Subcategory
Opticians
This index adds up the scores of 3 questions. 71 brands are ranked.
28 regional questions are not added to this index. By region
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Costco Optical139.9
- 2Warby Parker99.9
- 3LensCrafters99.1
- 4EyeMed96.1
- 5Target Optical80.5
- 6VSP79.4
- 7Zenni Optical76.1
- 8America's Best Contacts & Eyeglasses50.8
- 9GlassesUSA48.7
- 10America's Best48.4
Show all 50
- 11UnitedHealthcare46.9
- 12Sam’s Club45.5
- 13Humana42.9
- 14Visionworks34.7
- 15EyeBuyDirect34.7
- 16MyEyeDr32.1
- 17VSP Vision Care28.0
- 18Costco28.0
- 19Anthem Blue View Vision Enhanced24.2
- 20Spectera23.9
- 21Ray-Ban22.6
- 22Pearle Vision21.3
- 23Payne Glasses20.3
- 24Aetna19.0
- 25Walmart Vision Centers19.0
- 26Stanton Optical18.1
- 27FramesDirect16.2
- 28VSP Individual Vision Plans16.0
- 29Anthem15.7
- 30Walmart15.2
- 31VSP Direct14.3
- 32Oakley14.3
- 33EyeMed Vision Care14.0
- 34Blue Cross Blue Shield13.5
- 35Aetna Vision Preferred Direct13.5
- 36BJ’s13.5
- 37Golden Rule13.0
- 38Eyeconic12.9
- 39Spectera Eyecare Network12.9
- 40UnitedHealthcare Plan A12.9
- 41EyeMed Bright11.9
- 42VSP EasyOptions11.2
- 43UnitedHealthcare Vision10.8
- 44Aetna Vision Preferred10.0
- 45Clarifye10.0
- 46Target9.2
- 47Direct Vision (Ameritas)9.0
- 48Direct Vision Services8.9
- 49Spirit Vision8.7
- 50AARP8.5
- 1Costco Optical139.9
- 2Warby Parker99.9
- 3LensCrafters99.1
- 4EyeMed96.1
- 5Target Optical80.5
- 6VSP79.4
- 7Zenni Optical76.1
- 8America's Best Contacts & Eyeglasses50.8
- 9GlassesUSA48.7
- 10America's Best48.4
- 11UnitedHealthcare46.9
- 12Sam’s Club45.5
- 13Humana42.9
- 14Visionworks34.7
- 15EyeBuyDirect34.7
- 16MyEyeDr32.1
- 17VSP Vision Care28.0
- 18Costco28.0
- 19Anthem Blue View Vision Enhanced24.2
- 20Spectera23.9
- 21Ray-Ban22.6
- 22Pearle Vision21.3
- 23Payne Glasses20.3
- 24Aetna19.0
- 25Walmart Vision Centers19.0
- 26Stanton Optical18.1
- 27FramesDirect16.2
- 28VSP Individual Vision Plans16.0
- 29Anthem15.7
- 30Walmart15.2
- 31VSP Direct14.3
- 32Oakley14.3
- 33EyeMed Vision Care14.0
- 34Blue Cross Blue Shield13.5
- 35Aetna Vision Preferred Direct13.5
- 36BJ’s13.5
- 37Golden Rule13.0
- 38Eyeconic12.9
- 39Spectera Eyecare Network12.9
- 40UnitedHealthcare Plan A12.9
- 41EyeMed Bright11.9
- 42VSP EasyOptions11.2
- 43UnitedHealthcare Vision10.8
- 44Aetna Vision Preferred10.0
- 45Clarifye10.0
- 46Target9.2
- 47Direct Vision (Ameritas)9.0
- 48Direct Vision Services8.9
- 49Spirit Vision8.7
- 50AARP8.5
Top 50 of 71
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
3Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 3 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Costco Optical | 3 | 2 | 0 | 2 | 1 | 1 |
| 2Warby Parker | 1 | 1 | 2 | 3 | 2 | 0 |
| 3LensCrafters | 2 | 1 | 2 | 3 | 1 | 0 |
| 4EyeMed | 2 | 1 | 1 | 2 | 1 | 1 |
| 5Target Optical | 1 | 1 | 2 | 2 | 3 | 0 |
| 6VSP | 1 | 1 | 1 | 1 | 1 | 1 |
| 7Zenni Optical | 1 | 1 | 1 | 2 | 1 | 0 |
| 8America's Best Contacts & Eyeglasses | 1 | 0 | 1 | 1 | 1 | 0 |
| 9GlassesUSA | 0 | 1 | 1 | 1 | 1 | 1 |
| 10America's Best | 1 | 1 | 1 | 0 | 0 | 0 |
| 11UnitedHealthcare | 2 | 0 | 1 | 0 | 0 | 1 |
| 12Sam’s Club | 1 | 1 | 1 | 1 | 0 | 0 |
| 13Humana | 1 | 0 | 1 | 1 | 0 | 1 |
| 14Visionworks | 1 | 0 | 1 | 1 | 0 | 0 |
| 15EyeBuyDirect | 0 | 0 | 1 | 2 | 0 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 1
- 3
- 9
- Answers naming both
- 1
- 7
- Answers naming the brand
- 1
- 3
- 9
- Answers naming both
- 1
- 7
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Costco Optical | 9 | LensCrafters (6), Warby Parker (5), EyeMed (4) |
| Warby Parker | 9 | Zenni Optical (6), LensCrafters (6), Target Optical (6) |
| LensCrafters | 9 | Target Optical (7), Warby Parker (6), Costco Optical (6) |
| EyeMed | 8 | VSP (6), LensCrafters (5), Costco Optical (4) |
| Target Optical | 9 | LensCrafters (7), Warby Parker (6), EyeMed (4) |
| VSP | 6 | EyeMed (6), Costco Optical (3), LensCrafters (3) |
| Zenni Optical | 6 | Warby Parker (6), GlassesUSA (4), Costco Optical (3) |
| America's Best Contacts & Eyeglasses | 4 | LensCrafters (4), VSP (3), Warby Parker (3) |
| GlassesUSA | 5 | Warby Parker (4), Zenni Optical (4), EyeBuyDirect (3) |
| America's Best | 3 | Warby Parker (2), Costco Optical (2), LensCrafters (2) |
| UnitedHealthcare | 4 | EyeMed (4), VSP (3), Humana (3) |
| Sam’s Club | 4 | Warby Parker (3), Costco Optical (3), LensCrafters (3) |
| Humana | 4 | EyeMed (4), UnitedHealthcare (3), Pearle Vision (2) |
| Visionworks | 3 | LensCrafters (3), Warby Parker (2), EyeMed (2) |
| EyeBuyDirect | 4 | GlassesUSA (3), Warby Parker (3), LensCrafters (3) |
| MyEyeDr | 3 | Visionworks (2), Costco Optical (2), Stanton Optical (2) |
| VSP Vision Care | 1 | Pearle Vision (1), Walmart (1), Spectera (1) |
| Costco | 3 | Target Optical (3), LensCrafters (2), America's Best (2) |
| Anthem Blue View Vision Enhanced | 3 | VSP (2), EyeMed (2), Anthem (2) |
| Spectera | 2 | Pearle Vision (2), EyeMed (2), LensCrafters (2) |
| Ray-Ban | 3 | Warby Parker (3), EyeMed (3), LensCrafters (3) |
| Pearle Vision | 2 | Spectera (2), EyeMed (2), LensCrafters (2) |
| Payne Glasses | 2 | GlassesUSA (2), Warby Parker (2), Zenni Optical (2) |
| Aetna | 2 | VSP (2), EyeMed (2), Anthem Blue View Vision Enhanced (1) |
| Walmart Vision Centers | 3 | Costco Optical (3), VSP (2), Warby Parker (2) |
| Stanton Optical | 2 | MyEyeDr (2), Warby Parker (1), Visionworks (1) |
| FramesDirect | 2 | EyeBuyDirect (2), GlassesUSA (2), Warby Parker (1) |
| VSP Individual Vision Plans | 1 | Pearle Vision (1), Warby Parker (1), Visionworks (1) |
| Anthem | 2 | VSP (2), EyeMed (2), Anthem Blue View Vision Enhanced (2) |
| Walmart | 1 | Pearle Vision (1), Spectera (1), VSP Vision Care (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | forbes.com | 7 |
| 2 | youtube.com | 4 |
| 3 | americasbest.com | 4 |
| 4 | consumerreports.org | 4 |
| 5 | reddit.com | 4 |
| 6 | clark.com | 3 |
| 7 | qz.com | 3 |
| 8 | topconsumerreviews.com | 3 |
| 9 | lenspricer.com | 3 |
| 10 | vspdirect.com | 3 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| reddit.com | LensCrafters | 4 |
| americasbest.com | Costco Optical | 4 |
| reddit.com | EyeMed | 4 |
| forbes.com | LensCrafters | 3 |
| forbes.com | Target Optical | 3 |
| reddit.com | Costco Optical | 3 |
| youtube.com | Zenni Optical | 3 |
| youtube.com | Warby Parker | 3 |
| lenspricer.com | Zenni Optical | 3 |
| youtube.com | LensCrafters | 3 |
| lenspricer.com | Warby Parker | 3 |
| vspdirect.com | EyeMed | 3 |
| reddit.com | Target Optical | 3 |
| youtube.com | Costco Optical | 3 |
| forbes.com | Zenni Optical | 3 |
| forbes.com | Warby Parker | 3 |
| forbes.com | EyeMed | 3 |
| americasbest.com | LensCrafters | 3 |
| americasbest.com | VSP | 2 |
| americasbest.com | Warby Parker | 2 |
| americasbest.com | EyeMed | 2 |
| americasbest.com | America's Best Contacts & Eyeglasses | 2 |
| americasbest.com | Target Optical | 2 |
| clark.com | Warby Parker | 2 |
| clark.com | Costco Optical | 2 |
| clark.com | LensCrafters | 2 |
| forbes.com | VSP | 2 |
| forbes.com | Costco Optical | 2 |
| lenscrafters.com | Costco Optical | 2 |
| lenscrafters.com | LensCrafters | 2 |
| lenscrafters.com | Target Optical | 2 |
| lenspricer.com | Costco Optical | 2 |
| reddit.com | VSP | 2 |
| reddit.com | Warby Parker | 2 |
| reddit.com | America's Best Contacts & Eyeglasses | 2 |
| vspdirect.com | LensCrafters | 2 |
| vspdirect.com | Target Optical | 2 |
| youtube.com | EyeMed | 2 |
| lenscrafters.com | EyeMed | 1 |
| lenscrafters.com | Warby Parker | 1 |
| lenscrafters.com | VSP | 1 |
| clark.com | VSP | 1 |
| clark.com | Target Optical | 1 |
| vspdirect.com | VSP | 1 |
| vspdirect.com | Warby Parker | 1 |
| vspdirect.com | Zenni Optical | 1 |
| clark.com | America's Best Contacts & Eyeglasses | 1 |
| vspdirect.com | Costco Optical | 1 |
| americasbest.com | Zenni Optical | 1 |
| youtube.com | America's Best Contacts & Eyeglasses | 1 |
| youtube.com | VSP | 1 |
| lenscrafters.com | America's Best Contacts & Eyeglasses | 1 |
| clark.com | EyeMed | 1 |
| lenspricer.com | LensCrafters | 1 |
| lenspricer.com | Target Optical | 1 |
| clark.com | Zenni Optical | 1 |
| youtube.com | Target Optical | 1 |
| reddit.com | Zenni Optical | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
By region
This category is measured separately in 28 cities in the United States and Canada. Regional results are shown per city and are not added to the national ranking above.
United States and Canada
New York City
- Leading business by region
- A different business leads in every region28 cities
Arizona
- Phoenix, AZCentral Phoenix Eye Care
California
- Los Angeles, CAL. A. Vision Optometry
- San Diego, CANewport Avenue Optometry
Colorado
- Denver, COOptique of Denver
District of Columbia
- Washington, DCWashington Eye Associates
Florida
- Jacksonville, FLVisionary Eye Associates PLLC
- Miami, FLSchneider Eye Center
- Orlando, FLVision Health Institute
- Tampa, FLOptics Soho
Georgia
- Atlanta, GAEyeclectic Vision Source
Illinois
- Chicago, ILEyes on Fulton
Massachusetts
- Boston, MAEnvision Optometry
Nevada
- Las Vegas, NVEyediology Vision Care
New York
- New York CityMetropolitan Vision Correction Associates
- BrooklynPark Slope Eye
North Carolina
- Charlotte, NCMoore Optometry
- Raleigh, NCStonehenge Vision Source
Ohio
- Cleveland, OHCleveland Eye Clinic, Carnegie Ave.
Pennsylvania
- Philadelphia, PATrend Eye Care
Tennessee
- Nashville, TNLook East
Texas
- Austin, TXLook + See Vision Care
- Dallas, TXDr. Jaime Gonzalez, OD
- Houston, TXMontrose Eye Care
- San Antonio, TXSan Antonio Eyeworks
Washington
- Seattle, WASPEX Seattle
Alberta
- Calgary, ABRespect Eyecare
British Columbia
- Vancouver, BCDella Optique
Ontario
- Toronto, ONSpadina Optometry
The name beside a city is the business AI named most there.
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