Brand profile

ADP

An American provider of human resources management software and services, founded in 1949, including payroll, benefits, and HR outsourcing.

7 questions · 4 categories · As of Nov 12, 2026

Best category rank
#6
Payroll Software · of 85
Questions
7
4 categories
Answers naming it
18/42
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Payroll Software#6of 854137.3
Investment & Brokerage#24of 78144.1
Consulting Firms#74of 179113.1
Services#1189of 11,598116.0

Ranking by question

Named alongside in Payroll Software

Brands named in the same answers as ADP in the last four weeks, counted in answers.

Named alongside in Payroll SoftwareBrands named in the same answers as ADP in the last four weeks, counted in answers.Gusto: named in 36 answersGustoRippling: named in 27 answersRipplingDeel: named in 20 answersDeelOnPay: named in 24 answersOnPayPatriot Software: named in 14 answersPatriot SoftwareADP: named in 13 answersADPQuickBooks Payroll: named in 18 answersQuickBooks PayrollRemote: named in 13 answersRemoteADP RUN: named in 13 answersADP RUNSquare Payroll: named in 17 answersSquare PayrollPatriot Payroll: named in 12 answersPatriot PayrollDayforce: named in 9 answersDayforceGusto Solo: named in 3 answersGusto SoloQuickBooks (Desktop/Online): named in 6 answersQuickBooks (Desktop/Online)Wave Payroll: named in 4 answersWave PayrollEmployee Navigator: named in 5 answersEmployee NavigatorPapaya Global: named in 8 answersPapaya GlobalWorkday: named in 7 answersWorkdayUKG: named in 7 answersUKGQuickBooks Workforce: named in 7 answersQuickBooks WorkforcePaycom: named in 6 answersPaycomOyster: named in 5 answersOysterWave: named in 4 answersWaveWise: named in 4 answersWiseRoll by ADP: named in 4 answersRoll by ADPADP Workforce Now: named in 4 answersADP Workforce NowJustworks: named in 4 answersJustworksWorkday HCM: named in 3 answersWorkday HCMPaylocity: named in 5 answersPaylocityForma: named in 4 answersForma
  • Answers naming the brand
  • 3
  • 7
  • 36
  • Answers naming both
  • 1
  • 24
Named alongside in Payroll SoftwareBrands named in the same answers as ADP in the last four weeks, counted in answers.Gusto: named in 36 answersGustoRippling: named in 27 answersRipplingDeel: named in 20 answersDeelOnPay: named in 24 answersOnPayPatriot Software: named in 14 answersPatriot SoftwareADP: named in 13 answersADPQuickBooks Payroll: named in 18 answersRemote: named in 13 answersRemoteADP RUN: named in 13 answersADP RUNSquare Payroll: named in 17 answersPatriot Payroll: named in 12 answersDayforce: named in 9 answersDayforceGusto Solo: named in 3 answersGusto SoloQuickBooks (Desktop/Online): named in 6 answersWave Payroll: named in 4 answersEmployee Navigator: named in 5 answersPapaya Global: named in 8 answersPapaya GlobalWorkday: named in 7 answersWorkdayUKG: named in 7 answersUKGQuickBooks Workforce: named in 7 answersQuickBooks WorkforcePaycom: named in 6 answersPaycomOyster: named in 5 answersOysterWave: named in 4 answersWaveWise: named in 4 answersWiseRoll by ADP: named in 4 answersADP Workforce Now: named in 4 answersJustworks: named in 4 answersJustworksWorkday HCM: named in 3 answersWorkday HCMPaylocity: named in 5 answersPaylocityForma: named in 4 answersForma
  • Answers naming the brand
  • 3
  • 7
  • 36
  • Answers naming both
  • 1
  • 24
  1. 116Gusto
  2. 216Rippling
  3. 313Deel
  4. 48UKG
  5. 58Workday
  6. 68Paychex
  7. 77BambooHR
  8. 87Paylocity
  9. 96Dayforce
  10. 105Workday HCM
  11. 115OnPay
  12. 125QuickBooks Payroll
  13. 135Guideline
  14. 145Human Interest
  15. 154Fidelity
  16. 163ADP Workforce Now
  17. 173HiBob
  18. 183Papaya Global
  19. 193Paycom
  20. 203Square Payroll
Named alongside
BrandAnswers naming the brandNamed alongside
Gusto36Rippling (24), OnPay (21), QuickBooks Payroll (18)
Rippling27Gusto (24), Deel (16), QuickBooks Payroll (12)
Deel20Rippling (16), Gusto (14), Remote (10)
OnPay24Gusto (21), QuickBooks Payroll (16), Square Payroll (16)
Patriot Software14Gusto (12), OnPay (10), Rippling (8)
ADP13Rippling (8), Deel (8), Gusto (7)
QuickBooks Payroll18Gusto (18), OnPay (16), Rippling (12)
Remote13Rippling (11), Deel (10), Gusto (9)
ADP RUN13Gusto (13), QuickBooks Payroll (11), OnPay (10)
Square Payroll17OnPay (16), Gusto (15), QuickBooks Payroll (11)
Patriot Payroll12Gusto (10), OnPay (8), QuickBooks Payroll (5)
Dayforce9UKG (7), Workday (7), ADP (6)
Gusto Solo3Patriot Payroll (3), Roll by ADP (2), OnPay (1)
QuickBooks (Desktop/Online)6QuickBooks Payroll (6), Gusto (6), OnPay (5)
Wave Payroll4Gusto (4), QuickBooks Payroll (3), OnPay (3)
Employee Navigator5Rippling (5), Gusto (4), Forma (3)
Papaya Global8Deel (8), Rippling (5), Dayforce (5)
Workday7UKG (7), Dayforce (7), ADP (5)
UKG7Dayforce (7), Workday (7), ADP (5)
QuickBooks Workforce7Gusto (7), Patriot Payroll (5), OnPay (4)
Paycom6UKG (5), Dayforce (5), Deel (5)
Oyster5Remote (5), Deel (5), Rippling (4)
Wave4QuickBooks Payroll (3), OnPay (3), Rippling (3)
Wise4Remote (4), Rippling (4), Deel (4)
Roll by ADP4Patriot Payroll (4), QuickBooks Workforce (3), Gusto (3)
ADP Workforce Now4Forma (4), Rippling (4), Gusto (4)
Justworks4Deel (4), Forma (3), Remote (3)
Workday HCM3Rippling (3), Employee Navigator (3), ADP (2)
Paylocity5Rippling (4), Deel (4), Gusto (4)
Forma4Rippling (4), ADP Workforce Now (4), Gusto (4)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1adp.com10
2forbes.commedia5
3paylocity.com4
4rippling.com4
5spotsaas.com4
6gusto.com3
7workday.com3
8softwarefinder.com3
9betterment.com3
10capterra.comreview and listing sites2

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which payroll providers are best for large companies?011111
2Which 401(k) providers are best for small businesses?101111
3What are the best employee benefits platforms?100010
4What are the best payroll software solutions?000111
5What are the best service providers across major industries?000100
6Which HR consulting firms are the best?100000
7Which payroll software is best for small businesses?000001