Subcategory
Cleansers
This index adds up the scores of 6 questions. 172 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
- 1CeraVe Hydrating Cleanser131.5
- 2Vanicream Gentle Facial Cleanser128.6
- 3Clinique Take the Day Off Cleansing Balm120.3
- 4La Roche-Posay Toleriane Hydrating Gentle Face Cleanser101.7
- 5CeraVe Renewing SA Cleanser90.9
- 6CeraVe Foaming Facial Cleanser64.2
- 7Farmacy Green Clean Cleansing Balm63.9
- 8La Roche-Posay Effaclar Medicated Gel Cleanser59.0
- 9Cetaphil Gentle Exfoliating SA Cleanser58.5
- 10Bioderma Sensibio H2O Micellar Water57.9
Show all 50
- 11CeraVe Acne Control Cleanser (2% Salicylic Acid)48.5
- 12Banila Co Clean It Zero Balm47.7
- 13ELEMIS Pro-Collagen Cleansing Balm47.2
- 14Aveeno Calm + Restore Nourishing Oat Cleanser39.2
- 15Lancôme Bi-Facil Double Action Eye Makeup Remover39.2
- 16Clinique Take The Day Off Makeup Remover For Lids, Lashes & Lips35.4
- 17Garnier Micellar Water34.4
- 18Fresh Soy Face Cleanser33.9
- 19Dermalogica Daily Microfoliant33.4
- 20DHC Deep Cleansing Oil33.0
- 21PanOxyl 10% Acne Foaming Wash (Benzoyl Peroxide)31.3
- 22Cetaphil Gentle Skin Cleanser30.2
- 23PanOxyl 4% Acne Creamy Wash28.9
- 24CeraVe Blemish Control Cleanser28.0
- 25Anua Heartleaf Pore Control Cleansing Oil27.9
- 26First Aid Beauty Pure Skin Face Cleanser27.6
- 27The Ordinary Squalane Cleanser26.2
- 28Murad AHA/BHA Exfoliating Cleanser26.1
- 29Neutrogena Oil-Free Acne Wash25.4
- 30Farmacy Green Clean Makeup Removing Cleansing Balm25.1
- 31SkinCeuticals Gentle Cleanser25.0
- 32Walmart25.0
- 33CeraVe Acne Foaming Cream Cleanser24.8
- 34Target24.4
- 35Neutrogena Oil-Free Eye Makeup Remover24.3
- 36Walgreens19.7
- 37Then I Met You Living Cleansing Balm18.7
- 38La Roche-Posay Purifying Foaming Cleanser18.3
- 39OneSkin PREP Facial Cleanser17.8
- 40Tatcha The Rice Wash17.5
- 41Garnier SkinActive Micellar Cleansing Water All-in-117.5
- 42Garnier SkinActive Micellar Cleansing Water (All-in-1 Waterproof)17.5
- 43Kose Softymo Speedy Cleansing Oil17.1
- 44Rael Miracle Clear Twist-Up17.0
- 45Good Molecules Instant Cleansing Balm16.7
- 46Tatcha Rice Polish16.5
- 47COSRX Salicylic Acid Daily Gentle Cleanser16.5
- 48Youth To The People Superfood Cleanser16.1
- 49Tatcha The Camellia Cleansing Oil16.0
- 50British Vogue Make-Up Remover Guide15.7
- 1CeraVe Hydrating Cleanser131.5
- 2Vanicream Gentle Facial Cleanser128.6
- 3Clinique Take the Day Off Cleansing Balm120.3
- 4La Roche-Posay Toleriane Hydrating Gentle Face Cleanser101.7
- 5CeraVe Renewing SA Cleanser90.9
- 6CeraVe Foaming Facial Cleanser64.2
- 7Farmacy Green Clean Cleansing Balm63.9
- 8La Roche-Posay Effaclar Medicated Gel Cleanser59.0
- 9Cetaphil Gentle Exfoliating SA Cleanser58.5
- 10Bioderma Sensibio H2O Micellar Water57.9
- 11CeraVe Acne Control Cleanser (2% Salicylic Acid)48.5
- 12Banila Co Clean It Zero Balm47.7
- 13ELEMIS Pro-Collagen Cleansing Balm47.2
- 14Aveeno Calm + Restore Nourishing Oat Cleanser39.2
- 15Lancôme Bi-Facil Double Action Eye Makeup Remover39.2
- 16Clinique Take The Day Off Makeup Remover For Lids, Lashes & Lips35.4
- 17Garnier Micellar Water34.4
- 18Fresh Soy Face Cleanser33.9
- 19Dermalogica Daily Microfoliant33.4
- 20DHC Deep Cleansing Oil33.0
- 21PanOxyl 10% Acne Foaming Wash (Benzoyl Peroxide)31.3
- 22Cetaphil Gentle Skin Cleanser30.2
- 23PanOxyl 4% Acne Creamy Wash28.9
- 24CeraVe Blemish Control Cleanser28.0
- 25Anua Heartleaf Pore Control Cleansing Oil27.9
- 26First Aid Beauty Pure Skin Face Cleanser27.6
- 27The Ordinary Squalane Cleanser26.2
- 28Murad AHA/BHA Exfoliating Cleanser26.1
- 29Neutrogena Oil-Free Acne Wash25.4
- 30Farmacy Green Clean Makeup Removing Cleansing Balm25.1
- 31SkinCeuticals Gentle Cleanser25.0
- 32Walmart25.0
- 33CeraVe Acne Foaming Cream Cleanser24.8
- 34Target24.4
- 35Neutrogena Oil-Free Eye Makeup Remover24.3
- 36Walgreens19.7
- 37Then I Met You Living Cleansing Balm18.7
- 38La Roche-Posay Purifying Foaming Cleanser18.3
- 39OneSkin PREP Facial Cleanser17.8
- 40Tatcha The Rice Wash17.5
- 41Garnier SkinActive Micellar Cleansing Water All-in-117.5
- 42Garnier SkinActive Micellar Cleansing Water (All-in-1 Waterproof)17.5
- 43Kose Softymo Speedy Cleansing Oil17.1
- 44Rael Miracle Clear Twist-Up17.0
- 45Good Molecules Instant Cleansing Balm16.7
- 46Tatcha Rice Polish16.5
- 47COSRX Salicylic Acid Daily Gentle Cleanser16.5
- 48Youth To The People Superfood Cleanser16.1
- 49Tatcha The Camellia Cleansing Oil16.0
- 50British Vogue Make-Up Remover Guide15.7
Top 50 of 172
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
6Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 6 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand | ||||||
|---|---|---|---|---|---|---|
| 1CeraVe Hydrating Cleanser | 1 | 2 | 1 | 2 | 1 | 2 |
| 2Vanicream Gentle Facial Cleanser | 0 | 3 | 2 | 3 | 3 | 1 |
| 3Clinique Take the Day Off Cleansing Balm | 1 | 2 | 1 | 2 | 1 | 2 |
| 4La Roche-Posay Toleriane Hydrating Gentle Face Cleanser | 1 | 1 | 1 | 3 | 2 | 0 |
| 5CeraVe Renewing SA Cleanser | 1 | 1 | 1 | 2 | 1 | 0 |
| 6CeraVe Foaming Facial Cleanser | 0 | 1 | 2 | 1 | 1 | 1 |
| 7Farmacy Green Clean Cleansing Balm | 0 | 1 | 1 | 2 | 1 | 1 |
| 8La Roche-Posay Effaclar Medicated Gel Cleanser | 0 | 1 | 1 | 2 | 1 | 1 |
| 9Cetaphil Gentle Exfoliating SA Cleanser | 1 | 1 | 1 | 0 | 0 | 0 |
| 10Bioderma Sensibio H2O Micellar Water | 0 | 1 | 1 | 1 | 1 | 1 |
| 11CeraVe Acne Control Cleanser (2% Salicylic Acid) | 1 | 0 | 0 | 1 | 1 | 0 |
| 12Banila Co Clean It Zero Balm | 0 | 1 | 0 | 2 | 1 | 2 |
| 13ELEMIS Pro-Collagen Cleansing Balm | 0 | 0 | 3 | 0 | 0 | 3 |
| 14Aveeno Calm + Restore Nourishing Oat Cleanser | 0 | 1 | 1 | 1 | 1 | 0 |
| 15Lancôme Bi-Facil Double Action Eye Makeup Remover | 1 | 0 | 1 | 1 | 0 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 1
- 4
- 12
- Answers naming both
- 1
- 7
- Answers naming the brand
- 1
- 4
- 12
- Answers naming both
- 1
- 7
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| CeraVe Hydrating Cleanser | 9 | Vanicream Gentle Facial Cleanser (7), La Roche-Posay Toleriane Hydrating Gentle Face Cleanser (6), Aveeno Calm + Restore Nourishing Oat Cleanser (4) |
| Vanicream Gentle Facial Cleanser | 12 | CeraVe Hydrating Cleanser (7), La Roche-Posay Toleriane Hydrating Gentle Face Cleanser (7), CeraVe Foaming Facial Cleanser (5) |
| Clinique Take the Day Off Cleansing Balm | 9 | Farmacy Green Clean Cleansing Balm (5), Banila Co Clean It Zero Balm (5), DHC Deep Cleansing Oil (4) |
| La Roche-Posay Toleriane Hydrating Gentle Face Cleanser | 8 | Vanicream Gentle Facial Cleanser (7), CeraVe Hydrating Cleanser (6), Aveeno Calm + Restore Nourishing Oat Cleanser (4) |
| CeraVe Renewing SA Cleanser | 6 | Cetaphil Gentle Exfoliating SA Cleanser (3), Murad AHA/BHA Exfoliating Cleanser (2), La Roche-Posay Effaclar Medicated Gel Cleanser (2) |
| CeraVe Foaming Facial Cleanser | 6 | Vanicream Gentle Facial Cleanser (5), CeraVe Hydrating Cleanser (3), Cetaphil Gentle Skin Cleanser (2) |
| Farmacy Green Clean Cleansing Balm | 6 | Clinique Take the Day Off Cleansing Balm (5), DHC Deep Cleansing Oil (4), Banila Co Clean It Zero Balm (4) |
| La Roche-Posay Effaclar Medicated Gel Cleanser | 6 | CeraVe Acne Control Cleanser (2% Salicylic Acid) (2), PanOxyl 10% Acne Foaming Wash (Benzoyl Peroxide) (2), Neutrogena Oil-Free Acne Wash (2) |
| Cetaphil Gentle Exfoliating SA Cleanser | 3 | CeraVe Renewing SA Cleanser (3), Murad AHA/BHA Exfoliating Cleanser (1), La Roche-Posay Effaclar Medicated Gel Cleanser (1) |
| Bioderma Sensibio H2O Micellar Water | 5 | Garnier Micellar Water (4), Clinique Take the Day Off Cleansing Balm (4), Lancôme Bi-Facil Double Action Eye Makeup Remover (3) |
| CeraVe Acne Control Cleanser (2% Salicylic Acid) | 3 | PanOxyl 4% Acne Creamy Wash (2), Neutrogena Oil-Free Acne Wash (2), Vanicream Gentle Facial Cleanser (2) |
| Banila Co Clean It Zero Balm | 6 | Clinique Take the Day Off Cleansing Balm (5), DHC Deep Cleansing Oil (4), Farmacy Green Clean Cleansing Balm (4) |
| ELEMIS Pro-Collagen Cleansing Balm | 6 | DHC Deep Cleansing Oil (3), Vanicream Gentle Facial Cleanser (3), Farmacy Green Clean Cleansing Balm (2) |
| Aveeno Calm + Restore Nourishing Oat Cleanser | 4 | CeraVe Hydrating Cleanser (4), Vanicream Gentle Facial Cleanser (4), La Roche-Posay Toleriane Hydrating Gentle Face Cleanser (4) |
| Lancôme Bi-Facil Double Action Eye Makeup Remover | 4 | Clinique Take the Day Off Cleansing Balm (4), Garnier Micellar Water (3), Bioderma Sensibio H2O Micellar Water (3) |
| Clinique Take The Day Off Makeup Remover For Lids, Lashes & Lips | 2 | Farmacy Green Clean Makeup Removing Cleansing Balm (2), Bioderma Sensibio H2O Micellar Water (1), Lancôme Bi-Facil Double Action Eye Makeup Remover (1) |
| Garnier Micellar Water | 4 | Bioderma Sensibio H2O Micellar Water (4), Clinique Take the Day Off Cleansing Balm (4), Lancôme Bi-Facil Double Action Eye Makeup Remover (3) |
| Fresh Soy Face Cleanser | 3 | CeraVe Hydrating Cleanser (3), La Roche-Posay Toleriane Hydrating Gentle Face Cleanser (3), Vanicream Gentle Facial Cleanser (2) |
| Dermalogica Daily Microfoliant | 3 | Murad AHA/BHA Exfoliating Cleanser (2), CeraVe Renewing SA Cleanser (2), La Roche-Posay Effaclar Medicated Gel Cleanser (1) |
| DHC Deep Cleansing Oil | 5 | Farmacy Green Clean Cleansing Balm (4), Clinique Take the Day Off Cleansing Balm (4), Banila Co Clean It Zero Balm (4) |
| PanOxyl 10% Acne Foaming Wash (Benzoyl Peroxide) | 3 | Neutrogena Oil-Free Acne Wash (2), La Roche-Posay Effaclar Medicated Gel Cleanser (2), CeraVe Acne Control Cleanser (2% Salicylic Acid) (1) |
| Cetaphil Gentle Skin Cleanser | 3 | Vanicream Gentle Facial Cleanser (3), CeraVe Hydrating Cleanser (2), CeraVe Foaming Facial Cleanser (2) |
| PanOxyl 4% Acne Creamy Wash | 2 | CeraVe Acne Control Cleanser (2% Salicylic Acid) (2), PanOxyl 10% Acne Foaming Wash (Benzoyl Peroxide) (1), CeraVe Blemish Control Cleanser (1) |
| CeraVe Blemish Control Cleanser | 1 | CeraVe Acne Control Cleanser (2% Salicylic Acid) (1), PanOxyl 10% Acne Foaming Wash (Benzoyl Peroxide) (1), PanOxyl 4% Acne Creamy Wash (1) |
| Anua Heartleaf Pore Control Cleansing Oil | 4 | Farmacy Green Clean Cleansing Balm (3), Clinique Take the Day Off Cleansing Balm (3), DHC Deep Cleansing Oil (2) |
| First Aid Beauty Pure Skin Face Cleanser | 2 | CeraVe Hydrating Cleanser (2), Fresh Soy Face Cleanser (2), La Roche-Posay Toleriane Hydrating Gentle Face Cleanser (2) |
| The Ordinary Squalane Cleanser | 3 | Farmacy Green Clean Cleansing Balm (2), Clinique Take the Day Off Cleansing Balm (2), Banila Co Clean It Zero Balm (2) |
| Murad AHA/BHA Exfoliating Cleanser | 2 | CeraVe Renewing SA Cleanser (2), Dermalogica Daily Microfoliant (2), La Roche-Posay Effaclar Medicated Gel Cleanser (1) |
| Neutrogena Oil-Free Acne Wash | 3 | CeraVe Acne Control Cleanser (2% Salicylic Acid) (2), PanOxyl 10% Acne Foaming Wash (Benzoyl Peroxide) (2), La Roche-Posay Effaclar Medicated Gel Cleanser (2) |
| Farmacy Green Clean Makeup Removing Cleansing Balm | 2 | Clinique Take The Day Off Makeup Remover For Lids, Lashes & Lips (2), Bioderma Sensibio H2O Micellar Water (1), Lancôme Bi-Facil Double Action Eye Makeup Remover (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 12 |
| 2 | nbcnews.com | 8 |
| 3 | cerave.com | 8 |
| 4 | ulta.com | 5 |
| 5 | byrdie.com | 5 |
| 6 | whowhatwear.com | 5 |
| 7 | allure.com | 5 |
| 8 | aad.org | 4 |
| 9 | fortune.com | 4 |
| 10 | nymag.com | 4 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| cerave.com | Vanicream Gentle Facial Cleanser | 4 |
| nbcnews.com | Clinique Take the Day Off Cleansing Balm | 4 |
| vanicream.com | Vanicream Gentle Facial Cleanser | 4 |
| shopping.google.com | Vanicream Gentle Facial Cleanser | 3 |
| cerave.com | CeraVe Hydrating Cleanser | 3 |
| aad.org | Vanicream Gentle Facial Cleanser | 3 |
| nbcnews.com | Farmacy Green Clean Cleansing Balm | 3 |
| cerave.com | La Roche-Posay Toleriane Hydrating Gentle Face Cleanser | 3 |
| cerave.com | La Roche-Posay Effaclar Medicated Gel Cleanser | 3 |
| shopping.google.com | La Roche-Posay Toleriane Hydrating Gentle Face Cleanser | 3 |
| aad.org | CeraVe Hydrating Cleanser | 2 |
| cerave.com | CeraVe Foaming Facial Cleanser | 2 |
| fortune.com | Vanicream Gentle Facial Cleanser | 2 |
| fortune.com | CeraVe Foaming Facial Cleanser | 2 |
| nbcnews.com | CeraVe Hydrating Cleanser | 2 |
| nbcnews.com | Vanicream Gentle Facial Cleanser | 2 |
| shopping.google.com | CeraVe Hydrating Cleanser | 2 |
| shopping.google.com | CeraVe Renewing SA Cleanser | 2 |
| shopping.google.com | Clinique Take the Day Off Cleansing Balm | 2 |
| thedermdetective.com | Farmacy Green Clean Cleansing Balm | 2 |
| thedermdetective.com | Vanicream Gentle Facial Cleanser | 2 |
| thedermdetective.com | CeraVe Foaming Facial Cleanser | 2 |
| vanicream.com | CeraVe Hydrating Cleanser | 2 |
| vanicream.com | CeraVe Foaming Facial Cleanser | 2 |
| vanicream.com | La Roche-Posay Toleriane Hydrating Gentle Face Cleanser | 2 |
| whowhatwear.com | CeraVe Hydrating Cleanser | 2 |
| whowhatwear.com | Vanicream Gentle Facial Cleanser | 2 |
| whowhatwear.com | La Roche-Posay Toleriane Hydrating Gentle Face Cleanser | 2 |
| whowhatwear.com | Clinique Take the Day Off Cleansing Balm | 2 |
| shopping.google.com | CeraVe Foaming Facial Cleanser | 1 |
| aad.org | La Roche-Posay Toleriane Hydrating Gentle Face Cleanser | 1 |
| whowhatwear.com | Farmacy Green Clean Cleansing Balm | 1 |
| fortune.com | Farmacy Green Clean Cleansing Balm | 1 |
| fortune.com | CeraVe Hydrating Cleanser | 1 |
| shopping.google.com | La Roche-Posay Effaclar Medicated Gel Cleanser | 1 |
| thedermdetective.com | Clinique Take the Day Off Cleansing Balm | 1 |
| fortune.com | La Roche-Posay Toleriane Hydrating Gentle Face Cleanser | 1 |
| fortune.com | La Roche-Posay Effaclar Medicated Gel Cleanser | 1 |
| fortune.com | Clinique Take the Day Off Cleansing Balm | 1 |
| cerave.com | CeraVe Renewing SA Cleanser | 1 |
| whowhatwear.com | CeraVe Renewing SA Cleanser | 1 |
| thedermdetective.com | CeraVe Hydrating Cleanser | 1 |
| nbcnews.com | CeraVe Foaming Facial Cleanser | 1 |
| nbcnews.com | La Roche-Posay Toleriane Hydrating Gentle Face Cleanser | 1 |
| nbcnews.com | La Roche-Posay Effaclar Medicated Gel Cleanser | 1 |
| aad.org | La Roche-Posay Effaclar Medicated Gel Cleanser | 1 |
| shopping.google.com | Farmacy Green Clean Cleansing Balm | 1 |
| aad.org | CeraVe Foaming Facial Cleanser | 1 |
| aad.org | CeraVe Renewing SA Cleanser | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Beauty & Personal Care
The other indexes under the same parent, each with its top five brands.
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