Subcategory
Toners & Pads
This index adds up the scores of 4 questions. 129 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1The Ordinary Glycolic Acid 7% Exfoliating Toner92.4
- 2Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant82.4
- 3Tower 28 SOS Spray63.6
- 4Medicube Zero Pore Pads59.0
- 5The Ordinary Saccharomyces Ferment 30% Milky Toner54.7
- 6Paula’s Choice 2% BHA Liquid Exfoliant51.6
- 7Biodance Collagen Gel Toner Pads49.5
- 8Pixi Glow Tonic49.0
- 9Anua Heartleaf 77 Clear Pads43.8
- 10Mario Badescu Facial Spray40.6
Show all 50
- 11Caudalie Grape Water Moisturizing Face Mist39.0
- 12ANUA Heartleaf 77 Soothing Toner36.8
- 13CeraVe Hydrating Toner34.4
- 14Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner33.3
- 15Avène thermal spring water sprays28.5
- 16Rhode Glazing Mist28.2
- 17Glow Recipe Watermelon Glow Ultra-Fine Mist27.1
- 18Innisfree Green Tea Enzyme Vitamin C Pads26.8
- 19Mediheal Madecassoside Blemish Pad26.5
- 20Magic Molecule Hypochlorous Acid Spray25.8
- 21Hanyul Artemisia Soothing Toner Pads25.3
- 22La Roche-Posay Effaclar Clarifying Solution Acne Toner23.1
- 23SKIN1004 Centella Quick Calming Pads22.5
- 24Laneige Cream Skin Cerapeptide Toner & Moisturizer21.5
- 25Tatcha Luminous Dewy Skin Mist21.0
- 26Aestura A-CICA365 Cooling Relief Pads20.0
- 27AESTURA Atobarrier365 Hydrating Milky Cream Mist20.0
- 28Farmacy Deep Sweep 2% BHA Pore Cleaning Toner19.7
- 29Medik8 Press & Glow19.0
- 30Laneige Cream Skin Toner & Moisturizer18.4
- 31Paula’s Choice Pore-Reducing Toner17.7
- 32La Roche-Posay thermal spring water sprays17.3
- 33numbuzin No.3 Bifida Bakuchiol Exfoliating Toner Pads17.2
- 34EADEM Cashmere Peel Gentle AHA + PHA Toner17.1
- 35JiYu Toner Pads17.0
- 36Aestura Atobarrier365 Cream Mist17.0
- 37Biologique Recherche P5016.5
- 38Fenty Beauty Fenty Skin Fat Water Niacinamide Pore-Refining Toner Serum16.5
- 39Good Molecules Niacinamide Brightening Toner16.3
- 40BYOMA Hydrating Milky Toner15.4
- 41SK-II Facial Treatment Toner14.5
- 42Peach Slices Acne Exfoliating Toner13.5
- 43Round Lab Dokdo pads13.1
- 44U Beauty The Barrier Bioactive Mist13.1
- 45Torriden DIVE IN Multi Pads13.0
- 46Needly Daily Toner Pad12.3
- 47CeraVe11.8
- 48ANUA BHA 2% Gentle Exfoliating Toner11.5
- 49Thayers Witch Hazel11.5
- 50COSRX One Step Original Clear Pad11.5
- 1The Ordinary Glycolic Acid 7% Exfoliating Toner92.4
- 2Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant82.4
- 3Tower 28 SOS Spray63.6
- 4Medicube Zero Pore Pads59.0
- 5The Ordinary Saccharomyces Ferment 30% Milky Toner54.7
- 6Paula’s Choice 2% BHA Liquid Exfoliant51.6
- 7Biodance Collagen Gel Toner Pads49.5
- 8Pixi Glow Tonic49.0
- 9Anua Heartleaf 77 Clear Pads43.8
- 10Mario Badescu Facial Spray40.6
- 11Caudalie Grape Water Moisturizing Face Mist39.0
- 12ANUA Heartleaf 77 Soothing Toner36.8
- 13CeraVe Hydrating Toner34.4
- 14Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner33.3
- 15Avène thermal spring water sprays28.5
- 16Rhode Glazing Mist28.2
- 17Glow Recipe Watermelon Glow Ultra-Fine Mist27.1
- 18Innisfree Green Tea Enzyme Vitamin C Pads26.8
- 19Mediheal Madecassoside Blemish Pad26.5
- 20Magic Molecule Hypochlorous Acid Spray25.8
- 21Hanyul Artemisia Soothing Toner Pads25.3
- 22La Roche-Posay Effaclar Clarifying Solution Acne Toner23.1
- 23SKIN1004 Centella Quick Calming Pads22.5
- 24Laneige Cream Skin Cerapeptide Toner & Moisturizer21.5
- 25Tatcha Luminous Dewy Skin Mist21.0
- 26Aestura A-CICA365 Cooling Relief Pads20.0
- 27AESTURA Atobarrier365 Hydrating Milky Cream Mist20.0
- 28Farmacy Deep Sweep 2% BHA Pore Cleaning Toner19.7
- 29Medik8 Press & Glow19.0
- 30Laneige Cream Skin Toner & Moisturizer18.4
- 31Paula’s Choice Pore-Reducing Toner17.7
- 32La Roche-Posay thermal spring water sprays17.3
- 33numbuzin No.3 Bifida Bakuchiol Exfoliating Toner Pads17.2
- 34EADEM Cashmere Peel Gentle AHA + PHA Toner17.1
- 35JiYu Toner Pads17.0
- 36Aestura Atobarrier365 Cream Mist17.0
- 37Biologique Recherche P5016.5
- 38Fenty Beauty Fenty Skin Fat Water Niacinamide Pore-Refining Toner Serum16.5
- 39Good Molecules Niacinamide Brightening Toner16.3
- 40BYOMA Hydrating Milky Toner15.4
- 41SK-II Facial Treatment Toner14.5
- 42Peach Slices Acne Exfoliating Toner13.5
- 43Round Lab Dokdo pads13.1
- 44U Beauty The Barrier Bioactive Mist13.1
- 45Torriden DIVE IN Multi Pads13.0
- 46Needly Daily Toner Pad12.3
- 47CeraVe11.8
- 48ANUA BHA 2% Gentle Exfoliating Toner11.5
- 49Thayers Witch Hazel11.5
- 50COSRX One Step Original Clear Pad11.5
Top 50 of 129
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
4Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 4 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1The Ordinary Glycolic Acid 7% Exfoliating Toner | 2 | 1 | 1 | 2 | 0 | 1 |
| 2Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant | 1 | 1 | 0 | 1 | 2 | 0 |
| 3Tower 28 SOS Spray | 1 | 1 | 1 | 0 | 1 | 1 |
| 4Medicube Zero Pore Pads | 1 | 1 | 0 | 1 | 0 | 1 |
| 5The Ordinary Saccharomyces Ferment 30% Milky Toner | 2 | 0 | 1 | 0 | 0 | 0 |
| 6Paula’s Choice 2% BHA Liquid Exfoliant | 0 | 1 | 1 | 1 | 0 | 1 |
| 7Biodance Collagen Gel Toner Pads | 1 | 1 | 0 | 0 | 0 | 1 |
| 8Pixi Glow Tonic | 0 | 0 | 2 | 1 | 0 | 2 |
| 9Anua Heartleaf 77 Clear Pads | 1 | 1 | 0 | 1 | 0 | 1 |
| 10Mario Badescu Facial Spray | 1 | 0 | 1 | 0 | 1 | 1 |
| 11Caudalie Grape Water Moisturizing Face Mist | 1 | 0 | 0 | 0 | 1 | 0 |
| 12ANUA Heartleaf 77 Soothing Toner | 1 | 0 | 1 | 1 | 0 | 0 |
| 13CeraVe Hydrating Toner | 0 | 1 | 0 | 1 | 0 | 1 |
| 14Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner | 0 | 0 | 0 | 2 | 2 | 0 |
| 15Avène thermal spring water sprays | 0 | 1 | 1 | 0 | 0 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 1
- 3
- 7
- Answers naming both
- 1
- 4
- Answers naming the brand
- 1
- 3
- 7
- Answers naming both
- 1
- 4
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| The Ordinary Glycolic Acid 7% Exfoliating Toner | 7 | Pixi Glow Tonic (3), The Ordinary Saccharomyces Ferment 30% Milky Toner (3), Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant (3) |
| Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant | 5 | The Ordinary Glycolic Acid 7% Exfoliating Toner (3), Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner (3), Farmacy Deep Sweep 2% BHA Pore Cleaning Toner (2) |
| Tower 28 SOS Spray | 5 | Mario Badescu Facial Spray (3), Avène thermal spring water sprays (3), Tatcha Luminous Dewy Skin Mist (2) |
| Medicube Zero Pore Pads | 4 | Anua Heartleaf 77 Clear Pads (4), Biodance Collagen Gel Toner Pads (3), SKIN1004 Centella Quick Calming Pads (2) |
| The Ordinary Saccharomyces Ferment 30% Milky Toner | 3 | The Ordinary Glycolic Acid 7% Exfoliating Toner (3), Pixi Glow Tonic (1), Medik8 Press & Glow (1) |
| Paula’s Choice 2% BHA Liquid Exfoliant | 4 | Pixi Glow Tonic (2), La Roche-Posay Effaclar Clarifying Solution Acne Toner (2), The Ordinary Glycolic Acid 7% Exfoliating Toner (2) |
| Biodance Collagen Gel Toner Pads | 3 | Medicube Zero Pore Pads (3), Anua Heartleaf 77 Clear Pads (3), SKIN1004 Centella Quick Calming Pads (2) |
| Pixi Glow Tonic | 5 | La Roche-Posay Effaclar Clarifying Solution Acne Toner (3), The Ordinary Glycolic Acid 7% Exfoliating Toner (3), Paula’s Choice 2% BHA Liquid Exfoliant (2) |
| Anua Heartleaf 77 Clear Pads | 4 | Medicube Zero Pore Pads (4), Biodance Collagen Gel Toner Pads (3), SKIN1004 Centella Quick Calming Pads (2) |
| Mario Badescu Facial Spray | 4 | Tower 28 SOS Spray (3), Tatcha Luminous Dewy Skin Mist (3), Glow Recipe Watermelon Glow Ultra-Fine Mist (3) |
| Caudalie Grape Water Moisturizing Face Mist | 2 | Glow Recipe Watermelon Glow Ultra-Fine Mist (2), Mario Badescu Facial Spray (2), Tower 28 SOS Spray (1) |
| ANUA Heartleaf 77 Soothing Toner | 3 | The Ordinary Glycolic Acid 7% Exfoliating Toner (2), Pixi Glow Tonic (1), Paula’s Choice 2% BHA Liquid Exfoliant (1) |
| CeraVe Hydrating Toner | 3 | Paula’s Choice 2% BHA Liquid Exfoliant (2), The Ordinary Glycolic Acid 7% Exfoliating Toner (2), Pixi Glow Tonic (1) |
| Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner | 4 | Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant (3), Farmacy Deep Sweep 2% BHA Pore Cleaning Toner (2), The Ordinary Glycolic Acid 7% Exfoliating Toner (2) |
| Avène thermal spring water sprays | 3 | Tower 28 SOS Spray (3), Tatcha Luminous Dewy Skin Mist (2), Mario Badescu Facial Spray (2) |
| Rhode Glazing Mist | 2 | Tower 28 SOS Spray (2), Magic Molecule Hypochlorous Acid Spray (2), Mario Badescu Facial Spray (2) |
| Glow Recipe Watermelon Glow Ultra-Fine Mist | 3 | Mario Badescu Facial Spray (3), Tower 28 SOS Spray (2), Tatcha Luminous Dewy Skin Mist (2) |
| Innisfree Green Tea Enzyme Vitamin C Pads | 3 | Biodance Collagen Gel Toner Pads (2), SKIN1004 Centella Quick Calming Pads (2), Medicube Zero Pore Pads (2) |
| Mediheal Madecassoside Blemish Pad | 2 | Medicube Zero Pore Pads (2), Anua Heartleaf 77 Clear Pads (2), Biodance Collagen Gel Toner Pads (1) |
| Magic Molecule Hypochlorous Acid Spray | 2 | Tower 28 SOS Spray (2), Rhode Glazing Mist (2), Mario Badescu Facial Spray (2) |
| Hanyul Artemisia Soothing Toner Pads | 2 | Biodance Collagen Gel Toner Pads (1), SKIN1004 Centella Quick Calming Pads (1), Medicube Zero Pore Pads (1) |
| La Roche-Posay Effaclar Clarifying Solution Acne Toner | 3 | Pixi Glow Tonic (3), Paula’s Choice 2% BHA Liquid Exfoliant (2), The Ordinary Glycolic Acid 7% Exfoliating Toner (2) |
| SKIN1004 Centella Quick Calming Pads | 2 | Biodance Collagen Gel Toner Pads (2), Medicube Zero Pore Pads (2), Innisfree Green Tea Enzyme Vitamin C Pads (2) |
| Laneige Cream Skin Cerapeptide Toner & Moisturizer | 1 | The Ordinary Saccharomyces Ferment 30% Milky Toner (1), The Ordinary Glycolic Acid 7% Exfoliating Toner (1), ANUA Heartleaf 77 Soothing Toner (1) |
| Tatcha Luminous Dewy Skin Mist | 3 | Mario Badescu Facial Spray (3), Tower 28 SOS Spray (2), Glow Recipe Watermelon Glow Ultra-Fine Mist (2) |
| Aestura A-CICA365 Cooling Relief Pads | 1 | Biodance Collagen Gel Toner Pads (1), Medicube Zero Pore Pads (1), Anua Heartleaf 77 Clear Pads (1) |
| AESTURA Atobarrier365 Hydrating Milky Cream Mist | 1 | Tower 28 SOS Spray (1), Avène thermal spring water sprays (1) |
| Farmacy Deep Sweep 2% BHA Pore Cleaning Toner | 2 | Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant (2), Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner (2), Pixi Glow Tonic (1) |
| Medik8 Press & Glow | 1 | The Ordinary Saccharomyces Ferment 30% Milky Toner (1), The Ordinary Glycolic Acid 7% Exfoliating Toner (1), Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant (1) |
| Laneige Cream Skin Toner & Moisturizer | 2 | Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner (2), Tower 28 SOS Spray (1), Paula’s Choice 2% BHA Liquid Exfoliant (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 8 |
| 2 | nbcnews.com | 7 |
| 3 | youtube.com | 7 |
| 4 | allure.com | 5 |
| 5 | consumerhealthdigest.com | 5 |
| 6 | byrdie.com | 4 |
| 7 | aad.org | 3 |
| 8 | shopping.yahoo.com | 3 |
| 9 | whowhatwear.com | 3 |
| 10 | gulfnews.com | 2 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| shopping.google.com | Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant | 3 |
| byrdie.com | The Ordinary Glycolic Acid 7% Exfoliating Toner | 3 |
| shopping.yahoo.com | Pixi Glow Tonic | 3 |
| youtube.com | Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant | 2 |
| allure.com | Tower 28 SOS Spray | 2 |
| allure.com | Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant | 2 |
| byrdie.com | The Ordinary Saccharomyces Ferment 30% Milky Toner | 2 |
| consumerhealthdigest.com | Pixi Glow Tonic | 2 |
| gravelai.com | Pixi Glow Tonic | 2 |
| gravelai.com | The Ordinary Glycolic Acid 7% Exfoliating Toner | 2 |
| nbcnews.com | Biodance Collagen Gel Toner Pads | 2 |
| nbcnews.com | Tower 28 SOS Spray | 2 |
| nbcnews.com | Medicube Zero Pore Pads | 2 |
| nbcnews.com | Pixi Glow Tonic | 2 |
| shopping.google.com | Tower 28 SOS Spray | 2 |
| shopping.google.com | The Ordinary Saccharomyces Ferment 30% Milky Toner | 2 |
| shopping.google.com | The Ordinary Glycolic Acid 7% Exfoliating Toner | 2 |
| shopping.yahoo.com | The Ordinary Glycolic Acid 7% Exfoliating Toner | 2 |
| youtube.com | Medicube Zero Pore Pads | 2 |
| youtube.com | The Ordinary Glycolic Acid 7% Exfoliating Toner | 2 |
| gravelai.com | The Ordinary Saccharomyces Ferment 30% Milky Toner | 1 |
| allure.com | Medicube Zero Pore Pads | 1 |
| gravelai.com | Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant | 1 |
| shopping.yahoo.com | Paula’s Choice 2% BHA Liquid Exfoliant | 1 |
| shopping.yahoo.com | The Ordinary Saccharomyces Ferment 30% Milky Toner | 1 |
| youtube.com | The Ordinary Saccharomyces Ferment 30% Milky Toner | 1 |
| youtube.com | Biodance Collagen Gel Toner Pads | 1 |
| nbcnews.com | Paula’s Choice 2% BHA Liquid Exfoliant | 1 |
| nbcnews.com | The Ordinary Saccharomyces Ferment 30% Milky Toner | 1 |
| nbcnews.com | The Ordinary Glycolic Acid 7% Exfoliating Toner | 1 |
| shopping.google.com | Biodance Collagen Gel Toner Pads | 1 |
| youtube.com | Tower 28 SOS Spray | 1 |
| shopping.google.com | Medicube Zero Pore Pads | 1 |
| byrdie.com | Biodance Collagen Gel Toner Pads | 1 |
| byrdie.com | Medicube Zero Pore Pads | 1 |
| byrdie.com | Pixi Glow Tonic | 1 |
| allure.com | Biodance Collagen Gel Toner Pads | 1 |
| allure.com | The Ordinary Glycolic Acid 7% Exfoliating Toner | 1 |
| byrdie.com | Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant | 1 |
| consumerhealthdigest.com | Biodance Collagen Gel Toner Pads | 1 |
| consumerhealthdigest.com | Tower 28 SOS Spray | 1 |
| consumerhealthdigest.com | Medicube Zero Pore Pads | 1 |
| youtube.com | Pixi Glow Tonic | 1 |
| consumerhealthdigest.com | Paula’s Choice 2% BHA Liquid Exfoliant | 1 |
| consumerhealthdigest.com | The Ordinary Glycolic Acid 7% Exfoliating Toner | 1 |
| allure.com | The Ordinary Saccharomyces Ferment 30% Milky Toner | 1 |
| gravelai.com | Paula’s Choice 2% BHA Liquid Exfoliant | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Beauty & Personal Care
The other indexes under the same parent, each with its top five brands.
Cleansers
Questions 6Serums & Ampoules
Questions 6Creams & Moisturizers
Questions 6Sheet Masks & Packs
Questions 4Dermocosmetics & Acne Care
Questions 6Sunscreen & Sun Care
Questions 9Makeup
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Base Makeup
Questions 7Lip Makeup
Questions 5Eye Makeup
Questions 5Hair Care
Questions 10Scalp & Hair Loss Care
Questions 6Perfume & Fragrance
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Nail Care
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Bath & Body
Questions 9Shaving & Grooming
Questions 9Oral Care
Questions 9Beauty Devices & Styling Tools
Questions 8Feminine Care
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