Subcategory
Password Managers
This index adds up the scores of 7 questions. 43 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Bitwarden491.1
- 21Password440.9
- 3Proton Pass301.4
- 4NordPass287.4
- 5Keeper218.9
- 6RoboForm170.1
- 7Dashlane156.9
- 8KeePassXC124.7
- 9Apple Passwords80.8
- 10KeePass69.2
Show all 43
- 11Google Workspace43.9
- 12Okta35.7
- 13Microsoft Entra ID32.9
- 141Password Business29.5
- 151Password Families28.7
- 16Bitwarden Teams20.7
- 17Bitwarden Enterprise20.2
- 18Zoho Vault15.8
- 19Cisco Duo15.7
- 20Bitwarden Families15.4
- 21Vaultwarden14.7
- 22Dashlane Friends & Family13.5
- 23Active Directory12.7
- 24Proton Pass Family12.5
- 25Proton Pass for Business10.8
- 26Apple Keychain10.0
- 27Google Password Manager10.0
- 28LastPass Free9.2
- 29Rippling9.0
- 30Enpass8.7
- 31Zoho8.7
- 32ManageEngine Password Manager Pro8.2
- 33Bitwarden Cloud8.0
- 34Bitwarden's Secrets Manager7.8
- 35Keeper Secrets Manager7.6
- 36BreachWatch7.5
- 37LogMeOnce7.4
- 38Dashlane Business7.4
- 39NordPass Business7.3
- 40NordVPN7.2
- 41RoboForm for Business6.1
- 421Password for Business4.5
- 43Aura4.3
- 1Bitwarden491.1
- 21Password440.9
- 3Proton Pass301.4
- 4NordPass287.4
- 5Keeper218.9
- 6RoboForm170.1
- 7Dashlane156.9
- 8KeePassXC124.7
- 9Apple Passwords80.8
- 10KeePass69.2
- 11Google Workspace43.9
- 12Okta35.7
- 13Microsoft Entra ID32.9
- 141Password Business29.5
- 151Password Families28.7
- 16Bitwarden Teams20.7
- 17Bitwarden Enterprise20.2
- 18Zoho Vault15.8
- 19Cisco Duo15.7
- 20Bitwarden Families15.4
- 21Vaultwarden14.7
- 22Dashlane Friends & Family13.5
- 23Active Directory12.7
- 24Proton Pass Family12.5
- 25Proton Pass for Business10.8
- 26Apple Keychain10.0
- 27Google Password Manager10.0
- 28LastPass Free9.2
- 29Rippling9.0
- 30Enpass8.7
- 31Zoho8.7
- 32ManageEngine Password Manager Pro8.2
- 33Bitwarden Cloud8.0
- 34Bitwarden's Secrets Manager7.8
- 35Keeper Secrets Manager7.6
- 36BreachWatch7.5
- 37LogMeOnce7.4
- 38Dashlane Business7.4
- 39NordPass Business7.3
- 40NordVPN7.2
- 41RoboForm for Business6.1
- 421Password for Business4.5
- 43Aura4.3
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
7Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 7 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Bitwarden | 7 | 6 | 5 | 6 | 6 | 6 |
| 21Password | 5 | 5 | 6 | 5 | 4 | 4 |
| 3Proton Pass | 4 | 5 | 4 | 4 | 4 | 6 |
| 4NordPass | 6 | 0 | 7 | 3 | 3 | 7 |
| 5Keeper | 3 | 2 | 6 | 2 | 4 | 5 |
| 6RoboForm | 3 | 0 | 5 | 1 | 2 | 5 |
| 7Dashlane | 3 | 0 | 4 | 3 | 3 | 4 |
| 8KeePassXC | 2 | 2 | 1 | 4 | 2 | 0 |
| 9Apple Passwords | 1 | 2 | 0 | 1 | 2 | 0 |
| 10KeePass | 2 | 0 | 1 | 1 | 2 | 0 |
| 11Google Workspace | 1 | 0 | 1 | 1 | 1 | 1 |
| 12Okta | 1 | 0 | 0 | 1 | 1 | 0 |
| 13Microsoft Entra ID | 1 | 0 | 0 | 1 | 1 | 0 |
| 141Password Business | 0 | 1 | 0 | 1 | 0 | 0 |
| 151Password Families | 0 | 1 | 0 | 1 | 0 | 0 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 1
- 3
- 43
- Answers naming both
- 1
- 33
- Answers naming the brand
- 1
- 3
- 43
- Answers naming both
- 1
- 33
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Bitwarden | 43 | 1Password (33), Proton Pass (32), NordPass (27) |
| 1Password | 36 | Bitwarden (33), NordPass (25), Proton Pass (23) |
| Proton Pass | 33 | Bitwarden (32), 1Password (23), NordPass (19) |
| NordPass | 31 | Bitwarden (27), 1Password (25), Keeper (20) |
| Keeper | 25 | Bitwarden (20), 1Password (20), NordPass (20) |
| RoboForm | 20 | NordPass (18), Bitwarden (17), 1Password (14) |
| Dashlane | 22 | Bitwarden (21), 1Password (20), NordPass (18) |
| KeePassXC | 14 | Bitwarden (14), Proton Pass (14), 1Password (9) |
| Apple Passwords | 8 | Bitwarden (6), 1Password (6), Proton Pass (4) |
| KeePass | 6 | Bitwarden (6), Proton Pass (6), KeePassXC (6) |
| Google Workspace | 5 | Keeper (5), NordPass (4), Microsoft Entra ID (3) |
| Okta | 3 | Keeper (3), Google Workspace (3), Microsoft Entra ID (3) |
| Microsoft Entra ID | 3 | Keeper (3), Google Workspace (3), Okta (3) |
| 1Password Business | 2 | Keeper (2), Bitwarden Teams (2), Bitwarden Enterprise (2) |
| 1Password Families | 4 | Bitwarden Families (3), Dashlane Friends & Family (2), Proton Pass Family (2) |
| Bitwarden Teams | 2 | Keeper (2), 1Password Business (2), Bitwarden Enterprise (2) |
| Bitwarden Enterprise | 2 | Keeper (2), Bitwarden Teams (2), 1Password Business (2) |
| Zoho Vault | 2 | Bitwarden (2), Proton Pass (2), Keeper (1) |
| Cisco Duo | 1 | Keeper (1), Google Workspace (1), Microsoft Entra ID (1) |
| Bitwarden Families | 3 | 1Password Families (3), Dashlane Friends & Family (2), Proton Pass Family (2) |
| Vaultwarden | 1 | Keeper (1), Google Workspace (1), Microsoft Entra ID (1) |
| Dashlane Friends & Family | 2 | Bitwarden Families (2), 1Password Families (2), Proton Pass Family (1) |
| Active Directory | 1 | Keeper (1), Google Workspace (1), Microsoft Entra ID (1) |
| Proton Pass Family | 2 | Bitwarden Families (2), 1Password Families (2), Dashlane Friends & Family (1) |
| Proton Pass for Business | 1 | Keeper (1), Bitwarden Teams (1), Bitwarden (1) |
| Apple Keychain | 1 | Bitwarden (1), Proton Pass (1), KeePassXC (1) |
| Google Password Manager | 2 | Bitwarden (2), Proton Pass (2), Apple Keychain (1) |
| LastPass Free | 1 | Keeper (1), Enpass (1), RoboForm (1) |
| Rippling | 1 | Keeper (1), Google Workspace (1), Microsoft Entra ID (1) |
| Enpass | 1 | LastPass Free (1), Keeper (1), RoboForm (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | security.org | 21 |
| 2 | bitwarden.com | 11 |
| 3 | cybernews.com | 10 |
| 4 | allaboutcookies.org | 9 |
| 5 | proton.me | 9 |
| 6 | passwordmanager.com | 9 |
| 7 | pcmag.com | 9 |
| 8 | cyberinsider.com | 8 |
| 9 | askleo.com | 7 |
| 10 | 1password.com | 6 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| security.org | NordPass | 20 |
| security.org | Bitwarden | 19 |
| security.org | 1Password | 17 |
| security.org | RoboForm | 16 |
| security.org | Proton Pass | 15 |
| security.org | Keeper | 14 |
| bitwarden.com | Bitwarden | 13 |
| bitwarden.com | Proton Pass | 12 |
| security.org | Dashlane | 11 |
| passwordmanager.com | 1Password | 10 |
| cybernews.com | NordPass | 10 |
| allaboutcookies.org | NordPass | 10 |
| bitwarden.com | 1Password | 10 |
| proton.me | Bitwarden | 10 |
| pcmag.com | Bitwarden | 10 |
| passwordmanager.com | NordPass | 10 |
| allaboutcookies.org | Proton Pass | 9 |
| allaboutcookies.org | 1Password | 9 |
| cybernews.com | RoboForm | 9 |
| allaboutcookies.org | Bitwarden | 9 |
| passwordmanager.com | Bitwarden | 9 |
| passwordmanager.com | RoboForm | 9 |
| proton.me | Proton Pass | 9 |
| pcmag.com | Proton Pass | 8 |
| proton.me | 1Password | 8 |
| cyberinsider.com | Bitwarden | 8 |
| cyberinsider.com | Proton Pass | 8 |
| passwordmanager.com | Proton Pass | 8 |
| cyberinsider.com | NordPass | 8 |
| cybernews.com | Keeper | 7 |
| allaboutcookies.org | RoboForm | 7 |
| bitwarden.com | KeePassXC | 7 |
| cybernews.com | Bitwarden | 7 |
| cybernews.com | 1Password | 7 |
| passwordmanager.com | Dashlane | 7 |
| pcmag.com | NordPass | 7 |
| passwordmanager.com | Keeper | 6 |
| pcmag.com | 1Password | 6 |
| cybernews.com | Dashlane | 6 |
| security.org | KeePassXC | 6 |
| cybernews.com | Proton Pass | 6 |
| allaboutcookies.org | Keeper | 6 |
| cyberinsider.com | 1Password | 5 |
| allaboutcookies.org | Dashlane | 5 |
| pcmag.com | RoboForm | 5 |
| pcmag.com | KeePassXC | 5 |
| allaboutcookies.org | KeePassXC | 5 |
| cyberinsider.com | RoboForm | 5 |
| cyberinsider.com | Keeper | 5 |
| proton.me | Keeper | 4 |
| cyberinsider.com | Dashlane | 4 |
| proton.me | KeePassXC | 4 |
| passwordmanager.com | KeePassXC | 3 |
| bitwarden.com | NordPass | 3 |
| bitwarden.com | RoboForm | 3 |
| bitwarden.com | Keeper | 3 |
| pcmag.com | Dashlane | 3 |
| pcmag.com | Keeper | 3 |
| cyberinsider.com | KeePassXC | 2 |
| proton.me | Dashlane | 2 |
| proton.me | NordPass | 1 |
| bitwarden.com | Dashlane | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Security & Privacy
The other indexes under the same parent, each with its top five brands.
VPN Services
Questions 8Top 5 of 32 brandsScore
Antivirus & Endpoint Protection
Questions 8Identity & Access Management Tools
Questions 5Top 5 of 56 brandsScore