Subcategory

Loans & Lending

This index adds up the scores of 10 questions. 128 brands are ranked.

Edition
Nov 12, 2026
Methodology
v5.0
Panel
6 AI surfaces

AI Visibility Ranking

Brands across every question in this category, ordered by GenRank score.

#BrandScore
  1. 1SoFi364.2
  2. 2Upstart253.3
  3. 3PenFed Credit Union252.5
  4. 4Navy Federal Credit Union186.1
  5. 5Earnest167.0
  6. 6Upgrade149.6
  7. 7Discover147.1
  8. 8OneMain Financial131.5
  9. 9LightStream127.2
  10. 10Avant116.1
Show all 50
  1. 11Citizens Bank114.8
  2. 12Bank of America104.2
  3. 13College Ave80.8
  4. 14Happen Bank77.6
  5. 15LendKey73.1
  6. 16Wells Fargo69.7
  7. 17Better Mortgage68.9
  8. 18Ascent68.2
  9. 19ELFI67.3
  10. 20Sallie Mae60.3
  11. 21BMO58.2
  12. 22Consumers Credit Union58.0
  13. 23U.S. Bank57.8
  14. 24Bluevine57.1
  15. 25OnDeck57.0
  16. 26Rocket Mortgage57.0
  17. 27Credible52.3
  18. 28myAutoLoan49.9
  19. 29Third Federal Savings and Loan49.0
  20. 30Capital One Auto Finance48.5
  21. 31Oportun47.4
  22. 32First Tech Federal Credit Union46.4
  23. 33Best Egg44.7
  24. 34PNC Bank42.9
  25. 35Spring EQ42.7
  26. 36Universal Credit42.2
  27. 37RISLA38.1
  28. 38Fundbox38.1
  29. 39Veterans United37.4
  30. 40Happy Money36.0
  31. 41Carvana35.8
  32. 42Chase35.1
  33. 43Lendio35.0
  34. 44TD Bank34.1
  35. 45Live Oak Bank33.0
  36. 46Discover Home Loans32.5
  37. 47LendingPoint31.5
  38. 48loanDepot30.8
  39. 49Splash Financial29.5
  40. 50Truist28.7

The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology

The questions behind this index

10

Each question with its top three brands by GenRank score and how many brands its answers named.

Rank trend

Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.

Named by surface

Each cell: of the surface's 10 answers, how many named the brand. Darker means named more often.

Window
Oct 18, 2026 ~ Nov 8, 2026
Named by surface
BrandGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1SoFi454435
2Upstart433433
3PenFed Credit Union326512
4Navy Federal Credit Union214431
5Earnest232222
6Upgrade023443
7Discover122322
8OneMain Financial312211
9LightStream203211
10Avant212211
11Citizens Bank213222
12Bank of America201312
13College Ave011122
14Happen Bank101023
15LendKey211111

Named alongside

Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.

Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.SoFi: named in 29 answersSoFiUpstart: named in 23 answersUpstartPenFed Credit Union: named in 25 answersPenFed Credit UnionNavy Federal Credit Union: named in 19 answersNavy Federal Credit UnionEarnest: named in 13 answersEarnestUpgrade: named in 19 answersUpgradeDiscover: named in 15 answersDiscoverOneMain Financial: named in 10 answersOneMain FinancialLightStream: named in 10 answersLightStreamAvant: named in 10 answersAvantCitizens Bank: named in 12 answersCitizens BankBank of America: named in 11 answersBank of AmericaCollege Ave: named in 7 answersCollege AveHappen Bank: named in 7 answersHappen BankLendKey: named in 7 answersLendKeyWells Fargo: named in 7 answersWells FargoBetter Mortgage: named in 8 answersBetter MortgageAscent: named in 6 answersAscentELFI: named in 6 answersELFISallie Mae: named in 5 answersSallie MaeBMO: named in 5 answersBMOConsumers Credit Union: named in 4 answersU.S. Bank: named in 6 answersU.S. BankBluevine: named in 7 answersBluevineOnDeck: named in 7 answersOnDeckRocket Mortgage: named in 9 answersRocket MortgageCredible: named in 6 answersCrediblemyAutoLoan: named in 4 answersmyAutoLoanThird Federal Savings and Loan: named in 3 answersThird Federal Savings and LoanCapital One Auto Finance: named in 4 answersCapital One Auto Finance
  • Answers naming the brand
  • 3
  • 7
  • 29
  • Answers naming both
  • 1
  • 16
Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.SoFi: named in 29 answersSoFiUpstart: named in 23 answersUpstartPenFed Credit Union: named in 25 answersNavy Federal Credit Union: named in 19 answersNavy Federal Credit UnionEarnest: named in 13 answersEarnestUpgrade: named in 19 answersUpgradeDiscover: named in 15 answersDiscoverOneMain Financial: named in 10 answersOneMain FinancialLightStream: named in 10 answersLightStreamAvant: named in 10 answersAvantCitizens Bank: named in 12 answersCitizens BankBank of America: named in 11 answersBank of AmericaCollege Ave: named in 7 answersCollege AveHappen Bank: named in 7 answersLendKey: named in 7 answersLendKeyWells Fargo: named in 7 answersWells FargoBetter Mortgage: named in 8 answersBetter MortgageAscent: named in 6 answersAscentELFI: named in 6 answersELFISallie Mae: named in 5 answersSallie MaeBMO: named in 5 answersBMOConsumers Credit Union: named in 4 answersU.S. Bank: named in 6 answersU.S. BankBluevine: named in 7 answersBluevineOnDeck: named in 7 answersOnDeckRocket Mortgage: named in 9 answersRocket MortgageCredible: named in 6 answersCrediblemyAutoLoan: named in 4 answersmyAutoLoanThird Federal Savings and Loan: named in 3 answersCapital One Auto Finance: named in 4 answers
  • Answers naming the brand
  • 3
  • 7
  • 29
  • Answers naming both
  • 1
  • 16
Named alongside
BrandAnswers naming the brandNamed alongside
SoFi29Discover (13), Earnest (12), Upgrade (12)
Upstart23Upgrade (16), SoFi (11), OneMain Financial (10)
PenFed Credit Union25Navy Federal Credit Union (14), SoFi (11), Upstart (10)
Navy Federal Credit Union19PenFed Credit Union (14), Upstart (7), Rocket Mortgage (7)
Earnest13SoFi (12), Citizens Bank (10), Ascent (6)
Upgrade19Upstart (16), SoFi (12), Discover (11)
Discover15SoFi (13), Upgrade (11), Upstart (10)
OneMain Financial10Upstart (10), Upgrade (7), Avant (5)
LightStream10PenFed Credit Union (7), SoFi (6), Upstart (5)
Avant10Upstart (9), Upgrade (6), OneMain Financial (5)
Citizens Bank12SoFi (10), Earnest (10), College Ave (7)
Bank of America11Navy Federal Credit Union (6), PenFed Credit Union (5), Rocket Mortgage (5)
College Ave7Citizens Bank (7), SoFi (6), Earnest (6)
Happen Bank7Upgrade (6), SoFi (4), Upstart (4)
LendKey7SoFi (7), Earnest (6), ELFI (6)
Wells Fargo7PenFed Credit Union (4), Bank of America (4), SoFi (2)
Better Mortgage8PenFed Credit Union (5), Navy Federal Credit Union (5), Rocket Mortgage (5)
Ascent6Earnest (6), Citizens Bank (6), SoFi (5)
ELFI6SoFi (6), LendKey (6), Earnest (5)
Sallie Mae5Ascent (5), Earnest (5), Citizens Bank (5)
BMO5Third Federal Savings and Loan (3), U.S. Bank (2), PenFed Credit Union (2)
Consumers Credit Union4Capital One Auto Finance (4), PenFed Credit Union (3), Navy Federal Credit Union (3)
U.S. Bank6SoFi (3), Upstart (3), PenFed Credit Union (3)
Bluevine7OnDeck (6), Bank of America (4), Wells Fargo (2)
OnDeck7Bluevine (6), Bank of America (3), Wells Fargo (2)
Rocket Mortgage9PenFed Credit Union (7), Navy Federal Credit Union (7), Better Mortgage (5)
Credible6SoFi (4), Earnest (3), Citizens Bank (3)
myAutoLoan4PenFed Credit Union (3), Capital One Auto Finance (3), Consumers Credit Union (3)
Third Federal Savings and Loan3BMO (3), U.S. Bank (1), PenFed Credit Union (1)
Capital One Auto Finance4Consumers Credit Union (4), PenFed Credit Union (3), Navy Federal Credit Union (3)

Most cited sources

Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.

Most cited sources
RankSourceCiting answers
1cnbc.commedia28
2nerdwallet.com28
3forbes.commedia23
4bankrate.com20
5lendingtree.com19
6money.com14
7wsj.commedia11
8finance.yahoo.comportal10
9money.usnews.com9
10credible.com8

Sources and brands

Which cited sources appear in the answers that name each brand, counted in answers.

Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.nerdwallet.com cited in 15 answers naming SoFicnbc.com cited in 13 answers naming SoFicnbc.com cited in 13 answers naming PenFed Credit Unionnerdwallet.com cited in 10 answers naming PenFed Credit Unionnerdwallet.com cited in 10 answers naming Navy Federal Credit Unionforbes.com cited in 10 answers naming PenFed Credit Unionnerdwallet.com cited in 10 answers naming Upgradeforbes.com cited in 9 answers naming SoFimoney.com cited in 9 answers naming SoFilendingtree.com cited in 9 answers naming Upstartcnbc.com cited in 9 answers naming Upstartnerdwallet.com cited in 9 answers naming Upstartnerdwallet.com cited in 9 answers naming Discovercnbc.com cited in 8 answers naming Upgradecnbc.com cited in 8 answers naming Earnestcnbc.com cited in 8 answers naming Navy Federal Credit Unionmoney.com cited in 8 answers naming PenFed Credit Unionlendingtree.com cited in 8 answers naming Navy Federal Credit Unionlendingtree.com cited in 8 answers naming PenFed Credit Unionlendingtree.com cited in 7 answers naming Upgradeforbes.com cited in 7 answers naming Navy Federal Credit Unioncnbc.com cited in 7 answers naming Discovernerdwallet.com cited in 7 answers naming Earnestbankrate.com cited in 7 answers naming PenFed Credit Unionbankrate.com cited in 6 answers naming SoFibankrate.com cited in 6 answers naming Upstartbankrate.com cited in 6 answers naming Upgradecredible.com cited in 6 answers naming SoFimoney.com cited in 6 answers naming Navy Federal Credit Unionforbes.com cited in 5 answers naming Upgradeforbes.com cited in 5 answers naming Earnestlendingtree.com cited in 5 answers naming OneMain Financialwallethub.com cited in 5 answers naming Upgradeforbes.com cited in 5 answers naming Discovermoney.com cited in 5 answers naming Discoverforbes.com cited in 5 answers naming Upstartwallethub.com cited in 4 answers naming Upstartbankrate.com cited in 4 answers naming OneMain Financialmoney.com cited in 4 answers naming Upgradebankrate.com cited in 4 answers naming Navy Federal Credit Unionbankrate.com cited in 4 answers naming Discoverlendingtree.com cited in 4 answers naming Discovercnbc.com cited in 4 answers naming OneMain Financiallendingtree.com cited in 4 answers naming SoFicredible.com cited in 4 answers naming Discoverwallethub.com cited in 4 answers naming PenFed Credit Unioncredible.com cited in 4 answers naming Earnestmoney.com cited in 4 answers naming Earnestwallethub.com cited in 3 answers naming Discovercredible.com cited in 3 answers naming Upstartwallethub.com cited in 3 answers naming OneMain Financialnerdwallet.com cited in 2 answers naming OneMain Financialcredible.com cited in 2 answers naming Upgradecredible.com cited in 2 answers naming PenFed Credit Unionwallethub.com cited in 2 answers naming Navy Federal Credit Unionforbes.com cited in 2 answers naming OneMain Financialwallethub.com cited in 2 answers naming SoFimoney.com cited in 2 answers naming Upstartcredible.com cited in 1 answers naming OneMain Financialmoney.com cited in 1 answers naming OneMain Financialbankrate.com cited in 1 answers naming Earnestcredible.com cited in 1 answers naming Navy Federal Credit Unionnerdwallet.com: 72nerdwallet.comcnbc.com · media: 70cnbc.comforbes.com · media: 48forbes.comlendingtree.com: 45lendingtree.commoney.com: 39money.combankrate.com: 38bankrate.comcredible.com: 23credible.comwallethub.com: 23wallethub.comSoFi #1: 64SoFi #1Upstart #2: 47Upstart #2PenFed Credit Union #3: 62PenFed Credit Union #3Navy Federal Credit Union #4: 46Navy Federal Credit… #4Earnest #5: 29Earnest #5Upgrade #6: 47Upgrade #6Discover #7: 41Discover #7OneMain Financial #8: 22OneMain Financial #8
Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.nerdwallet.com cited in 15 answers naming SoFicnbc.com cited in 13 answers naming SoFicnbc.com cited in 13 answers naming PenFed Credit Unionnerdwallet.com cited in 10 answers naming PenFed Credit Unionnerdwallet.com cited in 10 answers naming Navy Federal Credit Unionforbes.com cited in 10 answers naming PenFed Credit Unionnerdwallet.com cited in 10 answers naming Upgradeforbes.com cited in 9 answers naming SoFimoney.com cited in 9 answers naming SoFilendingtree.com cited in 9 answers naming Upstartcnbc.com cited in 9 answers naming Upstartnerdwallet.com cited in 9 answers naming Upstartnerdwallet.com cited in 9 answers naming Discovercnbc.com cited in 8 answers naming Upgradecnbc.com cited in 8 answers naming Earnestcnbc.com cited in 8 answers naming Navy Federal Credit Unionmoney.com cited in 8 answers naming PenFed Credit Unionlendingtree.com cited in 8 answers naming Navy Federal Credit Unionlendingtree.com cited in 8 answers naming PenFed Credit Unionlendingtree.com cited in 7 answers naming Upgradeforbes.com cited in 7 answers naming Navy Federal Credit Unioncnbc.com cited in 7 answers naming Discovernerdwallet.com cited in 7 answers naming Earnestbankrate.com cited in 7 answers naming PenFed Credit Unionbankrate.com cited in 6 answers naming SoFibankrate.com cited in 6 answers naming Upstartbankrate.com cited in 6 answers naming Upgradecredible.com cited in 6 answers naming SoFimoney.com cited in 6 answers naming Navy Federal Credit Unionforbes.com cited in 5 answers naming Upgradeforbes.com cited in 5 answers naming Earnestlendingtree.com cited in 5 answers naming OneMain Financialwallethub.com cited in 5 answers naming Upgradeforbes.com cited in 5 answers naming Discovermoney.com cited in 5 answers naming Discoverforbes.com cited in 5 answers naming Upstartwallethub.com cited in 4 answers naming Upstartbankrate.com cited in 4 answers naming OneMain Financialmoney.com cited in 4 answers naming Upgradebankrate.com cited in 4 answers naming Navy Federal Credit Unionbankrate.com cited in 4 answers naming Discoverlendingtree.com cited in 4 answers naming Discovercnbc.com cited in 4 answers naming OneMain Financiallendingtree.com cited in 4 answers naming SoFicredible.com cited in 4 answers naming Discoverwallethub.com cited in 4 answers naming PenFed Credit Unioncredible.com cited in 4 answers naming Earnestmoney.com cited in 4 answers naming Earnestwallethub.com cited in 3 answers naming Discovercredible.com cited in 3 answers naming Upstartwallethub.com cited in 3 answers naming OneMain Financialnerdwallet.com cited in 2 answers naming OneMain Financialcredible.com cited in 2 answers naming Upgradecredible.com cited in 2 answers naming PenFed Credit Unionwallethub.com cited in 2 answers naming Navy Federal Credit Unionforbes.com cited in 2 answers naming OneMain Financialwallethub.com cited in 2 answers naming SoFimoney.com cited in 2 answers naming Upstartcredible.com cited in 1 answers naming OneMain Financialmoney.com cited in 1 answers naming OneMain Financialbankrate.com cited in 1 answers naming Earnestcredible.com cited in 1 answers naming Navy Federal Credit Unionnerdwallet.com: 72nerdwallet.comcnbc.com · media: 70cnbc.comforbes.com · media: 48forbes.comlendingtree.com: 45lendingtree.commoney.com: 39money.combankrate.com: 38bankrate.comcredible.com: 23credible.comwallethub.com: 23wallethub.comSoFi #1: 64SoFi #1Upstart #2: 47Upstart #2PenFed Credit Union #3: 62PenFed Credit… #3Navy Federal Credit Union #4: 46Navy Federal… #4Earnest #5: 29Earnest #5Upgrade #6: 47Upgrade #6Discover #7: 41Discover #7OneMain Financial #8: 22OneMain Finan… #8
Sources and brands
Cited sourcesBrandAnswers naming the brand
nerdwallet.comSoFi15
cnbc.comSoFi13
cnbc.comPenFed Credit Union13
nerdwallet.comPenFed Credit Union10
nerdwallet.comNavy Federal Credit Union10
forbes.comPenFed Credit Union10
nerdwallet.comUpgrade10
forbes.comSoFi9
money.comSoFi9
lendingtree.comUpstart9
cnbc.comUpstart9
nerdwallet.comUpstart9
nerdwallet.comDiscover9
cnbc.comUpgrade8
cnbc.comEarnest8
cnbc.comNavy Federal Credit Union8
money.comPenFed Credit Union8
lendingtree.comNavy Federal Credit Union8
lendingtree.comPenFed Credit Union8
lendingtree.comUpgrade7
forbes.comNavy Federal Credit Union7
cnbc.comDiscover7
nerdwallet.comEarnest7
bankrate.comPenFed Credit Union7
bankrate.comSoFi6
bankrate.comUpstart6
bankrate.comUpgrade6
credible.comSoFi6
money.comNavy Federal Credit Union6
forbes.comUpgrade5
forbes.comEarnest5
lendingtree.comOneMain Financial5
wallethub.comUpgrade5
forbes.comDiscover5
money.comDiscover5
forbes.comUpstart5
wallethub.comUpstart4
bankrate.comOneMain Financial4
money.comUpgrade4
bankrate.comNavy Federal Credit Union4
bankrate.comDiscover4
lendingtree.comDiscover4
cnbc.comOneMain Financial4
lendingtree.comSoFi4
credible.comDiscover4
wallethub.comPenFed Credit Union4
credible.comEarnest4
money.comEarnest4
wallethub.comDiscover3
credible.comUpstart3
wallethub.comOneMain Financial3
nerdwallet.comOneMain Financial2
credible.comUpgrade2
credible.comPenFed Credit Union2
wallethub.comNavy Federal Credit Union2
forbes.comOneMain Financial2
wallethub.comSoFi2
money.comUpstart2
credible.comOneMain Financial1
money.comOneMain Financial1
bankrate.comEarnest1
credible.comNavy Federal Credit Union1

Citations by source type

How many citations in this edition point at each kind of source.

  1. media62
  2. public14
  3. portal10
  4. social8
  5. community6
  6. Other248

Other indexes in Financial Services

The other indexes under the same parent, each with its top five brands.