In Web & Product Analytics Tools
Which web analytics tools offer the best value for money?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Google Analytics 4 | 5/6 | 85.3 |
| 2 | Google Ads | 4/6 | 49.9 |
| 3 | Plausible | 4/6 | 40.4 |
| 4 | Matomo | 3/6 | 36.5 |
| 5 | Fathom Analytics | 4/6 | 34.4 |
| 6 | Mixpanel | 3/6 | 30.3 |
| 7 | Microsoft Clarity | 2/6 | 29.5 |
| 8 | Amplitude | 2/6 | 20.2 |
| 9 | Umami | 2/6 | 20.0 |
| 10 | Analytics 360 | 1/6 | 19.0 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| analytify.io9+ Best Website Analytics Tools (2026) |   2 surfaces |
| flowsery.com10 Best Web Analytics Tools in 2026 (Compared) |  2 surfaces |
| openpanel.devSelf-Hosted Web Analytics 2026 — Plausible vs Matomo vs Umami vs OpenPanel | 2 surfaces |
| about.googleGoogle Marketing Tools Support & Customer Service - Google Ads |  1 surfaces |
| amplitude.com10 Best Web Analytics Tools in 2026 - amplitude.com | 1 surfaces |
| analytics-alternatives.comMatomo vs Plausible: Funnels or Cookieless Simplicity? | 1 surfaces |
| bloggingwizard.com11 Best Web Analytics Tools For 2026 (Comparison) - Blogging Wizard | 1 surfaces |
| bootstrap.build10 Best Web Analytics Tools in 2026 (Tested and Compared) | 1 surfaces |
| darwinapps.com10 Affordable Analytics Tools: User-Friendly Options to Grow Your Ecommerce Store | 1 surfaces |
| guideflow.com14 best digital analytics tools for 2026 - Guideflow Blog | 1 surfaces |
| instapods.com6 Best Google Analytics Alternatives in 2026 ($7/mo Flat) | 1 surfaces |
| learn.microsoft.comClarity Overview | Microsoft Learn | 1 surfaces |
13 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.