Brand profile

SoFi

SoFi Technologies, Inc. is an American online personal finance company founded in 2011, offering student loan refinancing, mortgages, personal loans, and banking services.

22 questions · 8 categories · As of Nov 12, 2026

Best category rank
#1
Loans & Lending · of 128
Questions
22
8 categories
Answers naming it
75/132
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Loans & Lending#1of 1285364.2
Services#1of 11,598128.0
Banks & Banking#2of 1308319.3
Financial Services#2of 935280.0
Mortgage Lenders#13of 65394.0
Personal Rehabilitation & Bankruptcy#27of 38110.0
Solar Installers#43of 111121.2
Businesses & Companies#203of 20613.6

Ranking by question

Named alongside in Loans & Lending

Brands named in the same answers as SoFi in the last four weeks, counted in answers.

Named alongside in Loans & LendingBrands named in the same answers as SoFi in the last four weeks, counted in answers.SoFi: named in 29 answersSoFiUpstart: named in 23 answersUpstartPenFed Credit Union: named in 25 answersPenFed Credit UnionNavy Federal Credit Union: named in 19 answersNavy Federal Credit UnionEarnest: named in 13 answersEarnestUpgrade: named in 19 answersUpgradeDiscover: named in 15 answersDiscoverOneMain Financial: named in 10 answersOneMain FinancialLightStream: named in 10 answersLightStreamAvant: named in 10 answersAvantCitizens Bank: named in 12 answersCitizens BankBank of America: named in 11 answersBank of AmericaCollege Ave: named in 7 answersCollege AveHappen Bank: named in 7 answersHappen BankLendKey: named in 7 answersLendKeyWells Fargo: named in 7 answersWells FargoBetter Mortgage: named in 8 answersBetter MortgageAscent: named in 6 answersAscentELFI: named in 6 answersELFISallie Mae: named in 5 answersSallie MaeBMO: named in 5 answersBMOConsumers Credit Union: named in 4 answersU.S. Bank: named in 6 answersU.S. BankBluevine: named in 7 answersBluevineOnDeck: named in 7 answersOnDeckRocket Mortgage: named in 9 answersRocket MortgageCredible: named in 6 answersCrediblemyAutoLoan: named in 4 answersmyAutoLoanThird Federal Savings and Loan: named in 3 answersThird Federal Savings and LoanCapital One Auto Finance: named in 4 answersCapital One Auto Finance
  • Answers naming the brand
  • 3
  • 7
  • 29
  • Answers naming both
  • 1
  • 16
Named alongside in Loans & LendingBrands named in the same answers as SoFi in the last four weeks, counted in answers.SoFi: named in 29 answersSoFiUpstart: named in 23 answersUpstartPenFed Credit Union: named in 25 answersNavy Federal Credit Union: named in 19 answersNavy Federal Credit UnionEarnest: named in 13 answersEarnestUpgrade: named in 19 answersUpgradeDiscover: named in 15 answersDiscoverOneMain Financial: named in 10 answersOneMain FinancialLightStream: named in 10 answersLightStreamAvant: named in 10 answersAvantCitizens Bank: named in 12 answersCitizens BankBank of America: named in 11 answersBank of AmericaCollege Ave: named in 7 answersCollege AveHappen Bank: named in 7 answersLendKey: named in 7 answersLendKeyWells Fargo: named in 7 answersWells FargoBetter Mortgage: named in 8 answersBetter MortgageAscent: named in 6 answersAscentELFI: named in 6 answersELFISallie Mae: named in 5 answersSallie MaeBMO: named in 5 answersBMOConsumers Credit Union: named in 4 answersU.S. Bank: named in 6 answersU.S. BankBluevine: named in 7 answersBluevineOnDeck: named in 7 answersOnDeckRocket Mortgage: named in 9 answersRocket MortgageCredible: named in 6 answersCrediblemyAutoLoan: named in 4 answersmyAutoLoanThird Federal Savings and Loan: named in 3 answersCapital One Auto Finance: named in 4 answers
  • Answers naming the brand
  • 3
  • 7
  • 29
  • Answers naming both
  • 1
  • 16
  1. 134Ally Bank
  2. 232Chase
  3. 323Capital One
  4. 422Bank of America
  5. 521Discover
  6. 617Alliant
  7. 717Chime
  8. 816Navy Federal Credit Union
  9. 914PenFed Credit Union
  10. 1013Wells Fargo
  11. 1112Earnest
  12. 1212Upstart
  13. 1312Upgrade
  14. 1411Marcus by Goldman Sachs
  15. 1510Axos Bank
  16. 1610American Express
  17. 1710Rocket Mortgage
  18. 1810Citizens Bank
  19. 199U.S. Bank
  20. 209Schwab
Named alongside
BrandAnswers naming the brandNamed alongside
SoFi29Discover (13), Earnest (12), Upgrade (12)
Upstart23Upgrade (16), SoFi (11), OneMain Financial (10)
PenFed Credit Union25Navy Federal Credit Union (14), SoFi (11), Upstart (10)
Navy Federal Credit Union19PenFed Credit Union (14), Upstart (7), Rocket Mortgage (7)
Earnest13SoFi (12), Citizens Bank (10), Ascent (6)
Upgrade19Upstart (16), SoFi (12), Discover (11)
Discover15SoFi (13), Upgrade (11), Upstart (10)
OneMain Financial10Upstart (10), Upgrade (7), Avant (5)
LightStream10PenFed Credit Union (7), SoFi (6), Upstart (5)
Avant10Upstart (9), Upgrade (6), OneMain Financial (5)
Citizens Bank12SoFi (10), Earnest (10), College Ave (7)
Bank of America11Navy Federal Credit Union (6), PenFed Credit Union (5), Rocket Mortgage (5)
College Ave7Citizens Bank (7), SoFi (6), Earnest (6)
Happen Bank7Upgrade (6), SoFi (4), Upstart (4)
LendKey7SoFi (7), Earnest (6), ELFI (6)
Wells Fargo7PenFed Credit Union (4), Bank of America (4), SoFi (2)
Better Mortgage8PenFed Credit Union (5), Navy Federal Credit Union (5), Rocket Mortgage (5)
Ascent6Earnest (6), Citizens Bank (6), SoFi (5)
ELFI6SoFi (6), LendKey (6), Earnest (5)
Sallie Mae5Ascent (5), Earnest (5), Citizens Bank (5)
BMO5Third Federal Savings and Loan (3), U.S. Bank (2), PenFed Credit Union (2)
Consumers Credit Union4Capital One Auto Finance (4), PenFed Credit Union (3), Navy Federal Credit Union (3)
U.S. Bank6SoFi (3), Upstart (3), PenFed Credit Union (3)
Bluevine7OnDeck (6), Bank of America (4), Wells Fargo (2)
OnDeck7Bluevine (6), Bank of America (3), Wells Fargo (2)
Rocket Mortgage9PenFed Credit Union (7), Navy Federal Credit Union (7), Better Mortgage (5)
Credible6SoFi (4), Earnest (3), Citizens Bank (3)
myAutoLoan4PenFed Credit Union (3), Capital One Auto Finance (3), Consumers Credit Union (3)
Third Federal Savings and Loan3BMO (3), U.S. Bank (1), PenFed Credit Union (1)
Capital One Auto Finance4Consumers Credit Union (4), PenFed Credit Union (3), Navy Federal Credit Union (3)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1nerdwallet.com42
2forbes.commedia33
3cnbc.commedia30
4bankrate.com25
5money.com19
6wsj.commedia12
7youtube.comsocial10
8usnews.com10
9finder.com9
10consumeraffairs.com8

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which lenders are best for student loan refinancing?111111
2What are the best lenders for personal loans?111111
3What are the best debt consolidation loans?111111
4What are the best online banks?111111
5Which financial institutions offer the best products for consumers?111111
6Which lenders offer the best private student loans?111101
7What are the best banks for everyday banking?110111
8Which banks offer the best digital banking experience?101101