Brand profile

Northwestern Mutual

American financial services organization founded in 1857, specializing in life insurance, annuities, and wealth management.

5 questions · 3 categories · As of Nov 12, 2026

Best category rank
#15
Insurance · of 110
Questions
5
3 categories
Answers naming it
12/30
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Insurance#15of 1103115.9
Insurance Agencies#30of 76117.6
Financial Services#71of 93517.8

Ranking by question

Named alongside in Insurance

Brands named in the same answers as Northwestern Mutual in the last four weeks, counted in answers.

Named alongside in InsuranceBrands named in the same answers as Northwestern Mutual in the last four weeks, counted in answers.USAA: named in 51 answersUSAAState Farm: named in 48 answersState FarmAmica: named in 35 answersAmicaTravelers: named in 32 answersTravelersErie: named in 31 answersErieNationwide: named in 32 answersNationwideKaiser Permanente: named in 19 answersKaiser PermanenteBlue Cross Blue Shield: named in 16 answersBlue Cross Blue ShieldProgressive: named in 21 answersProgressiveAuto-Owners: named in 22 answersAuto-OwnersChubb: named in 18 answersChubbGEICO: named in 17 answersGEICOThe Hartford: named in 11 answersThe HartfordNew York Life: named in 15 answersNew York LifeNorthwestern Mutual: named in 12 answersNorthwestern MutualAllstate: named in 16 answersAllstateAmerican Family Insurance: named in 7 answersAmerican Family InsuranceOscar: named in 12 answersOscarHumana: named in 9 answersHumanaLemonade: named in 8 answersLemonadeUnitedHealthcare: named in 10 answersUnitedHealthcareAllianz Travel Insurance: named in 5 answersAllianz Travel InsuranceMutual of Omaha: named in 10 answersMutual of OmahaMassMutual: named in 8 answersNext Insurance: named in 5 answersNext InsuranceBanner Life: named in 6 answersBanner LifeTravelex Insurance Services: named in 5 answersGuardian Life: named in 9 answersGuardian LifeHiscox: named in 5 answersHiscoxCigna: named in 5 answersCigna
  • Answers naming the brand
  • 5
  • 12
  • 51
  • Answers naming both
  • 1
  • 43
Named alongside in InsuranceBrands named in the same answers as Northwestern Mutual in the last four weeks, counted in answers.USAA: named in 51 answersUSAAState Farm: named in 48 answersState FarmAmica: named in 35 answersAmicaTravelers: named in 32 answersTravelersErie: named in 31 answersErieNationwide: named in 32 answersNationwideKaiser Permanente: named in 19 answersKaiser PermanenteBlue Cross Blue Shield: named in 16 answersBlue Cross Blue ShieldProgressive: named in 21 answersProgressiveAuto-Owners: named in 22 answersAuto-OwnersChubb: named in 18 answersChubbGEICO: named in 17 answersGEICOThe Hartford: named in 11 answersThe HartfordNew York Life: named in 15 answersNew York LifeNorthwestern Mutual: named in 12 answersAllstate: named in 16 answersAllstateAmerican Family Insurance: named in 7 answersOscar: named in 12 answersOscarHumana: named in 9 answersHumanaLemonade: named in 8 answersLemonadeUnitedHealthcare: named in 10 answersUnitedHealthcareAllianz Travel Insurance: named in 5 answersAllianz Travel InsuranceMutual of Omaha: named in 10 answersMutual of OmahaMassMutual: named in 8 answersMassMutualNext Insurance: named in 5 answersBanner Life: named in 6 answersTravelex Insurance Services: named in 5 answersGuardian Life: named in 9 answersGuardian LifeHiscox: named in 5 answersHiscoxCigna: named in 5 answersCigna
  • Answers naming the brand
  • 5
  • 12
  • 51
  • Answers naming both
  • 1
  • 43
  1. 116New York Life
  2. 216USAA
  3. 310Guardian Life
  4. 410State Farm
  5. 59MassMutual
  6. 68Amica
  7. 78Erie
  8. 88Nationwide
  9. 98Mutual of Omaha
  10. 106Chubb
  11. 116Travelers
  12. 126Kaiser Permanente
  13. 135Banner Life
  14. 144GEICO
  15. 154Humana
  16. 164Auto-Owners
  17. 173Allstate
  18. 183Blue Cross Blue Shield
  19. 193Capital One
  20. 203Chase
Named alongside
BrandAnswers naming the brandNamed alongside
USAA51State Farm (43), Amica (34), Erie (29)
State Farm48USAA (43), Amica (32), Travelers (27)
Amica35USAA (34), State Farm (32), Erie (24)
Travelers32State Farm (27), USAA (27), Progressive (18)
Erie31USAA (29), State Farm (27), Amica (24)
Nationwide32USAA (27), State Farm (26), Amica (21)
Kaiser Permanente19Blue Cross Blue Shield (16), Oscar (12), UnitedHealthcare (10)
Blue Cross Blue Shield16Kaiser Permanente (16), Oscar (12), UnitedHealthcare (10)
Progressive21State Farm (18), Travelers (18), USAA (17)
Auto-Owners22State Farm (21), USAA (21), Erie (18)
Chubb18State Farm (14), USAA (13), Nationwide (12)
GEICO17Travelers (16), USAA (16), State Farm (14)
The Hartford11Chubb (9), State Farm (7), Nationwide (7)
New York Life15USAA (13), Northwestern Mutual (12), State Farm (10)
Northwestern Mutual12New York Life (12), USAA (11), MassMutual (7)
Allstate16State Farm (15), USAA (14), Travelers (12)
American Family Insurance7USAA (7), State Farm (5), Travelers (5)
Oscar12Kaiser Permanente (12), Blue Cross Blue Shield (12), UnitedHealthcare (8)
Humana9Kaiser Permanente (7), USAA (5), Blue Cross Blue Shield (5)
Lemonade8State Farm (7), USAA (7), Nationwide (6)
UnitedHealthcare10Kaiser Permanente (10), Blue Cross Blue Shield (10), Oscar (8)
Allianz Travel Insurance5Travelex Insurance Services (4)
Mutual of Omaha10New York Life (9), State Farm (9), USAA (8)
MassMutual8New York Life (8), USAA (7), Northwestern Mutual (7)
Next Insurance5The Hartford (5), Chubb (5), Hiscox (4)
Banner Life6New York Life (6), MassMutual (6), USAA (5)
Travelex Insurance Services5Allianz Travel Insurance (4)
Guardian Life9New York Life (9), USAA (7), Northwestern Mutual (7)
Hiscox5The Hartford (5), Next Insurance (4), Chubb (4)
Cigna5Kaiser Permanente (5), Blue Cross Blue Shield (5), UnitedHealthcare (4)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1forbes.commedia6
2jdpower.com6
3insurance.com5
4nerdwallet.com5
5insure.com4
6content.naic.org3
7insuranceandestates.com3
8thezebra.com3
9amica.com2
10cnbc.commedia2

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which life insurance companies are the best?111101
2What are the most trusted insurance companies?101100
3Which insurance agencies are the best?001100
4Which insurance companies have the best customer service?001000
5What are the most trusted financial service providers?000100

Where it is ranked

Best rank of the brand or its branches in each region.

United States and Canada

New York City · #30
  1. #30New York City