Brand profile

Gusto

An American company founded in 2011, providing a cloud-based platform for payroll, benefits, and HR management.

22 questions · 12 categories · As of Nov 12, 2026

Best category rank
#1
Payroll Software · of 85
Questions
22
12 categories
Answers naming it
79/132
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Payroll Software#1of 856425.2
HR & Recruiting Software#1of 3703231.3
HR Management Systems#3of 824247.9
Investment & Brokerage#23of 78146.0
Accounting & Tax Services#51of 90114.2
Automation Tools#73of 213117.5
Fertility Clinics#76of 13818.9
Applicant Tracking Systems#83of 10117.5
Financial Services#168of 935119.4
Finance & Accounting#202of 303110.6
E-commerce & Shopping#440of 54416.6
Services#813of 11,598112.3

Ranking by question

Named alongside in Payroll Software

Brands named in the same answers as Gusto in the last four weeks, counted in answers.

Named alongside in Payroll SoftwareBrands named in the same answers as Gusto in the last four weeks, counted in answers.Gusto: named in 36 answersGustoRippling: named in 27 answersRipplingDeel: named in 20 answersDeelOnPay: named in 24 answersOnPayPatriot Software: named in 14 answersPatriot SoftwareADP: named in 13 answersADPQuickBooks Payroll: named in 18 answersQuickBooks PayrollRemote: named in 13 answersRemoteADP RUN: named in 13 answersADP RUNSquare Payroll: named in 17 answersSquare PayrollPatriot Payroll: named in 12 answersPatriot PayrollDayforce: named in 9 answersDayforceGusto Solo: named in 3 answersGusto SoloQuickBooks (Desktop/Online): named in 6 answersQuickBooks (Desktop/Online)Wave Payroll: named in 4 answersWave PayrollEmployee Navigator: named in 5 answersEmployee NavigatorPapaya Global: named in 8 answersPapaya GlobalWorkday: named in 7 answersWorkdayUKG: named in 7 answersUKGQuickBooks Workforce: named in 7 answersQuickBooks WorkforcePaycom: named in 6 answersPaycomOyster: named in 5 answersOysterWave: named in 4 answersWaveWise: named in 4 answersWiseRoll by ADP: named in 4 answersRoll by ADPADP Workforce Now: named in 4 answersADP Workforce NowJustworks: named in 4 answersJustworksWorkday HCM: named in 3 answersWorkday HCMPaylocity: named in 5 answersPaylocityForma: named in 4 answersForma
  • Answers naming the brand
  • 3
  • 7
  • 36
  • Answers naming both
  • 1
  • 24
Named alongside in Payroll SoftwareBrands named in the same answers as Gusto in the last four weeks, counted in answers.Gusto: named in 36 answersGustoRippling: named in 27 answersRipplingDeel: named in 20 answersDeelOnPay: named in 24 answersOnPayPatriot Software: named in 14 answersPatriot SoftwareADP: named in 13 answersADPQuickBooks Payroll: named in 18 answersRemote: named in 13 answersRemoteADP RUN: named in 13 answersADP RUNSquare Payroll: named in 17 answersPatriot Payroll: named in 12 answersDayforce: named in 9 answersDayforceGusto Solo: named in 3 answersGusto SoloQuickBooks (Desktop/Online): named in 6 answersWave Payroll: named in 4 answersEmployee Navigator: named in 5 answersPapaya Global: named in 8 answersPapaya GlobalWorkday: named in 7 answersWorkdayUKG: named in 7 answersUKGQuickBooks Workforce: named in 7 answersQuickBooks WorkforcePaycom: named in 6 answersPaycomOyster: named in 5 answersOysterWave: named in 4 answersWaveWise: named in 4 answersWiseRoll by ADP: named in 4 answersADP Workforce Now: named in 4 answersJustworks: named in 4 answersJustworksWorkday HCM: named in 3 answersWorkday HCMPaylocity: named in 5 answersPaylocityForma: named in 4 answersForma
  • Answers naming the brand
  • 3
  • 7
  • 36
  • Answers naming both
  • 1
  • 24
  1. 178Rippling
  2. 254BambooHR
  3. 345Deel
  4. 426Zoho People
  5. 525OnPay
  6. 618ADP Workforce Now
  7. 718QuickBooks Payroll
  8. 817Paylocity
  9. 917ADP RUN
  10. 1016ADP
  11. 1116Workable
  12. 1215HiBob
  13. 1315Workday
  14. 1415Square Payroll
  15. 1513QuickBooks Online
  16. 1613Remote
  17. 1713Homebase
  18. 1812Xero
  19. 1912Justworks
  20. 2012Patriot Software
Named alongside
BrandAnswers naming the brandNamed alongside
Gusto36Rippling (24), OnPay (21), QuickBooks Payroll (18)
Rippling27Gusto (24), Deel (16), QuickBooks Payroll (12)
Deel20Rippling (16), Gusto (14), Remote (10)
OnPay24Gusto (21), QuickBooks Payroll (16), Square Payroll (16)
Patriot Software14Gusto (12), OnPay (10), Rippling (8)
ADP13Rippling (8), Deel (8), Gusto (7)
QuickBooks Payroll18Gusto (18), OnPay (16), Rippling (12)
Remote13Rippling (11), Deel (10), Gusto (9)
ADP RUN13Gusto (13), QuickBooks Payroll (11), OnPay (10)
Square Payroll17OnPay (16), Gusto (15), QuickBooks Payroll (11)
Patriot Payroll12Gusto (10), OnPay (8), QuickBooks Payroll (5)
Dayforce9UKG (7), Workday (7), ADP (6)
Gusto Solo3Patriot Payroll (3), Roll by ADP (2), OnPay (1)
QuickBooks (Desktop/Online)6QuickBooks Payroll (6), Gusto (6), OnPay (5)
Wave Payroll4Gusto (4), QuickBooks Payroll (3), OnPay (3)
Employee Navigator5Rippling (5), Gusto (4), Forma (3)
Papaya Global8Deel (8), Rippling (5), Dayforce (5)
Workday7UKG (7), Dayforce (7), ADP (5)
UKG7Dayforce (7), Workday (7), ADP (5)
QuickBooks Workforce7Gusto (7), Patriot Payroll (5), OnPay (4)
Paycom6UKG (5), Dayforce (5), Deel (5)
Oyster5Remote (5), Deel (5), Rippling (4)
Wave4QuickBooks Payroll (3), OnPay (3), Rippling (3)
Wise4Remote (4), Rippling (4), Deel (4)
Roll by ADP4Patriot Payroll (4), QuickBooks Workforce (3), Gusto (3)
ADP Workforce Now4Forma (4), Rippling (4), Gusto (4)
Justworks4Deel (4), Forma (3), Remote (3)
Workday HCM3Rippling (3), Employee Navigator (3), ADP (2)
Paylocity5Rippling (4), Deel (4), Gusto (4)
Forma4Rippling (4), ADP Workforce Now (4), Gusto (4)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1gusto.com36
2adp.com24
3rippling.com23
4forbes.commedia22
5peoplemanagingpeople.com17
6bamboohr.com13
7technologyadvice.com11
8zapier.com11
9equalpaytoday.org11
10cnbc.commedia10

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which HR management systems are best for small businesses?111111
2Which payroll software is best for small businesses?111111
3What are the best payroll software solutions?111111
4Which HR and recruiting tools are best for small businesses?111111
5Which HRIS platforms offer the best value for money?111111
6Which HR software offers the best value for money?111111
7What are the best employee benefits platforms?111101
8What are the best HR and recruiting software platforms?111100