Brand profile

This Is Marketing

A 2018 business book by Seth Godin, emphasizing marketing as empathy and serving specific audiences rather than just mass advertising.

1 questions · 1 categories · As of Nov 12, 2026

Best category rank
#22
Business Books · of 208
Questions
1
1 categories
Answers naming it
3/6
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Business Books#22of 208144.3

Ranking by question

Named alongside in Business Books

Brands named in the same answers as This Is Marketing in the last four weeks, counted in answers.

Named alongside in Business BooksBrands named in the same answers as This Is Marketing in the last four weeks, counted in answers.The Lean Startup: named in 17 answersThe Lean StartupThe Hard Thing About Hard Things: named in 20 answersThe Hard Thing About Hard ThingsShoe Dog: named in 13 answersShoe DogHigh Output Management: named in 14 answersZero to One: named in 15 answersZero to OneThe Mom Test: named in 13 answersThe Mom TestGood to Great: named in 12 answersGood to GreatInfluence: named in 9 answersInfluenceSteve Jobs: named in 6 answersSteve JobsThe Psychology of Money: named in 7 answersThe Psychology of MoneyThe E-Myth Revisited: named in 8 answersThe E-Myth RevisitedRadical Candor: named in 7 answersRadical CandorTraction: named in 13 answersTractionThe Five Dysfunctions of a Team: named in 7 answersThe Five Dysfunctions of a TeamNever Split the Difference: named in 5 answersNever Split the DifferenceGetting to Yes: Negotiating Agreement Without Giving In: named in 4 answersThe 7 Habits of Highly Effective People: named in 6 answersTitan: The Life of John D. Rockefeller, Sr.: named in 4 answersI Will Teach You to Be Rich (2nd ed.): named in 4 answersMorgan Housel: named in 5 answersMorgan HouselThe Making of a Manager: named in 5 answersThe Making of a ManagerThis Is Marketing: named in 3 answersThis Is MarketingTurn the Ship Around!: named in 5 answersTurn the Ship Around!Extreme Ownership: named in 7 answersExtreme OwnershipRamit Sethi: named in 4 answersThe Snowball: Warren Buffett and the Business of Life: named in 4 answersHow to Win Friends and Influence People: named in 8 answersHow to Win Friends and Influence PeopleDare to Lead: named in 6 answersDare to LeadThe Effective Executive: named in 5 answersThe Ride of a Lifetime: named in 2 answersThe Ride of a Lifetime
  • Answers naming the brand
  • 2
  • 7
  • 20
  • Answers naming both
  • 1
  • 16
Named alongside in Business BooksBrands named in the same answers as This Is Marketing in the last four weeks, counted in answers.The Lean Startup: named in 17 answersThe Lean StartupThe Hard Thing About Hard Things: named in 20 answersShoe Dog: named in 13 answersShoe DogHigh Output Management: named in 14 answersZero to One: named in 15 answersZero to OneThe Mom Test: named in 13 answersThe Mom TestGood to Great: named in 12 answersGood to GreatInfluence: named in 9 answersInfluenceSteve Jobs: named in 6 answersSteve JobsThe Psychology of Money: named in 7 answersThe E-Myth Revisited: named in 8 answersThe E-Myth RevisitedRadical Candor: named in 7 answersRadical CandorTraction: named in 13 answersTractionThe Five Dysfunctions of a Team: named in 7 answersNever Split the Difference: named in 5 answersGetting to Yes: Negotiating Agreement Without Giving In: named in 4 answersThe 7 Habits of Highly Effective People: named in 6 answersTitan: The Life of John D. Rockefeller, Sr.: named in 4 answersI Will Teach You to Be Rich (2nd ed.): named in 4 answersMorgan Housel: named in 5 answersMorgan HouselThe Making of a Manager: named in 5 answersThis Is Marketing: named in 3 answersThis Is MarketingTurn the Ship Around!: named in 5 answersExtreme Ownership: named in 7 answersExtreme OwnershipRamit Sethi: named in 4 answersThe Snowball: Warren Buffett and the Business of Life: named in 4 answersHow to Win Friends and Influence People: named in 8 answersDare to Lead: named in 6 answersDare to LeadThe Effective Executive: named in 5 answersThe Ride of a Lifetime: named in 2 answersThe Ride of a Lifetime
  • Answers naming the brand
  • 2
  • 7
  • 20
  • Answers naming both
  • 1
  • 16
  1. 13Influence
  2. 22Building a StoryBrand
  3. 32Contagious
  4. 42Hacking Growth
  5. 52How Brands Grow
  6. 62Made to Stick
  7. 72Marketing Management
  8. 82Ogilvy on Advertising
  9. 92Positioning: The Battle for Your Mind
  10. 102Traction
  11. 111Breakthrough Advertising
  12. 121Crossing the Chasm
  13. 131Duct Tape Marketing
  14. 141Epic Content Marketing
  15. 151Obviously Awesome
  16. 161Predictably Irrational
  17. 171Richard Shotton
  18. 181The 1-Page Marketing Plan
  19. 191The 22 Immutable Laws of Marketing
  20. 201The Adweek Copywriting Handbook
Named alongside
BrandAnswers naming the brandNamed alongside
The Lean Startup17The Hard Thing About Hard Things (16), Zero to One (15), The Mom Test (13)
The Hard Thing About Hard Things20The Lean Startup (16), Zero to One (15), The Mom Test (12)
Shoe Dog13The Lean Startup (8), The Hard Thing About Hard Things (8), Zero to One (8)
High Output Management14The Hard Thing About Hard Things (10), The Lean Startup (7), The Mom Test (6)
Zero to One15The Lean Startup (15), The Hard Thing About Hard Things (15), The Mom Test (12)
The Mom Test13The Lean Startup (13), The Hard Thing About Hard Things (12), Zero to One (12)
Good to Great12The Hard Thing About Hard Things (9), Extreme Ownership (6), High Output Management (6)
Influence9Traction (4), Never Split the Difference (3), This Is Marketing (3)
Steve Jobs6Shoe Dog (6), Titan: The Life of John D. Rockefeller, Sr. (4), The Snowball: Warren Buffett and the Business of Life (4)
The Psychology of Money7Morgan Housel (5), I Will Teach You to Be Rich (2nd ed.) (4), Ramit Sethi (4)
The E-Myth Revisited8The Lean Startup (8), The Hard Thing About Hard Things (8), Zero to One (8)
Radical Candor7High Output Management (6), The Five Dysfunctions of a Team (5), Turn the Ship Around! (5)
Traction13The Lean Startup (11), The Hard Thing About Hard Things (11), Zero to One (11)
The Five Dysfunctions of a Team7The 7 Habits of Highly Effective People (6), Extreme Ownership (5), Radical Candor (5)
Never Split the Difference5Getting to Yes: Negotiating Agreement Without Giving In (4), Influence (3), How to Win Friends and Influence People (2)
Getting to Yes: Negotiating Agreement Without Giving In4Never Split the Difference (4), Influence (3), How to Win Friends and Influence People (1)
The 7 Habits of Highly Effective People6The Five Dysfunctions of a Team (6), Extreme Ownership (5), Radical Candor (5)
Titan: The Life of John D. Rockefeller, Sr.4Steve Jobs (4), Shoe Dog (4), The Snowball: Warren Buffett and the Business of Life (4)
I Will Teach You to Be Rich (2nd ed.)4The Psychology of Money (4), Morgan Housel (4), Ramit Sethi (4)
Morgan Housel5The Psychology of Money (5), I Will Teach You to Be Rich (2nd ed.) (4), Ramit Sethi (4)
The Making of a Manager5Radical Candor (5), Turn the Ship Around! (4), High Output Management (4)
This Is Marketing3Influence (3), Traction (2)
Turn the Ship Around!5Radical Candor (5), The Making of a Manager (4), High Output Management (4)
Extreme Ownership7Good to Great (6), The Five Dysfunctions of a Team (5), The Hard Thing About Hard Things (5)
Ramit Sethi4The Psychology of Money (4), I Will Teach You to Be Rich (2nd ed.) (4), Morgan Housel (4)
The Snowball: Warren Buffett and the Business of Life4Titan: The Life of John D. Rockefeller, Sr. (4), Steve Jobs (4), Shoe Dog (4)
How to Win Friends and Influence People8The Hard Thing About Hard Things (4), Extreme Ownership (4), Good to Great (4)
Dare to Lead6The Five Dysfunctions of a Team (4), The 7 Habits of Highly Effective People (4), Good to Great (4)
The Effective Executive5High Output Management (4), The Hard Thing About Hard Things (3), Turn the Ship Around! (3)
The Ride of a Lifetime2Steve Jobs (2), Shoe Dog (2), Titan: The Life of John D. Rockefeller, Sr. (1)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1artisangrowthstrategies.com1
2equibrandconsulting.com1
3hrshelf.com1
4marketingideas.com1
5picks.beecommercer.com1

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1What are the best books on marketing?011100