Brand profile

SoFi Invest

The investment platform of SoFi, an American online personal finance company founded in 2011, offering brokerage and automated investing.

4 questions · 1 categories · As of Nov 12, 2026

Best category rank
#11
Investment & Brokerage · of 78
Questions
4
1 categories
Answers naming it
13/24
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Investment & Brokerage#11of 784126.6

Ranking by question

Named alongside in Investment & Brokerage

Brands named in the same answers as SoFi Invest in the last four weeks, counted in answers.

Named alongside in Investment & BrokerageBrands named in the same answers as SoFi Invest in the last four weeks, counted in answers.Fidelity: named in 54 answersFidelitySchwab: named in 57 answersSchwabInteractive Brokers: named in 38 answersInteractive BrokersVanguard: named in 35 answersVanguardRobinhood: named in 41 answersRobinhoodWebull: named in 24 answersWebullBetterment: named in 16 answersBettermentE*TRADE: named in 23 answersE*TRADEWealthfront: named in 16 answersTastytrade: named in 12 answersTastytradeSoFi Invest: named in 15 answersSoFi InvestAcorns: named in 11 answersAcornsGuideline: named in 6 answersGuidelineFidelity Go: named in 7 answersFidelity GoiShares: named in 6 answersiSharesPublic: named in 10 answersPublicFidelity Youth Account: named in 5 answersFidelity Youth AccountHuman Interest: named in 6 answersHuman InterestGreenlight: named in 5 answersGreenlightTradeStation: named in 6 answersTradeStationSPDR: named in 5 answersSPDRBlackRock: named in 4 answersBlackRockGusto: named in 4 answersGustoADP: named in 5 answersADPEmployee Fiduciary: named in 4 answersEmployee FiduciarySoFi Automated Investing: named in 4 answersSoFi Automated InvestingPaychex: named in 4 answersVanguard Digital Advisor: named in 4 answersSchwab Intelligent Portfolios: named in 4 answersSchwab Intelligent PortfoliosInvesco: named in 4 answersInvesco
  • Answers naming the brand
  • 4
  • 6
  • 57
  • Answers naming both
  • 1
  • 51
Named alongside in Investment & BrokerageBrands named in the same answers as SoFi Invest in the last four weeks, counted in answers.Fidelity: named in 54 answersFidelitySchwab: named in 57 answersSchwabInteractive Brokers: named in 38 answersInteractive BrokersVanguard: named in 35 answersVanguardRobinhood: named in 41 answersRobinhoodWebull: named in 24 answersWebullBetterment: named in 16 answersBettermentE*TRADE: named in 23 answersE*TRADEWealthfront: named in 16 answersTastytrade: named in 12 answersTastytradeSoFi Invest: named in 15 answersSoFi InvestAcorns: named in 11 answersAcornsGuideline: named in 6 answersGuidelineFidelity Go: named in 7 answersFidelity GoiShares: named in 6 answersPublic: named in 10 answersPublicFidelity Youth Account: named in 5 answersHuman Interest: named in 6 answersHuman InterestGreenlight: named in 5 answersGreenlightTradeStation: named in 6 answersSPDR: named in 5 answersSPDRBlackRock: named in 4 answersBlackRockGusto: named in 4 answersGustoADP: named in 5 answersADPEmployee Fiduciary: named in 4 answersEmployee FiduciarySoFi Automated Investing: named in 4 answersSoFi Automated InvestingPaychex: named in 4 answersPaychexVanguard Digital Advisor: named in 4 answersSchwab Intelligent Portfolios: named in 4 answersInvesco: named in 4 answersInvesco
  • Answers naming the brand
  • 4
  • 6
  • 57
  • Answers naming both
  • 1
  • 51
  1. 115Fidelity
  2. 215Robinhood
  3. 313Schwab
  4. 49E*TRADE
  5. 58Webull
  6. 68Interactive Brokers
  7. 77Vanguard
  8. 86Public
  9. 95Acorns
  10. 104Betterment
  11. 114Wealthfront
  12. 123eToro
  13. 132Firstrade
  14. 142J.P. Morgan Self-Directed Investing
  15. 151Ally Invest
  16. 161Bank of America
  17. 171M1 Finance
  18. 181Merrill Edge
  19. 191Stash
  20. 201Tastytrade
Named alongside
BrandAnswers naming the brandNamed alongside
Fidelity54Schwab (51), Robinhood (40), Interactive Brokers (33)
Schwab57Fidelity (51), Robinhood (39), Interactive Brokers (34)
Interactive Brokers38Schwab (34), Fidelity (33), Robinhood (28)
Vanguard35Schwab (33), Fidelity (31), Robinhood (22)
Robinhood41Fidelity (40), Schwab (39), Interactive Brokers (28)
Webull24Fidelity (21), Robinhood (21), Schwab (21)
Betterment16Wealthfront (12), Fidelity (11), Robinhood (11)
E*TRADE23Fidelity (23), Schwab (23), Robinhood (21)
Wealthfront16Betterment (12), Fidelity (10), Robinhood (10)
Tastytrade12Interactive Brokers (12), Schwab (11), Fidelity (10)
SoFi Invest15Fidelity (15), Robinhood (15), Schwab (13)
Acorns11Fidelity (9), Wealthfront (8), Robinhood (8)
Guideline6Human Interest (6), ADP (5), Employee Fiduciary (4)
Fidelity Go7Wealthfront (6), Betterment (5), SoFi Automated Investing (4)
iShares6Vanguard (6), SPDR (5), Schwab (5)
Public10Fidelity (10), Robinhood (9), Schwab (9)
Fidelity Youth Account5Greenlight (4), Interactive Brokers (1)
Human Interest6Guideline (6), ADP (5), Employee Fiduciary (4)
Greenlight5Fidelity Youth Account (4), Interactive Brokers (1), Acorns (1)
TradeStation6Interactive Brokers (6), Schwab (5), Tastytrade (4)
SPDR5Vanguard (5), iShares (5), BlackRock (4)
BlackRock4Vanguard (4), SPDR (4), iShares (4)
Gusto4Human Interest (4), Guideline (4), Employee Fiduciary (3)
ADP5Human Interest (5), Guideline (5), Fidelity (4)
Employee Fiduciary4Human Interest (4), Guideline (4), Paychex (3)
SoFi Automated Investing4Wealthfront (4), Fidelity Go (4), Betterment (4)
Paychex4Human Interest (4), ADP (4), Guideline (4)
Vanguard Digital Advisor4Wealthfront (4), Fidelity Go (4), Schwab Intelligent Portfolios (4)
Schwab Intelligent Portfolios4Wealthfront (4), Vanguard Digital Advisor (4), Fidelity Go (4)
Invesco4Vanguard (4), SPDR (4), iShares (4)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1nerdwallet.com8
2fool.com6
3forbes.commedia6
4finder.com4
5cnbc.commedia4
6fidelity.com3
7investing.com3
8marketwatch.com3
9smartasset.com3
10brokerchooser.com2

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which investment platforms are best for beginners?101101
2Which brokers are best for retirement accounts?101011
3What are the best investing apps?101001
4What are the best brokerages for low-cost investing?001001