Subcategory
Pet Toys
This index adds up the scores of 8 questions. 248 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Chuckit! Ultra Ball132.0
- 2Kong Extreme109.1
- 3Kong Classic107.8
- 4KONG105.5
- 5Petstages Tower of Tracks100.1
- 6KONG Puppy91.9
- 7Cat Dancer Wire Toy84.5
- 8West Paw80.5
- 9SmartyKat Hot Pursuit78.8
- 10Go-Cat Da Bird61.6
Show all 50
- 11West Paw Toppl57.1
- 12Benebone Wishbone54.1
- 13chewy.com53.2
- 14Goughnuts52.3
- 15Outward Hound51.5
- 16Hurley Bone51.2
- 17Dog Brick46.0
- 18West Paw Zogoflex models39.8
- 19Cat Dancer39.4
- 20Goughnuts (MAXX Pro 50 Ring & MAXX Stick)37.5
- 21West Paw Zogoflex Zisc36.3
- 22Outward Hound Hide-A-Squirrel36.2
- 23Benebone35.2
- 24Yeowww! Yellow Banana Catnip Toy34.0
- 25Goughnuts rings33.9
- 26Nylabone32.5
- 27Pet Fit For Life Wand Set32.4
- 28Trixie Activity Board32.3
- 29KONG Flyer; KONG Flyer Rubber Disc; KONG Puppy Flyer32.0
- 30Petstages Buggin' Out31.9
- 31Catit Senses 2.0 Circuit31.2
- 32Chuckit30.0
- 33Cheerble Wicked Mouse Neo30.0
- 34Cat Dancer Original29.9
- 35Tuffy29.9
- 36Cat Dancer Cat Charmer29.8
- 37Chuckit! Classic Launcher29.6
- 38West Paw Jive29.4
- 39PetSafe SlimCat feeder ball27.7
- 40Nylabone Puppy Chew Teething Pacifier27.0
- 41Chuckit! Indoor Ball26.6
- 42Potaroma 3-in-1 Automatic Butterfly Toy26.4
- 43DR CATCH Dog Puzzle25.9
- 44TRIXIE Flip Board25.4
- 45Tux24.4
- 46Planet Dog Orbee-Tuff Diamond Plate Ball23.7
- 47Potaroma Butterfly & Feather Automatic Cat Toy23.4
- 48JW Pet23.1
- 49Benebone Puppy Chew Toys22.5
- 50Nina Ottosson Dog Smart22.5
- 1Chuckit! Ultra Ball132.0
- 2Kong Extreme109.1
- 3Kong Classic107.8
- 4KONG105.5
- 5Petstages Tower of Tracks100.1
- 6KONG Puppy91.9
- 7Cat Dancer Wire Toy84.5
- 8West Paw80.5
- 9SmartyKat Hot Pursuit78.8
- 10Go-Cat Da Bird61.6
- 11West Paw Toppl57.1
- 12Benebone Wishbone54.1
- 13chewy.com53.2
- 14Goughnuts52.3
- 15Outward Hound51.5
- 16Hurley Bone51.2
- 17Dog Brick46.0
- 18West Paw Zogoflex models39.8
- 19Cat Dancer39.4
- 20Goughnuts (MAXX Pro 50 Ring & MAXX Stick)37.5
- 21West Paw Zogoflex Zisc36.3
- 22Outward Hound Hide-A-Squirrel36.2
- 23Benebone35.2
- 24Yeowww! Yellow Banana Catnip Toy34.0
- 25Goughnuts rings33.9
- 26Nylabone32.5
- 27Pet Fit For Life Wand Set32.4
- 28Trixie Activity Board32.3
- 29KONG Flyer; KONG Flyer Rubber Disc; KONG Puppy Flyer32.0
- 30Petstages Buggin' Out31.9
- 31Catit Senses 2.0 Circuit31.2
- 32Chuckit30.0
- 33Cheerble Wicked Mouse Neo30.0
- 34Cat Dancer Original29.9
- 35Tuffy29.9
- 36Cat Dancer Cat Charmer29.8
- 37Chuckit! Classic Launcher29.6
- 38West Paw Jive29.4
- 39PetSafe SlimCat feeder ball27.7
- 40Nylabone Puppy Chew Teething Pacifier27.0
- 41Chuckit! Indoor Ball26.6
- 42Potaroma 3-in-1 Automatic Butterfly Toy26.4
- 43DR CATCH Dog Puzzle25.9
- 44TRIXIE Flip Board25.4
- 45Tux24.4
- 46Planet Dog Orbee-Tuff Diamond Plate Ball23.7
- 47Potaroma Butterfly & Feather Automatic Cat Toy23.4
- 48JW Pet23.1
- 49Benebone Puppy Chew Toys22.5
- 50Nina Ottosson Dog Smart22.5
Top 50 of 248
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Chuckit! Ultra Ball | 1 | 2 | 1 | 2 | 1 | 3 |
| 2Kong Extreme | 2 | 1 | 1 | 1 | 1 | 1 |
| 3Kong Classic | 1 | 2 | 1 | 2 | 2 | 0 |
| 4KONG | 1 | 1 | 2 | 1 | 1 | 1 |
| 5Petstages Tower of Tracks | 2 | 2 | 2 | 2 | 0 | 1 |
| 6KONG Puppy | 1 | 1 | 1 | 1 | 0 | 2 |
| 7Cat Dancer Wire Toy | 1 | 1 | 0 | 2 | 0 | 1 |
| 8West Paw | 1 | 1 | 1 | 2 | 2 | 1 |
| 9SmartyKat Hot Pursuit | 2 | 0 | 2 | 1 | 0 | 1 |
| 10Go-Cat Da Bird | 0 | 1 | 1 | 2 | 0 | 0 |
| 11West Paw Toppl | 0 | 1 | 1 | 2 | 1 | 1 |
| 12Benebone Wishbone | 1 | 0 | 1 | 2 | 1 | 0 |
| 13chewy.com | 1 | 0 | 0 | 0 | 4 | 0 |
| 14Goughnuts | 1 | 1 | 1 | 1 | 0 | 0 |
| 15Outward Hound | 1 | 1 | 1 | 1 | 1 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 6
- 12
- Answers naming both
- 1
- 9
- Answers naming the brand
- 2
- 6
- 12
- Answers naming both
- 1
- 9
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Chuckit! Ultra Ball | 10 | Kong Classic (3), West Paw Zogoflex Zisc (3), KONG Flyer; KONG Flyer Rubber Disc; KONG Puppy Flyer (3) |
| Kong Extreme | 12 | Benebone Wishbone (7), Hurley Bone (5), Goughnuts (MAXX Pro 50 Ring & MAXX Stick) (4) |
| Kong Classic | 11 | Outward Hound Hide-A-Squirrel (4), Benebone Wishbone (4), Dog Brick (3) |
| KONG | 10 | West Paw (9), Outward Hound (9), Nylabone (5) |
| Petstages Tower of Tracks | 9 | SmartyKat Hot Pursuit (4), Cat Dancer Wire Toy (4), Go-Cat Da Bird (3) |
| KONG Puppy | 6 | Chuckit! Ultra Ball (2), West Paw Toppl (1), Outward Hound Hide-A-Squirrel (1) |
| Cat Dancer Wire Toy | 7 | Petstages Tower of Tracks (4), Yeowww! Yellow Banana Catnip Toy (3), Go-Cat Da Bird (2) |
| West Paw | 11 | KONG (9), Outward Hound (9), Goughnuts (6) |
| SmartyKat Hot Pursuit | 6 | Petstages Tower of Tracks (4), Cat Dancer Wire Toy (2), Trixie Activity Board (1) |
| Go-Cat Da Bird | 4 | Petstages Tower of Tracks (3), Cat Dancer (2), Yeowww! Yellow Banana Catnip Toy (2) |
| West Paw Toppl | 6 | Dog Brick (3), Kong Classic (3), Outward Hound Hide-A-Squirrel (3) |
| Benebone Wishbone | 9 | Kong Extreme (7), Kong Classic (4), Hurley Bone (4) |
| chewy.com | 5 | Kong Classic (2), West Paw (2), Trixie Activity Board (1) |
| Goughnuts | 8 | West Paw (6), KONG (5), Outward Hound (5) |
| Outward Hound | 9 | KONG (9), West Paw (9), Nylabone (5) |
| Hurley Bone | 7 | Kong Extreme (5), West Paw Zogoflex models (4), Benebone Wishbone (4) |
| Dog Brick | 3 | West Paw Toppl (3), Kong Classic (3), Outward Hound Hide-A-Squirrel (2) |
| West Paw Zogoflex models | 4 | Hurley Bone (4), Benebone Wishbone (3), Kong Extreme (3) |
| Cat Dancer | 6 | Petstages Tower of Tracks (3), KONG (3), Goughnuts (3) |
| Goughnuts (MAXX Pro 50 Ring & MAXX Stick) | 4 | Kong Extreme (4), Hurley Bone (3), Benebone Wishbone (3) |
| West Paw Zogoflex Zisc | 3 | Chuckit! Ultra Ball (3), Kong Classic (1), Kong Extreme (1) |
| Outward Hound Hide-A-Squirrel | 6 | Kong Classic (4), West Paw Toppl (3), Dog Brick (2) |
| Benebone | 6 | West Paw (6), KONG (5), Outward Hound (5) |
| Yeowww! Yellow Banana Catnip Toy | 6 | Kong Classic (3), Benebone Wishbone (3), Cat Dancer Wire Toy (3) |
| Goughnuts rings | 4 | Kong Extreme (4), Hurley Bone (2), Goughnuts (MAXX Pro 50 Ring & MAXX Stick) (1) |
| Nylabone | 6 | KONG (5), West Paw (5), Outward Hound (5) |
| Pet Fit For Life Wand Set | 2 | Cat Dancer Wire Toy (2), Petstages Tower of Tracks (1), Trixie Activity Board (1) |
| Trixie Activity Board | 3 | Petstages Tower of Tracks (1), chewy.com (1), Go-Cat Da Bird (1) |
| KONG Flyer; KONG Flyer Rubber Disc; KONG Puppy Flyer | 3 | Chuckit! Ultra Ball (3), KONG (1), West Paw Zogoflex Zisc (1) |
| Petstages Buggin' Out | 4 | Go-Cat Da Bird (2), Yeowww! Yellow Banana Catnip Toy (2), Petstages Tower of Tracks (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 16 |
| 2 | chewy.com | 13 |
| 3 | youtube.com | 8 |
| 4 | kongcompany.com | 7 |
| 5 | cats.com | 7 |
| 6 | caninebible.com | 5 |
| 7 | reddit.com | 5 |
| 8 | thesprucepets.com | 5 |
| 9 | petmate.com | 5 |
| 10 | catster.com | 5 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| spots.com | Kong Extreme | 6 |
| cats.com | Petstages Tower of Tracks | 5 |
| chewy.com | Kong Classic | 5 |
| chewy.com | Petstages Tower of Tracks | 4 |
| cats.com | Cat Dancer Wire Toy | 4 |
| kongcompany.com | Chuckit! Ultra Ball | 3 |
| chewy.com | Chuckit! Ultra Ball | 3 |
| kongcompany.com | Kong Extreme | 3 |
| shopping.google.com | Kong Classic | 3 |
| reddit.com | Kong Classic | 3 |
| youtube.com | Petstages Tower of Tracks | 3 |
| shopping.google.com | Kong Extreme | 3 |
| youtube.com | Cat Dancer Wire Toy | 3 |
| shopping.google.com | West Paw | 3 |
| chewy.com | Cat Dancer Wire Toy | 2 |
| businessinsider.com | West Paw | 2 |
| reddit.com | Kong Extreme | 2 |
| shopping.google.com | Petstages Tower of Tracks | 2 |
| shopping.google.com | KONG | 2 |
| shopping.google.com | Chuckit! Ultra Ball | 2 |
| chewy.com | KONG | 2 |
| reddit.com | Chuckit! Ultra Ball | 2 |
| cats.com | Kong Classic | 2 |
| youtube.com | Kong Classic | 2 |
| chewy.com | West Paw | 2 |
| kongcompany.com | Kong Classic | 2 |
| businessinsider.com | Chuckit! Ultra Ball | 2 |
| businessinsider.com | Kong Extreme | 2 |
| youtube.com | Kong Extreme | 1 |
| businessinsider.com | KONG | 1 |
| businessinsider.com | KONG Puppy | 1 |
| businessinsider.com | Cat Dancer Wire Toy | 1 |
| cats.com | KONG | 1 |
| cats.com | Kong Extreme | 1 |
| cats.com | West Paw | 1 |
| chewy.com | KONG Puppy | 1 |
| chewy.com | Kong Extreme | 1 |
| kongcompany.com | KONG Puppy | 1 |
| kongcompany.com | West Paw | 1 |
| reddit.com | Petstages Tower of Tracks | 1 |
| reddit.com | KONG Puppy | 1 |
| reddit.com | West Paw | 1 |
| shopping.google.com | KONG Puppy | 1 |
| shopping.google.com | Cat Dancer Wire Toy | 1 |
| spots.com | Kong Classic | 1 |
| spots.com | Chuckit! Ultra Ball | 1 |
| spots.com | Cat Dancer Wire Toy | 1 |
| spots.com | West Paw | 1 |
| youtube.com | KONG Puppy | 1 |
| businessinsider.com | Kong Classic | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Pet Products
The other indexes under the same parent, each with its top five brands.
Cat Food & Treats
Questions 10Top 5 of 231 brandsScore
Pet Grooming Supplies
Questions 8Top 5 of 216 brandsScore
Pet Beds, Carriers & Litter
Questions 10Pet Tech & Gadgets
Questions 9Pet Health & Supplements
Questions 10Top 5 of 210 brandsScore