In Skincare
Which skincare brands are the most trusted?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | CeraVe | 6/6 | 96.4 |
| 2 | La Roche-Posay | 6/6 | 79.4 |
| 3 | Cetaphil | 5/6 | 57.1 |
| 4 | Neutrogena | 5/6 | 55.0 |
| 5 | SkinCeuticals | 5/6 | 44.9 |
| 6 | Paula’s Choice | 5/6 | 42.6 |
| 7 | The Ordinary | 3/6 | 30.8 |
| 8 | Augustinus Bader | 3/6 | 26.0 |
| 9 | EltaMD | 3/6 | 21.2 |
| 10 | Vaseline | 2/6 | 19.8 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| thedermdigest.comU.S. News & World Report Ranks Top OTC Skincare Brands - The Dermatology Digest |   2 surfaces |
| yougov.comThe most popular skincare & cosmetics brands in America 2026 | Health | YouGov Ratings | 2 surfaces |
| allure.comAllure |  1 surfaces |
| consumerhealthdigest.com28 Best Skincare Products 2026, Dermatologists Recommended |  1 surfaces |
| dermspotlight.comThe Best Skincare Brands Of 2026 | Top Skin care lines | 1 surfaces |
| dermstore.comThe 14 Best Skincare Brands of 2026, Hands Down - Dermstore | 1 surfaces |
| globalbrandsmagazine.comBest Skincare Brands in the World 2026: Top 10 Ranked | 1 surfaces |
| ictaverified.orgVerified Brands - Icta Verified | 1 surfaces |
| internationalbeautyratings.orgBrands - International Beauty Ratings | 1 surfaces |
| msn.com4 leading skincare brands of 2026 | 1 surfaces |
| rankandstyle.comThe 20 Best Skincare Brands for 2026 | Top-Rated Skincare Lines That ... | 1 surfaces |
| rankings.newsweek.comThe Most Trusted Brands in the US 2026 | 1 surfaces |
6 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.