In Travel Agencies & Booking Platforms
Which travel booking platforms are the most trusted?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Booking.com | 6/6 | 96.4 |
| 2 | Google Flights | 6/6 | 72.7 |
| 3 | Expedia | 6/6 | 70.4 |
| 4 | Airbnb | 5/6 | 53.4 |
| 5 | Skyscanner | 5/6 | 51.5 |
| 6 | Kayak | 5/6 | 50.4 |
| 7 | Vrbo | 4/6 | 32.2 |
| 8 | tripadvisor.com | 2/6 | 31.9 |
| 9 | Agoda | 3/6 | 25.6 |
| 10 | Hotels.com | 3/6 | 23.6 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| myglobalviewpoint.comMy Top 25 Travel Sites for Trip Planning in 2026 - Global Viewpoint |   2 surfaces |
| theacsi.comtheacsi.com |   2 surfaces |
| travelboost.appBest Online Travel Agency: 15 Top Platforms Compared for 2026 | 2 surfaces |
| advocacy.consumerreports.orgconsumerreports.org | 1 surfaces |
| bestreviews.com5 travel booking sites that actually make your life easier | 1 surfaces |
| brightdata.combrightdata.com | 1 surfaces |
| facebook.comsocialWe ranked the top U.S. travel apps so you don't waste precious storage space before your next trip. 👀✈️ 🟥 S Tier: Google Maps 🗺️ | Airbnb |  1 surfaces |
| findingtheuniverse.comBest Hotel Booking Sites: The Ones We Actually Use (2026) | 1 surfaces |
| frommers.comThe Best and Worst Hotel Booking Sites for 2026 | Frommer's | 1 surfaces |
| goabroad.com12 Best Travel Booking Apps & Websites | GoAbroad.com | 1 surfaces |
| google.comportalGoogle Travel | 1 surfaces |
| mordorintelligence.commordorintelligence.com | 1 surfaces |
14 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.