Which social media platforms give the best return on ad spend?
Social Media PlatformsNamed in 5 of 6 answers
#3
92.0
Rank by surface
Claude#1
Gemini#1
Google AI Mode#1
Google AI Overviews#1
ChatGPT#1
Brand profile
An American photo and video sharing social networking service launched in 2010, owned by Meta Platforms.
33 questions · 17 categories · As of Nov 12, 2026
| Categories | Category rank | Questions | Score |
|---|---|---|---|
| Social Media Platforms | #1of 87 | 8 | 481.6 |
| Social & Communication | #4of 289 | 2 | 31.7 |
| Digital Advertising Platforms | #6of 127 | 3 | 153.1 |
| Live Streaming Platforms | #9of 99 | 3 | 72.3 |
| Online & Digital Content | #12of 149 | 2 | 76.3 |
| Software & Digital Products | #12of 7,011 | 1 | 64.5 |
| Digital Creators | #13of 203 | 1 | 76.5 |
| Photography Studios | #13of 52 | 1 | 53.2 |
| Graphic Design Software | #25of 102 | 1 | 44.6 |
| Messaging Apps | #26of 76 | 2 | 28.0 |
| Social Media Management Tools | #43of 102 | 2 | 17.7 |
| Recipes & Culinary Content | #56of 311 | 1 | 26.0 |
| Video Editing Software | #60of 64 | 1 | 3.8 |
| Real Estate Agents & Brokerages | #78of 101 | 1 | 8.7 |
| Brands | #89of 257 | 2 | 19.5 |
| Automation Tools | #194of 213 | 1 | 4.0 |
| Content & Media | #1938of 9,941 | 1 | 8.0 |
Brands named in the same answers as Instagram in the last four weeks, counted in answers.
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| 49 | TikTok (44), YouTube (41), LinkedIn (38) | |
| 38 | Instagram (38), TikTok (37), YouTube (34) | |
| TikTok | 45 | Instagram (44), YouTube (39), Facebook (37) |
| 42 | Instagram (38), YouTube (35), TikTok (35) | |
| YouTube | 41 | Instagram (41), TikTok (39), LinkedIn (35) |
| X | 29 | Instagram (28), LinkedIn (25), YouTube (25) |
| 24 | LinkedIn (21), Instagram (21), TikTok (19) | |
| 18 | YouTube (17), TikTok (17), Instagram (17) | |
| Meta | 10 | TikTok (10), Facebook (9), Instagram (9) |
| Messenger Kids | 6 | YouTube Kids (5), Zigazoo (5), Kinzoo (4) |
| 18 | Instagram (18), LinkedIn (17), TikTok (17) | |
| Bluesky | 12 | Instagram (12), LinkedIn (11), YouTube (10) |
| Threads | 14 | Instagram (14), LinkedIn (13), YouTube (13) |
| Discord | 9 | LinkedIn (8), Instagram (7), Reddit (6) |
| Telegram | 8 | YouTube (8), TikTok (8), Instagram (8) |
| Zigazoo | 5 | Messenger Kids (5), YouTube Kids (4), Kinzoo (4) |
| Snapchat | 10 | TikTok (10), Instagram (10), YouTube (9) |
| GitHub | 5 | LinkedIn (5), Behance (5), Dribbble (4) |
| Behance | 5 | LinkedIn (5), GitHub (5), Dribbble (4) |
| YouTube Kids | 5 | Messenger Kids (5), Zigazoo (4), Kinzoo (3) |
| Facebook Messenger | 5 | YouTube (5), TikTok (5), Facebook (5) |
| 4 | YouTube (4), Telegram (4), TikTok (4) | |
| Dribbble | 4 | LinkedIn (4), GitHub (4), Behance (4) |
| Substack | 8 | LinkedIn (8), Instagram (7), YouTube (6) |
| Kinzoo | 4 | Messenger Kids (4), Zigazoo (4), YouTube Kids (3) |
| 3 | LinkedIn (3), Reddit (2), ResearchGate (2) | |
| ResearchGate | 3 | LinkedIn (3), Reddit (3), GitHub (3) |
| Slack | 2 | LinkedIn (2), Dribbble (2), GitHub (2) |
| GromSocial | 2 | YouTube Kids (2), Messenger Kids (2), Kidzworld (2) |
| Kidzworld | 2 | GromSocial (2), YouTube Kids (2), Messenger Kids (2) |
Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | pewresearch.org | 15 |
| 2 | reddit.com | 12 |
| 3 | adobe.com | 11 |
| 4 | en.wikipedia.org | 11 |
| 5 | buffer.com | 10 |
| 6 | zapier.com | 10 |
| 7 | youtube.com | 9 |
| 8 | facebook.com | 8 |
| 9 | searchengineland.com | 7 |
| 10 | socialpilot.co | 7 |
For the brand's best questions: of each surface's 1 answers, how many named it.
| Questions | ||||||
|---|---|---|---|---|---|---|
| 1Which social media platforms give the best return on ad spend? | 1 | 1 | 1 | 1 | 1 | 0 |
| 2What are the best social media platforms? | 1 | 1 | 1 | 1 | 1 | 1 |
| 3Which social media platforms are best for businesses? | 1 | 1 | 1 | 1 | 1 | 1 |
| 4Which Instagram creators are the most followed? | 1 | 1 | 1 | 1 | 1 | 1 |
| 5Which advertising platforms are best for e-commerce brands? | 1 | 1 | 1 | 1 | 1 | 0 |
| 6Which social media platforms are the most popular right now? | 1 | 1 | 1 | 1 | 1 | 1 |
| 7Which apps do people use the most every day? | 1 | 1 | 1 | 1 | 1 | 1 |
| 8Which social media platforms are best for news? | 1 | 1 | 1 | 1 | 1 | 1 |
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