
| Tom Ford | 6 | Guerlain (5), Creed (5), Chanel (5) |
| Maison Francis Kurkdjian Baccarat Rouge 540 | 8 | Marc Jacobs Daisy (2), Parfums de Marly Delina (2), Maison Francis Kurkdjian Baccarat Rouge 540 Extrait (2) |
| Dior Sauvage Elixir | 5 | Maison Francis Kurkdjian Baccarat Rouge 540 Extrait (3), Frederic Malle Portrait of a Lady (2), Le Labo (1) |
| Phlur Vanilla Skin Hair & Body Fragrance Mist | 5 | Byredo (1) |
| Diptyque | 9 | Maison Francis Kurkdjian (8), Amouage (7), Guerlain (6) |
| Armaf Club de Nuit Intense Man | 5 | Lattafa Khamrah (5), Lattafa Yara (3), Elizabeth Arden Green Tea (2) |
| Dior (fashion house) | 7 | Chanel (7), Guerlain (6), Creed (6) |
| YSL Libre (Eau de Parfum) | 4 | Glossier You (2), Bleu de Chanel (2), Marc Jacobs Daisy (1) |
| Byredo | 7 | Maison Francis Kurkdjian (6), Parfums de Marly (6), Diptyque (5) |
| Marc Jacobs Daisy | 6 | Glossier You (5), Dior Sauvage (3), Bleu de Chanel (3) |
| Frederic Malle Portrait of a Lady | 4 | Maison Francis Kurkdjian Baccarat Rouge 540 Extrait (3), Dior Sauvage Elixir (2), Maison Francis Kurkdjian Baccarat Rouge 540 (2) |
| Ariana Grande Cloud | 5 | Glossier You (3), Marc Jacobs Daisy (2), Dior Sauvage (2) |
| Elizabeth Arden Green Tea | 3 | Lattafa Yara (2), Armaf Club de Nuit Intense Man (2), Lattafa Khamrah (2) |
| Hermès (fashion house) | 5 | Guerlain (5), Chanel (5), Maison Francis Kurkdjian (4) |
| Le Labo | 8 | Parfums de Marly (6), Diptyque (6), Amouage (6) |
| Parfums de Marly Delina | 4 | Glossier You (2), Maison Francis Kurkdjian Baccarat Rouge 540 (2), Marc Jacobs Daisy (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 15 |
| 2 | reddit.com | 11 |
| 3 | youtube.com | 10 |
| 4 | scento.com | 7 |
| 5 | allure.com | 6 |
| 6 | sephora.com | 6 |
| 7 | thelastspritz.com | 5 |
| 8 | whowhatwear.com | 5 |
| 9 | ulta.com | 5 |
| 10 | prosodylondon.com | 4 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| scento.com | Amouage | 3 |
| fragrancelord.com | Chanel | 3 |
| scento.com | Frédéric Malle (Editions de Parfums Frédéric Malle) | 3 |
| youtube.com | Chanel | 3 |
| allure.com | Maison Francis Kurkdjian | 3 |
| scento.com | Guerlain | 3 |
| reddit.com | Maison Francis Kurkdjian | 3 |
| youtube.com | Maison Francis Kurkdjian | 3 |
| shopping.google.com | Parfums de Marly | 3 |
| reddit.com | Parfums de Marly | 3 |
| reddit.com | Lattafa Khamrah | 3 |
| youtube.com | Parfums de Marly | 3 |
| reddit.com | Chanel | 3 |
| scento.com | Maison Francis Kurkdjian | 3 |
| prosodylondon.com | Parfums de Marly | 2 |
| prosodylondon.com | Amouage | 2 |
| reddit.com | Guerlain | 2 |
| reddit.com | Frédéric Malle (Editions de Parfums Frédéric Malle) | 2 |
| reddit.com | Amouage | 2 |
| youtube.com | Guerlain | 2 |
| allure.com | Guerlain | 2 |
| allure.com | Frédéric Malle (Editions de Parfums Frédéric Malle) | 2 |
| allure.com | Parfums de Marly | 2 |
| allure.com | Amouage | 2 |
| allure.com | Chanel | 2 |
| fragrancelord.com | Guerlain | 2 |
| fragrancelord.com | Amouage | 2 |
| highsnobiety.com | Maison Francis Kurkdjian | 2 |
| highsnobiety.com | Frédéric Malle (Editions de Parfums Frédéric Malle) | 2 |
| highsnobiety.com | Parfums de Marly | 2 |
| highsnobiety.com | Amouage | 2 |
| prosodylondon.com | Maison Francis Kurkdjian | 2 |
| prosodylondon.com | Frédéric Malle (Editions de Parfums Frédéric Malle) | 2 |
| scento.com | Parfums de Marly | 2 |
| scento.com | Lattafa Khamrah | 2 |
| scento.com | Chanel | 2 |
| shopping.google.com | Maison Francis Kurkdjian | 2 |
| shopping.google.com | Frédéric Malle (Editions de Parfums Frédéric Malle) | 2 |
| shopping.google.com | Lattafa Khamrah | 2 |
| shopping.google.com | Amouage | 2 |
| youtube.com | Frédéric Malle (Editions de Parfums Frédéric Malle) | 2 |
| youtube.com | Amouage | 2 |
| fragrancelord.com | Parfums de Marly | 1 |
| fragrancelord.com | Maison Francis Kurkdjian | 1 |
| youtube.com | Lattafa Khamrah | 1 |
| prosodylondon.com | Chanel | 1 |
| prosodylondon.com | Glossier You | 1 |
| scento.com | Glossier You | 1 |
| shopping.google.com | Chanel | 1 |
| fragrancelord.com | Glossier You | 1 |
| prosodylondon.com | Guerlain | 1 |
| fragrancelord.com | Frédéric Malle (Editions de Parfums Frédéric Malle) | 1 |
| allure.com | Glossier You | 1 |
| youtube.com | Glossier You | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Beauty & Personal Care
The other indexes under the same parent, each with its top five brands.
Cleansers
Questions 6Toners & Pads
Questions 4Serums & Ampoules
Questions 6Creams & Moisturizers
Questions 6Sheet Masks & Packs
Questions 4Dermocosmetics & Acne Care
Questions 6Sunscreen & Sun Care
Questions 9Makeup
Questions 9Top 5 of 239 brandsScore
Base Makeup
Questions 7Lip Makeup
Questions 5Eye Makeup
Questions 5Hair Care
Questions 10Scalp & Hair Loss Care
Questions 6Nail Care
Questions 7Top 5 of 142 brandsScore
Bath & Body
Questions 9Shaving & Grooming
Questions 9Oral Care
Questions 9Beauty Devices & Styling Tools
Questions 8Feminine Care
Questions 6Top 5 of 122 brandsScore