In Hair Care
Which hair care brands are the most trusted?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Kérastase | 5/6 | 49.4 |
| 2 | Head & Shoulders | 3/6 | 49.3 |
| 3 | Olaplex | 5/6 | 48.9 |
| 4 | Redken | 3/6 | 43.3 |
| 5 | Davines | 4/6 | 34.4 |
| 6 | Pantene | 2/6 | 28.4 |
| 7 | Herbal Essences | 2/6 | 25.0 |
| 8 | Aveda | 2/6 | 22.9 |
| 9 | Pureology | 2/6 | 21.2 |
| 10 | K18 | 3/6 | 20.5 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| ringly.io12 Best Haircare Brands in 2026 |   2 surfaces |
| yougov.comThe most popular hair care brands in America 2026 |  2 surfaces |
| americanhairloss.orgTrusted Brands - American Hair Loss Association | 1 surfaces |
| americansalon.comThese are the Bestselling Hair Products in North American Salons | American Salon |  1 surfaces |
| beautypackaging.comTop 10 Most Popular Hair Care Brands in the U.S.—Ranked by Searches - Beauty Packaging | 1 surfaces |
| bestvalued.com10 Best Hair Care Brands in 2026 (Tested) - BestValued | 1 surfaces |
| byrdie.comThe 15 Best Shampoos of 2026 for Every Hair Type, Tested | 1 surfaces |
| careaboutyourhair.comBest Hair Care Brands 2026: Top 15 Picks | 1 surfaces |
| editorialist.com20 Best Hair Care Brands: Luxury Hair Brands - Editorialist | 1 surfaces |
| en.wikipedia.orgreferenceOlaplex | 1 surfaces |
| jumpaccelerator.comHaircare brands dominating Q1 2026 | 1 surfaces |
| keronhair.comTop 10 Hair Care Brands in the World in 2026: Best Products and Brand ... | 1 surfaces |
9 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.