Business Intelligence Tools
Questions 6Top 5 of 85 brandsScore
Subcategory
Web & Product Analytics Tools
This index adds up the scores of 6 questions. 84 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1PostHog308.5
- 2Google Analytics 4238.6
- 3Mixpanel179.6
- 4Amplitude177.0
- 5Plausible175.6
- 6Matomo146.7
- 7Microsoft Clarity131.5
- 8Fathom Analytics110.1
- 9Hotjar93.0
- 10Statsig91.5
Show all 50
- 11Umami88.2
- 12Heap84.3
- 13VWO68.4
- 14Optimizely65.1
- 15FullStory64.1
- 16Simple Analytics61.5
- 17GrowthBook53.4
- 18LogRocket51.7
- 19Google Ads49.9
- 20Kameleoon49.8
- 21Contentsquare49.5
- 22Mouseflow38.5
- 23Convert Experiences35.4
- 24Pendo34.3
- 25Pirsch33.6
- 26Cloudflare Web Analytics32.7
- 27Adobe Analytics30.4
- 28AB Tasty27.7
- 29Unbounce27.6
- 30Google Optimize26.8
- 31Crazy Egg25.7
- 32LaunchDarkly24.0
- 33Firebase A/B Testing19.2
- 34Analytics 36019.0
- 35Eppo17.6
- 36ActiveCampaign14.3
- 37Lucky Orange14.1
- 38Mailchimp14.0
- 39Docker13.9
- 40Convert13.4
- 41Zoho PageSense13.2
- 42Cloudflare12.8
- 43Umami Cloud12.5
- 44Adobe Target12.3
- 45Smartlook12.3
- 46Matomo On-Premise11.2
- 47Optimizely Experimentation platform11.0
- 48Matomo Cloud10.8
- 49Hetzner10.8
- 50GoatCounter9.6
- 1PostHog308.5
- 2Google Analytics 4238.6
- 3Mixpanel179.6
- 4Amplitude177.0
- 5Plausible175.6
- 6Matomo146.7
- 7Microsoft Clarity131.5
- 8Fathom Analytics110.1
- 9Hotjar93.0
- 10Statsig91.5
- 11Umami88.2
- 12Heap84.3
- 13VWO68.4
- 14Optimizely65.1
- 15FullStory64.1
- 16Simple Analytics61.5
- 17GrowthBook53.4
- 18LogRocket51.7
- 19Google Ads49.9
- 20Kameleoon49.8
- 21Contentsquare49.5
- 22Mouseflow38.5
- 23Convert Experiences35.4
- 24Pendo34.3
- 25Pirsch33.6
- 26Cloudflare Web Analytics32.7
- 27Adobe Analytics30.4
- 28AB Tasty27.7
- 29Unbounce27.6
- 30Google Optimize26.8
- 31Crazy Egg25.7
- 32LaunchDarkly24.0
- 33Firebase A/B Testing19.2
- 34Analytics 36019.0
- 35Eppo17.6
- 36ActiveCampaign14.3
- 37Lucky Orange14.1
- 38Mailchimp14.0
- 39Docker13.9
- 40Convert13.4
- 41Zoho PageSense13.2
- 42Cloudflare12.8
- 43Umami Cloud12.5
- 44Adobe Target12.3
- 45Smartlook12.3
- 46Matomo On-Premise11.2
- 47Optimizely Experimentation platform11.0
- 48Matomo Cloud10.8
- 49Hetzner10.8
- 50GoatCounter9.6
Top 50 of 84
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
6Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 6 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1PostHog | 4 | 4 | 5 | 6 | 4 | 4 |
| 2Google Analytics 4 | 3 | 3 | 3 | 3 | 2 | 3 |
| 3Mixpanel | 3 | 2 | 2 | 3 | 2 | 3 |
| 4Amplitude | 3 | 2 | 3 | 2 | 2 | 4 |
| 5Plausible | 1 | 3 | 3 | 3 | 1 | 3 |
| 6Matomo | 2 | 2 | 3 | 3 | 2 | 2 |
| 7Microsoft Clarity | 0 | 3 | 2 | 3 | 2 | 1 |
| 8Fathom Analytics | 1 | 2 | 3 | 3 | 0 | 2 |
| 9Hotjar | 1 | 1 | 1 | 2 | 3 | 3 |
| 10Statsig | 1 | 2 | 3 | 1 | 0 | 1 |
| 11Umami | 1 | 1 | 3 | 2 | 1 | 1 |
| 12Heap | 1 | 2 | 2 | 2 | 0 | 1 |
| 13VWO | 1 | 1 | 1 | 1 | 0 | 1 |
| 14Optimizely | 1 | 1 | 1 | 1 | 0 | 1 |
| 15FullStory | 1 | 1 | 1 | 1 | 0 | 4 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 8
- 35
- Answers naming both
- 1
- 21
- Answers naming the brand
- 2
- 8
- 35
- Answers naming both
- 1
- 21
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| PostHog | 35 | Mixpanel (21), Amplitude (20), Google Analytics 4 (18) |
| Google Analytics 4 | 24 | Matomo (19), Plausible (18), PostHog (18) |
| Mixpanel | 24 | Amplitude (21), PostHog (21), Google Analytics 4 (17) |
| Amplitude | 23 | Mixpanel (21), PostHog (20), Google Analytics 4 (14) |
| Plausible | 19 | Google Analytics 4 (18), Matomo (17), Fathom Analytics (15) |
| Matomo | 20 | Google Analytics 4 (19), Plausible (17), PostHog (15) |
| Microsoft Clarity | 17 | PostHog (15), Google Analytics 4 (12), Matomo (11) |
| Fathom Analytics | 16 | Google Analytics 4 (15), Plausible (15), Matomo (14) |
| Hotjar | 14 | PostHog (12), Amplitude (10), Microsoft Clarity (10) |
| Statsig | 9 | PostHog (8), VWO (5), Optimizely (5) |
| Umami | 11 | Matomo (11), Plausible (11), Google Analytics 4 (10) |
| Heap | 13 | Mixpanel (13), Amplitude (13), PostHog (13) |
| VWO | 5 | Statsig (5), Optimizely (5), GrowthBook (5) |
| Optimizely | 5 | Statsig (5), VWO (5), GrowthBook (5) |
| FullStory | 11 | PostHog (10), Hotjar (8), Amplitude (8) |
| Simple Analytics | 7 | Matomo (7), Plausible (7), Fathom Analytics (7) |
| GrowthBook | 5 | Statsig (5), VWO (5), Optimizely (5) |
| LogRocket | 8 | Microsoft Clarity (8), PostHog (8), Hotjar (7) |
| Google Ads | 4 | Google Analytics 4 (4), Plausible (3), Fathom Analytics (3) |
| Kameleoon | 5 | Statsig (4), VWO (4), AB Tasty (4) |
| Contentsquare | 6 | Hotjar (6), PostHog (6), Microsoft Clarity (5) |
| Mouseflow | 5 | PostHog (5), FullStory (4), Hotjar (4) |
| Convert Experiences | 3 | Kameleoon (3), Statsig (2), VWO (2) |
| Pendo | 8 | Mixpanel (8), Amplitude (8), PostHog (8) |
| Pirsch | 5 | Matomo (5), Google Analytics 4 (5), Umami (5) |
| Cloudflare Web Analytics | 5 | Matomo (5), Google Analytics 4 (5), Plausible (5) |
| Adobe Analytics | 6 | Matomo (6), Google Analytics 4 (6), Mixpanel (6) |
| AB Tasty | 4 | Kameleoon (4), Statsig (3), VWO (3) |
| Unbounce | 3 | Statsig (3), VWO (3), Optimizely (3) |
| Google Optimize | 2 | Statsig (2), VWO (2), Optimizely (2) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | amplitude.com | 10 |
| 2 | posthog.com | 9 |
| 3 | guideflow.com | 4 |
| 4 | contentsquare.com | 4 |
| 5 | flowsery.com | 4 |
| 6 | matomo.org | 4 |
| 7 | openpanel.dev | 4 |
| 8 | wpmailsmtp.com | 4 |
| 9 | mixpanel.com | 4 |
| 10 | bootstrap.build | 3 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| amplitude.com | PostHog | 13 |
| amplitude.com | Amplitude | 13 |
| posthog.com | PostHog | 13 |
| amplitude.com | Mixpanel | 12 |
| posthog.com | Mixpanel | 10 |
| posthog.com | Amplitude | 10 |
| mixpanel.com | Mixpanel | 8 |
| amplitude.com | Google Analytics 4 | 7 |
| mixpanel.com | PostHog | 7 |
| mixpanel.com | Amplitude | 7 |
| amplitude.com | Matomo | 6 |
| amplitude.com | Plausible | 6 |
| amplitude.com | Microsoft Clarity | 6 |
| posthog.com | Microsoft Clarity | 6 |
| plausible.io | Plausible | 6 |
| plausible.io | Google Analytics 4 | 6 |
| matomo.org | Google Analytics 4 | 6 |
| matomo.org | Matomo | 5 |
| heap.io | Mixpanel | 5 |
| heap.io | Amplitude | 5 |
| heap.io | PostHog | 5 |
| matomo.org | Plausible | 5 |
| matomo.org | Microsoft Clarity | 5 |
| mixpanel.com | Matomo | 5 |
| mixpanel.com | Google Analytics 4 | 5 |
| mixpanel.com | Microsoft Clarity | 5 |
| plausible.io | Matomo | 5 |
| plausible.io | Microsoft Clarity | 5 |
| posthog.com | Google Analytics 4 | 5 |
| usefathom.com | Google Analytics 4 | 5 |
| usefathom.com | Plausible | 5 |
| usefathom.com | Fathom Analytics | 5 |
| posthog.com | Matomo | 4 |
| matomo.org | Mixpanel | 4 |
| plausible.io | PostHog | 4 |
| wpmailsmtp.com | Google Analytics 4 | 4 |
| usefathom.com | Matomo | 4 |
| mixpanel.com | Plausible | 4 |
| plausible.io | Mixpanel | 4 |
| wpmailsmtp.com | Matomo | 4 |
| wpmailsmtp.com | PostHog | 4 |
| usefathom.com | Microsoft Clarity | 4 |
| matomo.org | Fathom Analytics | 4 |
| usefathom.com | Mixpanel | 3 |
| wpmailsmtp.com | Mixpanel | 3 |
| plausible.io | Amplitude | 3 |
| heap.io | Microsoft Clarity | 3 |
| wpmailsmtp.com | Amplitude | 3 |
| plausible.io | Fathom Analytics | 3 |
| wpmailsmtp.com | Plausible | 3 |
| heap.io | Plausible | 3 |
| heap.io | Google Analytics 4 | 3 |
| posthog.com | Plausible | 3 |
| heap.io | Matomo | 3 |
| amplitude.com | Fathom Analytics | 3 |
| wpmailsmtp.com | Fathom Analytics | 3 |
| matomo.org | PostHog | 3 |
| matomo.org | Amplitude | 3 |
| mixpanel.com | Fathom Analytics | 2 |
| wpmailsmtp.com | Microsoft Clarity | 2 |
| usefathom.com | PostHog | 2 |
| heap.io | Fathom Analytics | 1 |
| posthog.com | Fathom Analytics | 1 |
| usefathom.com | Amplitude | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Data & Analytics Software
The other indexes under the same parent, each with its top five brands.