Brand profile

Paychex

American company founded in 1971, providing human capital management solutions, including payroll and HR services.

4 questions · 4 categories · As of Nov 12, 2026

Best category rank
#27
Investment & Brokerage · of 78
Questions
4
4 categories
Answers naming it
7/24
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Investment & Brokerage#27of 78139.3
Consulting Firms#72of 179113.3
Payroll Software#78of 8515.0
HR & Recruiting Software#197of 37018.2

Ranking by question

Named alongside in Investment & Brokerage

Brands named in the same answers as Paychex in the last four weeks, counted in answers.

Named alongside in Investment & BrokerageBrands named in the same answers as Paychex in the last four weeks, counted in answers.Fidelity: named in 54 answersFidelitySchwab: named in 57 answersSchwabInteractive Brokers: named in 38 answersInteractive BrokersVanguard: named in 35 answersVanguardRobinhood: named in 41 answersRobinhoodWebull: named in 24 answersWebullBetterment: named in 16 answersBettermentE*TRADE: named in 23 answersE*TRADEWealthfront: named in 16 answersTastytrade: named in 12 answersTastytradeSoFi Invest: named in 15 answersSoFi InvestAcorns: named in 11 answersAcornsGuideline: named in 6 answersGuidelineFidelity Go: named in 7 answersFidelity GoiShares: named in 6 answersiSharesPublic: named in 10 answersPublicFidelity Youth Account: named in 5 answersFidelity Youth AccountHuman Interest: named in 6 answersHuman InterestGreenlight: named in 5 answersGreenlightTradeStation: named in 6 answersTradeStationSPDR: named in 5 answersSPDRBlackRock: named in 4 answersBlackRockGusto: named in 4 answersGustoADP: named in 5 answersADPEmployee Fiduciary: named in 4 answersEmployee FiduciarySoFi Automated Investing: named in 4 answersSoFi Automated InvestingPaychex: named in 4 answersVanguard Digital Advisor: named in 4 answersSchwab Intelligent Portfolios: named in 4 answersSchwab Intelligent PortfoliosInvesco: named in 4 answersInvesco
  • Answers naming the brand
  • 4
  • 6
  • 57
  • Answers naming both
  • 1
  • 51
Named alongside in Investment & BrokerageBrands named in the same answers as Paychex in the last four weeks, counted in answers.Fidelity: named in 54 answersFidelitySchwab: named in 57 answersSchwabInteractive Brokers: named in 38 answersInteractive BrokersVanguard: named in 35 answersVanguardRobinhood: named in 41 answersRobinhoodWebull: named in 24 answersWebullBetterment: named in 16 answersBettermentE*TRADE: named in 23 answersE*TRADEWealthfront: named in 16 answersTastytrade: named in 12 answersTastytradeSoFi Invest: named in 15 answersSoFi InvestAcorns: named in 11 answersAcornsGuideline: named in 6 answersGuidelineFidelity Go: named in 7 answersFidelity GoiShares: named in 6 answersPublic: named in 10 answersPublicFidelity Youth Account: named in 5 answersHuman Interest: named in 6 answersHuman InterestGreenlight: named in 5 answersGreenlightTradeStation: named in 6 answersSPDR: named in 5 answersSPDRBlackRock: named in 4 answersBlackRockGusto: named in 4 answersGustoADP: named in 5 answersADPEmployee Fiduciary: named in 4 answersEmployee FiduciarySoFi Automated Investing: named in 4 answersSoFi Automated InvestingPaychex: named in 4 answersPaychexVanguard Digital Advisor: named in 4 answersSchwab Intelligent Portfolios: named in 4 answersInvesco: named in 4 answersInvesco
  • Answers naming the brand
  • 4
  • 6
  • 57
  • Answers naming both
  • 1
  • 51
  1. 18Gusto
  2. 28ADP
  3. 35Rippling
  4. 44Deel
  5. 54Guideline
  6. 64Human Interest
  7. 73OnPay
  8. 83Wave
  9. 93Employee Fiduciary
  10. 103Fidelity
  11. 113Vanguard
  12. 122Bain & Company
  13. 132BambooHR
  14. 142Insperity
  15. 152KPMG
  16. 162McKinsey & Company
  17. 172Patriot Payroll
  18. 182Patriot Software
  19. 192Square Payroll
  20. 202Bank of America
Named alongside
BrandAnswers naming the brandNamed alongside
Fidelity54Schwab (51), Robinhood (40), Interactive Brokers (33)
Schwab57Fidelity (51), Robinhood (39), Interactive Brokers (34)
Interactive Brokers38Schwab (34), Fidelity (33), Robinhood (28)
Vanguard35Schwab (33), Fidelity (31), Robinhood (22)
Robinhood41Fidelity (40), Schwab (39), Interactive Brokers (28)
Webull24Fidelity (21), Robinhood (21), Schwab (21)
Betterment16Wealthfront (12), Fidelity (11), Robinhood (11)
E*TRADE23Fidelity (23), Schwab (23), Robinhood (21)
Wealthfront16Betterment (12), Fidelity (10), Robinhood (10)
Tastytrade12Interactive Brokers (12), Schwab (11), Fidelity (10)
SoFi Invest15Fidelity (15), Robinhood (15), Schwab (13)
Acorns11Fidelity (9), Wealthfront (8), Robinhood (8)
Guideline6Human Interest (6), ADP (5), Employee Fiduciary (4)
Fidelity Go7Wealthfront (6), Betterment (5), SoFi Automated Investing (4)
iShares6Vanguard (6), SPDR (5), Schwab (5)
Public10Fidelity (10), Robinhood (9), Schwab (9)
Fidelity Youth Account5Greenlight (4), Interactive Brokers (1)
Human Interest6Guideline (6), ADP (5), Employee Fiduciary (4)
Greenlight5Fidelity Youth Account (4), Interactive Brokers (1), Acorns (1)
TradeStation6Interactive Brokers (6), Schwab (5), Tastytrade (4)
SPDR5Vanguard (5), iShares (5), BlackRock (4)
BlackRock4Vanguard (4), SPDR (4), iShares (4)
Gusto4Human Interest (4), Guideline (4), Employee Fiduciary (3)
ADP5Human Interest (5), Guideline (5), Fidelity (4)
Employee Fiduciary4Human Interest (4), Guideline (4), Paychex (3)
SoFi Automated Investing4Wealthfront (4), Fidelity Go (4), Betterment (4)
Paychex4Human Interest (4), ADP (4), Guideline (4)
Vanguard Digital Advisor4Wealthfront (4), Fidelity Go (4), Schwab Intelligent Portfolios (4)
Schwab Intelligent Portfolios4Wealthfront (4), Vanguard Digital Advisor (4), Fidelity Go (4)
Invesco4Vanguard (4), SPDR (4), iShares (4)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which 401(k) providers are best for small businesses?101101
2Which HR consulting firms are the best?100000
3Which HR software offers the best value for money?000100
4What are the best payroll software solutions?000001