Brand profile

Upstart

Upstart is an American artificial intelligence lending platform that partners with banks and credit unions.

5 questions · 2 categories · As of Nov 12, 2026

Best category rank
#2
Loans & Lending · of 128
Questions
5
2 categories
Answers naming it
21/30
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Loans & Lending#2of 1284253.3
Personal Rehabilitation & Bankruptcy#20of 38116.0

Ranking by question

Named alongside in Loans & Lending

Brands named in the same answers as Upstart in the last four weeks, counted in answers.

Named alongside in Loans & LendingBrands named in the same answers as Upstart in the last four weeks, counted in answers.SoFi: named in 29 answersSoFiUpstart: named in 23 answersUpstartPenFed Credit Union: named in 25 answersPenFed Credit UnionNavy Federal Credit Union: named in 19 answersNavy Federal Credit UnionEarnest: named in 13 answersEarnestUpgrade: named in 19 answersUpgradeDiscover: named in 15 answersDiscoverOneMain Financial: named in 10 answersOneMain FinancialLightStream: named in 10 answersLightStreamAvant: named in 10 answersAvantCitizens Bank: named in 12 answersCitizens BankBank of America: named in 11 answersBank of AmericaCollege Ave: named in 7 answersCollege AveHappen Bank: named in 7 answersHappen BankLendKey: named in 7 answersLendKeyWells Fargo: named in 7 answersWells FargoBetter Mortgage: named in 8 answersBetter MortgageAscent: named in 6 answersAscentELFI: named in 6 answersELFISallie Mae: named in 5 answersSallie MaeBMO: named in 5 answersBMOConsumers Credit Union: named in 4 answersU.S. Bank: named in 6 answersU.S. BankBluevine: named in 7 answersBluevineOnDeck: named in 7 answersOnDeckRocket Mortgage: named in 9 answersRocket MortgageCredible: named in 6 answersCrediblemyAutoLoan: named in 4 answersmyAutoLoanThird Federal Savings and Loan: named in 3 answersThird Federal Savings and LoanCapital One Auto Finance: named in 4 answersCapital One Auto Finance
  • Answers naming the brand
  • 3
  • 7
  • 29
  • Answers naming both
  • 1
  • 16
Named alongside in Loans & LendingBrands named in the same answers as Upstart in the last four weeks, counted in answers.SoFi: named in 29 answersSoFiUpstart: named in 23 answersUpstartPenFed Credit Union: named in 25 answersNavy Federal Credit Union: named in 19 answersNavy Federal Credit UnionEarnest: named in 13 answersEarnestUpgrade: named in 19 answersUpgradeDiscover: named in 15 answersDiscoverOneMain Financial: named in 10 answersOneMain FinancialLightStream: named in 10 answersLightStreamAvant: named in 10 answersAvantCitizens Bank: named in 12 answersCitizens BankBank of America: named in 11 answersBank of AmericaCollege Ave: named in 7 answersCollege AveHappen Bank: named in 7 answersLendKey: named in 7 answersLendKeyWells Fargo: named in 7 answersWells FargoBetter Mortgage: named in 8 answersBetter MortgageAscent: named in 6 answersAscentELFI: named in 6 answersELFISallie Mae: named in 5 answersSallie MaeBMO: named in 5 answersBMOConsumers Credit Union: named in 4 answersU.S. Bank: named in 6 answersU.S. BankBluevine: named in 7 answersBluevineOnDeck: named in 7 answersOnDeckRocket Mortgage: named in 9 answersRocket MortgageCredible: named in 6 answersCrediblemyAutoLoan: named in 4 answersmyAutoLoanThird Federal Savings and Loan: named in 3 answersCapital One Auto Finance: named in 4 answers
  • Answers naming the brand
  • 3
  • 7
  • 29
  • Answers naming both
  • 1
  • 16
  1. 116Upgrade
  2. 212SoFi
  3. 311Discover
  4. 410OneMain Financial
  5. 510PenFed Credit Union
  6. 69Avant
  7. 77Navy Federal Credit Union
  8. 86Best Egg
  9. 95First Tech Federal Credit Union
  10. 105LightStream
  11. 115Oportun
  12. 124Happen Bank
  13. 133Happy Money
  14. 143U.S. Bank
  15. 152LendingPoint
  16. 162Prosper
  17. 172Achieve
  18. 182Credible
  19. 192Earnest
  20. 202Universal Credit
Named alongside
BrandAnswers naming the brandNamed alongside
SoFi29Discover (13), Earnest (12), Upgrade (12)
Upstart23Upgrade (16), SoFi (11), OneMain Financial (10)
PenFed Credit Union25Navy Federal Credit Union (14), SoFi (11), Upstart (10)
Navy Federal Credit Union19PenFed Credit Union (14), Upstart (7), Rocket Mortgage (7)
Earnest13SoFi (12), Citizens Bank (10), Ascent (6)
Upgrade19Upstart (16), SoFi (12), Discover (11)
Discover15SoFi (13), Upgrade (11), Upstart (10)
OneMain Financial10Upstart (10), Upgrade (7), Avant (5)
LightStream10PenFed Credit Union (7), SoFi (6), Upstart (5)
Avant10Upstart (9), Upgrade (6), OneMain Financial (5)
Citizens Bank12SoFi (10), Earnest (10), College Ave (7)
Bank of America11Navy Federal Credit Union (6), PenFed Credit Union (5), Rocket Mortgage (5)
College Ave7Citizens Bank (7), SoFi (6), Earnest (6)
Happen Bank7Upgrade (6), SoFi (4), Upstart (4)
LendKey7SoFi (7), Earnest (6), ELFI (6)
Wells Fargo7PenFed Credit Union (4), Bank of America (4), SoFi (2)
Better Mortgage8PenFed Credit Union (5), Navy Federal Credit Union (5), Rocket Mortgage (5)
Ascent6Earnest (6), Citizens Bank (6), SoFi (5)
ELFI6SoFi (6), LendKey (6), Earnest (5)
Sallie Mae5Ascent (5), Earnest (5), Citizens Bank (5)
BMO5Third Federal Savings and Loan (3), U.S. Bank (2), PenFed Credit Union (2)
Consumers Credit Union4Capital One Auto Finance (4), PenFed Credit Union (3), Navy Federal Credit Union (3)
U.S. Bank6SoFi (3), Upstart (3), PenFed Credit Union (3)
Bluevine7OnDeck (6), Bank of America (4), Wells Fargo (2)
OnDeck7Bluevine (6), Bank of America (3), Wells Fargo (2)
Rocket Mortgage9PenFed Credit Union (7), Navy Federal Credit Union (7), Better Mortgage (5)
Credible6SoFi (4), Earnest (3), Citizens Bank (3)
myAutoLoan4PenFed Credit Union (3), Capital One Auto Finance (3), Consumers Credit Union (3)
Third Federal Savings and Loan3BMO (3), U.S. Bank (1), PenFed Credit Union (1)
Capital One Auto Finance4Consumers Credit Union (4), PenFed Credit Union (3), Navy Federal Credit Union (3)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1lendingtree.com9
2nerdwallet.com9
3cnbc.commedia9
4bankrate.com6
5forbes.commedia6
6wsj.commedia4
7consumerfinance.govpublic4
8sofi.com4
9wallethub.com4
10finance.yahoo.comportal3

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1What are the best personal loans for bad credit?111111
2Which lenders are best for small personal loans?111111
3What are the best lenders for personal loans?111111
4What are the best debt consolidation loans?100100
5Which debt relief companies are the best?000100