Subcategory

Travel Agencies & Booking Platforms

This index adds up the scores of 10 questions. 150 brands are ranked.

Edition
Nov 12, 2026
Methodology
v5.0
Panel
6 AI surfaces

AI Visibility Ranking

Brands across every question in this category, ordered by GenRank score.

#BrandScore
  1. 1Google Flights286.8
  2. 2Booking.com283.8
  3. 3Skyscanner255.3
  4. 4Expedia208.1
  5. 5Royal Caribbean International176.4
  6. 6Intrepid Travel174.6
  7. 7Kayak167.1
  8. 8Tauck145.2
  9. 9G Adventures143.7
  10. 10Disney Cruise Line141.2
Show all 50
  1. 11Trafalgar139.0
  2. 12Hotels.com112.7
  3. 13Momondo108.9
  4. 14AmaWaterways108.8
  5. 15Agoda106.0
  6. 16Google Hotels96.2
  7. 17Priceline88.6
  8. 18Viking (river cruise line)83.7
  9. 19Wanderlog83.5
  10. 20Exodus Adventure Travels80.6
  11. 21Virgin Voyages78.8
  12. 22Globus78.4
  13. 23Contiki77.2
  14. 24Airbnb76.5
  15. 25Princess Cruises76.4
  16. 26Abercrombie & Kent76.1
  17. 27Celebrity Cruises74.0
  18. 28Avalon72.9
  19. 29Google Maps72.9
  20. 30TripIt70.4
  21. 31Uniworld68.5
  22. 32Hopper64.3
  23. 33Vrbo63.8
  24. 34Skiplagged59.2
  25. 35going.com58.3
  26. 36Carnival Cruise Line57.2
  27. 37HotelTonight57.0
  28. 38Viking Ocean Cruises55.7
  29. 39MSC Cruises51.3
  30. 40Norwegian (cruise line)51.1
  31. 41Google Translate50.2
  32. 42Costco Travel42.1
  33. 43Road Scholar42.0
  34. 44tripadvisor.com40.9
  35. 45Adventures by Disney39.0
  36. 46Citymapper38.1
  37. 47Audley Travel37.1
  38. 48Emerald Cruises36.4
  39. 49CroisiEurope35.4
  40. 50Flighty35.1

The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology

The questions behind this index

10

Each question with its top three brands by GenRank score and how many brands its answers named.

Rank trend

Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.

Named by surface

Each cell: of the surface's 10 answers, how many named the brand. Darker means named more often.

Window
Oct 18, 2026 ~ Nov 8, 2026
Named by surface
BrandGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Google Flights443334
2Booking.com424544
3Skyscanner424444
4Expedia344414
5Royal Caribbean International222222
6Intrepid Travel222222
7Kayak234323
8Tauck233313
9G Adventures222222
10Disney Cruise Line222212
11Trafalgar222222
12Hotels.com203124
13Momondo211211
14AmaWaterways122111
15Agoda112323

Named alongside

Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.

Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.Google Flights: named in 27 answersGoogle FlightsBooking.com: named in 30 answersBooking.comSkyscanner: named in 27 answersSkyscannerExpedia: named in 28 answersExpediaRoyal Caribbean International: named in 12 answersRoyal Caribbean InternationalIntrepid Travel: named in 15 answersIntrepid TravelKayak: named in 23 answersKayakTauck: named in 18 answersTauckG Adventures: named in 15 answersG AdventuresDisney Cruise Line: named in 11 answersDisney Cruise LineTrafalgar: named in 15 answersTrafalgarHotels.com: named in 17 answersHotels.comMomondo: named in 11 answersMomondoAmaWaterways: named in 8 answersAmaWaterwaysAgoda: named in 17 answersAgodaGoogle Hotels: named in 9 answersGoogle HotelsPriceline: named in 16 answersPricelineViking (river cruise line): named in 6 answersViking (river cruise line)Wanderlog: named in 6 answersWanderlogExodus Adventure Travels: named in 9 answersExodus Adventure TravelsVirgin Voyages: named in 7 answersVirgin VoyagesGlobus: named in 9 answersGlobusContiki: named in 9 answersContikiAirbnb: named in 13 answersAirbnbPrincess Cruises: named in 8 answersAbercrombie & Kent: named in 10 answersAbercrombie & KentCelebrity Cruises: named in 8 answersCelebrity CruisesAvalon: named in 7 answersAvalonGoogle Maps: named in 6 answersGoogle MapsTripIt: named in 6 answersTripIt
  • Answers naming the brand
  • 6
  • 11
  • 30
  • Answers naming both
  • 1
  • 24
Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.Google Flights: named in 27 answersGoogle FlightsBooking.com: named in 30 answersBooking.comSkyscanner: named in 27 answersSkyscannerExpedia: named in 28 answersExpediaRoyal Caribbean International: named in 12 answersIntrepid Travel: named in 15 answersKayak: named in 23 answersKayakTauck: named in 18 answersTauckG Adventures: named in 15 answersG AdventuresDisney Cruise Line: named in 11 answersTrafalgar: named in 15 answersHotels.com: named in 17 answersHotels.comMomondo: named in 11 answersMomondoAmaWaterways: named in 8 answersAmaWaterwaysAgoda: named in 17 answersAgodaGoogle Hotels: named in 9 answersGoogle HotelsPriceline: named in 16 answersPricelineViking (river cruise line): named in 6 answersWanderlog: named in 6 answersWanderlogExodus Adventure Travels: named in 9 answersVirgin Voyages: named in 7 answersGlobus: named in 9 answersGlobusContiki: named in 9 answersContikiAirbnb: named in 13 answersAirbnbPrincess Cruises: named in 8 answersAbercrombie & Kent: named in 10 answersAbercrombie & KentCelebrity Cruises: named in 8 answersAvalon: named in 7 answersAvalonGoogle Maps: named in 6 answersTripIt: named in 6 answersTripIt
  • Answers naming the brand
  • 6
  • 11
  • 30
  • Answers naming both
  • 1
  • 24
Named alongside
BrandAnswers naming the brandNamed alongside
Google Flights27Skyscanner (24), Kayak (19), Booking.com (19)
Booking.com30Expedia (23), Skyscanner (20), Google Flights (19)
Skyscanner27Google Flights (24), Booking.com (20), Kayak (18)
Expedia28Booking.com (23), Kayak (18), Google Flights (17)
Royal Caribbean International12Disney Cruise Line (11), Celebrity Cruises (8), Princess Cruises (8)
Intrepid Travel15G Adventures (15), Trafalgar (15), Tauck (13)
Kayak23Google Flights (19), Skyscanner (18), Expedia (18)
Tauck18G Adventures (13), Trafalgar (13), Intrepid Travel (13)
G Adventures15Trafalgar (15), Intrepid Travel (15), Tauck (13)
Disney Cruise Line11Royal Caribbean International (11), Celebrity Cruises (7), Princess Cruises (7)
Trafalgar15G Adventures (15), Intrepid Travel (15), Tauck (13)
Hotels.com17Booking.com (17), Expedia (15), Kayak (12)
Momondo11Skyscanner (11), Google Flights (11), Kayak (9)
AmaWaterways8Avalon (7), Viking (river cruise line) (6), Tauck (5)
Agoda17Booking.com (17), Expedia (15), Kayak (12)
Google Hotels9Expedia (9), Booking.com (8), Agoda (7)
Priceline16Expedia (15), Booking.com (14), Skyscanner (13)
Viking (river cruise line)6AmaWaterways (6), Avalon (6), Tauck (5)
Wanderlog6TripIt (6), Google Maps (6), Skyscanner (5)
Exodus Adventure Travels9G Adventures (9), Tauck (9), Trafalgar (9)
Virgin Voyages7Celebrity Cruises (7), Royal Caribbean International (7), Disney Cruise Line (6)
Globus9G Adventures (9), Tauck (9), Trafalgar (9)
Contiki9G Adventures (9), Trafalgar (9), Intrepid Travel (9)
Airbnb13Google Flights (13), Skyscanner (12), Booking.com (12)
Princess Cruises8Royal Caribbean International (8), Celebrity Cruises (7), Disney Cruise Line (7)
Abercrombie & Kent10G Adventures (9), Trafalgar (9), Intrepid Travel (9)
Celebrity Cruises8Royal Caribbean International (8), Disney Cruise Line (7), Virgin Voyages (7)
Avalon7AmaWaterways (7), Viking (river cruise line) (6), Tauck (5)
Google Maps6TripIt (6), Wanderlog (6), Skyscanner (5)
TripIt6Wanderlog (6), Google Maps (6), Skyscanner (5)

Most cited sources

Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.

Most cited sources
RankSourceCiting answers
1reddit.comcommunity9
2youtube.comsocial9
3travel.usnews.com8
4frommers.com7
5smartertravel.com7
6skyscanner.com6
7tourscoop.com6
8facebook.comsocial5
9forbes.commedia5
10google.comportal5

Sources and brands

Which cited sources appear in the answers that name each brand, counted in answers.

Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.smartertravel.com cited in 7 answers naming Expediasmartertravel.com cited in 6 answers naming Booking.comfrommers.com cited in 5 answers naming Booking.comsmartertravel.com cited in 5 answers naming Kayakupgradedpoints.com cited in 5 answers naming Expediabooking.com cited in 5 answers naming Booking.comsmartertravel.com cited in 5 answers naming Skyscannerforbes.com cited in 5 answers naming Expediagoing.com cited in 5 answers naming Google Flightsgoing.com cited in 5 answers naming Skyscannerbooking.com cited in 4 answers naming Skyscannerforbes.com cited in 4 answers naming Kayakforbes.com cited in 4 answers naming Booking.comfrommers.com cited in 4 answers naming Skyscannerfrommers.com cited in 4 answers naming Google Flightsfrommers.com cited in 4 answers naming Expediagoing.com cited in 4 answers naming Kayakreddit.com cited in 4 answers naming Booking.comsmartertravel.com cited in 4 answers naming Google Flightsupgradedpoints.com cited in 4 answers naming Skyscannerupgradedpoints.com cited in 4 answers naming Kayakupgradedpoints.com cited in 4 answers naming Booking.comyoutube.com cited in 4 answers naming Skyscannerforbes.com cited in 3 answers naming Google Flightsfrommers.com cited in 3 answers naming Kayakupgradedpoints.com cited in 3 answers naming Google Flightsreddit.com cited in 3 answers naming Google Flightsreddit.com cited in 3 answers naming Skyscannerreddit.com cited in 3 answers naming Tauckgoing.com cited in 3 answers naming Expediaforbes.com cited in 3 answers naming Skyscannerbooking.com cited in 3 answers naming Expediasmartertravel.com cited in 3 answers naming Tauckyoutube.com cited in 3 answers naming Taucksmartertravel.com cited in 3 answers naming Intrepid Travelbooking.com cited in 3 answers naming Google Flightsyoutube.com cited in 3 answers naming Booking.comyoutube.com cited in 3 answers naming Google Flightsreddit.com cited in 2 answers naming Kayakreddit.com cited in 2 answers naming Expediayoutube.com cited in 2 answers naming Royal Caribbean Internationalbooking.com cited in 2 answers naming Kayakgoing.com cited in 2 answers naming Booking.comupgradedpoints.com cited in 1 answers naming Royal Caribbean Internationalyoutube.com cited in 1 answers naming Kayakreddit.com cited in 1 answers naming Royal Caribbean Internationalyoutube.com cited in 1 answers naming Intrepid Travelforbes.com cited in 1 answers naming Royal Caribbean Internationalreddit.com cited in 1 answers naming Intrepid Travelyoutube.com cited in 1 answers naming Expediasmartertravel.com: 33smartertravel.comupgradedpoints.com: 21upgradedpoints.comforbes.com · media: 20forbes.comfrommers.com: 20frommers.comgoing.com: 19going.comreddit.com · community: 19reddit.comyoutube.com · social: 18youtube.combooking.com · review and listing sites: 17booking.comGoogle Flights #1: 28Google Flights #1Booking.com #2: 33Booking.com #2Skyscanner #3: 32Skyscanner #3Expedia #4: 30Expedia #4Royal Caribbean International #5: 5Royal Caribbean Inte… #5Intrepid Travel #6: 5Intrepid Travel #6Kayak #7: 25Kayak #7Tauck #8: 9Tauck #8
Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.smartertravel.com cited in 7 answers naming Expediasmartertravel.com cited in 6 answers naming Booking.comfrommers.com cited in 5 answers naming Booking.comsmartertravel.com cited in 5 answers naming Kayakupgradedpoints.com cited in 5 answers naming Expediabooking.com cited in 5 answers naming Booking.comsmartertravel.com cited in 5 answers naming Skyscannerforbes.com cited in 5 answers naming Expediagoing.com cited in 5 answers naming Google Flightsgoing.com cited in 5 answers naming Skyscannerbooking.com cited in 4 answers naming Skyscannerforbes.com cited in 4 answers naming Kayakforbes.com cited in 4 answers naming Booking.comfrommers.com cited in 4 answers naming Skyscannerfrommers.com cited in 4 answers naming Google Flightsfrommers.com cited in 4 answers naming Expediagoing.com cited in 4 answers naming Kayakreddit.com cited in 4 answers naming Booking.comsmartertravel.com cited in 4 answers naming Google Flightsupgradedpoints.com cited in 4 answers naming Skyscannerupgradedpoints.com cited in 4 answers naming Kayakupgradedpoints.com cited in 4 answers naming Booking.comyoutube.com cited in 4 answers naming Skyscannerforbes.com cited in 3 answers naming Google Flightsfrommers.com cited in 3 answers naming Kayakupgradedpoints.com cited in 3 answers naming Google Flightsreddit.com cited in 3 answers naming Google Flightsreddit.com cited in 3 answers naming Skyscannerreddit.com cited in 3 answers naming Tauckgoing.com cited in 3 answers naming Expediaforbes.com cited in 3 answers naming Skyscannerbooking.com cited in 3 answers naming Expediasmartertravel.com cited in 3 answers naming Tauckyoutube.com cited in 3 answers naming Taucksmartertravel.com cited in 3 answers naming Intrepid Travelbooking.com cited in 3 answers naming Google Flightsyoutube.com cited in 3 answers naming Booking.comyoutube.com cited in 3 answers naming Google Flightsreddit.com cited in 2 answers naming Kayakreddit.com cited in 2 answers naming Expediayoutube.com cited in 2 answers naming Royal Caribbean Internationalbooking.com cited in 2 answers naming Kayakgoing.com cited in 2 answers naming Booking.comupgradedpoints.com cited in 1 answers naming Royal Caribbean Internationalyoutube.com cited in 1 answers naming Kayakreddit.com cited in 1 answers naming Royal Caribbean Internationalyoutube.com cited in 1 answers naming Intrepid Travelforbes.com cited in 1 answers naming Royal Caribbean Internationalreddit.com cited in 1 answers naming Intrepid Travelyoutube.com cited in 1 answers naming Expediasmartertravel.com: 33smartertravel.comupgradedpoints.com: 21upgradedpoints.c…forbes.com · media: 20forbes.comfrommers.com: 20frommers.comgoing.com: 19going.comreddit.com · community: 19reddit.comyoutube.com · social: 18youtube.combooking.com · review and listing sites: 17booking.comGoogle Flights #1: 28Google Flights #1Booking.com #2: 33Booking.com #2Skyscanner #3: 32Skyscanner #3Expedia #4: 30Expedia #4Royal Caribbean International #5: 5Royal Caribbe… #5Intrepid Travel #6: 5Intrepid Trav… #6Kayak #7: 25Kayak #7Tauck #8: 9Tauck #8
Sources and brands
Cited sourcesBrandAnswers naming the brand
smartertravel.comExpedia7
smartertravel.comBooking.com6
frommers.comBooking.com5
smartertravel.comKayak5
upgradedpoints.comExpedia5
booking.comBooking.com5
smartertravel.comSkyscanner5
forbes.comExpedia5
going.comGoogle Flights5
going.comSkyscanner5
booking.comSkyscanner4
forbes.comKayak4
forbes.comBooking.com4
frommers.comSkyscanner4
frommers.comGoogle Flights4
frommers.comExpedia4
going.comKayak4
reddit.comBooking.com4
smartertravel.comGoogle Flights4
upgradedpoints.comSkyscanner4
upgradedpoints.comKayak4
upgradedpoints.comBooking.com4
youtube.comSkyscanner4
forbes.comGoogle Flights3
frommers.comKayak3
upgradedpoints.comGoogle Flights3
reddit.comGoogle Flights3
reddit.comSkyscanner3
reddit.comTauck3
going.comExpedia3
forbes.comSkyscanner3
booking.comExpedia3
smartertravel.comTauck3
youtube.comTauck3
smartertravel.comIntrepid Travel3
booking.comGoogle Flights3
youtube.comBooking.com3
youtube.comGoogle Flights3
reddit.comKayak2
reddit.comExpedia2
youtube.comRoyal Caribbean International2
booking.comKayak2
going.comBooking.com2
upgradedpoints.comRoyal Caribbean International1
youtube.comKayak1
reddit.comRoyal Caribbean International1
youtube.comIntrepid Travel1
forbes.comRoyal Caribbean International1
reddit.comIntrepid Travel1
youtube.comExpedia1

Citations by source type

How many citations in this edition point at each kind of source.

  1. social16
  2. portal10
  3. community10
  4. review and listing sites6
  5. media6
  6. public3
  7. reference1
  8. Other268

Other indexes in Travel & Transportation

The other indexes under the same parent, each with its top five brands.