Banks & Banking
Questions 12Top 5 of 130 brandsScore
Subcategory
Mortgage Lenders
This index adds up the scores of 8 questions. 65 brands are ranked.
1 regional questions are not added to this index. By region
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Rocket Mortgage532.6
- 2Navy Federal Credit Union325.6
- 3Bank of America293.6
- 4Chase266.4
- 5Veterans United260.5
- 6loanDepot140.6
- 7PenFed Credit Union134.0
- 8Pennymac132.1
- 9Better Mortgage125.0
- 10Truist110.5
Show all 50
- 11Guild Mortgage100.9
- 12PNC Bank97.8
- 13SoFi93.9
- 14Alliant91.9
- 15New American Funding91.8
- 16Wells Fargo85.2
- 17Fairway Independent77.0
- 18Flagstar Bank66.2
- 19nbkc60.0
- 20First Federal Bank54.1
- 21CrossCountry Mortgage50.1
- 22Tomo36.9
- 23Movement Mortgage36.2
- 24USAA35.9
- 25Rate.com35.9
- 26Ally Bank32.8
- 27Zillow Home Loans32.2
- 28Freedom Mortgage29.5
- 29Carrington Mortgage Services24.5
- 30Mutual of Omaha Mortgage22.6
- 31Citibank22.5
- 32PNC22.4
- 33U.S. Bank22.3
- 34Sage Home Loans22.3
- 35First Federal Community Credit Union21.5
- 36Guaranteed Rate18.3
- 37AmeriHome Mortgage17.5
- 38FourLeaf Credit Union17.0
- 39Planet Home Lending16.5
- 40United Wholesale Mortgage16.5
- 41UWM16.0
- 42Optimum First Mortgage15.4
- 43Watermark Home Loans14.7
- 44AmeriSave12.4
- 45LoanDepot Wholesale12.3
- 46Citigroup12.3
- 47Andrews Federal Credit Union11.8
- 48Northpointe Bank11.7
- 49Citi Mortgage11.5
- 50Chase Home Loans10.0
- 1Rocket Mortgage532.6
- 2Navy Federal Credit Union325.6
- 3Bank of America293.6
- 4Chase266.4
- 5Veterans United260.5
- 6loanDepot140.6
- 7PenFed Credit Union134.0
- 8Pennymac132.1
- 9Better Mortgage125.0
- 10Truist110.5
- 11Guild Mortgage100.9
- 12PNC Bank97.8
- 13SoFi93.9
- 14Alliant91.9
- 15New American Funding91.8
- 16Wells Fargo85.2
- 17Fairway Independent77.0
- 18Flagstar Bank66.2
- 19nbkc60.0
- 20First Federal Bank54.1
- 21CrossCountry Mortgage50.1
- 22Tomo36.9
- 23Movement Mortgage36.2
- 24USAA35.9
- 25Rate.com35.9
- 26Ally Bank32.8
- 27Zillow Home Loans32.2
- 28Freedom Mortgage29.5
- 29Carrington Mortgage Services24.5
- 30Mutual of Omaha Mortgage22.6
- 31Citibank22.5
- 32PNC22.4
- 33U.S. Bank22.3
- 34Sage Home Loans22.3
- 35First Federal Community Credit Union21.5
- 36Guaranteed Rate18.3
- 37AmeriHome Mortgage17.5
- 38FourLeaf Credit Union17.0
- 39Planet Home Lending16.5
- 40United Wholesale Mortgage16.5
- 41UWM16.0
- 42Optimum First Mortgage15.4
- 43Watermark Home Loans14.7
- 44AmeriSave12.4
- 45LoanDepot Wholesale12.3
- 46Citigroup12.3
- 47Andrews Federal Credit Union11.8
- 48Northpointe Bank11.7
- 49Citi Mortgage11.5
- 50Chase Home Loans10.0
Top 50 of 65
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Rocket Mortgage | 7 | 3 | 7 | 8 | 7 | 7 |
| 2Navy Federal Credit Union | 5 | 4 | 4 | 5 | 4 | 5 |
| 3Bank of America | 4 | 3 | 3 | 5 | 4 | 3 |
| 4Chase | 4 | 3 | 3 | 6 | 4 | 4 |
| 5Veterans United | 6 | 1 | 2 | 5 | 4 | 3 |
| 6loanDepot | 0 | 1 | 3 | 3 | 3 | 4 |
| 7PenFed Credit Union | 1 | 1 | 5 | 4 | 0 | 1 |
| 8Pennymac | 3 | 1 | 3 | 2 | 0 | 1 |
| 9Better Mortgage | 1 | 0 | 4 | 4 | 1 | 1 |
| 10Truist | 1 | 2 | 2 | 1 | 1 | 1 |
| 11Guild Mortgage | 1 | 0 | 4 | 3 | 1 | 3 |
| 12PNC Bank | 2 | 1 | 2 | 1 | 0 | 4 |
| 13SoFi | 2 | 0 | 2 | 2 | 2 | 1 |
| 14Alliant | 0 | 4 | 1 | 1 | 0 | 2 |
| 15New American Funding | 1 | 0 | 3 | 2 | 2 | 3 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 8
- 39
- Answers naming both
- 1
- 22
- Answers naming the brand
- 2
- 8
- 39
- Answers naming both
- 1
- 22
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Rocket Mortgage | 39 | Navy Federal Credit Union (22), Chase (21), Veterans United (20) |
| Navy Federal Credit Union | 27 | Rocket Mortgage (22), Bank of America (15), Chase (14) |
| Bank of America | 22 | Rocket Mortgage (18), Chase (17), Navy Federal Credit Union (15) |
| Chase | 24 | Rocket Mortgage (21), Bank of America (17), Navy Federal Credit Union (14) |
| Veterans United | 21 | Rocket Mortgage (20), Navy Federal Credit Union (13), Bank of America (10) |
| loanDepot | 14 | Rocket Mortgage (13), New American Funding (6), Guild Mortgage (5) |
| PenFed Credit Union | 12 | Navy Federal Credit Union (10), Rocket Mortgage (9), Veterans United (7) |
| Pennymac | 10 | Rocket Mortgage (9), New American Funding (6), loanDepot (5) |
| Better Mortgage | 11 | Rocket Mortgage (10), Veterans United (7), PenFed Credit Union (6) |
| Truist | 8 | Navy Federal Credit Union (6), Rocket Mortgage (6), Chase (5) |
| Guild Mortgage | 12 | Rocket Mortgage (12), Veterans United (7), Navy Federal Credit Union (6) |
| PNC Bank | 10 | Rocket Mortgage (10), Chase (7), Flagstar Bank (6) |
| SoFi | 9 | Rocket Mortgage (9), Chase (7), Navy Federal Credit Union (6) |
| Alliant | 8 | Chase (6), Rocket Mortgage (5), Bank of America (5) |
| New American Funding | 11 | Rocket Mortgage (11), Guild Mortgage (6), loanDepot (6) |
| Wells Fargo | 7 | Chase (6), Rocket Mortgage (5), Bank of America (5) |
| Fairway Independent | 8 | Rocket Mortgage (8), loanDepot (5), Veterans United (4) |
| Flagstar Bank | 9 | Rocket Mortgage (9), Chase (7), PNC Bank (6) |
| nbkc | 6 | Navy Federal Credit Union (4), Veterans United (3), Chase (3) |
| First Federal Bank | 4 | Navy Federal Credit Union (3), Rocket Mortgage (2), Pennymac (2) |
| CrossCountry Mortgage | 5 | Rocket Mortgage (5), Navy Federal Credit Union (4), Veterans United (3) |
| Tomo | 3 | PenFed Credit Union (2), nbkc (1), Flagstar Bank (1) |
| Movement Mortgage | 3 | Rocket Mortgage (3), Navy Federal Credit Union (2), Flagstar Bank (1) |
| USAA | 3 | Veterans United (3), Navy Federal Credit Union (3), Rocket Mortgage (3) |
| Rate.com | 5 | Rocket Mortgage (5), loanDepot (4), Flagstar Bank (3) |
| Ally Bank | 4 | Rocket Mortgage (4), Veterans United (3), Chase (3) |
| Zillow Home Loans | 3 | Better Mortgage (2), New American Funding (2), Rocket Mortgage (2) |
| Freedom Mortgage | 3 | Navy Federal Credit Union (3), Veterans United (2), PenFed Credit Union (2) |
| Carrington Mortgage Services | 3 | Guild Mortgage (3), New American Funding (3), Rocket Mortgage (3) |
| Mutual of Omaha Mortgage | 2 | Rocket Mortgage (2), Movement Mortgage (1), Veterans United (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | nerdwallet.com | 28 |
| 2 | bankrate.com | 24 |
| 3 | cnbc.com | 24 |
| 4 | forbes.com | 11 |
| 5 | money.com | 9 |
| 6 | lendingtree.com | 9 |
| 7 | finance.yahoo.com | 8 |
| 8 | creditkarma.com | 7 |
| 9 | youtube.com | 5 |
| 10 | consumerfinance.gov | 5 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| cnbc.com | Rocket Mortgage | 24 |
| nerdwallet.com | Rocket Mortgage | 23 |
| bankrate.com | Rocket Mortgage | 18 |
| cnbc.com | Navy Federal Credit Union | 16 |
| nerdwallet.com | Chase | 16 |
| nerdwallet.com | Navy Federal Credit Union | 15 |
| nerdwallet.com | Bank of America | 14 |
| bankrate.com | Navy Federal Credit Union | 14 |
| bankrate.com | Veterans United | 13 |
| cnbc.com | Chase | 13 |
| cnbc.com | Veterans United | 12 |
| cnbc.com | Bank of America | 11 |
| nerdwallet.com | Veterans United | 10 |
| nerdwallet.com | loanDepot | 10 |
| forbes.com | Rocket Mortgage | 10 |
| bankrate.com | Chase | 10 |
| money.com | Rocket Mortgage | 9 |
| bankrate.com | Bank of America | 9 |
| nerdwallet.com | Pennymac | 8 |
| lendingtree.com | Rocket Mortgage | 8 |
| creditkarma.com | Rocket Mortgage | 7 |
| bankrate.com | loanDepot | 7 |
| cnbc.com | loanDepot | 7 |
| bankrate.com | PenFed Credit Union | 7 |
| money.com | Bank of America | 6 |
| bankrate.com | Pennymac | 6 |
| cnbc.com | PenFed Credit Union | 6 |
| cnbc.com | Pennymac | 6 |
| finance.yahoo.com | Rocket Mortgage | 6 |
| forbes.com | Veterans United | 6 |
| forbes.com | Chase | 6 |
| forbes.com | Navy Federal Credit Union | 6 |
| forbes.com | loanDepot | 6 |
| money.com | Veterans United | 6 |
| money.com | Navy Federal Credit Union | 6 |
| nerdwallet.com | PenFed Credit Union | 6 |
| lendingtree.com | Navy Federal Credit Union | 5 |
| lendingtree.com | Pennymac | 5 |
| finance.yahoo.com | Navy Federal Credit Union | 5 |
| forbes.com | Bank of America | 5 |
| lendingtree.com | Veterans United | 5 |
| money.com | PenFed Credit Union | 5 |
| lendingtree.com | Bank of America | 5 |
| money.com | Chase | 4 |
| creditkarma.com | Navy Federal Credit Union | 4 |
| creditkarma.com | Chase | 4 |
| finance.yahoo.com | PenFed Credit Union | 4 |
| creditkarma.com | Veterans United | 4 |
| forbes.com | PenFed Credit Union | 4 |
| lendingtree.com | PenFed Credit Union | 3 |
| finance.yahoo.com | loanDepot | 3 |
| finance.yahoo.com | Bank of America | 3 |
| lendingtree.com | loanDepot | 3 |
| lendingtree.com | Chase | 3 |
| creditkarma.com | Pennymac | 3 |
| creditkarma.com | PenFed Credit Union | 3 |
| money.com | loanDepot | 3 |
| money.com | Pennymac | 3 |
| finance.yahoo.com | Veterans United | 3 |
| forbes.com | Pennymac | 2 |
| finance.yahoo.com | Pennymac | 2 |
| creditkarma.com | Bank of America | 2 |
| finance.yahoo.com | Chase | 2 |
| creditkarma.com | loanDepot | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
By region
This category is measured separately in 1 cities in the United States and Canada. Regional results are shown per city and are not added to the national ranking above.
United States and Canada
- Leading business by region
- A different business leads in every region1 cities
Ontario
- Ottawa, ONChris Allard Mortgage Team
The name beside a city is the business AI named most there.
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