Brand profile

New American Funding

An American independent mortgage lender and servicer offering diverse home loan options, founded in 2003.

7 questions · 2 categories · As of Nov 12, 2026

Best category rank
#15
Mortgage Lenders · of 65
Questions
7
2 categories
Answers naming it
12/42
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Mortgage Lenders#15of 65691.8
Loans & Lending#68of 128115.8

Ranking by question

Named alongside in Mortgage Lenders

Brands named in the same answers as New American Funding in the last four weeks, counted in answers.

Named alongside in Mortgage LendersBrands named in the same answers as New American Funding in the last four weeks, counted in answers.Rocket Mortgage: named in 39 answersRocket MortgageNavy Federal Credit Union: named in 27 answersNavy Federal Credit UnionBank of America: named in 22 answersBank of AmericaChase: named in 24 answersChaseVeterans United: named in 21 answersVeterans UnitedloanDepot: named in 14 answersloanDepotPenFed Credit Union: named in 12 answersPenFed Credit UnionPennymac: named in 10 answersPennymacBetter Mortgage: named in 11 answersBetter MortgageTruist: named in 8 answersTruistGuild Mortgage: named in 12 answersGuild MortgagePNC Bank: named in 10 answersPNC BankSoFi: named in 9 answersSoFiAlliant: named in 8 answersAlliantNew American Funding: named in 11 answersNew American FundingWells Fargo: named in 7 answersWells FargoFairway Independent: named in 8 answersFairway IndependentFlagstar Bank: named in 9 answersFlagstar Banknbkc: named in 6 answersnbkcFirst Federal Bank: named in 4 answersFirst Federal BankCrossCountry Mortgage: named in 5 answersCrossCountry MortgageTomo: named in 3 answersTomoMovement Mortgage: named in 3 answersUSAA: named in 3 answersUSAARate.com: named in 5 answersRate.comAlly Bank: named in 4 answersAlly BankZillow Home Loans: named in 3 answersZillow Home LoansFreedom Mortgage: named in 3 answersFreedom MortgageCarrington Mortgage Services: named in 3 answersMutual of Omaha Mortgage: named in 2 answersMutual of Omaha Mortgage
  • Answers naming the brand
  • 2
  • 8
  • 39
  • Answers naming both
  • 1
  • 22
Named alongside in Mortgage LendersBrands named in the same answers as New American Funding in the last four weeks, counted in answers.Rocket Mortgage: named in 39 answersRocket MortgageNavy Federal Credit Union: named in 27 answersBank of America: named in 22 answersBank of AmericaChase: named in 24 answersChaseVeterans United: named in 21 answersVeterans UnitedloanDepot: named in 14 answersloanDepotPenFed Credit Union: named in 12 answersPenFed Credit UnionPennymac: named in 10 answersPennymacBetter Mortgage: named in 11 answersBetter MortgageTruist: named in 8 answersTruistGuild Mortgage: named in 12 answersPNC Bank: named in 10 answersPNC BankSoFi: named in 9 answersSoFiAlliant: named in 8 answersAlliantNew American Funding: named in 11 answersWells Fargo: named in 7 answersWells FargoFairway Independent: named in 8 answersFairway IndependentFlagstar Bank: named in 9 answersFlagstar Banknbkc: named in 6 answersnbkcFirst Federal Bank: named in 4 answersCrossCountry Mortgage: named in 5 answersTomo: named in 3 answersTomoMovement Mortgage: named in 3 answersUSAA: named in 3 answersUSAARate.com: named in 5 answersRate.comAlly Bank: named in 4 answersAlly BankZillow Home Loans: named in 3 answersFreedom Mortgage: named in 3 answersFreedom MortgageCarrington Mortgage Services: named in 3 answersMutual of Omaha Mortgage: named in 2 answers
  • Answers naming the brand
  • 2
  • 8
  • 39
  • Answers naming both
  • 1
  • 22
  1. 112Rocket Mortgage
  2. 26Veterans United
  3. 36Pennymac
  4. 46Guild Mortgage
  5. 56loanDepot
  6. 65Chase
  7. 73Navy Federal Credit Union
  8. 83PNC Bank
  9. 93Rate.com
  10. 103Wells Fargo
  11. 113Bank of America
  12. 123Carrington Mortgage Services
  13. 133Fairway Independent
  14. 142Ally Bank
  15. 152CrossCountry Mortgage
  16. 162Flagstar Bank
  17. 172nbkc
  18. 182PenFed Credit Union
  19. 192Better Mortgage
  20. 202Zillow Home Loans
Named alongside
BrandAnswers naming the brandNamed alongside
Rocket Mortgage39Navy Federal Credit Union (22), Chase (21), Veterans United (20)
Navy Federal Credit Union27Rocket Mortgage (22), Bank of America (15), Chase (14)
Bank of America22Rocket Mortgage (18), Chase (17), Navy Federal Credit Union (15)
Chase24Rocket Mortgage (21), Bank of America (17), Navy Federal Credit Union (14)
Veterans United21Rocket Mortgage (20), Navy Federal Credit Union (13), Bank of America (10)
loanDepot14Rocket Mortgage (13), New American Funding (6), Guild Mortgage (5)
PenFed Credit Union12Navy Federal Credit Union (10), Rocket Mortgage (9), Veterans United (7)
Pennymac10Rocket Mortgage (9), New American Funding (6), loanDepot (5)
Better Mortgage11Rocket Mortgage (10), Veterans United (7), PenFed Credit Union (6)
Truist8Navy Federal Credit Union (6), Rocket Mortgage (6), Chase (5)
Guild Mortgage12Rocket Mortgage (12), Veterans United (7), Navy Federal Credit Union (6)
PNC Bank10Rocket Mortgage (10), Chase (7), Flagstar Bank (6)
SoFi9Rocket Mortgage (9), Chase (7), Navy Federal Credit Union (6)
Alliant8Chase (6), Rocket Mortgage (5), Bank of America (5)
New American Funding11Rocket Mortgage (11), Guild Mortgage (6), loanDepot (6)
Wells Fargo7Chase (6), Rocket Mortgage (5), Bank of America (5)
Fairway Independent8Rocket Mortgage (8), loanDepot (5), Veterans United (4)
Flagstar Bank9Rocket Mortgage (9), Chase (7), PNC Bank (6)
nbkc6Navy Federal Credit Union (4), Veterans United (3), Chase (3)
First Federal Bank4Navy Federal Credit Union (3), Rocket Mortgage (2), Pennymac (2)
CrossCountry Mortgage5Rocket Mortgage (5), Navy Federal Credit Union (4), Veterans United (3)
Tomo3PenFed Credit Union (2), nbkc (1), Flagstar Bank (1)
Movement Mortgage3Rocket Mortgage (3), Navy Federal Credit Union (2), Flagstar Bank (1)
USAA3Veterans United (3), Navy Federal Credit Union (3), Rocket Mortgage (3)
Rate.com5Rocket Mortgage (5), loanDepot (4), Flagstar Bank (3)
Ally Bank4Rocket Mortgage (4), Veterans United (3), Chase (3)
Zillow Home Loans3Better Mortgage (2), New American Funding (2), Rocket Mortgage (2)
Freedom Mortgage3Navy Federal Credit Union (3), Veterans United (2), PenFed Credit Union (2)
Carrington Mortgage Services3Guild Mortgage (3), New American Funding (3), Rocket Mortgage (3)
Mutual of Omaha Mortgage2Rocket Mortgage (2), Movement Mortgage (1), Veterans United (1)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1cnbc.commedia9
2nerdwallet.com8
3bankrate.com6
4lendingtree.com4
5creditkarma.com3
6forbes.commedia3
7money.com3
8money.usnews.com3
9fortune.com3
10719lending.com2

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which lenders are best for FHA loans?001111
2Which online mortgage lenders are the best?001001
3Which mortgage lenders are best for first-time home buyers?000110
4Which mortgage lenders offer the best rates?100000
5Which mortgage lenders are the best?100000
6Which lenders are best for VA loans?001000
7Which lenders are best for refinancing a mortgage?000001