Brand profile
American online platform founded in 2017, offering free legal wills and estate planning documents, facilitating charitable giving.
2 questions, 1 categoriesAs of Nov 12, 2026
| Categories | Category rank | Questions | Score |
|---|---|---|---|
| Estate Planning & Probate Lawyers | #4of 8 | 2 | 89.7 |
ChatGPT#3
Claude#4
Google AI Mode#4
Microsoft Copilot#4
Gemini#5Google AI Overviews#5Claude#3Google AI Mode#4Gemini#5Brands named in the same answers as FreeWill in the last four weeks, counted in answers.
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Trust & Will | 12 | LegalZoom (12), Rocket Lawyer (10), FreeWill (9) |
| LegalZoom | 12 | Trust & Will (12), Rocket Lawyer (10), FreeWill (9) |
| Rocket Lawyer | 10 | LegalZoom (10), Trust & Will (10), FreeWill (8) |
| FreeWill | 9 | LegalZoom (9), Trust & Will (9), Rocket Lawyer (8) |
| GoodTrust | 5 | LegalZoom (5), Trust & Will (5), Rocket Lawyer (4) |
| WillMaker | 5 | LegalZoom (5), Trust & Will (5), Rocket Lawyer (4) |
| Ethos | 1 | LegalZoom (1), Rocket Lawyer (1), FreeWill (1) |
| LegalShield | 1 | LegalZoom (1), Trust & Will (1), WillMaker (1) |
Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | cnbc.com | 7 |
| 2 | ncoa.org | 5 |
| 3 | meetneptune.com | 3 |
| 4 | willsandtrustsguide.com | 3 |
| 5 | help.trustandwill.com | 2 |
| 6 | law-trust.com | 2 |
| 7 | mallon-jurisprudence.com | 2 |
| 8 | reddit.com | 2 |
| 9 | bdjexpresslaw.com | 2 |
| 10 | retirementliving.com | 2 |
For the brand's best questions: of each surface's 1 answers, how many named it.
| Questions | Google AI Overviews | ChatGPT | Claude | Gemini | Google AI Mode | Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Which online will makers are the best? | 1 | 1 | 1 | 1 | 1 | 1 |
| 2Which online estate planning services are the best? | 0 | 0 | 1 | 1 | 1 | 0 |
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