Brand profile

Upgrade

Upgrade is an American financial technology company offering personal loans, credit cards, and other banking services.

4 questions · 1 categories · As of Nov 12, 2026

Best category rank
#6
Loans & Lending · of 128
Questions
4
1 categories
Answers naming it
16/24
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Loans & Lending#6of 1284149.6

Ranking by question

Named alongside in Loans & Lending

Brands named in the same answers as Upgrade in the last four weeks, counted in answers.

Named alongside in Loans & LendingBrands named in the same answers as Upgrade in the last four weeks, counted in answers.SoFi: named in 29 answersSoFiUpstart: named in 23 answersUpstartPenFed Credit Union: named in 25 answersPenFed Credit UnionNavy Federal Credit Union: named in 19 answersNavy Federal Credit UnionEarnest: named in 13 answersEarnestUpgrade: named in 19 answersUpgradeDiscover: named in 15 answersDiscoverOneMain Financial: named in 10 answersOneMain FinancialLightStream: named in 10 answersLightStreamAvant: named in 10 answersAvantCitizens Bank: named in 12 answersCitizens BankBank of America: named in 11 answersBank of AmericaCollege Ave: named in 7 answersCollege AveHappen Bank: named in 7 answersHappen BankLendKey: named in 7 answersLendKeyWells Fargo: named in 7 answersWells FargoBetter Mortgage: named in 8 answersBetter MortgageAscent: named in 6 answersAscentELFI: named in 6 answersELFISallie Mae: named in 5 answersSallie MaeBMO: named in 5 answersBMOConsumers Credit Union: named in 4 answersU.S. Bank: named in 6 answersU.S. BankBluevine: named in 7 answersBluevineOnDeck: named in 7 answersOnDeckRocket Mortgage: named in 9 answersRocket MortgageCredible: named in 6 answersCrediblemyAutoLoan: named in 4 answersmyAutoLoanThird Federal Savings and Loan: named in 3 answersThird Federal Savings and LoanCapital One Auto Finance: named in 4 answersCapital One Auto Finance
  • Answers naming the brand
  • 3
  • 7
  • 29
  • Answers naming both
  • 1
  • 16
Named alongside in Loans & LendingBrands named in the same answers as Upgrade in the last four weeks, counted in answers.SoFi: named in 29 answersSoFiUpstart: named in 23 answersUpstartPenFed Credit Union: named in 25 answersNavy Federal Credit Union: named in 19 answersNavy Federal Credit UnionEarnest: named in 13 answersEarnestUpgrade: named in 19 answersUpgradeDiscover: named in 15 answersDiscoverOneMain Financial: named in 10 answersOneMain FinancialLightStream: named in 10 answersLightStreamAvant: named in 10 answersAvantCitizens Bank: named in 12 answersCitizens BankBank of America: named in 11 answersBank of AmericaCollege Ave: named in 7 answersCollege AveHappen Bank: named in 7 answersLendKey: named in 7 answersLendKeyWells Fargo: named in 7 answersWells FargoBetter Mortgage: named in 8 answersBetter MortgageAscent: named in 6 answersAscentELFI: named in 6 answersELFISallie Mae: named in 5 answersSallie MaeBMO: named in 5 answersBMOConsumers Credit Union: named in 4 answersU.S. Bank: named in 6 answersU.S. BankBluevine: named in 7 answersBluevineOnDeck: named in 7 answersOnDeckRocket Mortgage: named in 9 answersRocket MortgageCredible: named in 6 answersCrediblemyAutoLoan: named in 4 answersmyAutoLoanThird Federal Savings and Loan: named in 3 answersCapital One Auto Finance: named in 4 answers
  • Answers naming the brand
  • 3
  • 7
  • 29
  • Answers naming both
  • 1
  • 16
  1. 116Upstart
  2. 212SoFi
  3. 311Discover
  4. 49PenFed Credit Union
  5. 58Best Egg
  6. 67OneMain Financial
  7. 76Avant
  8. 86Happen Bank
  9. 95LightStream
  10. 105Navy Federal Credit Union
  11. 114Happy Money
  12. 124Oportun
  13. 134Universal Credit
  14. 143Achieve
  15. 153First Tech Federal Credit Union
  16. 162Alliant
  17. 172Earnest
  18. 181AmONE
  19. 191Citi
  20. 201Credible
Named alongside
BrandAnswers naming the brandNamed alongside
SoFi29Discover (13), Earnest (12), Upgrade (12)
Upstart23Upgrade (16), SoFi (11), OneMain Financial (10)
PenFed Credit Union25Navy Federal Credit Union (14), SoFi (11), Upstart (10)
Navy Federal Credit Union19PenFed Credit Union (14), Upstart (7), Rocket Mortgage (7)
Earnest13SoFi (12), Citizens Bank (10), Ascent (6)
Upgrade19Upstart (16), SoFi (12), Discover (11)
Discover15SoFi (13), Upgrade (11), Upstart (10)
OneMain Financial10Upstart (10), Upgrade (7), Avant (5)
LightStream10PenFed Credit Union (7), SoFi (6), Upstart (5)
Avant10Upstart (9), Upgrade (6), OneMain Financial (5)
Citizens Bank12SoFi (10), Earnest (10), College Ave (7)
Bank of America11Navy Federal Credit Union (6), PenFed Credit Union (5), Rocket Mortgage (5)
College Ave7Citizens Bank (7), SoFi (6), Earnest (6)
Happen Bank7Upgrade (6), SoFi (4), Upstart (4)
LendKey7SoFi (7), Earnest (6), ELFI (6)
Wells Fargo7PenFed Credit Union (4), Bank of America (4), SoFi (2)
Better Mortgage8PenFed Credit Union (5), Navy Federal Credit Union (5), Rocket Mortgage (5)
Ascent6Earnest (6), Citizens Bank (6), SoFi (5)
ELFI6SoFi (6), LendKey (6), Earnest (5)
Sallie Mae5Ascent (5), Earnest (5), Citizens Bank (5)
BMO5Third Federal Savings and Loan (3), U.S. Bank (2), PenFed Credit Union (2)
Consumers Credit Union4Capital One Auto Finance (4), PenFed Credit Union (3), Navy Federal Credit Union (3)
U.S. Bank6SoFi (3), Upstart (3), PenFed Credit Union (3)
Bluevine7OnDeck (6), Bank of America (4), Wells Fargo (2)
OnDeck7Bluevine (6), Bank of America (3), Wells Fargo (2)
Rocket Mortgage9PenFed Credit Union (7), Navy Federal Credit Union (7), Better Mortgage (5)
Credible6SoFi (4), Earnest (3), Citizens Bank (3)
myAutoLoan4PenFed Credit Union (3), Capital One Auto Finance (3), Consumers Credit Union (3)
Third Federal Savings and Loan3BMO (3), U.S. Bank (1), PenFed Credit Union (1)
Capital One Auto Finance4Consumers Credit Union (4), PenFed Credit Union (3), Navy Federal Credit Union (3)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1nerdwallet.com10
2cnbc.commedia8
3lendingtree.com7
4bankrate.com6
5forbes.commedia5
6wallethub.com5
7money.com4
8wsj.commedia3
9consumeraffairs.com3
10consumerfinance.govpublic3

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1What are the best personal loans for bad credit?011110
2What are the best lenders for personal loans?011111
3What are the best debt consolidation loans?001111
4Which lenders are best for small personal loans?000111