Which 401(k) providers are best for small businesses?
Investment & BrokerageNamed in 4 of 6 answers
#6
39.3
Rank by surface
Gemini#5
Google AI Overviews#5
Microsoft Copilot#6
Claude#8
Brand profile
American company founded in 1971, providing human capital management solutions, including payroll and HR services.
4 questions · 4 categories · As of Nov 12, 2026
| Categories | Category rank | Questions | Score |
|---|---|---|---|
| Investment & Brokerage | #27of 78 | 1 | 39.3 |
| Consulting Firms | #72of 179 | 1 | 13.3 |
| Payroll Software | #78of 85 | 1 | 5.0 |
| HR & Recruiting Software | #197of 370 | 1 | 8.2 |
Brands named in the same answers as Paychex in the last four weeks, counted in answers.
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Fidelity | 54 | Schwab (51), Robinhood (40), Interactive Brokers (33) |
| Schwab | 57 | Fidelity (51), Robinhood (39), Interactive Brokers (34) |
| Interactive Brokers | 38 | Schwab (34), Fidelity (33), Robinhood (28) |
| Vanguard | 35 | Schwab (33), Fidelity (31), Robinhood (22) |
| Robinhood | 41 | Fidelity (40), Schwab (39), Interactive Brokers (28) |
| Webull | 24 | Fidelity (21), Robinhood (21), Schwab (21) |
| Betterment | 16 | Wealthfront (12), Fidelity (11), Robinhood (11) |
| E*TRADE | 23 | Fidelity (23), Schwab (23), Robinhood (21) |
| Wealthfront | 16 | Betterment (12), Fidelity (10), Robinhood (10) |
| Tastytrade | 12 | Interactive Brokers (12), Schwab (11), Fidelity (10) |
| SoFi Invest | 15 | Fidelity (15), Robinhood (15), Schwab (13) |
| Acorns | 11 | Fidelity (9), Wealthfront (8), Robinhood (8) |
| Guideline | 6 | Human Interest (6), ADP (5), Employee Fiduciary (4) |
| Fidelity Go | 7 | Wealthfront (6), Betterment (5), SoFi Automated Investing (4) |
| iShares | 6 | Vanguard (6), SPDR (5), Schwab (5) |
| Public | 10 | Fidelity (10), Robinhood (9), Schwab (9) |
| Fidelity Youth Account | 5 | Greenlight (4), Interactive Brokers (1) |
| Human Interest | 6 | Guideline (6), ADP (5), Employee Fiduciary (4) |
| Greenlight | 5 | Fidelity Youth Account (4), Interactive Brokers (1), Acorns (1) |
| TradeStation | 6 | Interactive Brokers (6), Schwab (5), Tastytrade (4) |
| SPDR | 5 | Vanguard (5), iShares (5), BlackRock (4) |
| BlackRock | 4 | Vanguard (4), SPDR (4), iShares (4) |
| Gusto | 4 | Human Interest (4), Guideline (4), Employee Fiduciary (3) |
| ADP | 5 | Human Interest (5), Guideline (5), Fidelity (4) |
| Employee Fiduciary | 4 | Human Interest (4), Guideline (4), Paychex (3) |
| SoFi Automated Investing | 4 | Wealthfront (4), Fidelity Go (4), Betterment (4) |
| Paychex | 4 | Human Interest (4), ADP (4), Guideline (4) |
| Vanguard Digital Advisor | 4 | Wealthfront (4), Fidelity Go (4), Schwab Intelligent Portfolios (4) |
| Schwab Intelligent Portfolios | 4 | Wealthfront (4), Vanguard Digital Advisor (4), Fidelity Go (4) |
| Invesco | 4 | Vanguard (4), SPDR (4), iShares (4) |
Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | betterment.com | 3 |
| 2 | spotsaas.com | 3 |
| 3 | paylocity.com | 2 |
| 4 | uschamber.com | 2 |
| 5 | themodernwallet.com | 2 |
| 6 | wealthvieu.com | 2 |
| 7 | adp.com | 1 |
| 8 | americancommercebank.com | 1 |
| 9 | bankwithbos.com | 1 |
| 10 | chamberofcommerce.org | 1 |
For the brand's best questions: of each surface's 1 answers, how many named it.
| Questions | ||||||
|---|---|---|---|---|---|---|
| 1Which 401(k) providers are best for small businesses? | 1 | 0 | 1 | 1 | 0 | 1 |
| 2Which HR consulting firms are the best? | 1 | 0 | 0 | 0 | 0 | 0 |
| 3Which HR software offers the best value for money? | 0 | 0 | 0 | 1 | 0 | 0 |
| 4What are the best payroll software solutions? | 0 | 0 | 0 | 0 | 0 | 1 |
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