Which makeup brands are the most popular right now?
MakeupNamed in 2 of 6 answers
#6
26.9
Rank by surface
Google AI Mode#4
Google AI Mode#4Brand profile
e.l.f. Beauty
American cosmetics company based in Oakland, California, known for its affordable makeup and skincare products, founded in 2004.
2 questions · 2 categories · As of Nov 12, 2026
- Best category rank
- #42
- Makeup · of 239
- Questions
- 2
- 2 categories
- Answers naming it
- 3/12
- Of the answers measured on this brand's questions
Visibility by category
Ranking by question
Which brands are most popular with Gen Z?
BrandsNamed in 1 of 6 answers
#57
6.8
Rank by surface
Gemini#22
Gemini#22Named alongside in Makeup
Brands named in the same answers as e.l.f. Beauty in the last four weeks, counted in answers.
Sources cited when this brand is named
Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | adweek.com | 1 |
| 2 | beautymatter.com | 1 |
| 3 | collagegroup.com | 1 |
| 4 | cordial.com | 1 |
| 5 | decadirect.org | 1 |
| 6 | essaypro.com | 1 |
| 7 | fastcompany.com | 1 |
| 8 | licenseglobal.com | 1 |
| 9 | marketingbrew.com | 1 |
| 10 | pipersandler.com | 1 |
Named by surface, by question
For the brand's best questions: of each surface's 1 answers, how many named it.
| Questions | Google AI Overviews |  ChatGPT |  Claude | Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Which makeup brands are the most popular right now? | 0 | 1 | 0 | 0 | 1 | 0 |
| 2Which brands are most popular with Gen Z? | 0 | 0 | 0 | 1 | 0 | 0 |