Subcategory
Pens & Writing Instruments
This index adds up the scores of 7 questions. 222 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Pilot G2156.1
- 2Pilot Metropolitan155.6
- 3Pentel EnerGel RTX134.4
- 4Lamy Safari125.1
- 5Platinum Preppy93.2
- 6Parker Jotter85.6
- 7Lamy 200082.4
- 8Uni-ball Jetstream78.1
- 9Pentel EnerGel76.2
- 10Zebra Sarasa Clip68.6
Show all 50
- 11Rotring 60062.8
- 12TWSBI ECO60.1
- 13Zebra Sarasa Dry51.5
- 14Uni-ball Signo DX (UM-151)50.0
- 15Uni-ball Jetstream RT, 0.7 mm48.0
- 16Uni-ball Jetstream RT46.4
- 17Uni Kuru Toga Roulette45.7
- 18Pentel Sharp P20545.1
- 19Pentel GraphGear 100043.6
- 20Sharpie S-Gel38.0
- 21Zebra DelGuard36.8
- 22Pilot Kakuno36.5
- 23Fenty Beauty Killawatt Freestyle Highlighter36.5
- 24Staedtler Mars 92533.4
- 25BIC Round Stic33.4
- 26Pilot Vanishing Point33.0
- 27Zebra Mildliner32.5
- 28Caran d’Ache 84930.8
- 29Pilot Custom 82330.0
- 30Kaweco Sport29.3
- 31uniball Signo/One series28.2
- 32Merit Day Glow Dewy Highlighting Balm28.0
- 33Pilot Frixion27.5
- 34Pentel GraphGear 50027.1
- 35Uni-ball Signo 20726.6
- 36Sharpie Tank Highlighters26.2
- 37Uni Kuru Toga25.8
- 38Rare Beauty Positive Light Liquid Luminizer24.9
- 39Lamy AL-Star24.4
- 40Pentel Twist-Erase III24.1
- 41Montblanc Meisterstück 14923.3
- 42e.l.f. Halo Glow Liquid Filter23.2
- 43Pentel Sharp Kerry23.0
- 44Sailor Pro Gear22.7
- 45Muji Gel Ink Pen22.6
- 46Uni Kuru Toga KS21.5
- 47e.l.f. Cosmetics Halo Glow Highlight Beauty Wand21.5
- 48Quink ink21.5
- 49FriXion Synergy21.2
- 50L’Oréal Paris True Match Lumi Glotion20.0
- 1Pilot G2156.1
- 2Pilot Metropolitan155.6
- 3Pentel EnerGel RTX134.4
- 4Lamy Safari125.1
- 5Platinum Preppy93.2
- 6Parker Jotter85.6
- 7Lamy 200082.4
- 8Uni-ball Jetstream78.1
- 9Pentel EnerGel76.2
- 10Zebra Sarasa Clip68.6
- 11Rotring 60062.8
- 12TWSBI ECO60.1
- 13Zebra Sarasa Dry51.5
- 14Uni-ball Signo DX (UM-151)50.0
- 15Uni-ball Jetstream RT, 0.7 mm48.0
- 16Uni-ball Jetstream RT46.4
- 17Uni Kuru Toga Roulette45.7
- 18Pentel Sharp P20545.1
- 19Pentel GraphGear 100043.6
- 20Sharpie S-Gel38.0
- 21Zebra DelGuard36.8
- 22Pilot Kakuno36.5
- 23Fenty Beauty Killawatt Freestyle Highlighter36.5
- 24Staedtler Mars 92533.4
- 25BIC Round Stic33.4
- 26Pilot Vanishing Point33.0
- 27Zebra Mildliner32.5
- 28Caran d’Ache 84930.8
- 29Pilot Custom 82330.0
- 30Kaweco Sport29.3
- 31uniball Signo/One series28.2
- 32Merit Day Glow Dewy Highlighting Balm28.0
- 33Pilot Frixion27.5
- 34Pentel GraphGear 50027.1
- 35Uni-ball Signo 20726.6
- 36Sharpie Tank Highlighters26.2
- 37Uni Kuru Toga25.8
- 38Rare Beauty Positive Light Liquid Luminizer24.9
- 39Lamy AL-Star24.4
- 40Pentel Twist-Erase III24.1
- 41Montblanc Meisterstück 14923.3
- 42e.l.f. Halo Glow Liquid Filter23.2
- 43Pentel Sharp Kerry23.0
- 44Sailor Pro Gear22.7
- 45Muji Gel Ink Pen22.6
- 46Uni Kuru Toga KS21.5
- 47e.l.f. Cosmetics Halo Glow Highlight Beauty Wand21.5
- 48Quink ink21.5
- 49FriXion Synergy21.2
- 50L’Oréal Paris True Match Lumi Glotion20.0
Top 50 of 222
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
7Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 7 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Pilot G2 | 3 | 1 | 2 | 2 | 2 | 2 |
| 2Pilot Metropolitan | 1 | 2 | 3 | 3 | 2 | 3 |
| 3Pentel EnerGel RTX | 2 | 2 | 1 | 2 | 1 | 1 |
| 4Lamy Safari | 1 | 1 | 3 | 3 | 3 | 3 |
| 5Platinum Preppy | 1 | 2 | 3 | 1 | 1 | 1 |
| 6Parker Jotter | 1 | 1 | 1 | 2 | 2 | 1 |
| 7Lamy 2000 | 0 | 2 | 3 | 2 | 2 | 0 |
| 8Uni-ball Jetstream | 0 | 1 | 2 | 1 | 2 | 1 |
| 9Pentel EnerGel | 1 | 1 | 1 | 1 | 1 | 1 |
| 10Zebra Sarasa Clip | 1 | 1 | 2 | 2 | 0 | 0 |
| 11Rotring 600 | 1 | 0 | 1 | 2 | 1 | 0 |
| 12TWSBI ECO | 0 | 1 | 2 | 1 | 1 | 2 |
| 13Zebra Sarasa Dry | 0 | 2 | 1 | 1 | 1 | 0 |
| 14Uni-ball Signo DX (UM-151) | 1 | 0 | 1 | 1 | 2 | 0 |
| 15Uni-ball Jetstream RT, 0.7 mm | 1 | 1 | 0 | 0 | 0 | 0 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 7
- 19
- Answers naming both
- 1
- 13
- Answers naming the brand
- 2
- 7
- 19
- Answers naming both
- 1
- 13
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Pilot G2 | 17 | Pentel EnerGel (8), Pilot Metropolitan (7), Pentel EnerGel RTX (6) |
| Pilot Metropolitan | 19 | Lamy Safari (13), Platinum Preppy (11), Parker Jotter (8) |
| Pentel EnerGel RTX | 11 | Pilot G2 (6), Uni-ball Jetstream (6), Pilot Metropolitan (5) |
| Lamy Safari | 18 | Pilot Metropolitan (13), Lamy 2000 (10), Pilot Vanishing Point (7) |
| Platinum Preppy | 13 | Pilot Metropolitan (11), Uni-ball Jetstream (6), Pilot Kakuno (5) |
| Parker Jotter | 12 | Pilot Metropolitan (8), Lamy Safari (7), Pentel EnerGel RTX (5) |
| Lamy 2000 | 12 | Lamy Safari (10), Pilot Metropolitan (7), Pilot Vanishing Point (6) |
| Uni-ball Jetstream | 10 | Pilot Metropolitan (7), Pilot G2 (6), Pentel EnerGel RTX (6) |
| Pentel EnerGel | 9 | Pilot G2 (8), Zebra Sarasa Dry (6), Uni-ball Signo DX (UM-151) (6) |
| Zebra Sarasa Clip | 8 | Pilot G2 (5), Pentel EnerGel (5), Pentel EnerGel RTX (4) |
| Rotring 600 | 7 | Pilot Custom 823 (3), Lamy 2000 (3), Caran d’Ache 849 (3) |
| TWSBI ECO | 8 | Pilot Metropolitan (7), Lamy Safari (7), Pilot Vanishing Point (5) |
| Zebra Sarasa Dry | 7 | Pentel EnerGel (6), Pilot G2 (5), Zebra Sarasa Clip (4) |
| Uni-ball Signo DX (UM-151) | 7 | Pilot G2 (6), Pentel EnerGel (6), Zebra Sarasa Dry (4) |
| Uni-ball Jetstream RT, 0.7 mm | 6 | Pilot G2 (3), Pentel EnerGel RTX (3), Zebra Sarasa Clip (2) |
| Uni-ball Jetstream RT | 5 | Pilot Metropolitan (4), Pilot G2 (3), Pentel EnerGel RTX (3) |
| Uni Kuru Toga Roulette | 3 | Zebra DelGuard (3), Pentel GraphGear 1000 (2), Rotring 600 (2) |
| Pentel Sharp P205 | 4 | Pentel GraphGear 1000 (4), Staedtler Mars 925 (3), Zebra DelGuard (3) |
| Pentel GraphGear 1000 | 4 | Pentel Sharp P205 (4), Staedtler Mars 925 (3), Zebra DelGuard (3) |
| Sharpie S-Gel | 6 | Pilot G2 (5), Pilot Metropolitan (3), Lamy Safari (3) |
| Zebra DelGuard | 4 | Pentel GraphGear 1000 (3), Uni Kuru Toga Roulette (3), Rotring 600 (3) |
| Pilot Kakuno | 7 | Pilot Metropolitan (7), Platinum Preppy (5), Uni-ball Jetstream (4) |
| Fenty Beauty Killawatt Freestyle Highlighter | 4 | Zebra Mildliner (2) |
| Staedtler Mars 925 | 4 | Pentel GraphGear 1000 (3), Pentel Sharp P205 (3), Uni Kuru Toga Roulette (2) |
| BIC Round Stic | 2 | Pilot G2 (2), Pilot Metropolitan (2), Lamy Safari (2) |
| Pilot Vanishing Point | 7 | Lamy Safari (7), Lamy 2000 (6), Pilot Metropolitan (5) |
| Zebra Mildliner | 3 | Fenty Beauty Killawatt Freestyle Highlighter (2) |
| Caran d’Ache 849 | 6 | Lamy 2000 (6), Lamy Safari (6), Pilot Custom 823 (4) |
| Pilot Custom 823 | 7 | Lamy 2000 (6), Lamy Safari (6), Kaweco Sport (5) |
| Kaweco Sport | 6 | Pilot Custom 823 (5), Lamy 2000 (5), Lamy Safari (5) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | jetpens.com | 17 |
| 2 | shopping.google.com | 14 |
| 3 | gentlemanstationer.com | 9 |
| 4 | youtube.com | 6 |
| 5 | goldspot.com | 5 |
| 6 | penaddict.com | 5 |
| 7 | reddit.com | 5 |
| 8 | speedwrite.com | 4 |
| 9 | deskrated.com | 3 |
| 10 | google.com | 3 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| jetpens.com | Lamy Safari | 7 |
| jetpens.com | Pilot Metropolitan | 6 |
| penaddict.com | Pilot G2 | 6 |
| jetpens.com | Pilot G2 | 6 |
| gentlemanstationer.com | Pilot Metropolitan | 6 |
| gentlemanstationer.com | Parker Jotter | 5 |
| shopping.google.com | Pilot G2 | 5 |
| gentlemanstationer.com | Lamy Safari | 5 |
| jetpens.com | Uni-ball Jetstream | 4 |
| jetpens.com | Platinum Preppy | 4 |
| goldspot.com | Pilot Metropolitan | 4 |
| shopping.google.com | Lamy Safari | 4 |
| thirstybear.com | Lamy Safari | 3 |
| cross.com | Lamy 2000 | 3 |
| cross.com | Parker Jotter | 3 |
| cross.com | Lamy Safari | 3 |
| gentlemanstationer.com | Lamy 2000 | 3 |
| gentlemanstationer.com | Platinum Preppy | 3 |
| goldspot.com | Pilot G2 | 3 |
| goldspot.com | Uni-ball Jetstream | 3 |
| goldspot.com | Platinum Preppy | 3 |
| goldspot.com | Parker Jotter | 3 |
| jetpens.com | Pentel EnerGel RTX | 3 |
| jetpens.com | Lamy 2000 | 3 |
| penaddict.com | Uni-ball Jetstream | 3 |
| penaddict.com | Pilot Metropolitan | 3 |
| penaddict.com | Parker Jotter | 3 |
| reddit.com | Pilot G2 | 3 |
| shopping.google.com | Pentel EnerGel RTX | 3 |
| shopping.google.com | Pilot Metropolitan | 3 |
| shopping.google.com | Parker Jotter | 3 |
| thirstybear.com | Pilot Metropolitan | 3 |
| shopping.google.com | Lamy 2000 | 2 |
| goldspot.com | Lamy Safari | 2 |
| reddit.com | Pilot Metropolitan | 2 |
| shopping.google.com | Platinum Preppy | 2 |
| penaddict.com | Lamy Safari | 2 |
| gentlemanstationer.com | Uni-ball Jetstream | 2 |
| reddit.com | Parker Jotter | 2 |
| penaddict.com | Pentel EnerGel RTX | 2 |
| thirstybear.com | Platinum Preppy | 2 |
| reddit.com | Pentel EnerGel RTX | 2 |
| gentlemanstationer.com | Pilot G2 | 2 |
| cross.com | Pilot Metropolitan | 2 |
| shopping.google.com | Uni-ball Jetstream | 2 |
| reddit.com | Uni-ball Jetstream | 2 |
| cross.com | Platinum Preppy | 1 |
| thirstybear.com | Pilot G2 | 1 |
| thirstybear.com | Uni-ball Jetstream | 1 |
| reddit.com | Platinum Preppy | 1 |
| reddit.com | Lamy Safari | 1 |
| thirstybear.com | Lamy 2000 | 1 |
| goldspot.com | Lamy 2000 | 1 |
| goldspot.com | Pentel EnerGel RTX | 1 |
| gentlemanstationer.com | Pentel EnerGel RTX | 1 |
| penaddict.com | Platinum Preppy | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Office & School Supplies
The other indexes under the same parent, each with its top five brands.