Brand profile

Informed Choice

A global quality assurance program founded in 2007 by LGC, certifying that sports nutrition products are free from banned substances.

5 questions · 4 categories · As of Nov 12, 2026

Best category rank
#17
Inner Beauty · of 69
Questions
5
4 categories
Answers naming it
7/30
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Inner Beauty#17of 69121.1
Vitamins & Supplements#80of 190213.1
Sports Nutrition#94of 242116.3
Fitness & Training Services#476of 55216.7

Ranking by question

Named alongside in Inner Beauty

Brands named in the same answers as Informed Choice in the last four weeks, counted in answers.

Named alongside in Inner BeautyBrands named in the same answers as Informed Choice in the last four weeks, counted in answers.Vital Proteins Collagen Peptides: named in 11 answersSports Research Collagen Peptides: named in 8 answersSports Research Collagen PeptidesMomentous Collagen Peptides: named in 5 answersMomentous Collagen PeptidesThorne Biotin: named in 3 answersThorne BiotinNutrafol Women: named in 3 answersNutrafol WomenTransparent Labs Grass-Fed Collagen Hydrolysate: named in 4 answersNature's Bounty Biotin 10,000 mcg: named in 3 answersNature's Bounty Biotin 10,000 mcgNutricost Biotin: named in 3 answersNutricost Biotin1st Phorm Hair Skin Nail Essentials: named in 2 answers1st Phorm Hair Skin Nail EssentialsPure Encapsulations Biotin: named in 4 answersPure Encapsulations BiotinAncient Nutrition Multi Collagen Protein: named in 4 answersAncient Nutrition Multi Collagen ProteinNutricost Collagen Peptides: named in 3 answersNutricost Collagen PeptidesViviscal: named in 1 answersViviscalBioSil Advanced Hair and Nail Care: named in 1 answersVital Proteins website: named in 1 answersSports Research Biotin with Organic Coconut Oil: named in 2 answersSports Research Biotin with Organic Coconut OilInformed Choice: named in 2 answersInformed ChoiceNature Made Biotin 2500 mcg Extra Strength: named in 2 answersNature Made Biotin 2500 mcg Extra StrengthBUBS Naturals Collagen Peptides: named in 1 answersAmazon Best Sellers in Collagen Supplements list: named in 1 answersiQ Biology Biotin Gummies: named in 1 answersSparkle Wellness Verasol Bioactive Collagen: named in 1 answersSparkle Wellness Verasol Bioactive CollagenKylea Collagen Peptides: named in 2 answersThorne Collagen Plus: named in 2 answersThorne Collagen PlusGreat Lakes Wellness Marine Collagen Peptides: named in 1 answersNature's Bounty Hair, Skin & Nails: named in 1 answersNature's Bounty Hair, Skin & NailsNSF Certified for Sport: named in 1 answersNSF Certified for SportOLLY Ultra Hair Multi-Benefit Blend: named in 2 answersGreat Lakes Wellness Collagen Peptides: named in 1 answersNature Made Biotin 1,000 mcg: named in 1 answersNature Made Biotin 1,000 mcg
  • Answers naming the brand
  • 1
  • 2
  • 11
  • Answers naming both
  • 1
  • 8
Named alongside in Inner BeautyBrands named in the same answers as Informed Choice in the last four weeks, counted in answers.Vital Proteins Collagen Peptides: named in 11 answersSports Research Collagen Peptides: named in 8 answersMomentous Collagen Peptides: named in 5 answersThorne Biotin: named in 3 answersThorne BiotinNutrafol Women: named in 3 answersNutrafol WomenTransparent Labs Grass-Fed Collagen Hydrolysate: named in 4 answersNature's Bounty Biotin 10,000 mcg: named in 3 answersNature's Bounty Biotin 10,000 mcgNutricost Biotin: named in 3 answersNutricost Biotin1st Phorm Hair Skin Nail Essentials: named in 2 answersPure Encapsulations Biotin: named in 4 answersAncient Nutrition Multi Collagen Protein: named in 4 answersNutricost Collagen Peptides: named in 3 answersNutricost Collagen PeptidesViviscal: named in 1 answersViviscalBioSil Advanced Hair and Nail Care: named in 1 answersVital Proteins website: named in 1 answersSports Research Biotin with Organic Coconut Oil: named in 2 answersInformed Choice: named in 2 answersInformed ChoiceNature Made Biotin 2500 mcg Extra Strength: named in 2 answersBUBS Naturals Collagen Peptides: named in 1 answersAmazon Best Sellers in Collagen Supplements list: named in 1 answersiQ Biology Biotin Gummies: named in 1 answersSparkle Wellness Verasol Bioactive Collagen: named in 1 answersKylea Collagen Peptides: named in 2 answersThorne Collagen Plus: named in 2 answersGreat Lakes Wellness Marine Collagen Peptides: named in 1 answersNature's Bounty Hair, Skin & Nails: named in 1 answersNature's Bounty Hair, Skin & NailsNSF Certified for Sport: named in 1 answersNSF Certified for SportOLLY Ultra Hair Multi-Benefit Blend: named in 2 answersGreat Lakes Wellness Collagen Peptides: named in 1 answersNature Made Biotin 1,000 mcg: named in 1 answersNature Made Biotin 1,000 mcg
  • Answers naming the brand
  • 1
  • 2
  • 11
  • Answers naming both
  • 1
  • 8
  1. 110Informed-Sport
  2. 210NSF Certified for Sport
  3. 37NSF International
  4. 45Thorne
  5. 55Dymatize ISO100
  6. 64Optimum Nutrition
  7. 74USP
  8. 84Optimum Nutrition Gold Standard 100% Whey
  9. 93ConsumerLab
  10. 103Garden of Life SPORT Organic Plant-Based Protein
  11. 113NOW Foods
  12. 123Pure Encapsulations
  13. 133Transparent Labs
  14. 143USDA Organic
  15. 153Legion Pulse
  16. 163Liquid I.V. Hydration Multiplier
  17. 172Garden of Life
  18. 182Labdoor
  19. 192Momentous
  20. 202Nutricost
Named alongside
BrandAnswers naming the brandNamed alongside
Vital Proteins Collagen Peptides11Sports Research Collagen Peptides (8), Momentous Collagen Peptides (5), Ancient Nutrition Multi Collagen Protein (4)
Sports Research Collagen Peptides8Vital Proteins Collagen Peptides (8), Ancient Nutrition Multi Collagen Protein (4), Momentous Collagen Peptides (4)
Momentous Collagen Peptides5Vital Proteins Collagen Peptides (5), Sports Research Collagen Peptides (4), Ancient Nutrition Multi Collagen Protein (2)
Thorne Biotin3Nutricost Biotin (3), Nutrafol Women (3), Pure Encapsulations Biotin (2)
Nutrafol Women3Nutricost Biotin (3), Thorne Biotin (3), Pure Encapsulations Biotin (2)
Transparent Labs Grass-Fed Collagen Hydrolysate4Vital Proteins Collagen Peptides (4), Sports Research Collagen Peptides (3), Nutricost Collagen Peptides (3)
Nature's Bounty Biotin 10,000 mcg3Pure Encapsulations Biotin (2), 1st Phorm Hair Skin Nail Essentials (2), Nutricost Biotin (2)
Nutricost Biotin3Thorne Biotin (3), Nutrafol Women (3), Pure Encapsulations Biotin (2)
1st Phorm Hair Skin Nail Essentials2Nature's Bounty Biotin 10,000 mcg (2), Nutricost Biotin (2), Thorne Biotin (2)
Pure Encapsulations Biotin4Nature's Bounty Biotin 10,000 mcg (2), Nutricost Biotin (2), Thorne Biotin (2)
Ancient Nutrition Multi Collagen Protein4Sports Research Collagen Peptides (4), Vital Proteins Collagen Peptides (4), Transparent Labs Grass-Fed Collagen Hydrolysate (2)
Nutricost Collagen Peptides3Transparent Labs Grass-Fed Collagen Hydrolysate (3), Vital Proteins Collagen Peptides (3), Sports Research Collagen Peptides (2)
Viviscal1BioSil Advanced Hair and Nail Care (1), Sparkle Wellness Verasol Bioactive Collagen (1), Nature's Bounty Hair, Skin & Nails (1)
BioSil Advanced Hair and Nail Care1Viviscal (1), Sparkle Wellness Verasol Bioactive Collagen (1), Nature's Bounty Hair, Skin & Nails (1)
Vital Proteins website1Amazon Best Sellers in Collagen Supplements list (1), NSF Certified for Sport (1), Informed Choice (1)
Sports Research Biotin with Organic Coconut Oil2Pure Encapsulations Biotin (2), Nutricost Biotin (2), Thorne Biotin (2)
Informed Choice2Sports Research Collagen Peptides (2), Vital Proteins Collagen Peptides (2), Amazon Best Sellers in Collagen Supplements list (1)
Nature Made Biotin 2500 mcg Extra Strength2Pure Encapsulations Biotin (2), Nature's Bounty Biotin 10,000 mcg (2), 1st Phorm Hair Skin Nail Essentials (1)
BUBS Naturals Collagen Peptides1
Amazon Best Sellers in Collagen Supplements list1NSF Certified for Sport (1), Informed Choice (1), Sports Research Collagen Peptides (1)
iQ Biology Biotin Gummies11st Phorm Hair Skin Nail Essentials (1), Nature's Bounty Biotin 10,000 mcg (1), Nutricost Biotin (1)
Sparkle Wellness Verasol Bioactive Collagen1Viviscal (1), BioSil Advanced Hair and Nail Care (1), Nature's Bounty Hair, Skin & Nails (1)
Kylea Collagen Peptides2Transparent Labs Grass-Fed Collagen Hydrolysate (2), Vital Proteins Collagen Peptides (2), Ancient Nutrition Multi Collagen Protein (1)
Thorne Collagen Plus2Sports Research Collagen Peptides (2), Vital Proteins Collagen Peptides (2), Ancient Nutrition Multi Collagen Protein (1)
Great Lakes Wellness Marine Collagen Peptides1Sports Research Collagen Peptides (1), Vital Proteins Collagen Peptides (1), Momentous Collagen Peptides (1)
Nature's Bounty Hair, Skin & Nails1Viviscal (1), BioSil Advanced Hair and Nail Care (1), Sparkle Wellness Verasol Bioactive Collagen (1)
NSF Certified for Sport1Amazon Best Sellers in Collagen Supplements list (1), Informed Choice (1), Sports Research Collagen Peptides (1)
OLLY Ultra Hair Multi-Benefit Blend2Pure Encapsulations Biotin (2), Nature's Bounty Biotin 10,000 mcg (1), Nature Made Biotin 2500 mcg Extra Strength (1)
Great Lakes Wellness Collagen Peptides1Vital Proteins Collagen Peptides (1), Momentous Collagen Peptides (1)
Nature Made Biotin 1,000 mcg1

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1youtube.comsocial6
2forbes.commedia6
3garagegymreviews.com4
4healthline.comreference3
5tigerfitness.com3
6goodrx.com2
7nsf.org2
8pmc.ncbi.nlm.nih.gov2
9reddit.com2
10amazon.comshopping2

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1What are the best collagen powders?100010
2What are the best sports nutrition products?001100
3What are the most trusted vitamins and supplements?000100
4Which fitness and training brands are the most trusted?000100
5What are the best magnesium supplements?000001