Brand profile

Guideline

Guideline is an American financial technology company founded in 2015, offering 401(k) retirement plans for small businesses.

1 questions · 1 categories · As of Nov 12, 2026

Best category rank
#13
Investment & Brokerage · of 78
Questions
1
1 categories
Answers naming it
6/6
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Investment & Brokerage#13of 78190.8

Ranking by question

Named alongside in Investment & Brokerage

Brands named in the same answers as Guideline in the last four weeks, counted in answers.

Named alongside in Investment & BrokerageBrands named in the same answers as Guideline in the last four weeks, counted in answers.Fidelity: named in 54 answersFidelitySchwab: named in 57 answersSchwabInteractive Brokers: named in 38 answersInteractive BrokersVanguard: named in 35 answersVanguardRobinhood: named in 41 answersRobinhoodWebull: named in 24 answersWebullBetterment: named in 16 answersBettermentE*TRADE: named in 23 answersE*TRADEWealthfront: named in 16 answersTastytrade: named in 12 answersTastytradeSoFi Invest: named in 15 answersSoFi InvestAcorns: named in 11 answersAcornsGuideline: named in 6 answersGuidelineFidelity Go: named in 7 answersFidelity GoiShares: named in 6 answersiSharesPublic: named in 10 answersPublicFidelity Youth Account: named in 5 answersFidelity Youth AccountHuman Interest: named in 6 answersHuman InterestGreenlight: named in 5 answersGreenlightTradeStation: named in 6 answersTradeStationSPDR: named in 5 answersSPDRBlackRock: named in 4 answersBlackRockGusto: named in 4 answersGustoADP: named in 5 answersADPEmployee Fiduciary: named in 4 answersEmployee FiduciarySoFi Automated Investing: named in 4 answersSoFi Automated InvestingPaychex: named in 4 answersVanguard Digital Advisor: named in 4 answersSchwab Intelligent Portfolios: named in 4 answersSchwab Intelligent PortfoliosInvesco: named in 4 answersInvesco
  • Answers naming the brand
  • 4
  • 6
  • 57
  • Answers naming both
  • 1
  • 51
Named alongside in Investment & BrokerageBrands named in the same answers as Guideline in the last four weeks, counted in answers.Fidelity: named in 54 answersFidelitySchwab: named in 57 answersSchwabInteractive Brokers: named in 38 answersInteractive BrokersVanguard: named in 35 answersVanguardRobinhood: named in 41 answersRobinhoodWebull: named in 24 answersWebullBetterment: named in 16 answersBettermentE*TRADE: named in 23 answersE*TRADEWealthfront: named in 16 answersTastytrade: named in 12 answersTastytradeSoFi Invest: named in 15 answersSoFi InvestAcorns: named in 11 answersAcornsGuideline: named in 6 answersGuidelineFidelity Go: named in 7 answersFidelity GoiShares: named in 6 answersPublic: named in 10 answersPublicFidelity Youth Account: named in 5 answersHuman Interest: named in 6 answersHuman InterestGreenlight: named in 5 answersGreenlightTradeStation: named in 6 answersSPDR: named in 5 answersSPDRBlackRock: named in 4 answersBlackRockGusto: named in 4 answersGustoADP: named in 5 answersADPEmployee Fiduciary: named in 4 answersEmployee FiduciarySoFi Automated Investing: named in 4 answersSoFi Automated InvestingPaychex: named in 4 answersPaychexVanguard Digital Advisor: named in 4 answersSchwab Intelligent Portfolios: named in 4 answersInvesco: named in 4 answersInvesco
  • Answers naming the brand
  • 4
  • 6
  • 57
  • Answers naming both
  • 1
  • 51
  1. 16Human Interest
  2. 25ADP
  3. 34Employee Fiduciary
  4. 44Fidelity
  5. 54Gusto
  6. 64Paychex
  7. 73Schwab
  8. 83Ubiquity
  9. 93Vanguard
  10. 102Rippling
  11. 111American Funds
  12. 121E*TRADE
  13. 131Rocket Dollar
  14. 141T. Rowe Price
  15. 151The Retirement Advantage, Inc. (TRA)
  16. 161Wilshire Advisors
  17. 171Zenefits
Named alongside
BrandAnswers naming the brandNamed alongside
Fidelity54Schwab (51), Robinhood (40), Interactive Brokers (33)
Schwab57Fidelity (51), Robinhood (39), Interactive Brokers (34)
Interactive Brokers38Schwab (34), Fidelity (33), Robinhood (28)
Vanguard35Schwab (33), Fidelity (31), Robinhood (22)
Robinhood41Fidelity (40), Schwab (39), Interactive Brokers (28)
Webull24Fidelity (21), Robinhood (21), Schwab (21)
Betterment16Wealthfront (12), Fidelity (11), Robinhood (11)
E*TRADE23Fidelity (23), Schwab (23), Robinhood (21)
Wealthfront16Betterment (12), Fidelity (10), Robinhood (10)
Tastytrade12Interactive Brokers (12), Schwab (11), Fidelity (10)
SoFi Invest15Fidelity (15), Robinhood (15), Schwab (13)
Acorns11Fidelity (9), Wealthfront (8), Robinhood (8)
Guideline6Human Interest (6), ADP (5), Employee Fiduciary (4)
Fidelity Go7Wealthfront (6), Betterment (5), SoFi Automated Investing (4)
iShares6Vanguard (6), SPDR (5), Schwab (5)
Public10Fidelity (10), Robinhood (9), Schwab (9)
Fidelity Youth Account5Greenlight (4), Interactive Brokers (1)
Human Interest6Guideline (6), ADP (5), Employee Fiduciary (4)
Greenlight5Fidelity Youth Account (4), Interactive Brokers (1), Acorns (1)
TradeStation6Interactive Brokers (6), Schwab (5), Tastytrade (4)
SPDR5Vanguard (5), iShares (5), BlackRock (4)
BlackRock4Vanguard (4), SPDR (4), iShares (4)
Gusto4Human Interest (4), Guideline (4), Employee Fiduciary (3)
ADP5Human Interest (5), Guideline (5), Fidelity (4)
Employee Fiduciary4Human Interest (4), Guideline (4), Paychex (3)
SoFi Automated Investing4Wealthfront (4), Fidelity Go (4), Betterment (4)
Paychex4Human Interest (4), ADP (4), Guideline (4)
Vanguard Digital Advisor4Wealthfront (4), Fidelity Go (4), Schwab Intelligent Portfolios (4)
Schwab Intelligent Portfolios4Wealthfront (4), Vanguard Digital Advisor (4), Fidelity Go (4)
Invesco4Vanguard (4), SPDR (4), iShares (4)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1betterment.com4
2fidelity.com3
3spotsaas.com3
4employeefiduciary.com2
5themodernwallet.com2
6wealthvieu.com2
7chamberofcommerce.org1
8dol.govpublic1
9duncanins.com1
10forusall.com1

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which 401(k) providers are best for small businesses?111111