Which social media platforms give the best return on ad spend?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Meta | 6/6 | 100.0 |
| 2 | 5/6 | 92.0 | |
| 3 | 5/6 | 92.0 | |
| 4 | TikTok | 6/6 | 70.2 |
| 5 | 3/6 | 26.2 | |
| 6 | 2/6 | 20.9 | |
| 7 | YouTube | 2/6 | 17.4 |
| 8 | Google Ads | 1/6 | 13.1 |
| 9 | Google Search | 1/6 | 6.1 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| digitalapplied.comSocial Media Ad ROI 2026: Platform Comparison |    3 surfaces |
| metricool.comMeta & TikTok Ad Benchmarks (2026 Social Ads Report) |  2 surfaces |
| upwardengine.comTop Social Media Platforms for ROI in 2026 – Upward Engine | 2 surfaces |
| adroll.comSocial Media Ads Cost Breakdown by Platform | AdRoll | 1 surfaces |
| adtribute.ioadtribute.io | 1 surfaces |
| autofaceless.aiSocial Media ROI Statistics 2026: Ad Spend Returns, Platform Benchmarks ... | 1 surfaces |
| blog.hubspot.comWhat Channels See The Most Social Media ROI? [New Data To Inspire Your ... | 1 surfaces |
| campaign-creatives.comcampaign-creatives.com | 1 surfaces |
| capconvert.comWhere to Spend Your Ad Budget in 2026: Comparing 10 Major Paid Media Platforms |  1 surfaces |
| conbersa.aiSocial Ad Budget Allocation: How to Split Spend Across Platforms | 1 surfaces |
| contactlevel.comcontactlevel.com | 1 surfaces |
| coreppc.comShopify ROAS Benchmark 2026: By Channel and Industry | 1 surfaces |
23 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.