What are the best lenders for personal loans?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | SoFi | 6/6 | 92.1 |
| 2 | Discover | 5/6 | 63.6 |
| 3 | Upstart | 6/6 | 59.4 |
| 4 | Upgrade | 5/6 | 44.9 |
| 5 | OneMain Financial | 2/6 | 25.4 |
| 6 | PenFed Credit Union | 3/6 | 23.8 |
| 7 | LightStream | 2/6 | 22.3 |
| 8 | Earnest | 2/6 | 20.9 |
| 9 | Avant | 1/6 | 19.0 |
| 10 | Happy Money | 2/6 | 17.9 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| nerdwallet.comnerdwallet.com |     4 surfaces |
| cnbc.commedia · cnbc.com | 3 surfaces |
| credible.comcredible.com | 3 surfaces |
| consumeraffairs.comThe Best Personal Loan Companies (2026 Guide) |  2 surfaces |
| lendingtree.comBest Personal Loans with the Lowest Rates in November 2026 | 2 surfaces |
| money.comBest Personal Loans of November 2026 | 2 surfaces |
| sofi.comSoFi | 2 surfaces |
| avant.comOnline Personal Loans: Easy to Apply & Fast Funds‡ | Avant | 1 surfaces |
| bankrate.combankrate.com | 1 surfaces |
| bestguide.comBest Personal Loan Lenders of November 2026 | BestGuide | 1 surfaces |
| bills.comBest Online Lenders for Personal Loans: November 2026 Rates - Bills.com | 1 surfaces |
| consumerfinance.govpublic · Do personal installment loans have fees? | Consumer Financial Protection Bureau | 1 surfaces |
13 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.