Applicant Tracking Systems
Questions 6Top 5 of 101 brandsScore
Subcategory
Payroll Software
This index adds up the scores of 7 questions. 85 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Gusto425.2
- 2Rippling236.7
- 3Deel180.2
- 4OnPay161.4
- 5Patriot Software152.5
- 6ADP137.2
- 7QuickBooks Payroll128.7
- 8Remote116.6
- 9ADP RUN90.3
- 10Square Payroll86.1
Show all 50
- 11Patriot Payroll80.9
- 12Dayforce62.3
- 13Gusto Solo61.1
- 14QuickBooks (Desktop/Online)59.1
- 15Wave Payroll52.9
- 16Employee Navigator52.6
- 17Papaya Global51.7
- 18Workday51.4
- 19UKG49.8
- 20QuickBooks Workforce47.0
- 21Paycom45.6
- 22Oyster41.0
- 23Wave40.0
- 24Wise38.6
- 25Roll by ADP36.9
- 26ADP Workforce Now34.2
- 27Justworks32.7
- 28Workday HCM31.9
- 29Paylocity30.4
- 30Forma30.0
- 31BambooHR29.5
- 32Xero26.0
- 33bswift25.7
- 34Businessolver23.3
- 35Paycor23.0
- 36Paychex Flex20.1
- 37QuickBooks Online18.5
- 38RemoFirst17.5
- 39Benefitfocus17.3
- 40Borderless AI15.7
- 41Oracle15.4
- 42TriNet Zenefits15.2
- 43SurePayroll15.1
- 44Wise Business13.5
- 45Ignition Benefits13.1
- 46Vantage Circle12.5
- 47TriNet11.5
- 48SAP11.2
- 49Multiplier10.6
- 50Benepass10.5
- 1Gusto425.2
- 2Rippling236.7
- 3Deel180.2
- 4OnPay161.4
- 5Patriot Software152.5
- 6ADP137.2
- 7QuickBooks Payroll128.7
- 8Remote116.6
- 9ADP RUN90.3
- 10Square Payroll86.1
- 11Patriot Payroll80.9
- 12Dayforce62.3
- 13Gusto Solo61.1
- 14QuickBooks (Desktop/Online)59.1
- 15Wave Payroll52.9
- 16Employee Navigator52.6
- 17Papaya Global51.7
- 18Workday51.4
- 19UKG49.8
- 20QuickBooks Workforce47.0
- 21Paycom45.6
- 22Oyster41.0
- 23Wave40.0
- 24Wise38.6
- 25Roll by ADP36.9
- 26ADP Workforce Now34.2
- 27Justworks32.7
- 28Workday HCM31.9
- 29Paylocity30.4
- 30Forma30.0
- 31BambooHR29.5
- 32Xero26.0
- 33bswift25.7
- 34Businessolver23.3
- 35Paycor23.0
- 36Paychex Flex20.1
- 37QuickBooks Online18.5
- 38RemoFirst17.5
- 39Benefitfocus17.3
- 40Borderless AI15.7
- 41Oracle15.4
- 42TriNet Zenefits15.2
- 43SurePayroll15.1
- 44Wise Business13.5
- 45Ignition Benefits13.1
- 46Vantage Circle12.5
- 47TriNet11.5
- 48SAP11.2
- 49Multiplier10.6
- 50Benepass10.5
Top 50 of 85
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
7Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 7 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Gusto | 5 | 4 | 6 | 5 | 4 | 4 |
| 2Rippling | 4 | 3 | 4 | 5 | 3 | 3 |
| 3Deel | 2 | 1 | 4 | 3 | 3 | 4 |
| 4OnPay | 1 | 2 | 3 | 4 | 2 | 3 |
| 5Patriot Software | 1 | 2 | 3 | 3 | 2 | 2 |
| 6ADP | 1 | 1 | 1 | 2 | 3 | 3 |
| 7QuickBooks Payroll | 2 | 1 | 3 | 2 | 2 | 2 |
| 8Remote | 1 | 2 | 3 | 2 | 1 | 2 |
| 9ADP RUN | 2 | 1 | 2 | 1 | 2 | 1 |
| 10Square Payroll | 0 | 3 | 2 | 2 | 1 | 1 |
| 11Patriot Payroll | 1 | 1 | 1 | 2 | 1 | 1 |
| 12Dayforce | 0 | 1 | 2 | 1 | 2 | 2 |
| 13Gusto Solo | 1 | 1 | 1 | 0 | 0 | 0 |
| 14QuickBooks (Desktop/Online) | 1 | 1 | 1 | 1 | 1 | 1 |
| 15Wave Payroll | 2 | 0 | 1 | 0 | 1 | 0 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 3
- 7
- 36
- Answers naming both
- 1
- 24
- Answers naming the brand
- 3
- 7
- 36
- Answers naming both
- 1
- 24
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Gusto | 36 | Rippling (24), OnPay (21), QuickBooks Payroll (18) |
| Rippling | 27 | Gusto (24), Deel (16), QuickBooks Payroll (12) |
| Deel | 20 | Rippling (16), Gusto (14), Remote (10) |
| OnPay | 24 | Gusto (21), QuickBooks Payroll (16), Square Payroll (16) |
| Patriot Software | 14 | Gusto (12), OnPay (10), Rippling (8) |
| ADP | 13 | Rippling (8), Deel (8), Gusto (7) |
| QuickBooks Payroll | 18 | Gusto (18), OnPay (16), Rippling (12) |
| Remote | 13 | Rippling (11), Deel (10), Gusto (9) |
| ADP RUN | 13 | Gusto (13), QuickBooks Payroll (11), OnPay (10) |
| Square Payroll | 17 | OnPay (16), Gusto (15), QuickBooks Payroll (11) |
| Patriot Payroll | 12 | Gusto (10), OnPay (8), QuickBooks Payroll (5) |
| Dayforce | 9 | UKG (7), Workday (7), ADP (6) |
| Gusto Solo | 3 | Patriot Payroll (3), Roll by ADP (2), OnPay (1) |
| QuickBooks (Desktop/Online) | 6 | QuickBooks Payroll (6), Gusto (6), OnPay (5) |
| Wave Payroll | 4 | Gusto (4), QuickBooks Payroll (3), OnPay (3) |
| Employee Navigator | 5 | Rippling (5), Gusto (4), Forma (3) |
| Papaya Global | 8 | Deel (8), Rippling (5), Dayforce (5) |
| Workday | 7 | UKG (7), Dayforce (7), ADP (5) |
| UKG | 7 | Dayforce (7), Workday (7), ADP (5) |
| QuickBooks Workforce | 7 | Gusto (7), Patriot Payroll (5), OnPay (4) |
| Paycom | 6 | UKG (5), Dayforce (5), Deel (5) |
| Oyster | 5 | Remote (5), Deel (5), Rippling (4) |
| Wave | 4 | QuickBooks Payroll (3), OnPay (3), Rippling (3) |
| Wise | 4 | Remote (4), Rippling (4), Deel (4) |
| Roll by ADP | 4 | Patriot Payroll (4), QuickBooks Workforce (3), Gusto (3) |
| ADP Workforce Now | 4 | Forma (4), Rippling (4), Gusto (4) |
| Justworks | 4 | Deel (4), Forma (3), Remote (3) |
| Workday HCM | 3 | Rippling (3), Employee Navigator (3), ADP (2) |
| Paylocity | 5 | Rippling (4), Deel (4), Gusto (4) |
| Forma | 4 | Rippling (4), ADP Workforce Now (4), Gusto (4) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | adp.com | 16 |
| 2 | peoplemanagingpeople.com | 11 |
| 3 | gusto.com | 11 |
| 4 | forbes.com | 10 |
| 5 | equalpaytoday.org | 10 |
| 6 | rippling.com | 8 |
| 7 | cnbc.com | 7 |
| 8 | patriotsoftware.com | 6 |
| 9 | gartner.com | 6 |
| 10 | paylocity.com | 5 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| adp.com | Gusto | 16 |
| gusto.com | Gusto | 13 |
| equalpaytoday.org | Gusto | 11 |
| adp.com | OnPay | 11 |
| adp.com | Rippling | 11 |
| adp.com | QuickBooks Payroll | 10 |
| gusto.com | OnPay | 9 |
| peoplemanagingpeople.com | Gusto | 9 |
| cnbc.com | Gusto | 9 |
| adp.com | ADP | 9 |
| forbes.com | OnPay | 9 |
| forbes.com | Gusto | 9 |
| cnbc.com | OnPay | 8 |
| forbes.com | QuickBooks Payroll | 7 |
| adp.com | Deel | 7 |
| equalpaytoday.org | QuickBooks Payroll | 7 |
| equalpaytoday.org | OnPay | 7 |
| gusto.com | Rippling | 7 |
| peoplemanagingpeople.com | Rippling | 7 |
| rippling.com | Deel | 7 |
| cnbc.com | QuickBooks Payroll | 6 |
| rippling.com | Rippling | 6 |
| equalpaytoday.org | Rippling | 6 |
| peoplemanagingpeople.com | Deel | 6 |
| peoplemanagingpeople.com | OnPay | 6 |
| rippling.com | Gusto | 6 |
| gusto.com | QuickBooks Payroll | 6 |
| equalpaytoday.org | Patriot Software | 5 |
| inovapayroll.com | OnPay | 5 |
| inovapayroll.com | Rippling | 5 |
| forbes.com | Patriot Software | 5 |
| inovapayroll.com | Gusto | 5 |
| adp.com | Patriot Software | 5 |
| peoplemanagingpeople.com | QuickBooks Payroll | 4 |
| forbes.com | Rippling | 4 |
| forbes.com | Deel | 4 |
| cnbc.com | Rippling | 4 |
| rippling.com | Remote | 4 |
| inovapayroll.com | QuickBooks Payroll | 4 |
| peoplemanagingpeople.com | Patriot Software | 4 |
| peoplemanagingpeople.com | Remote | 3 |
| equalpaytoday.org | Deel | 3 |
| gusto.com | Remote | 3 |
| gusto.com | Patriot Software | 3 |
| forbes.com | ADP | 3 |
| forbes.com | Remote | 3 |
| cnbc.com | Patriot Software | 3 |
| gusto.com | Deel | 3 |
| rippling.com | OnPay | 2 |
| rippling.com | ADP | 2 |
| inovapayroll.com | Patriot Software | 2 |
| inovapayroll.com | ADP | 2 |
| inovapayroll.com | Deel | 2 |
| peoplemanagingpeople.com | ADP | 2 |
| adp.com | Remote | 2 |
| equalpaytoday.org | ADP | 2 |
| equalpaytoday.org | Remote | 2 |
| cnbc.com | Deel | 1 |
| inovapayroll.com | Remote | 1 |
| gusto.com | ADP | 1 |
| cnbc.com | ADP | 1 |
| rippling.com | Patriot Software | 1 |
| rippling.com | QuickBooks Payroll | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in HR & Recruiting Software
The other indexes under the same parent, each with its top five brands.