Which online insurance marketplaces are the best?
Insurance AgenciesNamed in 1 of 6 answers
#10
9.4
Rank by surface
Gemini#5
Gemini#5Brand profile
Ethos
American insurtech company founded in 2016, offering simplified online life insurance policies, often including free will services.
3 questions, 3 categoriesAs of Nov 12, 2026
- Best category rank
- #7
- Estate Planning & Probate Lawyers, of 8
- Questions
- 3
- 3 categories
- Answers naming it
- 3/18
- Of the answers measured on this brand's questions
Visibility by category
| Categories | Category rank | Questions | Score |
|---|---|---|---|
| Estate Planning & Probate Lawyers | #7of 8 | 1 | 6.5 |
| Insurance Agencies | #47of 76 | 1 | 9.4 |
| Insurance | #85of 110 | 1 | 8.0 |
Ranking by question
Which life insurance companies are the best?
InsuranceNamed in 1 of 6 answers
#18
8.0
Rank by surface
Claude#13
Claude#13Which online will makers are the best?
Estate Planning & Probate LawyersNamed in 1 of 6 answers
#6
6.5
Rank by surface
Google AI Mode#5
Google AI Mode#5Named alongside in Estate Planning & Probate Lawyers
Brands named in the same answers as Ethos in the last four weeks, counted in answers.
- Answers naming the brand
- 1
- 9
- 12
- Answers naming both
- 1
- 12
- Answers naming the brand
- 1
- 9
- 12
- Answers naming both
- 1
- 12
- 12Ladder (organization)
- 21Banner Life
- 31CoverWallet
- 41eHealth
- 51FreeWill
- 61Guardian Life
- 71healthcare.gov
- 81Insureon
- 91Insurify
- 101Jerry (insurance agency app)
- 111LegalZoom
- 121MassMutual
- 131Mutual of Omaha
- 141Nationwide
- 151New York Life
- 161Next Insurance
- 171Northwestern Mutual
- 181Policygenius
- 191Protective
- 201Rocket Lawyer
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Trust & Will | 12 | LegalZoom (12), Rocket Lawyer (10), FreeWill (9) |
| LegalZoom | 12 | Trust & Will (12), Rocket Lawyer (10), FreeWill (9) |
| Rocket Lawyer | 10 | LegalZoom (10), Trust & Will (10), FreeWill (8) |
| FreeWill | 9 | LegalZoom (9), Trust & Will (9), Rocket Lawyer (8) |
| GoodTrust | 5 | LegalZoom (5), Trust & Will (5), Rocket Lawyer (4) |
| WillMaker | 5 | LegalZoom (5), Trust & Will (5), Rocket Lawyer (4) |
| Ethos | 1 | LegalZoom (1), Rocket Lawyer (1), FreeWill (1) |
| LegalShield | 1 | LegalZoom (1), Trust & Will (1), WillMaker (1) |
Sources cited when this brand is named
Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | nerdwallet.com | 2 |
| 2 | accuquote.com | 1 |
| 3 | cnbc.com | 1 |
| 4 | compare.com | 1 |
| 5 | fusefinance.com | 1 |
| 6 | insurify.com | 1 |
| 7 | kvia.com | 1 |
| 8 | lendingtree.com | 1 |
| 9 | money.com | 1 |
| 10 | moneyverge.net | 1 |
Named by surface, by question
For the brand's best questions: of each surface's 1 answers, how many named it.
| Questions | Google AI Overviews |  ChatGPT | Claude | Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Which online insurance marketplaces are the best? | 0 | 0 | 0 | 1 | 0 | 0 |
| 2Which life insurance companies are the best? | 0 | 0 | 1 | 0 | 0 | 0 |
| 3Which online will makers are the best? | 0 | 0 | 0 | 0 | 1 | 0 |