Brand profile

Auto-Owners

Auto-Owners Insurance Group is a mutual insurance company based in Lansing, Michigan, founded in 1916. It offers various personal and commercial insurance products.

9 questions · 2 categories · As of Nov 12, 2026

Best category rank
#8
Insurance Agencies · of 76
Questions
9
2 categories
Answers naming it
27/54
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Insurance Agencies#8of 76388.6
Insurance#10of 1106151.0

Ranking by question

Named alongside in Insurance Agencies

Brands named in the same answers as Auto-Owners in the last four weeks, counted in answers.

Named alongside in Insurance AgenciesBrands named in the same answers as Auto-Owners in the last four weeks, counted in answers.Insurify: named in 16 answersInsurifyCompare.com: named in 11 answersCompare.comThe Zebra: named in 10 answersThe ZebraAmica: named in 10 answersAmicaState Farm: named in 9 answersState FarmPolicygenius: named in 10 answersPolicygeniusUSAA: named in 9 answersUSAAAuto-Owners: named in 8 answersAuto-Ownershealthcare.gov: named in 5 answershealthcare.govErie: named in 7 answersErieProgressive: named in 6 answersProgressiveAllstate: named in 6 answersAllstateTravelers: named in 6 answersTravelersTrustedChoice: named in 4 answersTrustedChoiceNationwide: named in 5 answersNationwideJerry App: named in 4 answersJerry AppHub International: named in 4 answersHub InternationalGEICO: named in 3 answersGEICOFarmers: named in 4 answersFarmersGoosehead Insurance: named in 3 answersGoosehead InsuranceAcuity Insurance: named in 3 answersAcuity InsuranceSafeco: named in 3 answersSafecoJerry (insurance agency app): named in 2 answersJerry (insurance agency app)eHealth: named in 3 answerseHealthLockton: named in 3 answersLocktonLiberty Mutual: named in 2 answersLiberty MutualInsure Pacific: named in 1 answersInsure PacificAmerican Family: named in 2 answersAmerican FamilyBIG - Brock Insurance Group: named in 1 answersBIG - Brock Insurance GroupNorthwestern Mutual: named in 2 answers
  • Answers naming the brand
  • 1
  • 4
  • 16
  • Answers naming both
  • 1
  • 11
Named alongside in Insurance AgenciesBrands named in the same answers as Auto-Owners in the last four weeks, counted in answers.Insurify: named in 16 answersInsurifyCompare.com: named in 11 answersCompare.comThe Zebra: named in 10 answersThe ZebraAmica: named in 10 answersAmicaState Farm: named in 9 answersPolicygenius: named in 10 answersPolicygeniusUSAA: named in 9 answersUSAAAuto-Owners: named in 8 answersAuto-Ownershealthcare.gov: named in 5 answershealthcare.govErie: named in 7 answersErieProgressive: named in 6 answersProgressiveAllstate: named in 6 answersAllstateTravelers: named in 6 answersTravelersTrustedChoice: named in 4 answersTrustedChoiceNationwide: named in 5 answersNationwideJerry App: named in 4 answersJerry AppHub International: named in 4 answersGEICO: named in 3 answersGEICOFarmers: named in 4 answersFarmersGoosehead Insurance: named in 3 answersAcuity Insurance: named in 3 answersSafeco: named in 3 answersSafecoJerry (insurance agency app): named in 2 answersJerry (insurance agency app)eHealth: named in 3 answerseHealthLockton: named in 3 answersLiberty Mutual: named in 2 answersInsure Pacific: named in 1 answersAmerican Family: named in 2 answersAmerican FamilyBIG - Brock Insurance Group: named in 1 answersNorthwestern Mutual: named in 2 answers
  • Answers naming the brand
  • 1
  • 4
  • 16
  • Answers naming both
  • 1
  • 11
  1. 129State Farm
  2. 229USAA
  3. 323Erie
  4. 422Amica
  5. 520Travelers
  6. 615Nationwide
  7. 714Progressive
  8. 812Allstate
  9. 911GEICO
  10. 106Chubb
  11. 116American Family
  12. 125Guardian Life
  13. 135Farmers
  14. 145New York Life
  15. 154Mutual of Omaha
  16. 164Northwestern Mutual
  17. 173CSAA/AAA
  18. 183NJM Insurance
  19. 193Westfield
  20. 203Acuity
Named alongside
BrandAnswers naming the brandNamed alongside
Insurify16Compare.com (11), The Zebra (10), Policygenius (8)
Compare.com11Insurify (11), The Zebra (7), Policygenius (5)
The Zebra10Insurify (10), Compare.com (7), Policygenius (6)
Amica10State Farm (8), USAA (8), Auto-Owners (6)
State Farm9USAA (8), Amica (8), Auto-Owners (6)
Policygenius10Insurify (8), The Zebra (6), Compare.com (5)
USAA9State Farm (8), Amica (8), Auto-Owners (6)
Auto-Owners8State Farm (6), USAA (6), Amica (6)
healthcare.gov5Insurify (5), Compare.com (4), Policygenius (4)
Erie7Amica (6), State Farm (5), USAA (5)
Progressive6State Farm (5), USAA (5), Amica (5)
Allstate6State Farm (6), USAA (5), Amica (5)
Travelers6USAA (6), Amica (6), State Farm (5)
TrustedChoice4The Zebra (2), Insurify (2), Goosehead Insurance (2)
Nationwide5State Farm (5), Allstate (4), USAA (4)
Jerry App4Compare.com (4), Insurify (4), The Zebra (3)
Hub International4Lockton (3), TrustedChoice (2), Amica (2)
GEICO3Travelers (3), USAA (3), Amica (3)
Farmers4State Farm (4), Allstate (4), Erie (4)
Goosehead Insurance3TrustedChoice (2), Policygenius (2), The Zebra (1)
Acuity Insurance3Amica (3), Erie (3), Travelers (2)
Safeco3State Farm (3), Progressive (3), Travelers (3)
Jerry (insurance agency app)2The Zebra (2), Insurify (2), Insure Pacific (1)
eHealth3Insurify (3), The Zebra (2), healthcare.gov (2)
Lockton3Hub International (3), Amica (2), Erie (2)
Liberty Mutual2State Farm (2), Farmers (2), Allstate (2)
Insure Pacific1The Zebra (1), Auto-Owners (1), Compare.com (1)
American Family2Auto-Owners (2), State Farm (2), USAA (2)
BIG - Brock Insurance Group1The Zebra (1), Insure Pacific (1), Auto-Owners (1)
Northwestern Mutual2Travelers (2), USAA (2), Amica (2)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1insurance.com16
2usnews.com15
3nerdwallet.com12
4forbes.commedia11
5cnbc.commedia8
6jdpower.com8
7insurify.com8
8insure.com6
9lendingtree.com5
10autoinsurance.com4

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which insurance agencies are best for bundling home and auto insurance?111111
2Which insurers are best for bundling home and auto?110011
3Which car insurance companies are the cheapest?010111
4What are the best insurance providers for auto coverage?011011
5Which independent insurance agencies are best for comparing quotes?100000
6What are the most trusted insurance companies?001101
7Which insurance companies have the best customer service?000101
8Which home insurance companies are the best?000011

Where it is ranked

Best rank of the brand or its branches in each region.

United States and Canada

Atlanta, GA · #33Cleveland, OH · #24
  1. #24Cleveland, OH
  2. #33Atlanta, GA