Subcategory

Digital Identities

This index adds up the scores of 4 questions. 108 brands are ranked.

Edition
Nov 12, 2026
Methodology
v5.0

AI Visibility Ranking

Brands across every question in this category, ordered by GenRank score.

#BrandScore

The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology

The questions behind this index

4

Each question with its top three brands by GenRank score and how many brands its answers named.

Rank trend

Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.

Named by surface

Each cell: of the surface's 4 answers, how many named the brand. Darker means named more often.

Window
Oct 18, 2026 ~ Nov 8, 2026
Named by surface
BrandGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Okta212212
2Microsoft Entra ID112211
3Ping Identity212203
4Persona (identity verification)022221
5Jumio222211
6Veriff212211
7SailPoint112112
8Microsoft Entra Verified ID112211
9Auth0111202
10Socure112210
11Sumsub102111
12Bitwarden110110
131Password110110
14Trinsic102211
15JumpCloud102011

Named alongside

Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.

Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.Okta: named in 15 answersOktaMicrosoft Entra ID: named in 13 answersMicrosoft Entra IDPing Identity: named in 15 answersPing IdentityPersona (identity verification): named in 13 answersPersona (identity verification)Jumio: named in 12 answersJumioVeriff: named in 11 answersVeriffSailPoint: named in 9 answersSailPointMicrosoft Entra Verified ID: named in 13 answersAuth0: named in 13 answersAuth0Socure: named in 10 answersSocureSumsub: named in 7 answersSumsubBitwarden: named in 6 answersBitwarden1Password: named in 6 answers1PasswordTrinsic: named in 9 answersTrinsicJumpCloud: named in 9 answersJumpCloudSpruceID: named in 8 answersSpruceIDStripe Identity: named in 5 answersStripe IdentityIdentity Guard: named in 2 answersIdentity GuardAWS Cognito: named in 4 answersAWS CognitoIncode: named in 3 answersIncodeYubiKey: named in 3 answersYubiKeyiDenfy: named in 3 answersiDenfyEntrust: named in 4 answersEntrustDock Labs: named in 6 answersDock LabsAura: named in 2 answersAuraID.me: named in 6 answersID.mePrivado ID (formerly Polygon ID): named in 6 answersPrivado ID (formerly Polygon ID)DeleteMe: named in 2 answersDeleteMeIncogni: named in 2 answersIncogniTrulioo: named in 6 answersTrulioo
  • Answers naming the brand
  • 2
  • 6
  • 15
  • Answers naming both
  • 1
  • 12
Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.Okta: named in 15 answersOktaMicrosoft Entra ID: named in 13 answersMicrosoft Entra IDPing Identity: named in 15 answersPing IdentityPersona (identity verification): named in 13 answersJumio: named in 12 answersJumioVeriff: named in 11 answersVeriffSailPoint: named in 9 answersSailPointMicrosoft Entra Verified ID: named in 13 answersAuth0: named in 13 answersAuth0Socure: named in 10 answersSocureSumsub: named in 7 answersSumsubBitwarden: named in 6 answersBitwarden1Password: named in 6 answers1PasswordTrinsic: named in 9 answersTrinsicJumpCloud: named in 9 answersSpruceID: named in 8 answersSpruceIDStripe Identity: named in 5 answersStripe IdentityIdentity Guard: named in 2 answersAWS Cognito: named in 4 answersAWS CognitoIncode: named in 3 answersIncodeYubiKey: named in 3 answersYubiKeyiDenfy: named in 3 answersiDenfyEntrust: named in 4 answersEntrustDock Labs: named in 6 answersDock LabsAura: named in 2 answersAuraID.me: named in 6 answersID.mePrivado ID (formerly Polygon ID): named in 6 answersDeleteMe: named in 2 answersDeleteMeIncogni: named in 2 answersIncogniTrulioo: named in 6 answersTrulioo
  • Answers naming the brand
  • 2
  • 6
  • 15
  • Answers naming both
  • 1
  • 12
Named alongside
BrandAnswers naming the brandNamed alongside
Okta15Auth0 (12), Microsoft Entra ID (12), Ping Identity (12)
Microsoft Entra ID13Okta (12), Auth0 (10), Ping Identity (10)
Ping Identity15Auth0 (12), Okta (12), Microsoft Entra ID (10)
Persona (identity verification)13Jumio (9), Veriff (8), Socure (8)
Jumio12Veriff (11), Socure (9), Persona (identity verification) (9)
Veriff11Jumio (11), Socure (9), Persona (identity verification) (8)
SailPoint9Okta (9), Ping Identity (8), Auth0 (7)
Microsoft Entra Verified ID13Trinsic (8), SpruceID (7), Dock Labs (6)
Auth013Okta (12), Ping Identity (12), Microsoft Entra ID (10)
Socure10Jumio (9), Veriff (9), Persona (identity verification) (8)
Sumsub7Jumio (7), Veriff (7), Socure (5)
Bitwarden61Password (6), Microsoft Entra ID (5), Okta (5)
1Password6Bitwarden (6), Microsoft Entra ID (5), Okta (5)
Trinsic9Microsoft Entra Verified ID (8), SpruceID (6), Ping Identity (6)
JumpCloud9Microsoft Entra ID (9), Okta (9), Auth0 (6)
SpruceID8Microsoft Entra Verified ID (7), Trinsic (6), Dock Labs (5)
Stripe Identity5Persona (identity verification) (5), Jumio (4), Veriff (4)
Identity Guard2Microsoft Entra ID (2), Bitwarden (2), Okta (2)
AWS Cognito4Auth0 (4), Microsoft Entra ID (4), Okta (4)
Incode3Persona (identity verification) (3), Jumio (2), Stripe Identity (2)
YubiKey3Bitwarden (3), 1Password (3), Auth0 (2)
iDenfy3Jumio (3), ID.me (3), Veriff (3)
Entrust4Jumio (4), Veriff (4), Socure (4)
Dock Labs6Microsoft Entra Verified ID (6), SpruceID (5), Trinsic (4)
Aura2Auth0 (2), Okta (2), SailPoint (2)
ID.me6Auth0 (5), Ping Identity (5), Jumio (4)
Privado ID (formerly Polygon ID)6Microsoft Entra Verified ID (5), SpruceID (4), Trinsic (4)
DeleteMe2Bitwarden (2), 1Password (2), YubiKey (2)
Incogni2Bitwarden (2), 1Password (2), YubiKey (2)
Trulioo6Jumio (5), Veriff (5), Socure (5)

Most cited sources

Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.

Sources and brands

Which cited sources appear in the answers that name each brand, counted in answers.

Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.startwithidentity.com cited in 7 answers naming Microsoft Entra Verified IDguideflow.com cited in 6 answers naming Microsoft Entra Verified IDgartner.com cited in 4 answers naming Persona (identity verification)guideflow.com cited in 4 answers naming Ping Identitystartwithidentity.com cited in 4 answers naming Veriffoloid.com cited in 4 answers naming Oktaoloid.com cited in 4 answers naming Microsoft Entra IDstartwithidentity.com cited in 4 answers naming Jumiostartwithidentity.com cited in 4 answers naming Persona (identity verification)withpersona.com cited in 3 answers naming Persona (identity verification)oloid.com cited in 3 answers naming Ping Identitygartner.com cited in 3 answers naming Ping Identityguideflow.com cited in 3 answers naming Microsoft Entra IDauth0.com cited in 3 answers naming Persona (identity verification)gartner.com cited in 3 answers naming Microsoft Entra Verified IDgartner.com cited in 3 answers naming Jumioguideflow.com cited in 3 answers naming Veriffstartwithidentity.com cited in 3 answers naming Ping Identityauth0.com cited in 3 answers naming Oktaguideflow.com cited in 3 answers naming Jumioguideflow.com cited in 3 answers naming Persona (identity verification)gartner.com cited in 3 answers naming Veriffoloid.com cited in 2 answers naming Persona (identity verification)auth0.com cited in 2 answers naming Microsoft Entra IDauth0.com cited in 2 answers naming Ping Identitydeepidv.com cited in 2 answers naming Jumiodeepidv.com cited in 2 answers naming Veriffdeepidv.com cited in 2 answers naming Persona (identity verification)gartner.com cited in 2 answers naming Microsoft Entra IDgartner.com cited in 2 answers naming Oktaguideflow.com cited in 2 answers naming Oktaguideflow.com cited in 2 answers naming SailPointoloid.com cited in 2 answers naming Microsoft Entra Verified IDoloid.com cited in 2 answers naming SailPointondato.com cited in 2 answers naming Microsoft Entra Verified IDondato.com cited in 2 answers naming Jumioondato.com cited in 2 answers naming Microsoft Entra IDondato.com cited in 2 answers naming Veriffondato.com cited in 2 answers naming Ping Identityondato.com cited in 2 answers naming Persona (identity verification)startwithidentity.com cited in 2 answers naming Microsoft Entra IDstartwithidentity.com cited in 2 answers naming Oktawithpersona.com cited in 2 answers naming Jumiowithpersona.com cited in 2 answers naming Oktawithpersona.com cited in 2 answers naming Ping Identitydeepidv.com cited in 1 answers naming Ping Identitydeepidv.com cited in 1 answers naming SailPointwithpersona.com cited in 1 answers naming Veriffoloid.com cited in 1 answers naming Veriffoloid.com cited in 1 answers naming Jumiodeepidv.com cited in 1 answers naming Oktagartner.com cited in 1 answers naming SailPointauth0.com cited in 1 answers naming Jumioauth0.com cited in 1 answers naming SailPointstartwithidentity.com cited in 1 answers naming SailPointdeepidv.com cited in 1 answers naming Microsoft Entra IDdeepidv.com cited in 1 answers naming Microsoft Entra Verified IDondato.com cited in 1 answers naming Oktawithpersona.com cited in 1 answers naming SailPointwithpersona.com cited in 1 answers naming Microsoft Entra IDstartwithidentity.com: 27startwithidentity.comguideflow.com: 26guideflow.comgartner.com: 21gartner.comoloid.com: 19oloid.comondato.com: 13ondato.comauth0.com: 12auth0.comwithpersona.com: 12withpersona.comdeepidv.com: 11deepidv.comOkta #1: 17Okta #1Microsoft Entra ID #2: 17Microsoft Entra ID #2Ping Identity #3: 20Ping Identity #3Persona (identity verification) #4: 23Persona (identity ver… #4Jumio #5: 18Jumio #5Veriff #6: 16Veriff #6SailPoint #7: 9SailPoint #7Microsoft Entra Verified ID #8: 21Microsoft Entra Veri… #8
Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.startwithidentity.com cited in 7 answers naming Microsoft Entra Verified IDguideflow.com cited in 6 answers naming Microsoft Entra Verified IDgartner.com cited in 4 answers naming Persona (identity verification)guideflow.com cited in 4 answers naming Ping Identitystartwithidentity.com cited in 4 answers naming Veriffoloid.com cited in 4 answers naming Oktaoloid.com cited in 4 answers naming Microsoft Entra IDstartwithidentity.com cited in 4 answers naming Jumiostartwithidentity.com cited in 4 answers naming Persona (identity verification)withpersona.com cited in 3 answers naming Persona (identity verification)oloid.com cited in 3 answers naming Ping Identitygartner.com cited in 3 answers naming Ping Identityguideflow.com cited in 3 answers naming Microsoft Entra IDauth0.com cited in 3 answers naming Persona (identity verification)gartner.com cited in 3 answers naming Microsoft Entra Verified IDgartner.com cited in 3 answers naming Jumioguideflow.com cited in 3 answers naming Veriffstartwithidentity.com cited in 3 answers naming Ping Identityauth0.com cited in 3 answers naming Oktaguideflow.com cited in 3 answers naming Jumioguideflow.com cited in 3 answers naming Persona (identity verification)gartner.com cited in 3 answers naming Veriffoloid.com cited in 2 answers naming Persona (identity verification)auth0.com cited in 2 answers naming Microsoft Entra IDauth0.com cited in 2 answers naming Ping Identitydeepidv.com cited in 2 answers naming Jumiodeepidv.com cited in 2 answers naming Veriffdeepidv.com cited in 2 answers naming Persona (identity verification)gartner.com cited in 2 answers naming Microsoft Entra IDgartner.com cited in 2 answers naming Oktaguideflow.com cited in 2 answers naming Oktaguideflow.com cited in 2 answers naming SailPointoloid.com cited in 2 answers naming Microsoft Entra Verified IDoloid.com cited in 2 answers naming SailPointondato.com cited in 2 answers naming Microsoft Entra Verified IDondato.com cited in 2 answers naming Jumioondato.com cited in 2 answers naming Microsoft Entra IDondato.com cited in 2 answers naming Veriffondato.com cited in 2 answers naming Ping Identityondato.com cited in 2 answers naming Persona (identity verification)startwithidentity.com cited in 2 answers naming Microsoft Entra IDstartwithidentity.com cited in 2 answers naming Oktawithpersona.com cited in 2 answers naming Jumiowithpersona.com cited in 2 answers naming Oktawithpersona.com cited in 2 answers naming Ping Identitydeepidv.com cited in 1 answers naming Ping Identitydeepidv.com cited in 1 answers naming SailPointwithpersona.com cited in 1 answers naming Veriffoloid.com cited in 1 answers naming Veriffoloid.com cited in 1 answers naming Jumiodeepidv.com cited in 1 answers naming Oktagartner.com cited in 1 answers naming SailPointauth0.com cited in 1 answers naming Jumioauth0.com cited in 1 answers naming SailPointstartwithidentity.com cited in 1 answers naming SailPointdeepidv.com cited in 1 answers naming Microsoft Entra IDdeepidv.com cited in 1 answers naming Microsoft Entra Verified IDondato.com cited in 1 answers naming Oktawithpersona.com cited in 1 answers naming SailPointwithpersona.com cited in 1 answers naming Microsoft Entra IDstartwithidentity.com: 27startwithidentit…guideflow.com: 26guideflow.comgartner.com: 21gartner.comoloid.com: 19oloid.comondato.com: 13ondato.comauth0.com: 12auth0.comwithpersona.com: 12withpersona.comdeepidv.com: 11deepidv.comOkta #1: 17Okta #1Microsoft Entra ID #2: 17Microsoft Ent… #2Ping Identity #3: 20Ping Identity #3Persona (identity verification) #4: 23Persona (iden… #4Jumio #5: 18Jumio #5Veriff #6: 16Veriff #6SailPoint #7: 9SailPoint #7Microsoft Entra Verified ID #8: 21Microsoft Ent… #8
Sources and brands
Cited sourcesBrandAnswers naming the brand
startwithidentity.comMicrosoft Entra Verified ID7
guideflow.comMicrosoft Entra Verified ID6
gartner.comPersona (identity verification)4
guideflow.comPing Identity4
startwithidentity.comVeriff4
oloid.comOkta4
oloid.comMicrosoft Entra ID4
startwithidentity.comJumio4
startwithidentity.comPersona (identity verification)4
withpersona.comPersona (identity verification)3
oloid.comPing Identity3
gartner.comPing Identity3
guideflow.comMicrosoft Entra ID3
auth0.comPersona (identity verification)3
gartner.comMicrosoft Entra Verified ID3
gartner.comJumio3
guideflow.comVeriff3
startwithidentity.comPing Identity3
auth0.comOkta3
guideflow.comJumio3
guideflow.comPersona (identity verification)3
gartner.comVeriff3
oloid.comPersona (identity verification)2
auth0.comMicrosoft Entra ID2
auth0.comPing Identity2
deepidv.comJumio2
deepidv.comVeriff2
deepidv.comPersona (identity verification)2
gartner.comMicrosoft Entra ID2
gartner.comOkta2
guideflow.comOkta2
guideflow.comSailPoint2
oloid.comMicrosoft Entra Verified ID2
oloid.comSailPoint2
ondato.comMicrosoft Entra Verified ID2
ondato.comJumio2
ondato.comMicrosoft Entra ID2
ondato.comVeriff2
ondato.comPing Identity2
ondato.comPersona (identity verification)2
startwithidentity.comMicrosoft Entra ID2
startwithidentity.comOkta2
withpersona.comJumio2
withpersona.comOkta2
withpersona.comPing Identity2
deepidv.comPing Identity1
deepidv.comSailPoint1
withpersona.comVeriff1
oloid.comVeriff1
oloid.comJumio1
deepidv.comOkta1
gartner.comSailPoint1
auth0.comJumio1
auth0.comSailPoint1
startwithidentity.comSailPoint1
deepidv.comMicrosoft Entra ID1
deepidv.comMicrosoft Entra Verified ID1
ondato.comOkta1
withpersona.comSailPoint1
withpersona.comMicrosoft Entra ID1

Citations by source type

How many citations in this edition point at each kind of source.

  1. public7
  2. review and listing sites6
  3. reference4
  4. community3
  5. media3
  6. portal2
  7. social1
  8. Other119

Other indexes in Security & Privacy

The other indexes under the same parent, each with its top five brands.